6.C. and 6.D. DTPB and FILM TV FY2026 Marketing Plans

Table of Contents

6.C. FY2026 DTPB Marketing Plan Presentation-compressed

6.D. FY2026 Film TV Marketing Plan Presentation-compressed

StrategicDirection & Objectives

As we approach the end of the 2025 calendar year, we also reach a major milestone the conclusion of Discover The Palm Beaches (DTPB’s) 2023-2025 strategic plan. This timing aligns with the completion of the Tourism Master Plan, a major initiative that has guided our destination’s long-term vision. An update on the Master Plan’s development and the next steps are included in the sections that follow.

In early 2026, we will launch a comprehensive planning session to develop DTPB’s next strategic plan. This new framework will be shaped by several critical inputs: key achievements and lessons from the current strategic plan, goals set forth in the FY 2025 Business Plan, emerging recommendations from the finalized Master Plan, and evolving trends in the tourism marketplace. Together, these elements form the foundation of the FY 2026 Business Plan.

Revenue Optimization – Strategies and tactics defined in the previous Business Plan have resulted in significant performance growth, outpacing the state of Florida. Over FY 2025, RevPAR consistently increased each month over last year by between 4% and 18%. The FY 2026 Business Plan will build upon this momentum, introducing refined and innovative strategies designed to maximize revenue, drive yield, and strengthen our competitive positioning across all visitor segments.

Organization and Destination Development – Much progress has been made on these core projects.

• Tourism Master Plan: All research phases are now complete, bolstered by robust community engagement. A major milestone was the Community Visioning Workshop, which brought together key stakeholders to align future priorities. Final recommendations are now in review by the Master Plan Steering Committee and will go before the Tourist Development Council (TDC) and Board of County Commissioners (BCC) for formal approval.

• Convention Center District: Planning is well underway for the expansion of the Palm Beach County Convention Center. Commissioned studies have provided a clear path forward, including design concepts and strategic recommendations. Once implemented, this expansion will enhance our ability to attract and host large-scale events that elevate the destination’s profile and economic impact.

• Marketing Technology (MarTech): initial build out has been completed. The next phases of the project are underway, these include enhanced analytics, reporting, data sharing and enrichment capabilities, and integration with AI. DTPB is fully positioned to evolve alongside emerging technologies and integrate seamlessly with future systems.

• Events: DTPB’s continued investment in signature events has paid dividends. These programs have driven meaningful hotel performance improvements, particularly during need periods, strengthening our destination’s year-round appeal.

• Certified Tourism Ambassador (CTA) Program: Over 200 local professionals have completed the CTA training, exceeding our initial goals and reinforcing a shared sense of hospitality and destination stewardship.

• Talent: Development of staff has been critical with many training opportunities offered and taken to develop, enhance and expand skills needed in an ever-changing work environment.

Collaboration – One of the most rewarding aspects of the past year has been the unprecedented level of collaboration across the tourism ecosystem. From the Master Plan process to strategic planning with TDC partners, community alignment has never been stronger. This spirit of partnership is essential as we continue to advance bold initiatives and a long-range vision

Intergovernmental Relationships and Stewardship - The most recent legislative session underscored the importance of sustained advocacy for tourism. With statewide discussions around the use of Tourist Development Taxes (TDT) and shifting national budget priorities, it’s clear that the tourism industry must remain proactive and engaged to protect and advance its interests. Strengthening advocacy at the local, state, and federal levels will remain a core focus moving forward.

Community First – Insights gathered through the Tourism Master Plan identified several critical opportunities to deepen our impact both within the community and on the environment. The following priorities have emerged:

• Emergency Preparedness: Develop tourism-specific resilience and response plan to safeguard the industry in times of crisis.

• Sustainability & Climate Readiness: Create a framework to support sustainable practices, climate resilience, and long-term environmental stewardship.

• Tourism for Good Initiatives: Launch programs and partnerships that highlight tourism’s positive impact on underserved communities and align growth with community wellbeing.

• Demand Management: Promote tourism in shoulder seasons and under-visited areas while helping to alleviate pressure in high-traffic zones.

• Sustainable Certifications & Impact Reporting: Establish tracking and recognition systems to measure and communicate the destination’s sustainability progress.

The overarching objectives set out in the Strategic Plan have performed above expectations. The is a testament to the leadership and staff set forth to execute on the plan. Objects have been reset to reflect the higher performance achieved.

Revenue Objectives

Attribute at least 40% of Hotel Room Nights Sold to DTPB

Public Policy & Economic Outlook

Over the course of the last few years many changes have and are occurring from new technologies and demographic shifts to broader economic policy and governance. These changes are happening globally, nationally and locally. This section details the key trends Discover The Palm Beaches (DTPB) is monitoring and addressing as part of the FY 2026 business plan. State, federal and local policies, regulations, budget allocations affecting destination promotion: There were many proposed policy and budget ideas in the last year, so of which were passed and others that did not pass, threatening the ability of destinations to promote themselves from Brand USA funding cuts to Florida legislature debates on TDT. It will be important to understand how legislators view destination promotion and marketing as priorities. Understanding the government's vision and elected officials' priorities, coupled with industry willingness to engage in proactive discussions will ensure Palm Beach County remains effective in destination management, stewardship and promotion. DTPB welcomes a new county administrator that will take the helm of Palm Beach County. It will be important for DTPB to establish and maintain a positive relationship to ensure relevance to any new vision in county priorities and to keep tourism top of mind as a driver of economic and social prosperity. Discover The Palm Beaches will remain nimble in FY 2026 to embrace any new priorities related to tourism development.

Trade policy impact on business travel and international travel: Trade policies between the US and other counties that are currently in negotiation have made it difficult to understand the impact on international travel demand from countries such as Canada. Once policies are in place market impact can then be determined. Some markets such as Latin America are less affected by these dynamics with forecasted demand to be similar to last year, if not higher, due to key events like FIFA which are predicted to drive demand. The United Kingdom looks strong as a trade deal has been reached and surveys showing strong demand for travel to The Palm Beaches.

Domestic travel: Current market conditions suggest higher demand for domestic travel, as US residents will likely reduce travel out of the country for domestic trips. The Palm Beaches is positioned as a world-class domestic destination and should benefit from the unique product offerings. Adding new markets like Dallas and Houston, which DTPB did in FY 2025, will accelerate growth.

Luxury market: Economic conditions have not caused any slowdown in luxury travel. The market segment has seen tremendous growth within The Palm Beaches and globally. Product offerings such as culinary and wellness help drive demand for particularly younger luxury travelers. Resorts are the 3rd most important attribute to Palm Beaches visitors when selecting a destination.

Culinary: The food and drink scene are an important motivator for travel and destination selection among visitors to The Palm Beaches ranking second only to the beach. This insight presents a compelling opportunity: as culinary tourism continues to grow in prominence, The Palm Beaches is well-positioned to capture a larger share of this high-value travel segment. Key factors that enhance the region’s appeal to culinary travelers include proximity to agricultural resources, celebrity and influencer attention, Michelin star ratings, culinary experiences as content, year-round events and activations and luxury alignment.

Wellness: is a fast-growing travel segment and a key differentiator for The Palm Beaches, with 41% of wellness-minded travelers intending to visit within the next 12 months, higher than any other target pillar. Globally, wellness tourism is projected to grow at twice the rate of overall leisure travel. The Palm Beaches is uniquely positioned to lead in this space, offering the ideal natural setting, strong tourism infrastructure, and brand-aligned experiences like the Eudemonia event that reinforce its status as a world-class wellness destination.

Gen Z and Millennial: The Palm Beaches has a strong affinity for younger travelers, as shown by the MMGY Portrait of the American Traveler ranking The Palm Beaches as the 9th most desirable destination the US among Gen Z. This is largely due to the growing culinary, wellness and sustainability offerings that are important destination attributes among younger generations. The current social media presence is a core factor for tapping into these markets by telling the stories that resonate with these experiences sought after these generations. DTPB is one of the most followed destinations in the world with over 1.5 million followers. Growing this base of business will charge short-term growth in visitation as well as future proof The Palm Beaches for decades to come.

