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The Toy Book

New York, United States

http://www.toybook.com

The Toy Book is the official trade publication serving the North American toy industry with news, trends, and analysis. For more than four decades, it has been the go-to resource for retailers, manufacturers, licensors, inventors, and everyone who drives the business of play. Each issue delivers exclusive features, in-depth interviews, and product showcases that keep readers connected to what’s happening now — and what’s coming next. With seven print issues each year, a robust digital presence, daily news updates, and specialty supplements, The Toy Book covers every corner of the industry, from the latest innovations in toys and games to the business strategies shaping the marketplace. Anchored by its tagline, “The Pulse of Play,” The Toy Book doesn’t just report the news — it sets the conversation. Whether in print, online, or on social media networks, The Toy Book is where the toy industry turns first. The Toy Book is published by Adventure Media & Events (AME), the toy industry’s leading media organization. AME also publishes The Toy Insider and The Pop Insider and produces live media and influencer events, including the legendary Sweet Suite and Holiday of Play.

Publications

The Toy Book - March 2025


February 27, 2025

The Toy Book - October 2023


September 25, 2023

The Toy Book - October 2021


September 29, 2021

October 2020


October 7, 2020

July/August 2020


August 12, 2020

June 2020


June 16, 2020

April/May 2020


May 15, 2020

December/January 2020


December 17, 2019

TOTY Award Showcase 2020


December 17, 2019

September/October 2019


September 26, 2019

July/August 2019


August 8, 2019

May/June 2019


May 29, 2019

March/April 2019


April 8, 2019

February 2019


February 7, 2019

December/January 2019


December 18, 2018

TOTY Award Showcase 2019


December 13, 2018

September/October 2018


October 2, 2018

July/August 2018


August 1, 2018