Welcome to the 20th (Yes, 20th!) annual Toy Insider holiday gift guide. This big 2-0 edition of The Toy Insider will guide you through the best toys, games, and gifts for every kid on your holiday shopping list! The toys in this gift guide are reviewed by experts, made by reputable manufacturers, and sold by trusted retailers — and they span a wide variety of ages and price points for every budget. The products on these pages offer tons of play value, provide developmental benefits, and, of course, are very fun!
Check out the more than 275 toys, games, and gifts that our team of experts handpicked, including those on our coveted Hot Lists:
HOT 20:
The most popular playthings
12 UNDER $20:
Hot toys for shopping on a budget
STEM 10:
Top toys that promote STEM concepts
Visit thetoyinsider.com to find an extended list of gift ideas, plus even more toys, games, and giveaways. Happy holidays!
EDITORIAL
Szulborski, James Zahn
FISHER-PRICE LAUGH & LEARN 4-IN-1 ACTIVITY
TABLE & EASEL (MATTEL) This convertible art station smoothly transforms from tabletop to easel and features hidden storage for supplies. Comes with two stools, a paper roll clamp, paint cups, and storage bins. 6 MOS+, $64.79
The Hottest Toys of the Year
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GABBY’S DOLLHOUSE MEOW-MAZING INTERACTIVE DOLLHOUSE (SPIN MASTER) This 2-foot-tall dollhouse features six play modes, seven themed rooms, a Cat-a-vator, a slide, Paw Bump magic buttons, and music inspired by the film. The LCD eyes show different expressions and responses. 3+, $107.99
SIMMER & STIR STOVETOP PLAY SET WITH WATER WOW! COLOR REVEAL (MELISSA & DOUG)
This stovetop playset uses water-based, colorchange technology to “cook” play food. It includes a stovetop, water tools, a pot, veggies, proteins, sauce cards, and an activity card. 3+, $31.99
MS. RACHEL SPIN ALONG LEARNING WHEEL (SPIN MASTER) Toddlers can turn the wheel to practice mouth movements and color recognition, discover animals and their sounds, and more. The toy features three play modes and interactive prompts guided by Ms. Rachel’s voice. 1+, $32.99
AGES 3-4
BLUEY SUPERMARKET PLAYSET (MOOSE TOYS)
This playset features three stories, four play areas, special sounds from the show, 15 play pieces, and exclusive Bluey and Bingo figures. 3+, $49.99
IMAGINAIR BUMPER CARS (FLYBAR)
Kids can ride around with their favorite friends with these bumper cars, which feature inflatable characters on the back from brands like Disney, Bluey (pictured), Marvel, and more. 18 MOS+, $150
SPIDEY AND HIS AMAZING FRIENDS AMAZING FLIP SPIDEY (JAZWARES) This 12-inch-tall Spidey plush has more than 50 lights and sounds and 10 adventure sequences. With the push of a button, Spidey can do a complete 360-degree flip and launch web darts. 3+, $39.99
FURREAL MAGGIE THE FEED & FOLLOW COW (JUST PLAY) Maggie, the 9-inch-tall mini cow, has more than 50 sound-and-motion combinations for kids to activate. When they put her bottle in her mouth and twist it, they can guide Maggie as she walks. 4+, $44.99
IMAGINEXT JURASSIC WORLD REBIRTH ULTIMATE ACTION CHOMP T. REX (MATTEL)
Control the action with this Jurassic World T. rex and break her loose from the holding base, pop open the blindfolds, and send her rampaging forward with chomping action. 3+, $107.99
TALES OF THE TEENAGE MUTANT NINJA TURTLES: PET TURTLE PLAYSET (PLAYMATES TOYS) This pet turtle opens up to reveal a training area with a mutant battle platform, secret trap doors, a zipline, and more. 4+, $54.99
AGES 5-7
DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH (JUST PLAY) Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more. 3+, $69.99
FURBY DJ FURBY RAINBOW (HASBRO)
Along with five interactive modes and more than 1,000 play combinations, kids can enjoy more than 20 different games, songs, and activities. 6+, $69.99
L.O.L. SURPRISE! HAIR BEADS SALON (MGA ENTERTAINMENT) With this salon playset, kids can create custom hairstyles using waterfusible beads. It includes a doll, 100 wateractivated beads, hair ties, mirrors, and more, plus a full unboxing experience. 4+, $44.99
LITTLE LIVE PETS OUCHIES (MOOSE TOYS)
Kids can decorate and apply the magic cast to Cooper the puppy’s leg, then watch as his limp disappears. Cooper features puppy-inspired sounds and reactions and comes with a dog carrier. 5+, $59.99
PLAY-DOH BARBIE DESIGNER FASHION SHOW
PLAYSET (HASBRO) Kids can dress Barbie in Play-Doh clothing using the two-in-one runway and designer studio. It includes fashion-making tools, Play-Doh Pattern Sheets with designs that look like fabric, and more. 5+, $34.99
AGES 8+
CARE BEARS X WICKED 2-PACK BOXED SET (BASIC FUN!) This Care Bears x Wicked 2-Pack includes Love-a-Lot Bear dressed as Glinda and Good Luck Bear as Elphaba. The set pairs Broadway magic with nostalgic charm for fans of Oz and Care-a-Lot. 4+, $24.99-29.99
NINTENDO SWITCH 2
+ MARIO KART WORLD BUNDLE (NINTENDO)
This set includes the Nintendo Switch 2 system and Mario Kart World, a multiplayer racing game exclusive to the Nintendo Switch 2. E, $499.99
LEGO TECHNIC FERRARI FXX K (THE LEGO GROUP) With this LEGO brick-built version of the Ferrari FXX K, builders can assemble the details, open the engine cover to view the V12 engine, and open the butterfly doors to see the interior. 10+, $64.99
POKÉMON TRADING CARD GAME: MEGA EVOLUTION ELITE TRAINER BOX (THE POKÉMON CO.)
Mega Evolution Pokémon like Mega Lucario ex and Mega Gardevoir ex return in this Trainer Box. Players and collectors can expand their sets with powerful Pokémon, new artwork, and more. 6+, $49.99
TAMAGOTCHI PARADISE (BANDAI NAMCO TOYS AND COLLECTIBLES AMERICA) With more than 50,000 possible characters to nurture, kids can use the zoom lens to explore their characters on a celluar level, then zoom out to explore the planet. Dock two together to play with a friend. 6+, $44.99
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BOOKSY: THE DISNEY EDITION 1 PACK WINDOW BOX (PMI KIDS’ WORLD)
Each Booksy figure holds a tiny 40-page storybook for young readers to discover. Kids can collect or choose from Disney’s Stitch, Moana, Elsa, and Simba. 3+, $9.97
DISNEY ILY 4EVER AND PIXAR TOTE-ILY TEENIES
WAVE 2 (JAKKS PACIFIC) Each miniature doll comes with a backpack and other mini accessories inspired by Disney characters. The new wave includes Minnie Mouse, Moana, Jessie from Toy Story 2, and more. 6+, $9.99
JELLY BANDS PEGGABLE BLISTER (WECOOL TOYS)
Kids can customize scented, stretchy, and fashionable bracelet bands with more than 200 charms and beads. 4+, $9.99
PLAYTAB GO (FAT BRAIN TOYS)
This travel-friendly toy includes two tactile sensory tiles for kids to move, switch, and replace with other Play Tab tiles. It also has a clip to attach to a car seat, a bag, or a stroller. 1+, $14.95
CARTUNED — CUSTOM SHOP SERIES 1 (MGA ENTERTAINMENT) Kids can customize vehicles with interchangeable wheels, chassis options, and decals. With mix-and-match combinations, this set encourages creativity and hands-on design. 4+, $14.99
GOO ALL-IN-ONE SENSORY STATION (CRAYOLA) Kids can create their own Goo with this all-inclusive kit, which comes with Goo powder, mixing solutions, mix-ins, and storage containers. Choose from galactic and unicorn themes (sold separately). 6+, $19.99
MARSHMALLOW MADNESS (PLAYMONSTER)
This game challenges players to pick up and eat marshmallows using a pair of tiny hands. The player who eats the most marshmallows during their turn wins the game. 8+, $19.99
ROSEART CRYSTAL GEM CREATIONS (CRA-Z-ART) Kids can combine crystal-like pieces to create sparkling builds, including lotuses, bonsais, and succulents. The Jewel Succulents from the Sparkling Prism Collection (pictured) comes with more than 175 pieces. 8+, $9.99-19.99
CLICKEEZ 5 PACK (GOLIATH)
This pack of five fidget toys features collectible character keys that click like keys on a mechanical keyboard. There are more than 70 different designs to collect. 6+, $9.99
GUI GUI (MOOSE TOYS) Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud. 6+, $9.99-19.99
PLAYSKOOL FLIP & FUN SENSORY BOARD (JUST PLAY) This colorful, travel-friendly sensory toy features nine hands-on activities. The three double-sided, textured tiles slide in and out for kids to mix and match, spin, press, flip, and slide for tactile play. 1+, $11.97
STRETCH ARMSTRONG (BASIC FUN!)
