This issue of The Toy Book has a strong focus on the specialty toy industry and ASTRA’s annual Marketplace & Academy, held this week in Charlotte, NC. Flip to page 21 to see the Specialty Toys & Gifts section, featuring a Q&A with specialty toy retailers and manufacturers and extensive coverage of ASTRA Marketplace exhibitors. If you’re currently at the show, don’t forget to grab a print copy of the magazine to take home with you!
Tech toys are flooding the marketplace this year, with companies expanding kids’ play experiences with products that just keep getting smarter. From high-tech wearables to dolls that answer questions, Reyne Rice gives us an inside look on what’s new in this space on page 14.
But, not all innovative toys require a microchip. Senior Editor Marissa DiBartolo shows us some cool new takes on classic toys on page 20.
We have so much more to share! To read the whole issue, click here!