Transformative travel: Is an important and emerging trend identified by DTPB as a key trend and verified through the Tourism Master Plan process. It emphasizes meaningful, immersive, and intention-driven experiences that allow visitors to connect deeply with a destination creating emotional resonance and fostering long-term affinity. Unlike traditional leisure travel, transformative travel prioritizes personal growth, mindfulness, and purpose, often resulting in a more memorable and lasting impact on the traveler. Research shows that transformative travelers tend to stay longer, spend more, and are more likely to return often becoming passionate advocates for the destination. These deeper, more intentional experiences drive stronger emotional connections and increase brand loyalty over time.

City Specific Targeting: Each city within The Palm Beaches has its own distinctive brand, history, and cultural identity, forming a vibrant and diverse collection that defines the destination. Recognizing this uniqueness is essential, not only in how we promote The Palm Beaches externally, but in how we support sustainable tourism growth at the local level. DTPB will launch the next iteration of The Palm Beaches collection campaign focusing on cities.

Segmentation data from Experian reinforces this reality, showing that each major community— whether it’s Delray Beach, Boca Raton, Jupiter, West Palm Beach, or others attracts a different mix of visitor demographics, psychographics, and interests. These differences reflect not just the character of the cities themselves, but the unique experiences, businesses, and resident communities that shape them. Tailoring messaging and strategies to align with these localized dynamics will allow Discover The Palm Beaches (DTPB) to better manage tourism demand, increase relevance, and deliver more meaningful engagement with both visitors and residents.

In addition to optimizing marketing efficiency, city-specific targeting plays a strategic role in advancing several key trends identified in the Tourism Master Plan:

• Fostering Local and Community Identity: By highlighting the unique stories, people, and character of each city, this approach helps strengthen civic pride and reinforces a shared sense of ownership in the visitor experience among residents.

• Preserving and Showcasing Heritage: Many communities across The Palm Beaches have rich cultural, historical, and architectural assets that are underleveraged in the tourism narrative. Place-based marketing allows these stories to be told authentically, increasing appreciation for heritage while expanding tourism beyond traditional hotspots.

• Promoting Undiscovered and Under-Visited Destinations: Localized messaging creates opportunities to drive visitors to lesser-known neighborhoods and attractions, supporting equitable tourism distribution, reducing congestion in high-traffic areas, and creating economic opportunities in emerging tourism zones.

Flight capacity/disruptions: Over the next year, flight capacity nationally is projected to be constrained. This is driven by several interrelated factors, including a shortage of new aircraft and labor constraints within the airline industry. Additionally, airlines are adopting new pricing strategies that prioritize higher passenger yield over volume. The Palm Beaches is positioned well for higher yield passengers, projecting growth in seats from key markets. However, seats from Canada are projected to be down while demand remains uncertain. These trends underscore the

importance of close coordination with airline partners along with proactive market strategies to protect and grow routes.

AI and Martech impact on travel through: Artificial Intelligence (AI) and Marketing Technology (MarTech) are rapidly transforming how travelers engage with destinations across the entire journey from inspiration to booking to post-visit sharing. Discover The Palm Beaches (DTPB), as referenced in the previous section, has completed the initial build out of a MarTech stack that can fully integrate into the latest machine learning, deep learning, generative AI and large language models. Integrating DTPB data sources into these models will allow DTPB be ahead of any DMO in the development of tools that can personalize potential visitor engagement and optimize strategic decision-making. These would include the development of tools for travel inspiration, trip planning, content development, personalized ad targeting and predictive analytics including demand forecasting, visitor management and sustainability tracking.

Marketing Mix Model (MMM): By the end of FY 2025, a comprehensive Marketing Mix Model (MMM) will be completed, providing a data-driven assessment of the effectiveness of promotional efforts by market, platform, and tactic. A dynamic campaign planning tool will be integrated into the model, allowing FY 2026 investments to be simulated and optimized. This forward-looking capability will support scenario planning, budget allocation, and media mix adjustments to identify the most efficient combination of marketing activities to maximize return on investment and visitor growth. The MMM will serve as a foundational planning resource, guiding annual and in-campaign optimizations to ensure marketing resources are deployed where they deliver the greatest impact.

Group and business travel: A key driver of success in 2025 for The Palm Beaches was the strength of its group and business travel segment. Having a robust base of group business especially during mid-week periods, helped stabilize occupancy, reinforced rate integrity, and provided confidence to hotel partners in sustaining pricing strategies. This foundational demand was critical for balancing seasonality by creating compression and driving overall profitability.

However, the outlook for 2026 includes several headwinds that must be proactively addressed. Lead volume has softened year-over-year, reflecting broader industry trends. In addition, increased national competition is anticipated as multiple major convention centers across the country complete renovations or expand capacity, re-entering the market with aggressive group sales strategies. This environment underscores the need for The Palm Beaches to remain competitive, flexible, and proactive in its group sales and incentive efforts.

On the positive side, the business travel outlook remains strong for the region. New office developments, ongoing corporate relocations, and business expansions within Palm Beach County, especially from financial services, tech, and healthcare sectors are expected to generate incremental demand for small meetings, executive retreats, and transient business travel. Organizations such as the Business Development Board (BDB) and Chambers, which DTPB collaborates with, have played a crucial role in this success. These factors also enhance long-term potential for destination loyalty among professional travelers.

At the same time, rising costs across food & beverage, entertainment, and labor continue to increase the expense of executing meetings and events. Planners are becoming more valueconscious, and destinations must deliver compelling offerings that balance experience quality with affordability. Providing creative, customizable packages and showcasing local venues, vendors, and cultural assets can be a strategic advantage for Discover The Palm Beaches (DTPB).

Project Futuris

Recent trends such as the rise of AI, the shifting expectations of travelers, public sector funding volatility, and the need for customized, tech-forward approaches—DTPB has developed three strategic pillars essential to advancing our mission and delivering measurable impact to Palm Beach County.

1. Talent Development & Organizational Culture

2. Technology Development

3. Organizational Sustainability

These pillars have been confirmed by the latest Destination Next 2025 Futures Study conducted by MMGY and funded by the Destinations International Foundation. This study identifies 8 strategic themes that validate the importance of addressing these pillars in Project Futuris.

1. Talent Development & Organizational Culture

Goal: Cultivate a high-performance team equipped to navigate and lead through change.

Strategic Rationale: As the industry evolves rapidly, internal clarity, leadership alignment, and employee empowerment are vital for success. The DMO of the future must not only attract toptier talent but foster an internal culture that supports innovation, agility, and purpose-driven work.

AS AN ORGANIZATION, WE PROVIDE CLARITY, CONFIDENCE, GUIDANCE AND STRUCTURE TO OUR TEAM

PLUS

AS LEADERS, WE PREPARE THEM TO COMPETE, GROW, FLOURISH AND SUCCEED

Key Focus Areas:

• Workforce Up-Skilling: Equip staff with knowledge in data analytics, digital marketing, sustainability, and cultural fluency to adapt to evolving visitor expectations.

• Leadership Development: Implement coaching and mentorship programs to empower emerging leaders with strategic decision-making and cross-functional collaboration skills.

• Organizational Alignment: Reinforce a clear mission and shared values to ensure consistency across departments, improving performance and engagement.

2. Tech Development, a competitive edge source

Goal: Create a distinct, future-ready technology capability that drives marketing performance and destination intelligence.

North Star: Data Vision Statement:

Our data vision is to deeply understand our tourism community by seamlessly automating the organization, distillation and utilization of robust, relevant and actionable data that is centrally located, to continuously evolve through improved data-driven strategies and engagements, creating transformational visitor experiences and sustainable growth for the tourism economy

Strategic Rationale:

Early Adoption: Emerging technologies position DTPB as a forward-thinking and nimble organization that can capitalize on innovation ahead of the competition. In a sector where digital disruption reshapes visitor behavior, marketing channels, and industry expectations at a rapid pace, waiting for proven case studies often results in lost opportunity.

Innovation Driver: Technology must not just support operations but actively drive innovation across marketing, research, and visitor experience. DTPB should lead the creation of new digital capabilities that push the boundaries of what a DMO can offer internally and to partners.

Travel & Hospitality Industry transformation: The travel industry is rapidly evolving toward more digital, personalized, and sustainable models. DMOs must evolve in parallel not only to market destinations effectively but to help manage them in real time. DTPB has a responsibility to bridge the gap between digital expectations and physical experiences.