The classic stretchy toy returns. This Stretch Armstrong figure has super flexible arms and legs that stretch far and retract to their original shape. 4+, $14.99
Toys That Promote Science, Technology, Engineering, and Math Skills
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ESPN VIRTUAL REALITY (ABACUS BRANDS)
With these VR goggles, kids can experience more than 20 sports up close while also reading about gameplay and strategy in the included illustrated book. 8+, $59.99
NATIONAL GEOGRAPHIC MEGA SCIENCE LAB (BLUE MARBLE) This three-in-one science kit includes 45 experiments in chemistry, earth science, and science magic. It comes with a bonus guide featuring more than 85 additional experiments using household items, offering more than 130 experiments to explore. 8+, $69.99
3DOODLER CANDY (WOBBLEWORKS)
Kids load in a candy capsule and press the button to make delicious 3D creations. The pen is great for decorating sweet treats, and the candy capsule is made with a sugar substitute that’s gentle on blood sugar and teeth. 8+, $59.99
CHOMPSAW (CHOMPSHOP)
This kid-safe power tool makes cutting cardboard easy. Kids can use it to transform the cardboard into forts, DIY costumes, educational dioramas, and other creative projects. 3+, $249
MAGNA-TILES RAIL RACERS
DELUXE 90-PIECE SET (MAGNA-TILES)
This 90-piece set comes with patent-pending Rails, microMAGS, and new pieces like gates and fences. Kids can use the included pieces to build racetracks, ramps, and more. 3+, $89.99
SPY KIT (ELENCO ELECTRONICS)
With this kit, kids can go on more than 20 spy missions while learning about the science and engineering behind spy tools and tricks, including how to build motion detectors, use voice changers, discover trip wires, and more. 7+, $54.99
BUILD-A-BUDDY ACTIVITY BOARD (TOMY INTERNATIONAL)
Kids can build two farm scenes using the included play drill, which fits inside the playboard for storage.
18 MOS+, $26.99
CONNETIX 70-PIECE PRO CONSTRUCTOR SET (CONNETIX) This set features Smart-Spin technology, enabling magnets to rotate 360 degrees within the tile so that it clicks into place. It includes smaller tiles and a refined color palette so older builders can make more intricate designs. 8+, $99.99
MY ROBOTIC PET: CODING CHAMELEON (THAMES & KOSMOS)
Tweens can build their own robotic reptile that responds to gestures, changes colors, and fires its retractable tongue. 8+, $54.95
THE AMAZING HUMAN BODY (THAMES & KOSMOS) Kids will explore the human body with this set, complete with an eight-page, fullcolor experiment guide full of facts, scientific explanations, and detailed illustrations. Listen to content from Wow in the World ’s Guy Raz and Mindy Thomas via the included QR codes. 4+, $24.95
AGES 0-2
Infants & Toddlers
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6V PLUSH UNICORN RIDE-ON (DYNACRAFT WHEELS)
Kids can journey into a magical kingdom with this soft unicorn ride-on. It features an easyto-use foot pedal and provides a smooth ride for kids ages 18 months to 3 years old. 18 MOS+, $116.99
BLUEY: SOUNDY STORIES WITH BLUEY: A SOUND STORYBOOK TREASURY (PI KIDS) Young readers can engage with four Bluey stories through 39 buttons that feature character voices, sound effects, and more. 18 MOS+, $29.99
CUBIKA WOODEN TOY SET JOYFUL DINOS (TOYSMITH)
This trio of sustainably made dinos is safe, sturdy, and sized for small hands. This set helps toddlers develop motor skills, color recognition, and imaginative thinking. 18 MOS+, $12.31
DISNEY PRINCESS PULL-ALONG MUSICAL CARRIAGE BY LITTLE PEOPLE (MATTEL) This two-in-one, pull-along carriage opens into a Disney Princess-themed playset with a ballroom, a dining area, balconies, and more. It includes Belle and Rapunzel figures and features music and sound effects. 18 MOS+, $43.19
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BLINKITY BOT LIGHT UP BUSY BOARD FOR TODDLERS (MINDWARE)
This wooden switchboard toy features 14 lights and eight interactive switches and buttons. It encourages fine motor skills, logical thinking, and sensory exploration through hands-on, light-up play. 18 MOS+, $29.95
DANIEL TIGER CUTIE PLUSH 3-PACKS (JAKKS PACIFIC) Snuggle up with characters from Daniel Tiger’s Neighborhood with two plush three-packs. One features Daniel Tiger, Jodie, and Tigey (top), and the other has Katerina Kittycat, O the Owl, and Miss Elaina (bottom). 3+, $21.99 per pack
FISHER-PRICE LEARN WITH ME PURPLE MONKEY WALKER (MATTEL) This sturdy walker grows with babies, offering sit-and-play activities and support for early walking. It features seven interactive elements and more than 40 songs and sounds, and introduces letters, numbers, and more. 6 MOS+, $26.99
FISHER-PRICE ROCKET PALS BALL PIT (BESTWAY USA) Blast off with this rocketshaped ball pit. Clear porthole windows let little ones pretend to stargaze while they develop fine motor skills as they toss the included 15 colorful play balls. 2+, $39.97
GLO PALS LIGHT-UP LIBRARY (THE GLO COMPANIES) Bedtime stories and daytime reading sessions will shine bright with these light-up books that offer immersive learning experiences and hands-on involvement. The set includes the Magic Magnifier, which lights up each page. 18 MOS+, $21.99
(THE
This rattle engages babies’ senses with light-up features and soothing sounds, while encouraging fine motor skill development with the easy-to-hold handle.
6 MOS+, $19.95
FLIPTY (FAT BRAIN TOYS)
sensory toy features stacking rings that rattle and change color when kids flip it upside down. One side features black-and-white rings while the other side features colorful rings. 1+, $14.95
GLO PALS LIGHT-UP RATTLE
GLO COMPANIES)
GRABITS (LITTLE KIDS)
These easy-grip toys feature soft, flexible, geometric designs that are perfect for squeezing, grasping, and exploring. Dishwasher-safe and BPA-free, they support sensory play and fine motor skill development. 0+, $12.99
JOOL BABY BATHTIME ADVENTURE 15-PIECE GIFT SET (JOOL BABY)
This set includes a bath scoop net, three bath squirters, five stacking rinse cups, four toy ducks, a spinning whale fidget suction cup, and a mesh storage bag.
10 MOS+, $19.99
LEGO DUPLO INTERACTIVE ADVENTURE TRAIN (THE LEGO GROUP) Playtime stays on track with this buildable train set featuring lights, sounds, and customization options. Toddlers can drive the train, and parents can find new ways to build with the LEGO Duplo Interactive Trains app. 2+, $79.99
LITTLE ENGINE THAT COULD SOFT TOY (YOTTOY PRODUCTIONS)
Made of soft-printed fabric, this train engine plush has an embroidered expression, shiny tricot accents, and a corduroy front grill and cab roof. When they press the roof, kids will hear “I think I can.” 0+, $32
GUND ANIMATED PEEKI THE PUPPY (SPIN MASTER)
With a press of the left paw, little ones can play peek-a-boo with this 12-inch plush puppy. Press the right paw and hear Peeki play a peek-a-boo-inspired song. 0+, $44.99
HONEYSTICKS FINGER PAINT (HONEYSTICKS)
This eco-friendly set includes six water-based finger paints made from non-toxic materials. The thick, creamy texture makes the paint easy for babies and toddlers to use with less mess and fewer spills. 1+, $29.95
JOOL BABY DOLPHIN BATH BUBBLE MAKER (JOOL BABY)
This dolphin produces bubbles from liquid soap and water, easily sticks to bath tiles, and plays five melodies. 1+, $14.99
LIL’ DINO BUDDIES SENSORY TUBES (BATTAT)
Each dino features a pop-to-expand belly that makes satisfying sounds when kids stretch it and squish it back together. They can mix and match the dino heads and tails to create unique combinations, encouraging creative play and fine motor skill development. 2+, $14.85
LOVEVERY — THE PLAY KITS (LOVEVERY)
These curated kits include stage-based play essentials, books, tips, and activities for kids ages 0-5. Developed with expert input, the program offers toys, resources, and parent support through an app, social media, and weekly emails. 0+, $80-120
LAMAZE PEEK-A-MOO FRIENDLY BARN (TOMY INTERNATIONAL)
This plush barn features crinkle flaps on the roof, satin ribbons, patterns, a cow plush with a crinkle texture, and a mother hen plush attached to the side of the barn.
