Builder Marketing Proposal - Suzanne Young - TMOC

”Suzanne is amazing to work with! She never fails to answer your calls and emails and is always there to answer your questions! She provides a great experience, whether you’re new to the home-buying process or not! I would 100% recommend her to anyone looking for a loan officer to finance a home!”

-Ashley D

”Communication was amazing! Always able to contact back in a very timely manner.”

-Jamison B

”Suzanne Young was excellent to work with! From start to finish she was knowledgable, available, friendly, personable and accommodating. She went above a beyond to help get the deal closed on time! I highly recommend her and would use her again!!”

-Monica M

”Suzanne and her team were very patient, caring, and helpful during our mortgage experience. Highly recommend!”

-Raquel R

MEET YOUR TRUSTED LENDER

Meet

OVER $480 MILLION CLOSED VOLUME

688 UNITS

$698,019 AVERAGE LOAN AMOUNT

HOME BUYER DEMOGRAPHICS

TOWNE PRODUCTS

FHA LOAN

• Great option for first-time buyers

• Flexible credit qualifications

• Guaranteed by the Federal Housing Administration

• Renovation loans available

• As little as 3.5% down payment

CONVENTIONAL LOAN

• Up to 97% financing

• Stable rate and principal payments

• Easy-to-understand loan terms

• Competitive interest rates

• Fixed loan terms and ARM loans available

JUMBO LOAN

• For loan amounts that exceed the conforming loan limits in place for individual counties

• Fixed and adjustable-rate programs available

• Competitive interest rates

VA LOAN

• Available to qualified active-duty, veterans, reservists and some surviving spouses

• Up to $1.5 million with no down payment

• Starting at zero down

• No costly mortgage insurance

• Flexible credit requirements

• Lifetime benefit that can be reused

• Backed by the U.S. Department of Veteran Affairs

CONSTRUCTION LOANS

• Build on your land or finance lot and construction together

• One-time close allows you to close the loan in just one transaction

• Two-time close allows you to change the terms and features of your loan after construction ends

• Primary and secondary options

USDA: Rural Housing Program

• Up to 100% financing available

• Flexible credit guidelines

• Some closing costs may be financed in loan

• For rural or suburban areas

• Backed by the U.S. Department of Agriculture

FHLB

• Down payment and closing costs assistance

• Up to $7,500 for first-time home buyers

• Up to $10,000 for current or retired police officers, firefighters, teachers, health care workers, first responders, military members, and COVID-related essential workers.

• Owner occupancy only

NCHFA: NC Housing Finance Agency

• Income limits and property location apply

• Down payment assistance available

With exceptional service, local decision making, and specialty niche products, we continue to set the bar high when it comes to mortgage financing.

When You Partner with Towne Mortgage of the Carolinas, Your Customers Win!

Through our strategic company partnership we ensure your customers will receive the very best in customer service, as well as a seamless transaction and communication from all parties involved in the homebuying process. Our aligned commitment to superior service allows us to work together with our builder partners to reach a common goal.

PERSONAL LOAN OFFICER RELATIONSHIPS

INTEGRATED MARKETING STRATEGIES FROM OUR IN-HOUSE MARKETING TEAM

“WHITE GLOVE” CLIENT EXPERIENCE

CLIENT RETENTION PROGRAM

INTEGRATED LEAD GENERATION AND LEAD MANAGEMENT SYSTEM

POWER OF BRANDING

You can expect the support of our top-tier, in-house Marketing team to help you boost your business, strengthen and develop relationships and nurture past, pending and future clients. Through co-branding, you’ll gain access to an array of services, from marketing strategy, client retention management, content and design–to social media and events.

Our team takes your vision and goals and develops a personal strategy that tells your own story.

EXPLORE OUR MARKETING SERVICES

TOTAL EXPERT

Our custom marketing operating system, Total Expert, allows loan officers and real estate agents to:

a Easily create co-branded custom marketing materials

a Strengthen your relationships with prospects

a Increase your productivity using contact and database management tools

a Organize, track and analyze your sales growth

FEATURES INCLUDE:

• Listing & Open House Flyers with easy to use MLS integration

• Single Property Websites to promote your listings

• Open House Apps and Automated Lead Capture

• Email Marketing

• Social Media Posts and Video you can schedule to all your social platforms

SOCIAL MEDIA

Strengthen relationships with prospects and past clients through social media, with our FREE CRM and Marketing Automation Platform, Total Expert.

Ask your Loan Officer for access to Total Expert today!