3. Organizational Sustainability & Growth

Goal: Strengthen DTPB’s long-term resilience through proactive policy engagement, diversified revenue, and expanded influence as a strategic partner.

Strategic Rationale:

Tourism funding is increasingly subject to public scrutiny and political pressure. At the same time, responsibilities of DMOs are expanding spanning destination stewardship, stakeholder support, and economic impact measurement. DTPB must take steps to secure its financial and organizational independence while aligning with the policy and funding priorities of key stakeholders at the local and state level.

To ensure long-term sustainability and reduce dependency on traditional funding mechanisms, DTPB must develop new revenue streams that align with our core capabilities and mission.

The following options are being considered to address the forementioned trends:

• Creation of a DTPB Foundation to address future issues affecting destinations such as workforce development

• The expansion of Destination Demand to a tool that benefits the broader industry that drives both market and business level performance

• Explore alternative, non-tax-based Visitor Contribution Models to diversify revenue streams and sustain ongoing destination promotion efforts.

• Expansion and re-imagining of traditional sources: Membership, Coop’s, Sponsorships/Partnerships to maximize the value of current promotional efforts

• Event Review evaluating potential investment in new and expanding events that can generate a positive return on investment as well as drive demand for hotel room nights and greater economic impact

Tourism Master Plan

In July of 2024, Palm Beach County through the Tourist Development Council (TDC) contracted with CSL to lead the create of a Tourism Master Plan. One year later extensive research and brought forth a set of recommendations presented to the master plan steering committee, TDC and community stakeholders.

Research included:

• Familiarization tour of 80 facilities in The Palm Beaches

• Review of all cities, county and community organizations strategic and master plans

• Engagement of over 200 stakeholders

• Assessment of branding, marketing and sustainability initiatives

• Survey of over 2,600 residents and past visitors

• Visioning workshop with community stakeholders

Recommendations fall into 9 major categories as shown in the following image.

Key recommendations for consideration in FY 2026 include:

Support Artificial Intelligence–Driven Visitor Services

Goal Statement: Continue to provide 24/7 digital visitor assistance via web and mobile platforms, using AI to deliver personalized recommendations, mapping, directions, and local insights.

Rationale: Modern travelers expect on-demand digital service. A chatbot improves responsiveness while reducing operational strain on staff.

Maintain the Tourism Resilience and Emergency Preparedness Plan

Goal Statement: Continue to support a county-wide tourism crisis management and recovery plan to prepare for hurricanes, pandemics, economic shocks, and other emergencies.

Rationale: Tourism is vulnerable to climate disasters and global disruptions. A proactive emergency plan ensures visitor safety, business continuity, and rapid post-crisis recovery, protecting the industry’s long-term stability

Advance Inclusive and Multilingual Marketing Campaigns

Goal Statement: Continue to ensure that tourism promotions reflect the county’s diverse communities, feature minority-owned businesses, and provide content in multiple languages. Rationale: Current marketing advances representation and cultural resonance. Inclusive storytelling expands market appeal and builds a more equitable and connected tourism ecosystem.

Promote Multilingual Visitor Services Programs

Goal Statement: Empower hospitality training and production of materials in Spanish, Creole, Portuguese, and other key languages to improve communication with international and diverse visitors.

Rationale: Language inclusivity enhances the visitor experience and opens the destination to broader global markets.

Champion an Accessibility and Community First Strategy

Goal Statement: Encourage and support standardized accessibility protocols, create an inclusive visitor experience guide, and launch cultural competency training for all tourism operators.

Rationale: Accessibility and inclusivity gaps prevent full participation by diverse travelers. Proactive Community First initiatives increase market reach, align with social responsibility, and enhance overall visitor satisfaction.

Expand and Strengthen Cultural, Heritage, and Arts Tourism

Goal Statement: Champion and support Palm Beach County Arts & Culture spaces, areas, districts and communities, expand support for museums, festivals, and local artists, and integrate immersive storytelling and heritage experiences into tourism marketing.

Rationale: The county’s cultural sector is under-leveraged. Strategic investments in arts and heritage tourism diversify offerings, extend visitor stays, and support creative economic growth.

Promote “Slow Tourism” Experiences and Itineraries

Goal Statement: Encourage longer, deeper travel by promoting local immersion, low-impact transport, extended stays, and cultural exchange experiences.

Rationale: Slow tourism aligns with sustainability, equity, and quality-of-life goals, and it spreads economic benefits more widely

Enhance Data Collection, Monitoring, and Decision-Making

Goal Statement: Continue to develop and enrich the tourism performance dashboard to track visitor trends, sustainability metrics, and economic impact in real-time.

Rationale: Data-driven planning ensures effective policymaking, enables benchmarking against competitors, and supports adaptive management of tourism initiatives.

Promote Workforce Housing Development and Tourism Talent Pipelines

Goal Statement: Advocate and champion initiatives for affordable housing in tourism zones and career pathways for hospitality and cultural sector employment, including leadership development for underrepresented groups.

Rationale: Housing affordability and talent retention are major barriers to service quality. Workforce-focused policies strengthen tourism capacity and improve livability for residents.

Strategies & Tactics

Brand Evolution & Marketing

Transforming The Palm Beaches visitor experience, by integrating meaningful brand evolution and revolutionary marketing technology.

Lead: SVP Marketing; AVP Digital & MarTech; Director, Integrated Marketing; Director, Social Media & Content; Director, PR & Communications

Collaboration: Flagler Business Advisory Board, Domestic PR & Creative Agency of Record, International PR Agencies of Record

Brand and Integrated Marketing

Evolve “The Palm Beaches Collection” campaign to spotlight our cities and towns and align with travel trends that value local authenticity and personalization, capture the attention of new audiences and inspiring repeat visitation through immersive, community-rooted storytelling.

• Expand campaign visual assets with new photography and video to spotlight local experiences, with phase 1 including Jupiter & Juno Beach, Palm Beach Gardens, Riviera Beach & Singer Island, West Palm Beach, Palm Beach, Boynton Beach, Lake Worth Beach, Wellington, Delray Beach, Boca Raton and The Glades region.

• Launch phase two of The Collection quiz with an enhanced “Build Your Own Collection” theme to generate personalized itineraries and highlight recommended cities to explore.

• Develop a series of collectible postcards representing each city to support print campaigns, event promotions, and social sharing activations.

Deepen audience engagement with key brand pillars showcasing high-interest destination experiences and lifestyle themes, including Arts & Culture, Wellness, Culinary, Shopping, Beaches & Outdoors, Sports and Family travel.

• Activate year 2 of the MICHELIN Guide partnership through chef spotlights, giveaways, and event integration at key food & wine events in-destination and in target markets with a multi-use, branded mobile activation.

• Highlight wellness experiences aligned with Slow Travel and Quick Trip travel trends, including “Pick Your Pace” itineraries for travelers, influencers and media visits.

• Strategically position The Palm Beaches through brand partnerships and out-of-market media placements with targeted shopping, culture, outdoors and sporting interests to reach market segments in an engaging way.

• Grow niche markets for visitors interested in family travel, multi-generation travel, petfriendly, friend-cations, weddings and other targeted segments.

Reinforce “The Palm Beaches Collection: Between-The-Sessions" campaign to strengthen The Palm Beaches position as a compelling choice for meetings and conventions, with a focus on driving demand to the Palm Beach County Convention Center and surrounding district.

• Highlight distinctive venues, curated attendee experiences, and the destination’s blend of business and leisure appeal through brand expansion, content innovation and targeted media outreach.

• Establish a cohesive brand identity for the West Palm Beach Experience District to create a competitive value proposition of the Palm Beach County Convention Center through unified messaging and creative assets.

• Execute a paid media strategy combining print, digital, partnerships, and segmented email through key industry partnerships and media in targeted business verticals to reach qualified planners and decision makers.

• Grow visibility on social media with a dynamic video series showcasing the full attendee journey from accessibility and transit partners to venues, event themes, and off-site experiences, as well as consistent, story-driven content across LinkedIn designed to build thought leadership and planner engagement.