6 MOS+, $14.99
LIL JOEYDOLLS COLLECTION (JOEYDOLLS)
Designed by an Asian mom, this line features five 9-inch plush dolls celebrating Vietnamese, Korean, Filipina, and Chinese heritage with traditional clothing and huggable bodies. 2+, $24.99 each
MS. RACHEL FIRST WORDS TALKING FLASH CARDS (SPIN MASTER) This electronic flash card reader features Ms. Rachel’s blue overalls and her soothing voice. Designed to aid with pronunciation and memory building, it includes more than 100 flash cards with practical words and corresponding drawings. 1+, $21.99
RAINBOW RHYTHM PIXEL PIANO (HAPE)
Kids can learn about music, colors, and animals with this play piano. It features Learn with Lights mode, in which light-up keys guide kids through five songs. 1+, $34.97
STRIDER SPORT 2-IN-1 ROCKING BIKE (STRIDER BIKES)
This bike can grow with toddlers to get them ready to learn how to ride. It attaches to a rocking base so little ones can practice balancing on the bike, and comes with an adjustable seat and handlebars. 6 MOS+, $269.98
SESAME STREET HOKEY POKEY ELMO (JUST PLAY) This 14-inch Elmo plush brings dance moves to playtime with two musical games: the Hokey Pokey and Freeze Dance. Squeeze his hand or press his foot to see Elmo move, shake, and spin, while singing and speaking in English or Spanish. 18 MOS+, $39.99
SNOOPY WARMIES (INTELEX DBA WARMIES)
This weighted, soft Snoopy plush safely warms up in the microwave and features a fresh-dried lavender filling for a calming, soothing snuggle experience. 1+, $34.99
WHACKY MOOVES INTERACTIVE BOP TOY (BATTAT)
This game combines fast-paced gameplay with hand-eye coordination. Kids tap colorful, sound-making veggies as they light up in two modes: free play and the Veggie Bop Challenge. It comes with an easy-grip mallet. 2+, $22.98
WONDERCLIMBER WOODEN CLIMBER (B. TOYS)
This wooden Pikler Triangle playset encourages physical and active play. It features two reversible ramps that flip from climbing bars and holds to slides, so kids can crawl over, climb up, and hang around. 18 MOS+, $89.99
AGES 3-4
Preschool
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48-PIECE GLITTER CASTLE PACK (CONNETIX) Each tile features high-volume, ultra-fine, iridescent glitter that reflects light for a sparkling effect. The set includes triangles and squares in a variety of rainbow and pastel colors. 3+, $69
6V GLOW VEHICLES (FLYBAR)
Kids can add some brightness to playtime with these new ride-ons. The Glow bumper cars and motorcycles (sold separately) feature light-up elements for daytime or nightime play. 18 MOS+, $119-179
ABC & SPELLING POP! KEYBOARD (BUFFALO GAMES)
This LED-powered, sensory-friendly toy keyboard features three “grow-with-me” learning modes and word cards for kids to explore more than 100 words. 1+, $29.99
BASEBALL STICKY PADDLE TOSS & CATCH GAME (REFRESH SPORTS)
Kids can play catch with the adjustable, velcro paddles shaped like baseball gloves and a matching fuzzy, baseball-style ball. 3+, $25.97
BLOCKABLES DINOSAURS PLAY SET (MELISSA & DOUG) This 69-piece wooden block set features snap-together dinosaur pieces. It supports fine motor skills, problemsolving, and imaginative play. The packaging converts into a play space. 2+, $39.99
AIR TOOBZ TOOBZSTERS (FAT BRAIN TOYS)
Kids can use their Air Toobz (sold separately) to launch the five Toobzsters into the air. Each is covered in brightly colored fur and is compatible with Air Toobz contraptions. 3+, $14.95
BATH DOLLS BUNDLE SET (LULLABABY)
This bundle of three 9-inch, water-safe, plush bath dolls comes with a carry and storage basket. To dry, gently squeeze water out of the bath doll and tumble dry on low. 2+, $17.99
BLUEY CHAT MATES (MOOSE TOYS)
Bluey fans can press the five figures’ noses to hear them each share 10 phrases from the show. Choose from Bluey, Bingo, Granny Janet, and more. 3+, $14.99-29.99
BABY ALIVE BUBBLY TEA PARTY (HASBRO)
Each baby doll — LaLa GooGoo, Sophia Sparkle, and Berry Boo (pictured) — comes with six tea party accessories. Kids can watch the kettle water bubble on the toy stovetop, have the dolls drink their pretend tea, and then change their diapers. 3+, $24.99 each
BEAUTY VENDING MACHINE (MELISSA & DOUG) This wooden vending machine comes wth play coins, nine beauty items, and a reusable activity card. Kids can sort, stock, and “purchase” play cosmetics while building early skills through hands-on pretend play. 3+, $79.99
BLUEY’S MAGIC XYLOPHONE (KIDZ TOYZ)
Inspired by Bluey’s magic xylophone from the series, this toy includes a child-safe mallet on a string and has four keys to inspire kids’ love of music. 3+, $12.99
CARAWAY COTTAGE (BACKYARD DISCOVERY) This farmhouse-style play cottage features a working half door, play kitchen accessories, a flower box, a mailbox, and a chalkboard. It is made of 100% durable cedar wood and comes in a white (pictured) or brown style. 2+, $379
CRAYOLA ART-TO-GO TABLE EASEL MAGNETIC SET (GROW’N UP)
This portable, double-sided easel features a magnetic dry-erase board, a chalkboard, and storage for supplies. It comes with a set of magnetic letters and numbers in a crayonshaped storage tube. 3+, $34.99
COLOR WONDER BLUEY LIGHT UP STAMPER (CRAYOLA) This no-mess stamper set lights up to indicate the selected ink color, which stays clear until kids stamp on the special Color Wonder paper. It comes with 10 Bluey character stamps, three ink pads, and more. 3+, $29.99
CREATIVE CHEFS (LITTLE TIKES)
Kids can imagine, cook, and serve with reusable, moldable play sand. Available in different themes, these hands-on sets encourage pretend play as kids take on the role of chefs and create meals just like grown-ups. 4+, $11.99-47.99
COLOR WONDER MAGIC LIGHT BRUSH (CRAYOLA)
Kids can choose one of the clear paints and watch as the brush lights up in the color they select. The paints are mess-free and only appear on special Color Wonder paper. 3+, $29.99
CREATIVE CONSTRUCTION WORKBENCH (LITTLE TIKES) Featuring kid-safe tools, blueprint instructions, and foam imitation wood, kids will learn the basics of using household tools through imaginative role play. They can saw, hammer, nail, and build safely with minimal cleanup. 4+, $54.99
CRY BABIES SLEEP ROUTINE (IMC TOYS)
Baby Jenna cries light-up tears and requires a pacifier, lullabies, or cuddles depicted on the interactive monitor. Kids can determine how to care for her by checking the baby monitor. 18 MOS+, $29.99
CUTIE CUBES (YOONIQUE)
These stackable, cube-shaped plush are available in multiple styles, including a yellow duck, a green dragon, a rainbow unicorn, a russet corgi, and a brown highland cow. Choose from four different sizes ranging from 4-10 inches. 3+, $3.99-12.99
DINOSAUR PLAYSET (DOODLEFACE)
This set features crayons and four dry-erase dinosaur characters that kids can color in, then wipe them clean and start all over again. 0+, $49.98
DANCE WITH ME DORA DOLL (SPIN MASTER)
Kids can push the flowers on Dora’s shoes and watch as she dances and plays various bilingual songs from the show. The 12-inch doll comes with a collector’s card, two interchangeable skirts, and two barrettes to wear and share. 3+, $52.49
This 16-piece playset includes three poseable figures plus accessories and interactive features. Kids can slide the blue Mickey Mouse lever to activate lights, sounds, and more than 20 phrases. 3+, $49.99
DELUXE BAKING DOLL WITH BOOK: EMERY & PAOLA (OUR GENERATION) Each 18-inch doll comes with a complete outfit, themed accessories, and a storybook about two best friends who enter a kids’ TV bake-off competition. The soft-body dolls have poseable arms and legs. Emery and Paola (pictured) are sold separately. 3+, $39.99
DISNEY JR. MICKEY MOUSE DELUXE CLUBHOUSE PLAYSET (JUST PLAY)
DISNEY LOTTI KAROTTI (RAVENSBURGER NORTH AMERICA)
Players race their Disney characters to the castle while avoiding a tumble through the clouds. When characters fall, they must restart the trek back to the castle. 4+, $19.99
DISNEY PRINCESS 24V PRINCESS CARRIAGE (DYNACRAFT WHEELS)
Kids can roll around in fairytale style with this motorized princess carriage. It runs for up to 45 minutes on one charge and can hit speeds up to 4.5 mph. 3+, $299
EMOTIONS DOUGH SENSORY CRAFT BOX
(MY CREATIVE BOX) This sensory craft kit includes eight reusable dough mats, six scented doughs, a reusable container, and a booklet that guides kids through different emotions and expressions while they mold the compounds. 3+, $19.99
FART MONSTERS (SCENTCO)
Kids can collect six sillysounding plush characters, each with its own gourmet scent and a self-inflating whoopee cushion.
3+, $29.99
FISHER-PRICE BARNEY’S WORLD SENSORY BARNEY (MATTEL)
This soft plush Barney offers a wide variety of sensory options for kids, including unique textures, traceable feet, and a popping accessory. Kids can self-soothe and learn to calm their feelings.