FEATURES:

• FREE professional looking single property websites that can be created in seconds,

• Easy-to-use social media templates that integrate with your MLS listings,

• Digital sign-in sheets for easy lead capture at your open houses,

• And the ability to easily create co-branded marketing materials like emails, social posts, direct mail and more!

DRIP CAMPAIGNS

Through a co-branded drip campaign, a series of pre-scheduled emails will be sent to your contacts over an extended period of time. Each email will be sent based on predefined triggers that best fit your objective and audience’s behavior. Drip campaigns gently nurture your contacts over time and can increase conversion rates.

You provide the most important information, best photos, videos and other content and we create a custom drip campaign so you can stay in front of your customers and answer questions before they need to ask.

It’s also a great way to stay top of mind during the decision-making process.

LANDING PAGES

Our custom co-branded digital sign-in sheets allow for easy lead capture at your open houses and events. All prospect information will be collected and saved in the Total Expert CRM.

These contacts are then shared with both the builder and loan officer for follow up. They will also be placed on a drip campaign to provide more information about the builder and the community.

The Landing Page will include call-to-action buttons that make it easy for the user to know what they should do on the page. Easy, simple navigation and large eye-catching buttons increase conversions drastically.

When you’re constantly on the go, the co-branded mobile app is a great way to provide information and easily community with clients from pre-qualification, throughout the construction process, loan milestones and more. As a co-branded app, you and your loan officer can present yourselves as one cohesive team, helping to lend credibility to your clients.

Customize the app to include links to your website, social media accounts, blog, virtual tours and more.

As a partner, you also receive notifications when your customer is using the app, so you can tell what price point they’re looking at and when they’re interested in starting the homebuying process.

VIDEO

If a picture is worth a thousand words, then video is priceless!

Videos are one of the most efficient ways to tell your story and engage with your online audience. Social media platforms, including Facebook, give more weight and exposure to video than any other type of content. We offer a range of animated video options to fit your marketing and advertising needs.

5 Ways to Use Video:

1. Demo videos that can help explain any product or service.

2. Brand videos that showcase your company’s vision, mission, products and services.

3. Animated videos that are interesting and fun to watch.

4. Educational videos that help build customer knowledge.

5. Personalized messages that help to build trust with your clients.

GOOGLE BUSINESS PROFILE

Help your business appear in searches by allowing us to help create a verified Google Business Profile online listing for your brokerage, your agents, and/or your communities.

Listings can include sales contact information, model plans, services offered, map directions, photos, web links, announcements or offer posts, and more! Google’s built in insights can also help determine the amount of lead generation, phone call tracking, photo views and website visits.

Our team designs and manages production of custom signs for indoor or outdoor use.

We recommend an outdoor sign positioned in a high-traffic area near each community with QR codes linked to your phone number or website!

WINDOW CLING ADS

Stand Out Amongst Your Competition with our co-branded Window Cling ads!

Use these interactive ads at your Open House, Model Home and more!

a REPOSITIONAL + REUSABLE

Durable plastic clings are 5”x5” and can be placed on windows, mirrors, fridges and more!

a INTERACTIVE CALL-TO-ACTION

Use QR codes to promote your mobile app, landing page, contact form and more!

WHY CHOOSE TMOC?

STRONG LOCAL RELATIONSHIPS.

We have established relationships with local Realtors, appraisers, title companies and closing attorneys.

OUR REPUTATION MATTERS

We understand that the majority of our business comes from referrals, so maintaining an excellent reputation through exceptional service is critical to our success.

KNOWLEDGE OF THE LOCAL MARKET

As lenders within your community, we have a better understanding of the local property values and economy than national lenders might.

PERSONALIZED & CONVENIENT SERVICE.

Easily get in touch with the team that’s handling your loan. We are reachable without calling a 1-800 number, so you can enjoy personalized, one-on-one communication with your lender.

WE WORK ON YOUR TIME.

Our team is available on your timeline and time zone, working weekends and after hours to help you reach your homeownership goals. With in-house operations, we’re readily available to answer any questions or concerns that may arise.

WE’LL GET YOU TO CLOSING ON-TIME.

Your closing date is our #1 priority. As a local lender, we know that the state of North Carolina is an attorney closing state, not a title insurance state, helping to prevent a closing delay.

WE UNDERSTAND THE NC OFFER TO PURCHASE.

As a North Carolina lender, we are familiar with the North Carolina Offer to Purchase, as well as related addendums or disclosures.