• Integrate marketing assets at tradeshows and events, including IPW 2026 - Fort Lauderdale, with branded activations and curated experiences for planners, travel agents, media and influencers to immerse them in destination offerings.

• Create an interactive, digital map showcasing meetings and events venues to allow meeting planners to immerse themselves in our destination for inspiration while planning.

Leverage data-driven insights to optimize market targeting and unlock new growth opportunities using Marketing Mix Model (MMM) software to guide campaign planning, budget allocation, and high-value audience targeting across platforms and geographies.

• Focus seasonal targeting on proven domestic markets:

o Winter: New York, Boston, DC, Philadelphia, Chicago, Dallas, Houston

o Summer: Miami/Ft. Lauderdale, Orlando, Tampa, Dallas, Houston, Atlanta

• Continue success of FY25 Dallas & Houston targeted marketing efforts, with strategy generating +22% growth YOY, to target both markets year-round as part of our always-on media and marketing tactics

• Maintain international reach through strategic international efforts in Toronto, Montreal, London, Germany, Brazil and Colombia.

• Evaluate expanded media focus in Los Angeles and Detroit to capture emerging demand and support increased airlift into Palm Beach International Airport.

• Capitalize on trending “Intent To Visit” among Gen Z travelers to grow market share, while maintaining strong visitation from all generational segments, through platform-specific media strategies aligned with content preferences and destination interest trends.

Promote destination accessibility and drive inbound demand by amplifying airlift awareness and strategically aligning with Palm Beach International Airport (PBI) to highlight expanding air service and enhance market competitiveness.

• Deepen collaboration with air carriers to spotlight new routes and sustain key service corridors, including Los Angeles, Nashville, Detroit, Charlotte, Minneapolis, Charleston, Grand Rapids and more.

• Capitalize on increased airlift, including year-round flight schedules and greater seat capacity, from the Dallas and Houston markets to continue successful marketing tactics with continued marketing strategy and non-stop flight messaging.

• Personalize landing pages on ThePalmBeaches.com with custom content highlighting brand pillars or cities that align with the interests of each origin market.

• Generate early buzz around PBI’s upcoming terminal enhancements and locally inspired food and beverage offerings, building anticipation ahead of their phased opening over the next three years.

• Integrate PBI’s #FlyPBI campaign across inbound marketing efforts in target markets to reinforce seamless travel access and elevate brand-airport synergy.

Elevate and expand the Love The Palm Beaches campaign to foster year-round community engagement and destination stewardship.

• Build on the success of the summer campaign by extending it year-round to highlight tourism’s vital economic impact during peak season and deepen resident understanding of how it enhances quality of life and community vibrancy through targeted messaging and storytelling.

• Kick off the summer campaign with a strategic partnership with high-profile cultural events and festivals with partners such as Live Nation, MOSAIC, 561 Fest, and Clematis by Night.

• Secure a campaign partner to co-create organically integrated content such as “Road Trip Ready” itineraries with auto dealers or “Summer Savings” promotions with local banks or credit cards.

• Empower locals to take part in the campaign through interactive elements like a scavenger hunt, public voting on favorite local spots, user generated content contests, and resident features on social media channels.

• Integrate local recommendations across ThePalmBeaches.com and Visitors Guide, to provide personalized testimonials and recommendations for travelers seeking authentic experiences.

Strengthen strategic partnerships to broaden reach and elevate The Palm Beaches’ brand visibility across key domestic and international markets.

• Brightline: Continued activation of partnership assets, including in-station screens, branded, in-station experiences and on-board events.

• Visit Florida: Collaborated on domestic and international co-op campaigns to amplify key themes of culinary, culture and outdoors, while aligning international media flights to enhance impact of state and destination brand awareness.

• Brand USA: Explore co-op campaigns in UK, along with partnership opportunities surrounding America 250 Fourth of July celebrations and marketing integrations with the America The Beautiful campaign launch.

Amplify position as Florida’s Cultural Capital® in partnership with the Cultural Council of Palm Beach County to reinforce the destination’s arts & culture identity through national media exposure, collaborative programming and high-impact activations.

• Collaborate on a flagship activation during Art Basel in Miami, engaging artists, institutions, influencers, media, and key sales clients to spotlight the destination’s creative depth.

• Promote signature initiatives such as MOSAIC (Month of Shows, Art, Ideas & Culture) and Open Studios through targeted PR, influencer collaborations, and digital content.

• Partner on media integrations, including Brightline marketing assets and media placements in premium cultural outlets like Smithsonian, The New Yorker, etc. to reach art audiences.

• Combine efforts for community activations supporting both Love The Palm Beaches and MOSAIC with collaborative activations in partnership with Tucan agency.

Promote destination storytelling in partnership with the Palm Beaches Film & Television Commission through integrated content, co-branded media and production-driven opportunities.

• Explore strategic broadcast partnerships, such as the Amazing America series to reach target markets with strategic content.

• Launch a Palm Beaches TV mini-campaign to drive engagement and viewership, positioning the destination as a premier backdrop for storytelling.

• Deepen content-sharing partnerships with video productions to generate additional b-roll from video assets for integration across The Palm Beaches' digital platforms, newsletters, and social media channels.

Strengthen position as a premier sports tourism destination through collaboration with the Palm Beach County Sports Commission to capitalize on global and regional sporting events that drive visitation and elevate the destination’s sports profile.

• Launch an integrated event strategy around the 2026 FIFA World Cup, promoting The Palm Beaches as home team base camps, with themed itineraries, immersive content, and fan engagement activations.

• Elevate golf tourism through year-round storytelling anchored by the Cognizant Classic in The Palm Beaches, TGL, TimberTech Championship and other premium golf experiences and events.

• Drive awareness and attendance for Battle of the Bands in Boca Raton with on-site activations and a robust mix of PR, social and traditional media support.

• Showcase The Palm Beaches as a dynamic sports hub through targeted promotions surrounding Ultimate Week of Sports, Spring Training, equestrian competitions, racket sports, and other specialty tournaments and events.

Advance environmental leadership through regenerative tourism, strategic partnerships, and destination-wide sustainability initiatives.

• Partner with Palm Beach County Environmental Resources Management and Parks & Recreation to feature signature trails, parks, natural areas and key events to foster regenerative tourism.

• Introduce Flora, the AI-powered Roseate Spoonbill ambassador, to bring the Sea to Preserve campaign to life through interactive, destination-wide environmental storytelling

• Position The Palm Beaches as the Sea Turtle Capital® to highlight Wildlife & Waterway Wellness with a branded content campaign, including video series, low-impact travel blogs and vivid visuals of marine life partners, waterways and coral reefs.

• Share responsible travel guidance across blog and social channels covering topics like boating safety, coral etiquette, and pack-in/pack-out principles.

• Promote highly-trafficked beach cams on ThePalmBeaches.com to provide a real-time look at our 47 miles of coastline while generating website engagement.

• Celebrate native plants and flowers by weaving botanical motifs into destination design, marketing collateral and art drawing inspiration from natural areas and The Glades region.

Position The Palm Beaches as a welcoming, accessible destination through a comprehensive accessibility initiative that delivers content, strategic partnerships, training, and tools—driving awareness, economic impact, and meaningful travel for all.

• Collaborate with influencers, brand ambassadors, and community organizations such as Els for Autism, Quantum House, Imanyco and many more to amplify accessibility messaging and support program goals.

• Develop targeted initiatives for the hearing-impaired community, including partnerships with advocacy groups, highlight interpretive services, and enhanced content.

• Build a centralized, up-to-date database and microsite of accessibility offerings to serve as a trusted resource for visitors and stakeholders.

• Create value- and benefits-based training, toolkits and brandmark to assist local tourism partners create easy-to-implement accessible experiences to accommodate travelers.

Leverage high-impact events to elevate destination appeal and community connection in alignment with key brand pillars and organizational strategies.

• Support destination events partnerships with key marketing assets to amplify reach and grow visitation from out-of-county visitors.

• Prioritize underwriting for events that align with key brand pillars, as well as organization pillars of sustainability, accessibility, and workforce development to strengthen brand equity and community stewardship.

• Expand the reach of transformation events, including the The Pink Retreat and Eudemonia by deploying targeted collaborations with niche audiences.