2+, $19.43
FLIP & FRY GRILL PLAY SET WITH WATER WOW! COLOR REVEAL (MELISSA & DOUG)
This playset includes a grill, a griddle, and a fryer with water-based, color-changing food for pretend cooking. Accessories like a spatula, a fryer basket, and condiments support hands-on, skillbuilding play. 3+, $27.99
GOODYEAR MEGA CAR ENGINE REPAIR SET (RED TOOLBOX)
This 49-piece mechanic set includes play wrenches, drills, screwdrivers, and more for kids to use as they pretend to work on the small car. 3+, $49.99
HAPPY OCTOPUS RING TOSS (PETIT COLLAGE)
Kids can take turns tossing sturdy rope rings onto the sea creature’s wooden arms. The player to earn the most points wins the game. 3+, $20
GRAVITRAX JUNIOR STARTER SET DISNEY FROZEN (RAVENSBURGER NORTH AMERICA)
Kids can create custom marble runs featuring Frozen characters like Elsa, Anna, Olaf, and more. The marble tracks can include trolls, crystallite formations, and more. 3+, $49.99
HARMONY ALL-IN-ONE ACTIVITY TABLE (STEP2) This table features rounded edges, a reversible tabletop, and internal storage space. One side of the tabletop has built-in tracks for trains, while the other side can function as a crafting surface. 3+, $179.99
(BESTWAY USA)
This epic bouncer inflates in just 2 minutes and features mesh windows for easy supervision. With an extra-wide slide, kids can slide, bounce, and play for hours, inside or outside. 3+, $178
HARMONY PLAY KITCHEN (STEP2)
Kids can turn the knobs on the stove, set the temperature on the oven, and use their pretend play skills to whip up their ultimate creations. When playtime is over, little chefs can use the fridge and cabinets to store their leftovers and equipment. 2+, $199.99
H2OGO! JUMP & JOY MEGA BOUNCER
HIDE AND SEEK BLUEY (MOOSE GAMES)
One player hides the 6-inch Bluey figure and starts the hide and seek timer, then kids track Bluey through her clues, sounds, and giggles. 3+, $14.99
HONEY BEE ACRES THISTLESTOP TRAIN STATION (SUNNY DAYS ENTERTAINMENT)
Kids can take their Honey Bee Acres friends on all sorts of adventures by bringing them to the train station. This playset comes with 19 accessories, more than 7 feet of track, an exclusive cow figure, and more. 3+, $34.97
HOPSCOTCH LANE LET’S MAKE PASTA (SUNNY DAYS ENTERTAINMENT)
Kids can pretend to cook with this stovetop playset, which comes with 33 accessories like food jars, pots, dishes, spaghetti, and meatballs. 3+, $19.97
JELLY BLOX TRACTOR VEHICLE SET (GOLIATH)
This building set features 12 squishy pieces, including a tractor, a farmer, and apple crates. The pieces also feature new sensory fills for unique texture experiences. 2+, $14.99
JOHN DEERE 12-INCH LIGHTS & SOUNDS TRACTOR (TOMY INTERNATIONAL)
Kids can get the job done with a 12-inch-long tractor that brings realistic actions to pretend farming adventures. The vehicle features working lights and sound effects. 3+, $19.99
KIDS COOKING SET (WEESPROUT)
Little chefs can help out in the kitchen with kid-safe cooking utensils with rounded tips and edges for small hands. This 14-piece set includes an apron, two oven mitts, three kid-friendly recipes, and more. 3+, $54.98
LAKESIDE TRUCK WITH TRAILER
(SCHLEICH) This playset comes with two horses, two riders, a dog figure, and more. The trailer can fit up to six horses and their riding accessories, such as the included barrels and bars for on-the-go training sessions. 4+, $99.99
MAGNA-TILES MICROMAGS TRAVEL SET
DELUXE 55-PIECE SET (MAGNA-TILES)
This 55-piece magnetic tile set features smaller tiles for easy travel and a metal case that doubles as a baseplate. It’s designed for portable building fun during car rides, vacations, and more. 3+, $39.99
LUNA STORYTIME PROJECTOR (COTTAGE DOOR PRESS)
Luna nurtures little ones while fostering independence with engaging content. It features projection, read-along text, graphics, and music to provide kids with a multi-sensory story environment. 3+, $59.99
MARVEL WATER-WEBS WEBS AHOY BUBBLE PIRATE SHIP (HASBRO) Kids can embark on a Spidey-themed adventure with this bubblemaking pirate ship. It includes two figures, a treasure chest, a map, bubbles, and more for pretend high-sea adventures. 3+, $49.99
MAGNA-TILES HAMSTER BALL 13-PIECE MAGNETIC CONSTRUCTION SET (MAGNA-TILES) This magnetic building set features a slide, microMAGS pieces, fences, and gates for kids to build a ball run. Place the included hamster figure in the magnetic ball and watch it zoom through twists and turns. 3+, $17.99
MAXX ACTION DOZER (SUNNY DAYS ENTERTAINMENT)
This truck features realistic lights and sounds, joystick controls, and grippy rubber tracks so kids can turn any place into their own pretendplay construction site. 3+, $44.99
MS. RACHEL TONIE (TONIES) The Ms. Rachel Tonie features 24 songs and stories delivered by Ms. Rachel, Mr. Aron, and Herbie. Kids can listen and respond to interactive prompts, sing along to Ms. Rachel’s favorite songs, and go on field trips. Toniebox 2 sold separately. 1+, $19.99
NATIONAL GEOGRAPHIC DINO EGG ACTIVITY KIT (BLUE MARBLE)
This giant egg houses 15 activities, including a dino dig, paintable dinosaur race cars, and clay dinosaur models. It also has a learning guide with facts about dinosaurs. 4+, $19.99
OFFICIAL DISNEY STITCH MAGNETIC CUBE SET — 53-PIECE (TYTAN TOYS)
This five-in-one magnetic cube set is inspired by Disney’s Lilo & Stitch. Kids can build Stitch, Lilo, Stitch’s spaceship, the beach house, and more with the 53 included pieces. 3+, $39.99
PAW PATROL FIRE RESCUE RAPID RELOAD FIRE TRUCK (SPIN MASTER)
Marshall’s firetruck comes with a built-in projectile launcher for rapid-fire water spurts. Kids can drop down the ladder to quickly reload the launcher, and the rear door opens to release a mini vehicle. 3+, $64.79
PEANUTS SCHROEDER’S ELECTRONIC PIANO (KIDZ TOYZ)
Kids can explore music with this 25-key piano designed for small hands. They can play their own tunes or press a button to hear the classic Peanuts theme song. 3+, $19
PEPPA PIG PEPPA’S BIG FAMILY HOUSE (HASBRO) Kids can re-create their favorite stories from Peppa Pig with the whole Pig family, including baby Evie. This 16-piece house features a bathroom, a living room, a kitchen, and a garage with a door that lifts. 3+, $49.97
PETS ALIVE MAMA TURTLE SURPRISE (ZURU) This robotic Mama turtle swims in a tank full of water and comes with a surprise number of babies to reveal: either two, three, or four. This no-mess pet also comes with other surprises for kids to discover. 3+, $24.99
POWER VS. SPEED DC X SONIC MULTIPACK (JAKKS PACIFIC) Sonic the Hedgehog and DC’s Justice League team up in this set, which features a 7-inch Darkseid figure and 5-inch versions of Sonic as The Flash, Shadow as Batman, and Silver as Green Lantern. 3+, $54.99
PLAY-DOH SUPER SLICE CAKE PLAYSET (HASBRO) Shape Play-Doh cake mix balls and place them in the toy oven, then press the handle and open the door to hear a bell and see the Play-Doh cake slice spin out. It comes with 11 cans of Play-Doh, tools, and accessories. 3+, $29.99
PUTT & SPLASH ADVENTURE CENTER (STEP2)
Transform your backyard into an adventure zone. This set comes with a water tower, putters, golf balls, and three customizable golf paths for kids to build and rebuild however they want. 18 MOS+, $169.99
POKÉMON CARRY CASE BATTLE RUINS PLAYSET (JAZWARES)
This portable set unfolds into four play zones and features a rope bridge, a hidden elevator, and battle launchers. It also includes a 2-inch Pikachu figure and folds back into a backpack for on-the-go play. 4+, $34.99
ROCKETGLOW LIGHT-UP DISC LAUNCHER (B. TOYS) Kids can load a disc or two into the light-up launcher and step on the pedal for liftoff indoors or outdoors. The glow-inthe-dark discs will soar into the air and kids can run and catch them with the included catching nets. 4+, $19.99
SCRIBBLE SCRUBBIES
BLUEY POOLSIDE PLAYSET (CRAYOLA)
Kids can color in these Bluey figures, then wash them and give them new looks. The set includes eight markers, a scrub brush, and Bluey, Bingo, Chilli, and Bandit figures. 3+, $32.99
STANLEY JR. KIDS’ PAINTER SET (RED TOOLBOX)
Kids can pretend to paint walls, furniture, and more with the included roller, brush, tray, color deck, and paint bucket. 3+, $29.99
SCRUFFALUVS (MOOSE TOYS)
Kids can rescue a plush pet and wash, dry, and groom their new friend. Kids won’t know if they got a puppy, bunny, or kitty until the grooming process is complete. 2+, $19.99 each
STOMP SPORTS HOVER SOCCER (STOMP ROCKET) Kids can enjoy indoor and outdoor soccer games with this hover soccer ball. It glides on any smooth surface, features three LED lights, and has soft bumpers that allow for safe indoor play. 3+, $9.99
SNACKTIME FUN VENDING MACHINE AND ACCESSORIES PLAYSET (OUR GENERATION)
Swipe the credit card or insert the play coins to make the vending machine light up, then push the button to hear a “purchasing” sound as a snack drops into the delivery door. Open the food bags to unveil one-piece clusters of play food. Doll sold separately. 3+, $64.99
STRIDER 12 PRO BALANCE BIKE (STRIDER BIKES) With foam rubber wheels that can’t deflate, an adjustable seat and handlebars, and no-slip footrests, this bike is equipped to help first-time bike riders get confident and comfortable riding without training wheels. 1+, $219.99
SUGAR SKWISHEEZ: TREE HUGGER SERIES (TOYSMITH)
This squishy collection features a bunny, a hedgehog, a fox, and an owl (sold separately), each containing a plush-coated maltose “sugar ball” that feels like a squishy stress ball. 3+, $9.99
SUPER MARIO BIG BAD BOWSER (JAKKS PACIFIC)
This 12-inch-tall Bowser figure features a fire-breathing light effect from its mouth, 13 points of articulation, and more than 15 sounds that kids can activate with triggers in the claws and shell. 3+, $69.99
SWEET TREATS POP-UP TENT (BATTAT)
This colorful kids’ tent pops up to reveal an ice cream truck for role-play fun. It comes with pretend cookies, cupcakes, macarons, ice cream cones, a sliced strawberry cake, and more. 3+, $29.88
TARGET BIG KID SHOPPING CART (JAKKS PACIFIC)
The miniature version of Target’s red shopping cart features two cup holders, a cell phone holder, and 360-degree pivoting front wheels that allow it to roll on multiple surfaces. 3+, $34.99
Preschoolers can ride around in ninja style with this motorcycle, which features a graphic with all four Teenage Mutant Ninja Turtles. It has a twist grip throttle and two speed settings that reach up to 4 mph. 3+, $199
THE REAL LIFE PLAY KITCHEN (LOVEVERY)
This kid-size kitchen features a working sink with fresh, drinkable water, interchangeable backsplash panels, and realistic accessories like utensils, a cutting board, and a drying rack to inspire hands-on play. 18 MOS+, $300
THINKFUN FRIENDS: TREEHOUSE (THINKFUN)
In this token-matching game, preschoolers match shapes, colors, and numbers by inserting tokens into Flora Frog’s treehouse. Each inserted token flips over on its way down the slide to indicate what to search for next. Kids can play solo or with others to practice turn-taking. 3+, $22.99
TILE TOWN RECYCLING TRUCK (MOOSE TOYS)
This buildable, six-wheeled recycling truck comes with 12 standard magnetic tiles, a magnetic figure, and two action tiles. The figure engages the dumpster lift and the trashemptying features.
