Town Creek Farm Since 1993
SPRING/SUMMER 2020
Vo l u m e 8 , I s s u e 2 • P u b l i s h e d b y To w n C r e e k Fa r m , We s t Po i n t , M i s s i s s i p p i • B r a n g u s a n d U l t r a b l a c k
Life Rewards Action BY JOY REZNICEK SUNDBECK YEARS AGO MY NIECE RECOMMENDED A BOOK TITLED “THE TIME IT NEVER RAINED” BY ELMER KELTON. THE STORY IS OF TEXAS RANCHERS AND FARMERS WHO ENDURED A DEVASTATING FIVE-YEAR DROUGHT IN THE 1950S. With no moisture and grass, West
VIGORMAX™ HALF-BLOOD BULL 555F3 SELLS ON SATURDAY, OCTOBER 17TH AT THE RANCH.
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Town Creek Farm Milton Sundbeck, Owner Office: 32476 Hwy. 50 East West Point, Mississippi 39773-5207 662.494.5944 www.TownCreekFarm.com Joy Reznicek Sundbeck, President 205.399.0221 Joy@TownCreekFarm.com Clint Ladner, Bull Development 662.812.8370 CLadner@TownCreekFarm.com Cody Glenn, Herdsman 601.508.8689 Cody@TownCreekFarm.com Anne Sutherland, Quarter Horses 662.295.6144 Anne@TownCreekFarm.com South American Representative Ing. Agr. Federico Maisonnave (011) 595 981 362 898 Maisonnave.Federico@gmail.com TOTAL COMMITMENT
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Texas winds blew away rich topsoil and left land much less productive, which added injury to insult. Entire livelihoods were contingent on the chance of a wet year or a dry year, and of who stood and who fell. Agriculture has come to know droughts as its biggest enemy, something we can’t control. My 95-year-old father has ranched in Texas all his life. Not long after reading Kelton’s book, I asked him about droughts he had lived through. I was familiar with a recent 10-year drought, which included years 2010 to 2011, the hottest, driest one-year period ever recorded in Texas. But, had little knowledge of the impact of the 1950s drought on our family ranch operations. “I can’t say that one drought has been worse than another,” my dad said. “None of them have been good, but, we have been better prepared for our more recent droughts. During the drought of the 1950s, we couldn’t get water to our cattle. Now we have more efficient and better ways for livestock to access water.” I hadn’t thought much of that conversation until this spring. Milton and I were listening to Minute with Maxwell. “It is our decisions, not our conditions, that determine the quality of our life,” John Maxwell stated. “Conditions are often out of our control. We can’t control the weather. Conditions are beyond us. Decisions are always in our control. One decides to be the victim or one decides to be the victor. Life rewards action. Doubts cause hesitation.” That minute from Maxwell was instigated by Covid-19. Coronavirus came on with overwhelming speed and scale and without warning of its devastation to both human life and to livelihoods. Talking with cattlemen, I sense the current conditions of Coronavirus have brought hesitation in decision-making. If we are not mindful, and delay or postpone decisions that positively affect the long-term viability of our herds, our future will be dictated by conditions we cannot control. Good Bulls Let’s start with genetics. My guess is that most cattlemen assume they will always have buyers for beef cattle at some price level. Not necessarily so. Pre-Covid-19, I was hearing stories of poor quality cattle going through auction barns in our region who had no active bidders. Sale barn owners quietly took ownership of those cattle and worked to get them sold elsewhere, often at a loss. Remember, I said this
occurred pre-Covid-19. If beef exports and internal beef consumption drops, post-Covid-19, sale barn owners may not be willing or able to take ownership of and trade poor quality cattle. Do not underscore the need to continue to make sound genetic decisions. Investing in herd bull power out of cows that are moderate frame, easy fleshing, low-input and fit your environment will position you for success in an unknown future. Town Creek Farm propagates genetics that balance maternal ability, fertility, survivability, growth and carcass traits. These genetics bring along forage efficiency and thriftiness, bonuses that reduce input costs of your cowherd long after your herd bulls are replaced. Uncertainty means that buyers, now more than ever, will seek out quality calves that perform to lower their risks. It takes good bulls from proven programs to produce valuable cattle that are relevant and competitive in the markets. Sound Management Decisions Are Still Free Many decisions we make in our business don’t cost money, only time and effort. As I have become more refined in developing framework for success in our businesses and of employees, my eyes and ears are more attune to delay of action and then rationalizing the delay. Neither behavior is favorable to production agriculture as timing is its driver to success. At times while speaking with cattlemen I hear statements like, “We didn’t have time to get the bulls out of the cows this spring. We should have, but just had a lot going on.” That decision or inaction, which doesn’t cost money, has farreaching effects from calf uniformity, to timing calves to vaccinate, to identifying unproductive cows, to future efforts to rework your cowherd to get back to a shorter calving season. To further this point, Milton says with regularity, “In the cattle business you must accomplish something every day you wake up, or this business will overtake you.” Let’s make sure our free decisions are not met with delay or inaction. That costs us money down the road. Life rewards action, not procrastination. Different World A system that took centuries to build was jolted and modified in a matter of months. Our well-oiled machine is broke. No doubt, the shock and abruptness of this pandemic has made the cattle business less predictable, particularly in the short term. For years, we’ve traveled the country evaluating our genetics used in commercial cowherds across the Southern tier of the U.S. We’re confident that Town Creek Farm genetics and sound management decisions make a difference.