Flora the Roseate Spoonbill

Digital & Marketing Technology

Enhance campaign planning and in‑flight decision‑making by integrating predictive insights into the media workflow, using unified data layers and marketing mix modeling to improve speed, precision, and effectiveness.

• Incorporate predictive forecasting models into analytics dashboards to project media performance based on historical data, channel mix, seasonal patterns, and audience behavior trends.

• Integrate findings from the Marketing Mix Model (MMM) to understand channel contribution, optimize future budget allocations, and simulate media investment trade offs.

• Develop campaign scenario planning capabilities to explore “what if” scenarios, including tactic reallocations, targeting changes, or budget shifts.

• Visualize media pacing, website user, and engaged session likelihoods to support optimization decisions in real time, ensuring alignment between campaign goals and actual performance trajectories.

• Establish performance benchmarks and alert thresholds to flag underperformance early, enabling course correction on channel mix or tactic budget deployment.

Integrate generative AI into content creation, data analysis, and internal workflows to enhance output, reduce manual work, and unlock new strategic capabilities across the organization.

• Use generative AI tools to support content development, including drafting blog content, social media copy, SEO/AEO metadata, image generation, video creation, scripting, editing, and producing high volume creative variations for digital, print, video, and audio ads; scaling pillar-based campaigns efficiently.

• Deploy AI Assistants for reporting and analysis, automating the creation of performance summaries, media wrap ups, and stakeholder dashboards, reducing time to insight across the marketing team.

• Introduce a natural‑language chat interface that enables staff to query dashboards and in plain English returning instant narrative answers or visualizations without technical skills.

• Align all AI applications with internal governance, focusing on accuracy, privacy, and transparency, especially for any public or partner facing content.

Optimize our digital advertising campaigns and processes to drive measurable lift from brand awareness to engaged website users across verified media placements.

• Deliver high quality, brand safe digital media through strategic budget allocation precisely aligned to our KPIs and audience segments, ensuring each dollar ladders up to clear business outcomes.

• Prioritize transparent, data driven decision making, leveraging unified dashboards, efficient platform configurations, and strong publisher partnerships, to maximize the impact of every placement and streamline internal workflows.

• Leverage marketing technology: dynamic creative optimization, predictive bidding, and fraud‑prevention tools, to personalize content, protect spend, and reach the right audiences with integrity across all channels.

• Feed performance and brand safety insights back into our predictive media models and marketing mix analyses for continuous optimization and innovation.

Deliver more relevant and engaging experiences across ThePalmBeaches.com, email, and paid media by personalizing content and messaging using enriched audience profiles unified across data sources.

• Leverage unified user profiles enhanced with demographic, psychographic, and behavioral data to inform content strategy and guide the delivery of personalized experiences across owned and paid channels.

• Deploy dynamic content modules on ThePalmBeaches.com that adapt based on demographic attributes, psychographic interests, and behavioral signals such as travel intent or on-site engagement patterns.

• Ensure all personalization efforts align with privacy standards, incorporating clear preference management and opt out mechanisms to support responsible data use across the personalization ecosystem.

Increase opt ins, authenticated sessions, and enriched user profiles by enhancing the value of digital experiences across ThePalmBeaches.com.

• Enable secure, user-friendly website authentication to support account creation and progressive profiling, with consideration for gated or value-based digital experiences that encourage login through personalized, interactive, or time-sensitive content.

• Drive account creation through coordinated digital campaigns featuring exclusive promotions and seasonal moments promoted across email, social media, and on-site placements.

• Capture first-party data through lead generation and experiential activations such as live events, trade shows, contests, pop-ups, and partner showcases, using QR codes or near field communication (NFC) sign-ups that sync directly to the cloud data warehouse for immediate nurture.

Expand the use of data clean rooms to enable privacy-safe data sharing and co-marketing initiatives with the Tourism Community, including hotels, attractions, event organizers, and restaurants.

• Identify priority partners and define mutually beneficial data collaboration use cases focused on enriching partner customer data, building actionable segments, generating audience insights, and enabling paid media activation through lookalike modeling or shared targeting strategies.

• Establish standardized data sharing agreements and governance frameworks that address privacy, security, and permitted use for all parties.

• Configure, pilot, and scale Data Clean Room partnerships by onboarding partner data, executing co-marketing campaigns, and documenting learnings in a reusable playbook.

• Deliver partner-friendly dashboards with plain-language metrics, simple filters, and autogenerated takeaways that cover traffic, bookings, audience profiles, and other requested insights, enabling non-technical users to self-serve answers quickly.

• Introduce natural language interfaces that allow partners to interact with their data conversationally, asking questions and receiving instant summaries, performance insights, or visualizations without requiring technical expertise.

Leverage existing data systems to streamline reporting, reduce manual data pulls, and provide timely, actionable insights for the Marketing, Community Engagement, Sales, Business Intelligence, and Executive teams.

• Conduct a reporting needs audit across departments to inventory recurring reports, manual workflows, and unmet insight gaps prioritizing use cases with high time cost or strategic value.

• Establish a shared reporting roadmap and intake process to evaluate, prioritize, and iterate on cross departmental reporting needs throughout the year.

• Build standardized, role specific Power BI dashboards tailored to each stakeholder group’s priority KPIs and reporting needs.

• Provide governed, department‑specific analytics dashboards (Marketing, Sales, Community Engagement, Executive) with self service access and cross department visibility, so teams manage a focused set of reports while exploring others’ data without routine manual sends.

• Introduce a natural language reporting interface that enables users to query dashboards conversationally, returning narrative answers, KPI summaries, or visualizations instantly, reducing reliance on technical skills or manual data pulls.

Social Media & Content

Strengthen our video storytelling strategy by launching new series and building on the success of current content, while exploring tactics to enhance production.

• Debut two new video series, including Weekend Escapes, spotlighting different cities and top activities, and Shop Local, showcasing distinctive shopping experiences, with a focus on small businesses, vintage boutiques, specialty shops and green markets.

• Develop Sounds of The Palm Beaches videos, featuring natural sounds like waves, rustling pages, and ambient nature audio, inspired by top trending social content, to promote wellness and slow travel.

• Debut Set-Jetting Scenes reels to highlight popular places inspired by TV and Movie content set in The Palm Beaches to align with the upcoming season 2 launch of Palm Royale and other on-screen trending content.

• Continue momentum around successful in-house series, including What’s New, showcasing hotel openings, renovations, attractions, and dining highlights, and Things To Do This Weekend, featuring timely, engaging roundups of weekend events and activities.

• Utilize generative AI for animation and storytelling, including AI Influencers, to boost engagement with social content in a transparent and destination-focused fashion.

• Adopt AI-generated voice technology to efficiently produce narration, enabling scalable content production while maintaining a consistent tone and style.

• Incorporate AI-generated audio elements, such as ambient sounds and ASMR, to enhance video immersion.

Cultivate strategic influencer partnerships with creators to expand reach and deepen storytelling.

• Maximize influencer impact by expanding whitelisting and paid amplification running ads directly from influencer accounts to boost authenticity, improve ad performance, extend reach, and drive higher engagement, conversions, and measurable ROI.

• Prioritize bespoke influencers in targeted niches, including thrift shopping, architecture, fishing, wedding planning, pet-friendly travel, birding, digital nomad/van life, sand sculpture art, marathon running, equestrian lifestyle and wellness content tied to Eudemonia featured content.

• Highlight The Palm Beaches as the “Sea Turtle Capital” by inviting sea turtle and manatee advocates to promote responsible travel and our #SeaToPreserve campaign.

• Host “Blue Retreat” highlighting boating & waterfront lifestyle, including kayaking, paddleboarding, yachting, sandbar hopping, boat shows and waterfront dining, to generate social buzz and elevate the destination’s coastal appeal.

• Create custom influencer trips to showcase specific itineraries, including Arts & Dining to promote culinary offerings, and Gilded Age Glimpse, featuring curated content combining the historic glamour of The Palm Beaches with bespoke modern experiences.

• Engage cross-generational influencers to connect with multigenerational, family travel audiences and broaden demographic appeal

• Continue luxury travel agent partnerships as influencers to develop high-end, customized itineraries that showcase the destination’s premium offerings with the ability for measurable bookings through agent channels.