2+, $19.99
TOMY GAMES POP UP KUROMI (TOMY INTERNATIONAL)
In this Sanrio-themed game, players take turns sliding sword-shaped pieces into the slots to see which one will cause Kuromi to pop out of the barrel.
4+, $17.99
TONKA NEXT GEN MIGHTY DUMP TRUCK (BASIC FUN!)
This new take on the Tonka Dump Truck is made with cold-rolled steel to withstand rough play. It can haul rocks, sand, and more.
3+, $34.99
YO GABBA GABBA LAND ARTICULATED FIGURES (JAZWARES)
Kids can re-create their favorite moments from Yo Gabba Gabba Land with poseable figures of Toodee, Plex, Brobee, Muno, and Foofa.
3+, $14.99 each
YOTO PLAYER (3RD GEN.) (YOTO)
Kids insert an audio card into the slot to hear kid-friendly stories and songs. Along with providing screen-free fun, the device doubles as an alarm clock, a sleep sound maker, a night-light, and more.
3+, $99.99
AGES 5-7
Grade School
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3DOODLER START+ ESSENTIALS 3D PRINTING PEN SET (WOBBLEWORKS)
Kids can use their imaginations to draw anything as a 3D object, teaching them spatial awareness and building skills. Charge the pen, insert a filament strand, and start drawing. 6+, $59.99
12-INCH ATAMAS — HARRY POTTER (JAZWARES)
Kids can cuddle with this kawaii-inspired 12-inch plush of Harry Potter’s head, which features textured hair and his famous lightning bolt scar. 3+, $19.99
2.4GHZ MARIO KART TABLETOP RACING SET — MARIO & LUIGI (CARRERA REVELL OF AMERICAS)
Kids can bring Mario Kart fun to the tabletop with this action-packed racing set featuring remote-controlled, rubber-tire racers and creative tracks. 6+, $59.99
AQUA PETS (SUPER IMPULSE)
Kids can play games and interact with these pets by talking to them or using the buttons. They can watch them dance around their waterdrop, listen to them sing and make silly sounds, and more. 6+, $19.99
BITTY POP! DISNEY PRINCESS HOLIDAY ADVENT CALENDAR (FUNKO)
Kids can collect their favorite Disney Princesses in this 24-day countdown calendar. It includes 10 Bitty Pop! figures, nine stackable display pieces, three holiday-themed accessories, a keychain case, and a pin case. 3+, $34.99
BITZEE HAMSTER BALL (SPIN MASTER)
Each hamster ball starts out with a baby digital hamster for kids to play with and raise into a Super Bitzee. The more they interact with the hamster, the more there is to discover and unlock, from unique items to new friends. 5+, $43.19
BRATZ STYLIN’ DOLLS (MGA ENTERTAINMENT) These articulated fashion dolls feature bold new outfits, matching jewelry, and long, brushable hair. Each comes with an oversized kids’ T-shirt, featuring the same graphic design as the doll’s top. 6+, $32.99 each
CLIXO DINO ADVENTURE PACK (TOYISH LABS)
Kids can engage in prehistoric play with new custom colors and unique dinosaur shapes. Each flexible piece snaps together to make dinosaur creatures, including a T. rex, a pterodactyl, and a long-neck giant. 6+, $49.99
COWS IN SPACE (RELATABLE)
This two-player, hands-free game challenges players to beam up as many cows as possible to an alien leader using the magnetic UFO headbands. 6+, $21.99
BLUEY SCREWBALL SCRAMBLE (TOMY INTERNATIONAL)
This blue heeler is ready to beat the maze. Kids can help Bluey through this retro game obstacle course as fast as possible as she wobbles across the table maze, rocks across the tilting walkway, and more. 5+, $29.99
BRICK LIKE THIS! (ASMODEE)
Bring classic LEGO bricks to game night with this board game in which players race to build silly shapes while their teammates try to guess what they are. 6+, $19.99
COOKIERUN BRAVERSE TCG: STARTER DECK ASSORTMENT (DEVISTERS) Draft players, build a deck, and embark on adventures with this range of starter packs inspired by the mobile game. Each deck teaches players different gameplay tactics to use in the CookieRun universe. 6+, $12.99 per deck
DANGER HUGS (MOCO GAMES)
This fast-paced card game features silly actions and slappy, happy hugs. Players aim to be the first to dispose of their cards by giving the right kind of hugs. 7+, $14.99
BOB ROSS FOR KIDS: HAPPY LESSONS IN A BOX (BOB ROSS)
Kids will unleash their inner artist with this allin-one art kit, inspired by Bob Ross. It includes water-based colors, brushes, a painting knife, canvases, a how-to comic book, and more. 6+, $49.99
CAT WORKFORCE JUMBO TOWER CRANE SET RC (FUNRISE) This remote-controlled wireless crane features a 360-degree rotating tower, a hook, a wrecking ball, and a working light on top. It comes with a Cat vehicle and a figure for imaginative adventures. 5+, $39.99
COWNADO!! (MOOSE GAMES)
In this tabletop game, players load the cow in a twisted tornado, then whack the cloud back and forth. When the cow flies out, the arrow on the tornado marks who scored the point. 6+, $19.99
DECORATE YOUR OWN UNICORN CROSSBODY BAG (PURPLE LADYBUG)
Kids can add their own artistic touches to a unicorn-themed bag with fabric markers, gemstone stickers, glitter paint, and glow-inthe-dark glitter. 6+, $18.99
DELUXE SCRATCH ART (FABER-CASTELL USA)
Kids can scratch off premade scratch art designs or create their own with this art set, which comes with a mini unicorn desk vacuum to clean up scratch art crumbs. 6+, $24.99
DUMPSTER DICE (BIG DISCOVERIES)
This viral dice game challenges players to strategically roll to avoid the dreaded dumpster while completing the numbered spaces on the lid. The dumpster lid doubles as a gameboard. 6+, $24.99
FIRST TO WORST CARE BEARS (DYCE GAMES) In this Care Bears-themed version of the game, players rank cards in order of one through five. Other players have to guess how a player ranked the cards, and the player who matches the most wins the game. 6+, $19.99
FOIL FUN FROZEN (SKILLMATICS)
This mess-free kit includes foil sheets, thick foam stickers, and 10 themed canvases for kids to create their own Disney’s Frozeninspired masterpieces. 4+, $24.97
DINOSAUR DOMAIN BIOSPHERE (SILVER CIRCLE PRODUCTS) Kids can grow prehistoric plants like pines, palms, and ferns, and decorate their habitats with lava rocks, boulders, garden stakes, and a dinosaur decal. When finished, kids can add in the included T. rex figure. 3+, $29.99
ELMER’S COLOR WHEEL SLIME KIT (ELMER’S) Kids can customize their own Elmer’s Gue premade slimes with this slime kit. The set comes with six jars of Gue, six clay color pigments, six scents, five mix-ins, and six blank labels. 3+, $24.99
FLAT 2 FAST STUNT 2-PACK PLAYSET
(LUKI LAB)
This playset includes a ramp, a tunnel, and a ring of fire for high-action stunts. It comes with two Flat 2 Fast Stunt Card Racers, letting kids design courses and stage jumps and crashes. 5+, $24.99
GENME GET READY WITH ME BEAUTY STUDIO (HORIZON GROUP USA)
Kids can glamorize their routine with this GRWM kit. It comes with a puffy pink headband, six eyeshadows, a shimmery blush, lip gloss, nail polish, and other accessories. 6+, $24.99
DISNEY CRYSTAL SURPRISE SERIES 2 (CRA-Z-ART) Series 2 returns with characters like Stitch (pictured), Ariel, Olaf, Mulan, and more in crystal figure form. Each surprise ball comes with a figure, two accessories, and either Cra-Z-Slimy or Cra-Z-Sand. There are 16 colorchanging figures to collect. 3+, $4.99 each
