DESTINATION DEMAND UPDATE
April 23rd , 2025
• Travel and tourism activity declined modestly.
• Hoteliers noted slight decreases in occupancies, and guests shortened stays and reduced discretionary spending on property.
• Business travel fell.
• Live entertainment venues saw declining ticket sales.
• Large attractions that normally draw international visitors saw a drop in travelers from abroad, particularly Canada, and airports and airlines reported a notable decline in foreign passengers to the U.S.
FloridaHotelPerformance - Q12025
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PalmBeachesHotelPerformance(April)
Year Last 5 Weeks (as of 4/30)
Room Rates as of Last 5 Weeks as of 4/30/25 vs
(5/1/24)
RevPARForecast
MARKETING
MICHELINGuide2025
Official Award Ceremony in Orlando on April 17
• 500 Attendees including International Media
9 RESTAURANTS RECOGNIZED IN THE PALM BEACHES
MICHELIN One Star:
• Konro – West Palm Beach
MICHELIN Recommended:
• būccan – Palm Beach
• Coolinary and The Parched Pig – Palm Beach Gardens
• Moody Tongue Sushi – West Palm Beach
• Nicholson Muir Distinguished Meats – Boynton Beach
• Stage Kitchen & Bar – Palm Beach Gardens
• The Butcher's Club – Palm Beach Gardens
MICHELIN Bib Gourmand:
• aioli – West Palm Beach
• Palm Beach Meats – West Palm Beach
MICHELINGuidePartnership
Media Reach Secured by The Palm Beaches, with Additional Coverage Pending Reporting from Michelin.
• Florida Partnership Expansion Announcement
• 87 Media Placements
• 1.3B Impressions
• $13 Million Publicity Value
• National Outlets, including Yahoo! and Robb Report
• Florida Outlets, including Miami Herald, Palm Beach Daily News, Palm Beach Post, NBC6 Miami
• Palm Beach County Restaurant Selection Announcement
• 20 Media Placements To Date
• 40.4M Impressions
• $1.3 Million Publicity Value
• National Outlets, including Conde Nast Traveler, Yahoo!
• Local Coverage: WPTV, WPBF, South Florida Business Journal, Palm Beach Post, Sun Sentinel
SALES ACTIVITIES
PCMA FASHIONSHOW – 2025
PresentedbyThePalmBeaches
PCMA FASHIONSHOW – 2025
PresentedbyThePalmBeaches
• 520 Attendees
• 22 customers
• 1 County Commissioner
• $250,000 raised for PCMA Foundation
• 7 Palm Beach County Partners
• Local Thought Leaders Amanda Perna
• Cultural Council Partnership
• 5 New Leads representing over 6,000 room nights