Expand storytelling through engaging blogs and newsletter content that highlight destination appeal through the arts & culture, culinary, beaches & outdoors, shopping, sports and wellness brand pillars.

• Collaborate with brand ambassador bloggers on a Staycation Series, each covering a different city for an insider’s guide to local experiences

• Introduce a Wellness Travel Series spotlighting wellness weekends, meditation and yoga retreats, digital detox escapes, spa getaways, clean eating and nature-based healing, tied to the concept of Eudemonia.

• Create a Love Stories in The Palm Beaches series to feature wedding venues, proposal spots, anniversary destinations and romantic getaways

• Feature Small Business Spotlights celebrating the local entrepreneurs and unique shops that define the community.

• Develop a Fun Facts series to spotlight hidden gems and uncover destination artifacts to drive interest and engagement across social channels.

• Produce World Cup Escape Content promoting easy getaways from Miami crowds with Brightline access to golf, croquet, equestrian events and more.

• Continue launching new blogs in Spanish and Portuguese, including a Shopping-Centric Portuguese Blog for Brazilian visitors highlighting luxury shopping, outlets, and children’s fashion

Drive meaningful interaction through engagement campaigns, including nostalgia-driven content, and platform-optimized strategies.

• Continue optimizing channel-specific and trending content across our 8 channels, leveraging platform-native formats, challenges and timely topics to boost organic engagement and reach.

• Launch Spanish-language Instagram page @palmbeachesflesp to target travelers from key international markets, as well as Hispanic travelers from key domestic markets.

• Leverage the indexability of social content by incorporating SEO best practices and keyword optimization to boost discoverability of social content across AI-enabled social channels, search engines and AI agents.

• Spark nostalgia and inspire heritage-based tourism to celebrate America250 by launching campaigns Throwback Thursday, pairing vintage Palm Beaches photos with modern-day sites, and Architecture & History, featuring iconic places and historic figures across the destination.

• Launch #WorldCupEscape sweepstakes offering Brightline tickets, hotel stay and curated experiences in The Palm Beaches.

Leverage strong destination storytelling to target editorial decision-makers to grow visitation through earned media awareness.

• Craft compelling narratives that highlight unique offerings across The Collection pillars with a goal of increasing placements in top-tier national and international media outlets, such as Oprah Magazine – The Travel Issue, AFAR, Travel + Leisure, and Lonely Planet.

• Focus on broadcast coverage with a goal of inclusion in a travel segment on the TODAY Show, a show takeover for the “Good Day Texas” morning show at KDFW FOX4 in Dallas, inclusion in a segment in “NBC6 in the Mix” in Miami, and hosting “Entertainment Tonight in The Palm Beaches” for a third year.

• Proactively conduct media outreach with newsworthy pitches that resonate with journalists covering specific beats.

• Feature local “faces of tourism” to create emotional connections for media to consider telling the stories behind the people who make the magic for visitors.

• Engage leading sports, wellness, lifestyle and equestrian media through targeted outreach, on-site hosting at tournaments and facilities, and curated market missions amplifying The Palm Beaches’ reputation as a premier wellness and sports destination and racquet sports hub, while showcasing its world-class golf, growing pickleball and padel scene, and elite polo season experiences.

Inspire persuasive media coverage by hosting travel writers in destination for curated press trips (known as familiarization tours or FAM trips) to align with strategic priorities.

• Create bespoke itineraries with customized media experiences, designed to showcase the destination’s appeal for group and individual FAM trips throughout the year.

• Feature a blend of scheduled activities and flexible exploration time to allow authentic content creation from each journalist’s perspective, aligning with Slow Travel and Pick Your Pace trends.

• Support The Collection: Cities campaign through strategic media outreach and FAM itineraries, matching each journalists’ “Vacation Vibe” to curated city itineraries, capitalizing on the “emotions-driven” travel trend.

• Host top-tier journalists from groups and meetings publications for curated media trips that align with destination site visits led by our sales team, reinforcing The Palm Beaches’ position as a premier meetings destination through coordinated storytelling and firsthand experiences.

Execute networking events for media in key feeder markets to build and strengthen relationships with influential journalists and editors to bring increased awareness and positive coverage for the destination.

• Use the signature networking events as a platform to introduce new campaigns, highlight seasonal events, and foster long-term media relationships to drive ongoing coverage throughout the year.

• Focus on target markets with clusters of influential journalists: New York City, Miami, Houston, D.C., and the emerging market of Los Angeles as well as the international markets of UK and Brazil.

• Organize in-person one-to-one appointments with journalists in their territory, providing exclusive story ideas based on their real-time feedback and interests and making it enticing for them to meet with company representatives.

• Provide customized destination materials and presentations to deliver newsy updates and story angles, to position The Palm Beaches as a must-visit destination for upcoming travel features.

• Secure editorial opportunities and issue invitations for future FAM trips through establishing valuable in-person connections.

Capitalize on Florida-based journalists’ existing familiarity with The Palm Beaches to generate authentic, informed coverage that resonates with regional audiences.

• Leverage the local expertise and established audiences of nearby media to secure timely stories and travel features, reinforcing The Palm Beaches as a top choice for quick getaways and staycations, particularly during summer.

• Support ongoing media relationships by inviting drive-market journalists for FAM trips, resulting in increased earned media and word-of-mouth recommendations within our highest-potential feeder markets.

• Partner with the Cultural Council for Palm Beach County to host a signature media activation in Miami during Art Basel, strategically engaging international and national journalists for this high impact event and spotlighting the destination’s vibrant arts and culture scene to a global media audience.

• Host intimate, curated media dinners for Florida drive market journalists to foster meaningful relationships and destination affinity in a cost-effective format aligned with current economic considerations.

Strengthen local communications to increase awareness of the importance of tourism to the local economy.

• Support Discover’s destination stewardship and civic engagement efforts to protect the pipeline of destination promotion funding and ensure long-term organizational sustainability, with the overarching goal of fostering economic resilience in The Palm Beaches’ tourism industry.

• Strengthen relationships with Tourist Development Council agencies and Palm Beach County-based media, to collaborate on timely media opportunities emphasizing tourismrelated story ideas and interview availabilities, executing targeted one-to-one pitches, to remind residents that tourism enhances quality of life and quality of place.

• Manage relationships with internal stakeholders to align internal messaging with external campaigns to ensure consistency, credibility, and clarity across all touchpoints.

• Enhance internal communications through message alignment during high-profile moments such as crises, political developments, or major media events so teams are informed, unified and positioned to reinforce the brand with clarity and confidence.

Support ongoing international visitation growth in key countries, leveraging the specialized expertise of in-market agencies in Canada, UK, Brazil, Colombia and Germany.

• Organize and host familiarization (FAM) press trips for influential international writers by providing immersive experiences designed to generate authentic media coverage.

• Collaborate with international agency partners to develop tailored storylines that will garner attention in each target country, highlighting unique experiences that will attract the attention of each country’s residents.

• Align international PR strategies with broader marketing campaigns and sales initiatives to maximize reach, ensure consistent messaging, and support year-round visitation from priority markets.

Group Sales, Destination Services, Leisure & Travel Trade Sales

Optimizing our resources and maximizing The Palm Beaches reputation in the market to increase sales Performance and Productivity

A collaborative, data-driven approach with key stakeholders across leisure, business transient, and group segments enhancing speed to market, reducing acquisition costs, and elevating ADR, RevPar, occupancy increasing economic impact.

Lead: Chief Sales Officer, VP of Group Sales, VP of Leisure Sales, AVP of Destination Services & Senior Manager of Industry Relations

Collaboration: Global representation firms, in addition to Customer Advisory Board, Flagler Business Advisory Board, Senior DTPB Staff, county economic development organizations –Business Development Board, Chambers, Convention Center District taskforce, and Downtown & Community Development authorities/ organizations.

• Collectively leverage in person outreach initiatives and face to face relationshipbuilding activities within targeted geographic regions.

DOMESTIC INTERNATIONAL

• Incorporate destination thought leaders into sales missions that highlight innovative development and product of the county.

• Elevate impact and increase attendance by involving industry and brand leaders.

Elevate brand awareness and expand community engagement opportunities through industry trade activations.