FAIRY HOUSE MODEL BUILDING KIT (STIX + BRIX) This whimsical Fairy House Model Building Kit includes pre-cut wooden pieces for easy, straightforward assembly and add-on accessories like moss, stones, a bunny figure, and more. 4+, $40
FLIP PRO — SPIN BIKES (THIN AIR BRANDS)
Designed for finger-fueled fun, this minature dirtbike features a spinning wheel with smooth, high-speed rotation for tricks and flips. 5+, $9.99
HELLO KITTY AND FRIENDS SNACK SHOP (MOOSE GAMES) Players aim to collect treat tokens by drawing cards and completing actions — like complimenting another player — while moving their Hello Kitty and Friends mini figures around the board. 6+, $14.99
HEY BESTIE DOLL COLLECTION (HEY BESTIE)
These dolls never fly solo. The 5.5-inch Hey Bestie dolls are sold in sets of two, with themes like Travel Besties, Birthday Besties, School Besties, Sleepover Besties, and more. 3+, $14.97+
HYPER BURST SHOCKOUT CIRCUIT (GOLIATH)
With this car racing set, kids fight to be the last car to survive on the track. The set comes with two launchers, corner and straight tracks, a bridge track, and two knock-out stunts. 4+, $29.99
HEY BESTIE HUGS & MUGS CAFE PLAYSET (HEY BESTIE ) This 25-piece playset includes a display counter and a table, two chairs, a toy espresso machine, a tablet, and play food accessories such as pastries, coffee cups, and dishware. Dolls sold separately. 3+, $24.98
I SPY BUILD AND SEEK (UNIVERSITY GAMES)
This game consists of double-sided illustrated disks with various slots that slide together to form a geometric landscape. Once built, players take turns drawing clue cards, then compete to be the first to find the hidden object. 4+, $16.99
HOT WHEELS CITY ULTIMATE DUAL DRAGON TRANSPORTER (MATTEL) This dual dragon hauler transforms into a two-lane racetrack and includes two dragons that eat, launch, and race Hot Wheels cars. It comes with two 1:64-scale vehicles and stores more than 20 cars. 4+, $49.99
INCREDIBLE SQUISHI TOYS (INCREDIBLE GROUP)
These tactile squishies look like ICEE frozen treats, Ring Pops, Oreos, and more. Scented and colorful, they’re perfect for fidgeting, relaxing, and collecting. 6+, $6.99-8.99
JURASSIC WORLD REBIRTH DOLORES DELUXE PUPPETRONIC (WOW! STUFF) With 30 sounds and actions, Dolores’ eyes blink, head moves, and mouth opens. Her true-to-size design makes it easy for kids to rest her on their shoulders or nestle her in their hands. 6+, $69.99
KITTY LITTER (PROJECT GENIUS)
Players race to match colorful tiles and mischievous kawaii kitties in this kitty litter pail-inspired game. 6+, $18.99
JUST DOUGH CHARACTER PACK (WECOOL TOYS)
Kids can squeeze, shape, and form characters with this safe, nontoxic, gluten-free compound that features calming, child-safe scents. 3+, $9.99
LITE-BRITE COLORPOP! COLLECTION (BASIC FUN!)
These vibrant light-up activity sets feature characters like Stitch, Hello Kitty, and more. Each includes 650 Mini-Pegs, a translucent HD screen, various light modes, templates, and an easel display. 6+, $21.99 each
JUST MY STYLE FASHION ACCESSORY PRESS (HORIZON GROUP USA)
Kids can personalize their apparel and accessories with this press, which makes pins, patches, and other stick-on bling. 6+, $21.97
This interactive unboxing experience features more than 40 surprises to discover. Kids can crack codes, solve clues, and unlock secrets to reveal exclusive dolls, fashions, accessories, and more. 4+, $55.99
MAGSHUTO STUNT PARK (FAT BRAIN TOYS)
Kids can build a trickshot arena with 15 included challenges, ramps, stunts, and targets. Everything stays in place thanks to the magnets and sticky pads. 6+, $21.95
MARVEL SUPER HERO TRAINER (ULTRA PRO ENTERTAINMENT)
Aspiring superheroes can start training with this interactive electronic game, which features 30 action-packed missions that challenge players to complete tasks by crawling, jumping, fighting, and more. 6+, $29.99
MIGHTY MORPHIN POWER RANGERS: RE-IGNITION AUTO-MORPHIN BASIC FIGURES (PLAYMATES TOYS)
Each Power Ranger figure includes a signature weapon and morphs from their teenage self into their Power Ranger persona with a press of the lever. 4+, $10.99 each
MINECRAFT BUILDERS & BIOMES JUNIOR (RAVENSBURGER)
In this Minecraft-themed board game, players build a farm using a pickaxe and a shovel to collect books and create stables for the animals. 5+, $24.99
MIRACULOUS LADYBUG HERO SWITCH (PLAYMATES TOYS)
Marinette (pictured) switches to her Ladybug attire and back with a simple button press. There is also a Targetexclusive Pennybug to BeeBug version available. 4+, $24.99 each
MONSTER JAM SMASH & BASH 1:15 GRAVEDIGGER RC (SPIN MASTER)
This R/C Monster Jam truck is built for pulling wild stunts and crashing into obstacles. The more kids crash the truck, the more damaged it appears, but they can press a button to fix it and play again. 4+, $53.99
MRBEAST LAB HYBRIDS (MOOSE TOYS) Kids can conduct experiments and create 4-inch-tall MrBeast Lab action figures, which come packaged in lab-style flasks. They can also search for pieces to create the Ultimate Golden Panther Dragon. Available in Hybrid Packs, Multi Packs, or the Fusion Hybrid Lab. 5+, $9.99–39.99
NATIONAL GEOGRAPHIC ANT HABITAT (BLUE MARBLE)
Kids can enjoy watching live ants (not included) dig tunnels in a nutrient-rich green gel. The kit comes with magnifying glasses, a pipette for watering, a learning guide, and a backdrop for display. 6+, $24.99
NERF
QUIETCOURT BASKETBALL (FRANKLIN SPORTS)
Kids can practice their basketball skills without disturbing others with this 7-inch foam basketball that bounces just like a real one, but without all of the noise. 6+, $19.99
NINJOMBIE ACTION FIGURES (MGA ENTERATINMENT)
Kids can create the ultimate slime-filled showdown with these customizable action figures. Fill them with slime, press to ooze from different limbs, and mix and match parts for more than 3,000 possible combinations. 4+, $16.99
OPEN STABLE “LITTLE HORSESHOE” (SCHLEICH) Once built, this open stable folds into a suitcase with a carry handle on top. Kids can re-create a day on the horse farm with Sarah, two horse figures, and accessories such as a water trough, a saddle, a blanket, and a bunch of carrots. 4+, $69.99
PLAYMOBIL PRINCESS CASTLE WITH ROYAL COUPLE (PLAYMOBIL)
This pink playset features spiral staircases, a throne room with a large chandelier, pointed towers, gates, queen and king figures, a cat figure, and additional accessories. 4+, $179.99
POKÉMON PLAY ‘N’ DISPLAY CASE (JAZWARES)
Kids can store and display more than 35 different 2-inch battle figures and four Clip ‘N’ Go Poké Balls. The portable set features an arena with spectator stands and a spinning battlefield. It comes with 2-inch Pikachu and Sprigatito Battle Figures. 4+, $24.99
PRIMAL HATCH (SPIN MASTER)
Kids can hatch their own interactive T. rex, then train it, command it, and evolve its personality through a variety of interactions. 5+, $65.99
POKÉMON THEATER PLUSH HAND PUPPETS AND FINGER PUPPETS (THE POKÉMON CO.)
