Home Sellers Guide
Chris Whitehurst
Kendall Ormsby
252-312-2263
757-676-3169
SELLING YOUR HOME When you finally decide that you’re ready to sell your property, it can be an exciting yet overwhelming feeling. You’ll have many important decisions to make along the way. One of your first decisions is to select a team of professionals, such as your real estate agent and loan officer, who will help guide you through the process.
WHY CHOOSE US? You’re ready to sell your property. And, while you’re looking forward to seeing the word “SOLD” posted from the curb, you know there’s a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who’ll join you in the process.
About Chris Chris has extensive knowledge of social media and a developed skill set in video editing, bringing a unique technology based approached to marketing real estate. He and his wife are owners in Cw Multimedia and Red Door Organizing. This gives his selling clients a tremendous advantage in making their homes stand out in a busy market place and his buyers clients can rest easy knowing he is using every possible tool to discover and close on the perfect home.
roseandwomble.com/agents/97043-chris-whitehurst
Chris Whitehurst REALTOR® Cell: 252-312-2263 Office: 252-435-6233 bspence@roseandwomble.com
WHY SHOULD YOU GET PRE-QUALIFIED WHEN LISTING YOUR PROPERTY? HERE ARE THE REASONS WHY:
a Gives you a better understanding of how much you can afford for your next purchase. a If you’re looking to buy, it lets sellers know that you’re serious and have the ability to purchase their home. a Allows you to meet with an experienced professional to weed out issues early on.
a It’s a simple, no-obligation process that can be done over-the-phone, in-person, or through a secure online portal.
About Kendall Kendall began her real estate career in 2002 as a licensed real estate agent for one of the top producing real estate companies in Hampton Roads, and representing one of Hampton Roads’ most reputable builders. In 2013 she began her mortgage career and quickly distinguished herself as a hands-on mortgage professional with a knack for making the loan process simple and worry-free. APPLY ONLINE TODAY www.kendallhomemortgage.com
Kendall Ormsby Mortgage Loan Officer NMLS# 1081123
Cell: 757-676-3169 kendall.ormsby@advancefinancialgroup.com
EXCEEDING YOUR EXPECTATIONS Selling your home is a big deal, and you deserve a team that will do what it takes to sell as quickly as possible, for the most money possible. You deserve a team that will guide you throughout the entire process from beginning to end, making sure that your needs and wants are met every step of the way. Our team promises to go above and beyond on these selling strategies:
PRICING
MARKETING
STAGING
UPDATES
SEO
AVAILABILITY
Price your home so you’re competitive with current market and price trends
Recommend staging strategies that are proven to cast your home in the most positive light, and highlight the features that are most important to buyers
Optimize the SEO presence on your home with photographs and descriptions so your home reaches as many potential buyers as possible
Market your property via email, direct mail, flyers, social media and viewing to find prospective buyers
Provide you with weekly updates detailing marketing efforts and progress
Always available to help walk you through each step of the process, from listing to the closing table.
MARKETING We offer a variety of marketing campaigns to help promote and sell your listing, including:
aDirect Mail Campaigns aSMS Text Rider Signs aSocial Media and Video Promotions aOpen House Events aPromotional Flyers aAnd More!
MARKETING STRATEGY
WHY IS PRICING SO IMPORTANT WHEN SELLING YOUR HOME? aHigher net sales aAttracts better offers aGets a better response from advertising aAllows for faster sales aIncreased agent response aAvoid your home sitting on the market for too long becoming ‘shopworn’
and
6 FACTORS TO BE AWARE OF WHEN SELLING YOUR HOME
STEP 1: REASON FOR SELLING
Often times, selling your old home can be more emotional than buying a new home. Homeowners sell for many different reasons, and some of these reasons might have an impact on the asking price of your property.
Here are a few factors that might influence the sale of your home: • • • • • • •
Reason for selling Price Location Condition of property Size Design / style Accessibility
STEP 2: THE COST OF SELLING It is very important to be aware of the upfront costs associated with selling your home. By understanding the cost of selling upfront, you’ll be able to better understand your potential profit.
Costs associated with selling can include: • Agent commission • Taxes • Advertising costs • Specific reports such as property inspection
STEP 3: ASKING PRICE This is the most important factor when it comes to selling your home. Your property’s price can help make or break the deal.
If you overprice, you could: • lessen the buyer pool • keep your house on the market long, resulting in lower offers being submitted
If you underprice, you could: • lose money on your investment • give buyers a negative perception of your home, causing buyers to offer an even lower number
STEP 4: LOCATION The location plays a huge role in how much and how quickly your home will sell. Take the following into consideration:
• How is your property priced in relation to other offers in your area • What type of neighborhood is your home located in? • Is your property located in an urban or rural area?
STEP 5: YOUR PROPERTY’S CONDITION The condition of your property is crucial to homebuyers and will make a huge impact on their first impression of your property. Here are some relatively easy and inexpensive ways to maximize your home’s curb appeal:
• Declutter your yard • Keep the grass freshly cut • Clean your windows • Pressure wash or paint your home’s exterior • Clean gutters and make sure they are firmly attached
STEP 6: STAGING Home staging will help your home show in the best light possible and will help potential buyers imagine themselves living in your home. Well-placed furniture can help make a room appear larger than it is, and opening curtains or turning on lights can go a long way in making the home feel more open and cheery.
Here are a few inexpensive ways to help your home show better to potential buyers: • Paint walls a neutral color • Spend extra time cleaning the floors to remove all stains, smudges or scratches • Fix any plumbing issues • Remove personal objects and extra furniture that clutters the home • Stage closets and drawers and garages to give the illusion of storage space
TRUST YOUR LOCAL REAL ESTATE AND MORTGAGE TEAM Let us lend you a helping hand. As your local real estate and mortgage professionals, we have the knowledge and expertise you need. We don’t just work in the area, we live here. Helping our neighbors is our top priority. Whether you’re looking to buy or sell, or just need advice, let us go to work for you today!
Chris Whitehurst REALTOR®
Mobile: 252-312-2263 Office: 252-435-6233
cwhitehurst@roseandwomble.com roseandwomble.com/agents/97043-chris-whitehurst
Kendall Ormsby Mortgage Loan Officer NMLS# 1081123
757-676-3169
kendall.ormsby@advancefinancialgroup.com www.kendallhomemortgage.com
Advance Financial Group NMLS# 1611080. The information contained herein (including but not limited to any description of Advance Financial Group, its affiliates and its lending programs and products, eligibility criteria, interest rates, fees and all other loan terms) is subject to change without notice. Rose & Womble is not a mortgage lender and so you should contact Advance Financial Group directly to learn more about its mortgage products and your eligibility for such products. If your house is already listed with an agent, this is not intended to solicit that listing. This is not a commitment to lend.