Key Industry Shows

PCMA CL & Fashion Show

Business Events Week

Visit Florida’s Huddle & Encounter

IPW

ASAE

FSAE

Connect Marketplace

AMC Institute

FICP

SISO

Association Forum / Holiday Showcase

MPI

Canadian Meetings + Events Expo

IAEE

CEMA

National Coalition of Black Meeting Planners

Brand USA Travel Week

American Express Interaction

Advance Customer Advisory Board for destination growth and innovation while reducing costs and elevating brand awareness.

• Implement West Palm Beach initiatives and feedback received focusing on the future development and growth of the West Palm Beach Convention & Entertainment Center.

• Continue to evaluate marketing and sales tools utilized to attract both leisure and group business focusing specifically on cities campaign in the North, Palm Beach Island and South County.

• Collaborate on how to increase engagement of visitors during stay and extend their future impact by evaluating servicing tools and experiential offerings.

• Expand visibility and influence of CAB contributions through stakeholder communications and engagements, testimonials, case studies and a brand ambassador program.

• Develop a strategic engagement calendar that integrates both virtual and in-person meetings, coordinates immersive destination experiences during Eudemonia, The Ultimate Week of Sports and additional organizational supported events based on client market segment.

• Regional sales team will actively seek feedback to enhance engagement and effectiveness with key sales tools and activities.

Expansion and Creation of Transformational Events

• Support the expansion of Eudemonia Wellness Summit by bringing in conjunction with opportunities from industry publications, national sales offices, and community stakeholders that expand the overarching impact for 2025 and 2026.

• Attract complimentary events surrounding The Pink Retreat to grow visitor reach and the impact of highlighting the brand's collection of experiences and destination assets.

• Evolve the concept and development of a summer leisure event with community stakeholders, creating a sub-committee task force and securing the right partner for future years.

• Restructure current partnership program with established events to support the growth of attendance while maintaining return on investment and success of future years.

Utilize Destination Servicing Tools to Enhance Engagement and Impact.

• Launch biannual community education sessions utilizing by post-site feedback to improve close rates and secure definitive contracts.

• Expand CTA impact through volunteer programs for meetings and events.

• Deploy sustainable tool kit based on United Nations’ 17 Sustainable Global Goals that resonate with planners and travel trade to strengthen the sales and servicing value.

• Broaden offerings and spotlight local businesses during destination site visits and reviews.

• Continue “Love the Palm Beaches” postcard campaign as an offering of services during meetings and events.

Strengthen both visitor and resident engagement via strategically located information centers

• Partner with Palm Beach County Chambers to expand VIC presence.

• Offer curated local and branded merchandise to enhance visitor experience and support local products and businesses

• Broaden reach of “Love The Palm Beaches” postcard campaign across all centers.

GROUP SALES

Harness destination development and insights from community thought leaders to grow meetings and events by establishing year-round opportunities and reducing seasonal fluctuation.

Prioritize high performing and emerging group market segments to maximize ROI.

• Medical / Life Science

• Financial & Insurance

• Agri-Business

• Aviation, Aerospace & Engineering

• Technology

▪ Quantum Computing

▪ Medtech

▪ Fintech

▪ Defense technology

• Legal

• Consulting

Expand group market growth initiatives focused on targeted and emerging segments.

• Increase target base of customer accounts through regularly scheduled prospecting efforts capitalizing on technological enhancements through Mint+, Cvent Planner Navigator and LinkedIn Sales Navigator and newly developed DTPB martech suite.

• Develop new client marketing partnership activations with CEMA, FICP, Association Forum, CESSE and SISO.

• Maintain strategic presence with The Palm Beaches PCMA Fashion Show in Washington D.C while expanding to Chicago, engaging in customers from target markets.

• Execute destination reviews that specifically focus on Legal, Finance, Insurance and a key stakeholder destination discover summit.

• Continue monthly webinars incorporating county business thought leaders to target base.

Accelerate lead generation and increase conversion success.

• Evaluate and continue Cvent Coop Partnership with community while leveraging expanded involvement at Cvent Connect tradeshow.

• Utlize contracted customer partnership programs to increase community involvement while expanding with emerging partners such as ELX.

• Research and implementation of AI tools focused on understanding specific opportunities based on Destination Demand and future pace needs.

• Implement a customer loyalty and referral program based on feedback received from the community and customer advisory board.

• Review and elevate presentation of value-based proposals.

• Conduct partnership needs period reviews on a quarterly basis with key accounts.

Elevate the West Palm Beach Convention Center District to create greater destination compression by leveraging new developments.

• Expand and redeploy the sales team based on future inventory and scheduled expansion.

• Realign department goals and accelerate pace of production based on historical performance, future trends and anticipated development plans.

• Leverage OVG partnership and incorporate complimentary sales and marketing initiatives to expand reach.

• Develop joint sales and services program with Greater Palm Springs that aligns cross-functional efforts to proactively uncover and respond to emerging client needs.

• Conduct two destination review with national sales offices from Marriott & Hilton

• Create tradeshow partnership activations highlighting the future of West Palm Beach Entertainment and Convention District through IAEE Hosted Buyer, PCMA Convening Leaders, AMC Institute and ASAE.

• Showcase influential thought leaders from Vanderbilt, Related and other key West Palm Beach organizations to elevate visibility and impact at tradeshows and sales missions.

• Secure industry event starting as early at 2027.

Leisure Sales

Boost domestic and international leisure visitation in key markets focused on niche communities celebrating the collection of experience and city campaigns through trade and marketing initiatives, enhance travel advisor education, strategic partnership and data driven targeting.

Grow market share from targeted leisure travel trade segments.

• Sporting and event agencies.

• Inhouse corporate agencies targeting the bleisure and digital nomad.

• Loyalty / Membership agencies focusing on American Express, Capital One, Chase, AAA, & Costco Travel.

• Airline partnerships and vacation packages with key partners such as American, Delta, United, Jet Blue, Southwest, Virgin, Air Canada &Porter.

• Refine engagement with experience-driven, politically agnostic travelers.

• Expand itineraries and offerings within niche communities and retreats centered on wellness, culinary arts and cultural enrichment.

Expanded distribution channels to support brand awareness and market growth.

• Leverage data to identify top agencies, guided targeted campaigns and grow highyield bookings.

• Utilize analytics to track demand shifts while adjusting campaign promotions .

• Elevate Amadeus and Travelport partner engagement opportunities.

• Expand Traveller Made partnership program inclusive of both hotel and attractions through webinar and banner programs

• Continue partnership with international focus through Bonotel.

• Revaluate potential partnership programs based on community feedback with Hotelbeds, Travel Leaders, Internova and Virtuoso.

Execute on enhanced travel trade opportunities and sales missions through partnership programs.

• Maintain presence at Florida Huddle.

• Expand presence at IPW in Fort Lauderdale:

▪ Increase tradeshow opportunities with community partners through Visit Florida

▪ Collaborate with Brightline for in county activation.

▪ Elevate brand awareness through creative installations during events

• Utilize representation firms to create client activities offering it to community partner during key industry events.

Continue to empower travel advisors through educational opportunities and training.

• Enhance Palm Beach travel trade certificate program to increase engagement and impact on future bookings.

• Incorporate schedule of training webinars through partnership programs utilizing representation firms.

• Develop global toolkits ensuring consistent messaging across B2B and B2C channels.

Finance & HR

To achieve the destination and organization’s vision, mission, strategies, and program goals over the long term, we must ensure that the human, financial and information technology resources are adequately sustained. Additionally, we must continue to enhance Board governance, advocacy efforts, team engagement, and community leadership alignment to ensure the organization’s long-term relevance.

Lead: CFO and Director of HR

Collaboration: the CEO

Corporate Culture and Talent Development

Ensuring that our organization’s values and staff are constantly evolving and growing to meet current and future needs will be critical to accomplishing our mission. We are committed to offering our team the training and support needed to foster inspiration, stay motivated, and equipped with the latest education on topics related to our industry.

• Expand the application of HR best practices toward training, education, recognition, and on-boarding to ensure continued development and retention of staff and the enhancement of organizational culture.

• Repeatedly recognize and celebrate staff accomplishment to raise employee engagement.

• Conduct Annual Employee satisfaction surveys to gather feedback and identify areas for improvement.