Inspired by the Japanese Pokémon Puppet Theatre — or “Puppémon” — YouTube series, these hand and finger puppets will help kids hone storytelling skills. 0+, $10.99-26.99
RAINBOW HIGH RAINBOW SHIMMERS FASHION DOLLS (MGA ENTERTAINMENT)
This set lets kids create a custom Rainbow High doll using a slime kit with colorful sparkles. Add the slime to the doll’s removable legs for a rainbow transformation. Each doll includes a magical pet and themed accessories. 4+, $27.99 each
POLLY POCKET GABBY’S DOLLHOUSE (MATTEL) This compact playset combines Gabby’s Dollhouse and Polly Pocket with themed rooms, surprise reveals, and movable features like a cat-a-vator and a flip-up bed. Includes Gabby and three Gabby Cats. 4+, $19.99
REMOTE CONTROL CLIMBING BOTTLE FLY (TERRA BY BATTAT)
This remote-control fly zooms around the house, including up walls and on the ceiling. Kids can control the R/C climbing fly, or they can turn on Auto Mode and watch it move on its own. 5+, $19.99
REMOTE CONTROL GIANT ANACONDA (TERRA BY BATTAT)
This R/C anaconda features glowing eyes, a flickering tongue, and a lifelike slither. Kids can control its movements with the remote or activate Action Mode to watch it move on its own. 5+, $20.99
ROBO ALIVE DEEP SEA MONSTER SURPRISE (ZURU)
Kids can discover more than 15 surprises in each barrel, including slime and a wateractivated creature. Uncover and assemble the octopus or shark for an imaginative underwater adventure. 5+, $19.99
SLIME BOTTLE (WECOOL TOYS)
Designed to take on the go, the sports drink-inspired slime set comes packed with buttery smooth slime, cool clear slime, and a bingsu bead mix-in. 4+, $4.99
SOCCER BOT (GOLDEN BEAR TOYS)
Kids can enhance their closecontrol soccer skills with this indoor robot. Set up the play area using the four smart discs and try to dribble the ball and “beat the Bot.” It features an LCD screen to keep score, two play modes, and three variable training speeds. 6+, $59.99
SPIN PRO BEACH & POOL DISC (SCORE DISCS CORP.)
Players can launch this flexible disc from underneath with control and accuracy to perform tricks with ease. It also floats in water. 5+, $24.99
SQUISHMALLOWS ORIGINAL 8-INCH PEANUTS (JAZWARES)
Kids can cuddle, squeeze, and play with Squishmallows versions of Peanuts characters Charlie Brown, Snoopy, Woodstock, and Lucy. 3+, $12.99 each
STAR WARS POWER CRYSTAL LIGHTSABER (HASBRO)
Kids can use the 10 included Kyber crystals to customize their own lightsaber. When kids place two crystals into the lightsaber hilt, the blade will automatically change to one of seven colors. 4+, $44.99
STUNTMAN STU NITRO BOOST STUNT BIKE (PLAYMATES TOYS)
Rev up Stu’s motorcycle and watch as he flies down the ramp and into the break-apart stunt wall. The set includes a gyroscope stunt bike, a fully articulated figure, and more. 5+, $24.99
STICKI ROLLS STICKI ROLLUXE (SKY CASTLE TOYS)
This roll-up handbag features supplies for kids to make customized jewelry, including modular pods to keep beads, Sticki Rolls, and cords secure and organized. It includes a removable tray that doubles as a crafting surface. 5+, $49.99
SUITE SPACES ALL-IN-ONE
BEDROOM
(GOLIATH) Kids can design their own space with this mini bedroom set, which comes with walls, a bed, wallpaper, a closet, wall decor, and more. Multiple rooms connect together with this modular playset that is compatible with 3-4-inch dolls. 6+, $19.99
STRATEGO JUNIOR (JUMBO GROUP)
In this junior version of the classic Stratego game, players can either play a memory game and find matching colors or a strategy game and battle for command of the board, avoid rocks, and find a missing dino egg. 4+, $19.99
SUPER DECODER (GIIKER)
In this problem-solving game, players have seven tries to break a four-digit color code. After each try, lighted hints tell players whether the position or color is right. The decoder features 600 levels and a time-limit challenge mode. 5+, $49.99
TAMAGOTCHI ADVENTURE COMPANION (BANDAI NAMCO TOYS AND COLLECTIBLES AMERICA)
Perfect for on-the-go Tamagotchi adventures, this three-in-one backpack transforms to reveal three evolving plush characters, combining nostalgic style and cuddly play. 3+, $39.99
TAME & TRAIN INTERACTIVE TOOTHLESS (SPIN MASTER)
Kids can train this interactive Toothless by showing him his favorite snack or playing games that teach commands. When they reach the final level of bonding, Toothless will perform his plasma attack. 4+, $54.99
TASTY TINIES PETITE BAKERY PLAYSET (GOLIATH)
Use the ingredients and mixing tools to make mini cakes and cookies, with a little help from the microwave. The set features storage, a working mixer, and a working water feature. 6+, $34.99
TELETUBBIES
CHEEBEE FIGURES (THE LOYAL SUBJECTS)
Designed for play and display, these 3-inch collectible figures feature Cheebee styles of Teletubbies’ Laa-Laa, Dipsy, Po, and Tinky-Winky. 3+, $5 each
TIC TAC TOE BOLT (GIIKER)
This travel-friendly tic-tactoe game features three gameplay modes, including infinite tic-tac-toe, a memory flash game, and a cover-up tic-tac-toe game. 4+, $39.99
TIE DYE DOTZ (BLUE MARBLE)
With this easy-to-use, lessmess tie-dye kit, kids can place the Tie Dye Dotz on their item, then add water to see the colors swirl into tiedye designs. 5+, $14.99
This craft kit includes eight colors of eraser clay, a multi-use tool, a spray bottle, themed clay molds, and a rolling cylinder kids can use to make their own usable erasers. 4+, $18.99
WINX CLUB FAIRY FASHION DOLL (PLAYMATES TOYS)
Inspired by the new Netflix Winx Club series, this collection features six 10.5-inch dolls: Bloom, Stella, Tecna, Aisha, Flora, and Musa. 4+, $17.99 each
UNSPEAKABLE MYSTERY SURPRISE BOX (BONKERS TOYS)
Each mystery box includes 13 exclusive collectibles, including a plush, a squishy mystery figure, and more. The surprise box comes in three variants: Classic, Glow-in-theDark, and Tie-Dye. 3+, $49.99
WOOF & CO. (SUNNY DAYS ENTERTAINMENT)
These pups are ready to hit the town with their fun fashions. Each plush is articulated so kids can pose it for fashion photoshoots, and comes with a removable outfit that kids can swap with other outfits (sold separately). 3+, $29.98 each
WICKED: FOR GOOD EMERALD CITY PLAYSET (MATTEL) This modular playset features five reconfigurable spaces, 360-degree play, and a thumb wheel that reveals The Wizard’s mechanical head. It comes complete with 15 accessories and Elphaba and Glinda small dolls. 4+, $43.19
These dolls come with mix-and-make lip gloss kits featuring a scented base and lava color drops for a unique blend every time. Each includes a keychain for play on the go. 4+, $12.99 each
AGES 8+
Tweens & Teens
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BLDR SQUISH TOUR VAN (JAZWARES)
With this 788-piece set, kids can construct the Squish Tour Van vehicle, then take the buildable Cam, Bubba, and Brina figures on tour. When built, the vehicle features a fully detailed interior.
8+, $59.99
CLOUDHEADS (TEETURTLE)
Cloudheads are large-headed, cuddly, emotional support plushies with small, weighted bodies to help them sit upright. 3+, $10 each
ANIME HEROES MEGA ONE PIECE (BANDAI NAMCO TOYS AND COLLECTIBLES AMERICA) Set sail with this 12-inch Monkey D. Luffy figure, featuring true-to-anime detail and five points of articulation. 4+, $18.99
BEYBLADE X DROP ATTACK BATTLE SET (HASBRO)
This battle-ready set includes a Beystadium, two tops, and two launchers. Opponents pull the launchers to release the tops and watch them spin, collide, and battle. 8+, $49.99
8+,
BRIC LIGHT (ELENCO ELECTRONICS)
Kids can build working circuits with light-up bricks. The set comes with instructions for 10 projects, or kids can build anything they want using their imaginations. 8+, $29.99
CODENAMES (CGE)
This refreshed edition of the spy-themed party game includes a new word list, art, and rulebook. Players give one-word clues to find the secret agents while avoiding the enemy agent, the deadly assistant, and innocent bystanders. 10+, $24.99
COOL MAKER STACK’D HEISHI BRACELET STUDIO (SPIN MASTER) Pick up your beads with the beading pen, then string them all together and finish with the self-clasp feature, which clasps the bracelet right on your wrist with a snap. Create up to 15 custom bracelets. 7+, $21.59
CARRERA HYBRID (CARRERA REVELL OF AMERICAS) This set blends racing and gaming with true-to-scale, app-controlled cars. Experience AI driving modes, freeroaming action, realistic lights and sounds, customizable performance, and free driving for up to 30 riders on one track. 13+, $199.99
COLOR & SHRINK CHARMS: KAWAII STYLE (KLUTZ) Kids can create kawaii-style charms and pins with this shrink art kit. It includes more than 65 punch-out designs, tracing sheets, coloring supplies, a hole punch, jump rings, brads, pin backs, and charm straps. 8+, $22.99
CONNECT 4 FRENZY (HASBRO)
This 2-4-player spin on the classic game of Connect 4 challenges everyone to simultaneously bounce discs off the table into the horizontal grid with the goal of getting four in a row.
$14.99
DEDDY BEARS SERIES 5 (INNOV8 CREATIVE ACADEMY) The six new creepy-yet-cute Deddy Bears plush, including Edgar Allen Crow and Virus, are packaged in miniature coffins. Each comes with a collectible augmented reality card and access to Roblox’s Deddy Bears Tower Defense game. 4+, $5.99
DICE WORDS (THAMES & KOSMOS) In this word-building game, players use seven lettered dice to form different words. They also must incorporate target letters and compete to gain the most points. 8+, $22.95
DISNEY VILLAINOUS UNSTOPPABLE! (RAVENSBURGER) In this game, players choose their favorite Disney Villain and explore their backstory. It features Hades (Hercules), Ursula (The Little Mermaid), Scar (The Lion King), and Maleficent (Sleeping Beauty). 7+, $24.99
DONKEY KONG BANANZA (NINTENDO) Players can go bananas with a video game featuring Donkey Kong and Pauline. In this game, players can use DK’s brute strength and Pauline’s singing abilities, explore different environments, and power up with Bananza Transformations. E10+, $69.99
DŌTEKI (TOMY INTERNATIONAL) After choosing a faction, kids build a battle system and use their controllers to shift the arena as they play. The skill-and-action game challenges players to aim for their opponents’ targets while defending themselves to protect their life points. 8+, $14.99-26.99
EASY-BAKE ULTIMATE OVEN (JUST PLAY)
This version of the classic cooking toy features a modern-retro look, a lightup rainbow confetti pattern, and a built-in timer. Use it to prepare sweet and savory treats with Easy-Bake Ultimate Oven baking mixes (sold separately). 8+, $44.97
EMOTIONAL SUPPORT DINO NUGGIES (RELATABLE)
This basket contains five small plush dino nuggets, each with a unique facial expression. Kids can keep them together or put them in their pocket or backpack to take them on the go. 0+, $16.99
EXIT: THE GAME
ADVENTURES ON CATAN (THAMES & KOSMOS)
Celebrate 30 years of Catan with this new Exit: The Game collab that combines escaperoom elements with classic Catan features. Players will work together to set sail for the island of Catan and build a new life. 10+, $19.95
EXPLODING KITTENS: THE BOARD GAME (EXPLODING KITTENS)
Exploding Kittens takes on a new form with this 3D strategy game. Players race to the finish while avoiding Exploding Kitten spaces. When players enter Chaos Mode, the board flips and transforms the spaces. 7+, $24.99
FLIP 7 SECOND EDITION (THE OP GAMES)
Flip over cards one by one without flipping the same number twice. The catch is there’s only one 1 card, two 2 cards, three 3 cards, and so on. The first player to reach 200 points wins the game. 8+, $7.99
HAPPY MOCHI (ASMODEE)
Play cards as pairs, follow color-matching rules and aim for “Happy Mochi” bonuses in this card game of strategy and luck. 8+, $9.99
HELLO BLINK TATTOO MAKER (CEACO)
With this ink-free thermal printer, kids can design and wear custom temporary tattoos. Use the app to choose from a gallery or upload custom art. The kit includes a printer, tattoo paper, markers, and more. 8+, $34.99
HOOK RALLY (FAT BRAIN TOYS)
In this game, players swing their rings to try and capture the hooks. Once they capture a hook, it shifts so their opponent can’t reach it. The first to snag three hooks wins the game. 8+, $49.95
LEGO FRIENDS FRIENDSHIP TREE HOUSE HANGOUT (THE LEGO GROUP) Builders can join Liann, Autumn, Leo, and Zac on new adventures by creating the ultimate hangout zone. The 701-piece tree house set features an elevator, a workbench, interchangeable windows, and a secret hideaway. 8+, $69.99
LEGO STATIONERY CREATIVITY SET (SANTOKI) LEGO fans can keep their future projects organized with this kit, which includes a gel pen, two sticky note pads, three markers, a 10-piece LEGO duck project, and 25 coloring sheets with building instructions. 6+, $26.99
MAX RETRO (ZURU)
Kids and kidults can take a trip down memory lane with this collection of six retro-inspired building sets, each with up to 221 pieces. Styles include a TV, a camera, a boombox, a computer, and more. 8+, $9.99 each
MINI BRANDS CREATE DISNEY SNACKS SERIES 1 CAPSULE (ZURU)
Each capsule includes one (non-edible) snack recipe inspired by a Disney character. There are nine different recipes for kids to create and collect.
8+, $9.99 each
MINI BRANDS FILL THE FRIDGE PLAYSET (ZURU)
Inspired by the viral fridge restocking trend, this playset includes a mini fridge, exclusive minis, magnets, and more. It also features a working UV light. 8+, $19.99
NERF LOADOUT GALACTIC COMMANDER (HASBRO) This customizable NERF blaster features interchangeable attachments that mix and match for more than 1,000 combinations. It has three firing modes, including semi-automatic, three-dart burst, and fully automatic.
8+, $49.99
PAC-MAN DELUXE ARCADE MACHINE (ARCADE1UP) Celebrate 45 years of Pac-Man with this arcade machine featuring 14 classic games (Pac-Man included), a faux coin door, a stylish cabinet, a lit marquee, and a new Wi-Fi leaderboard for global competition. 14+, $499
RUN THE RUNWAY FASHION DESIGN KIT (MINDWARE)
Kids can become fashion designers with this no-sew activity kit. They can create highfashion pieces from a collection of fabrics, trims, and tools.
8+, $49.99
POKÉMON LEGENDS: Z-A (NINTENDO)
Players can catch Pokémon in wild zones, then train them and compete in the Z-A Royale to see which Trainers are the strongest. E10+, $69.99 (Nintendo Switch 2 version); $59.99 (Nintendo Switch version)
RAINBOW BRITE CLASSIC 9-INCH PLUSH DOLL (THE LOYAL SUBJECTS)
This vintage-style Rainbow Brite doll looks just like she did in the ’80s. It comes complete with her classic outfit and a detachable Twink. 3+, $19.99
SKIBIDI TOILET DELUXE RC (BONKERS TOYS)
Inspired by the YouTube animated series, this remote-controlled, 12-inch toy turns its head and lets kids re-create their favorite Skibidi Toilet moments. 13+, $49.99
SONIC RC HOVERBIKE (NKOK)
Kids can fly this Sonic the Hedgehog hoverbike at three speeds, flip it in the air, and use the autoland feature to easily bring it down. 8+, $60
STAR WARS MICRO GALAXY SQUADRON TIE REAPER (JAZWARES)
Inspired by Star Wars: Rogue One, this 9-inch vehicle features an opening cockpit, retractable landing gear, missile launchers, a troop bay with a breakaway lid, and three 1-inch figures. 8+, $39.99
THAT COLOR SPEAKS TO ME (WINNING MOVES GAMES)
On each player’s turn, they pick a white and a black answer card to form a prompt, then choose the color from swatch cards that best speaks to them. Then, the Guesser predicts which color they chose. If they’re correct, both players receive a point. 8+, $17.95
SWIFT CLICKS HEISHI BRACELET MAKER (MAKE IT REAL) Crafters can use the maker’s refillable, rotating carousel to select their desired colors and thread them by clicking the button. This 2,047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, and stores easily. 8+, $24.99
THE RETRO BOX (CHOOSECO)
This Choose-Your-Own-Adventure box lets kids explore more than 160 journeys through four nostalgic books with themes such as space, under the sea, and more. It also includes a limited-edition poster. 8+, $35.99
TAMAGOTCHI COLLECTIONS (KESSCO)
Kids roll the dice to feed, play with, and care for their quirky friends in this board game that takes the Tamagotchi offline and for the tabletop. The player to host as many happy characters as they can to score the most points wins the game. 8+, $29.99
TRANSPORT!: VIRTUAL REALITY DISCOVERY GIFT SET WITH DK BOOK (ABACUS BRANDS)
This 96-page activity set uses virtual reality and hands-on activities to showcase the world of transportation, including planes, trains, cars, and more. 8+, $59.99
UFC PUNCHING BAG CAPSULE (PMI KIDS’ WORLD)
Each surprise capsule features one of 14 mini UFC fighters hiding inside. Fans will also find accessories, a sticker, a mini-poster, and a connecting base that allows them to build the Octagon.
8+, $9.97
WICKED: FOR GOOD DELUXE DOLLS (MATTEL) This swankified line includes fullsize fashion dolls, mini-figures, and playsets that transport kids right to the Emerald City — no twister required. Whether they’re a good witch or a bad witch, playtime will be changed for good. 6+, $39.99 each
UNO GOLF (MATTEL)
This version plays like the regular card game with added golf-related twists. With cards laid out in a two-by-three grid, players match colors and numbers with the goal of getting rid of high numbers and keeping lower values. 7+, $6.49
YES & KNOW ORIGINAL INVISIBLE INK TRIVIA GAME BOOKS (TREE TOWN TOYS)
With six new titles and Surprize Ink color technology, these classic trivia game books feature riddles that kids can solve, then reveal hidden answers with the included pen. Each book has 36 pages of games, trivia, and brain teasers. 7+, $9.99 each
WHO KNOWS MARVEL BEST? (SKILLMATICS) Marvel superfans can prove their trivia skills with this fast-paced card game. Players write down their answers to questions displayed on the game cards and share their responses at the same time. The player with the most correct answers at the end wins the game. 8+, $24.97
YU-GI-OH! TRADING CARD GAME 2025 MEGA-PACK TIN (KONAMI DIGITAL ENTERTAINMENT) This collectible tin includes three Mega-Packs featuring Starlight Rare, Prismatic Secret Rare, Ultra Rare, and Common cards. It also comes with three illustrated Deck Dividers for easy card organization. 6+, $23.99