• Continue enhancing and expanding communication channels between leadership and staff to ensure transparency and inclusiveness.

• Expand the offering of various professional development programs, including workshops, online courses, and certifications in the areas of Creative thinking, Analytical thinking, Technological literacy, AI, and Talent management

• Further develop the current mentorship program to foster knowledge transfer, succession planning and career growth.

• Leverage our existing coaching consultant to implement a comprehensive leadership development program for our senior team to help foster a strong pipeline of future leaders

• Continue to evolve the company’s work policies to help employees maintain a healthy work-life balance.

• Expand staff wellness initiatives such as mental health resources and annual screenings.

Finance

As indicated in the 2025 Destinations International DestinationNext Futures study, funding remains the most persistent and precarious challenge facing destination organizations today. This underlines the urgency of maintaining financial sustainability by advocating for the protection of tourism promotion funding, implementing prudent reserve policies, contingency planning, and exploring innovative non-contract revenue sources.

• Enhance and expand partnership programs and identify new non-contract revenue opportunities to augment bed-tax funding to amplify product content and marketing reach.

• Continue the exploration of the establishment of a Foundation and determine proper structure to assist in addressing Tourism and Hospitality Workforce issues that are not currently funded through our annual budget.

• Implement an automated benefits administration module that will significantly reduce the manual processes related to these tasks.

• Review our public funding contract with local county administration to identify possible enhancements that would improve our funding mechanism and allow the organization to execute on the County’s marketing strategy more effectively in the current market condition

• Perform a comprehensive review of Credit Card Processing alternatives to better integrate our CRM and Accounting systems with a focus on cost reduction

• Revamp our existing Finance procedure manual to allow for documented succession planning.

• Develop a Formalized investment Policy to properly plan for future contingencies while maximizing return on current assets.

• Explore supplemental Visitor contribution models to identify potential alternatives in the event of state policy funding changes.

Destination Stewardship & Civic Engagement

Destination Stewardship paired with Civic Engagement preserves our unique sense of place while actively involving residents, civic leaders, and stakeholders. This balanced approach ensures tourism strengthens vibrant communities, protects what makes The Palm Beaches special, and builds shared understanding of their value for future generations; while elevating the role of residents equal to visitors as essential contributors to the destination’s success.

• Demonstrating how Destination Stewardship is essential to sustainable tourism protecting the natural environment, cultural identity, and local character that define The Palm Beaches while promoting balance between resident quality of life and visitor experiences.

• Elevating the tourism industry’s role as a collaborative economic engine by aligning efforts across all TDC agencies and Partners to drive smart, balanced and community-conscious growth.

• Deepening relationships with residents, civic leaders, and emerging industries through meaningful outreach, listening, and partnerships—reflecting our long-term commitment to civic participation, community well-being, and tourism education.

Lead: Associate Vice President Community Engagement & Senior Director Community Engagement

In collaboration with Executive Staff and Community Stakeholders

Elevating the Certified Tourism Ambassador (CTA) Program: A Long-Term Commitment to Stakeholder Engagement & Visitor Excellence.

• Broaden outreach to continue proactive engagement with Chambers, DDAs, CRAs, and municipalities to make CTA part of their standard training for local businesses and ambassadors.

• Targeted outreach to non-traditional tourism sectors including education, healthcare, tech, and nonprofit organizations — to expand the influence and relevance of the CTA community.

• Create recognition campaigns for standout CTAs, reinforcing the value of their role and encouraging participation across sectors.

• Work with the Convention Center, hotel partners, and service providers to make CTA training a standard component of staff onboarding and ongoing professional development.

• Establish engagement touchpoints with current CTA’s to ensure they maintain certification during renewal periods.

Support Stewardship of Tourist Development Tax (TDT) Dollars While Exploring Future Funding Solutions.

• Reinforce and expand messaging that destination promotion supports not only tourism, but also business development, workforce growth, and community well-being positioning continued TDT investment as essential. Align with the BDB, Chambers, and other partners to deliver a unified, region-wide message and explore complementary funding sources to sustain long-term impact.

• Create unified messaging through video, digital and print that reflects how all TDC agencies work together to grow the tourism economy and enhance quality of place.

• Engage intergovernmental audiences with messaging on how DTPB and TDC agencies help bring the Tourism Master Plan to life deepening economic impact, driving community investment, and growing local talent while reinforcing DTPB’s relevance as a key leader and convener in this work.

• Emphasize how diversifying funding sources supports a resilient, future-ready tourism economy and strengthens our ability to promote The Palm Beaches effectively.

Build brand awareness of DTPB by forming new alliances and maintaining current partnerships through the Community First approach.

• Emphasize the hospitality and tourism sector by highlighting residents who work in this industry or the opportunities it offers, which may not be widely recognized.

• Develop new receptive audiences by escalating our “Road Show” and intergovernmental educational collaborations, while also fortifying successful partnerships.

• Uphold our destination is accessible to all with help and buy in from our community based and business affiliated organizations.

Expand the City Collection and marketing campaigns by collaborating with city partners to highlight how we share our home with visitors.

• Work with the city-related partners to become participants in promoting the City Collection, Love The Palm Beaches, Sea To Preserve campaigns, linking the campaigns to providing benefits to their businesses and residents.

• Develop messaging for community leaders and stakeholders which will produce an appeal to be a partner with DTPB and boost endeavors to explain the status of tourism.

• Utilize resident sentiment data and DTPB brand awareness to gauge the effectiveness of Destination Stewardship and the Community First approach. Establish a focus group to gather deeper qualitative insights and help evaluate perception and impact. Additionally, explore opportunities to enhance outreach strategies for improved effectiveness.

Identify and develop new avenues for collaboration to provide dynamic workshops and events focused on business and tourism education.

• Launch a quarterly workshop series focused on small business digital marketing, customer experience, social media, accessibility, and sustainability.

• Partner with local universities or business mentors to offer co-branded professional development sessions.

• Implement a certification program that incentivizes participation through recognition and promotion.

Enhance collaboration with community organizations and municipalities to ensure shared resources and benefits.

• Expand the number of community partners collaborating with the organization.

• Enhance targeted digital partnership offerings that provide authentic experiences which highlight the culture and history of the destination.

• Continue to collaborate with hotels, attractions, restaurants, and cities to feed content ideas for coverage across paid, owned, and earned digital footprints.

• Develop connections with local community groups, businesses, and organizations to collaborate and broaden the reach of local events.

• Create efficiencies in CRM, finance, and administration to ensure engagement with community stakeholders and improved partnerships

• Explore and initiate a Regional Partnership Forum for South Florida DMOs to collaborate on shared tourism priorities, major events, and civic efforts, especially in the absence of Brand USA support—strengthening our collective voice and impact across the region.

Improve coordination with current workforce development programs and raise awareness of career opportunities in the hospitality and tourism industry through strategic partnerships and focused outreach efforts.

• Coordinate with local workforce boards, educational institutions, and community organizations to integrate Professions Across Tourism & Hospitality (PATH) into their career readiness and placement programs.

• Co-organize job fairs, career days, and "try-a-career" expos with existing programs to connect job seekers directly with industry employers and showcase diverse career paths.

• Collaborate with existing partners to develop and share multimedia content (videos, testimonials, virtual tours) highlighting real-world success stories and day-in-the-life features of hospitality professionals.

Business Intelligence, Research and Destination Development

Business Intelligence and research provides data, infrastructure, analytics, visualization, and reporting for DTPB, partners and stakeholders to leverage insights and trends derived from core research strategies and initiatives deployed by DTPB. The goal is to improve decision making, increase efficiency and maximize return on investment.

Destination development is the strategic art of shaping and enhancing places to deliver exceptional visitor experiences and drive community economic vitality. It prioritizes creative placemaking, meaningful community collaboration, and innovative tourism investments to build vibrant and resilient destinations.

Lead: SVP - Business Intelligence, Strategy and Destination Development

Collaboration: Executive Staff and Community Stakeholders

Continuously monitor broader economic and geopolitical developments that could impact travel demand, and proactively develop contingency strategies to mitigate potential disruptions.

• Continue to monitor and communicate macroeconomic and travel industry trends through research, reports and economic projections to develop performance reporting on past and projected performance with regards to lodging, visitation and bed tax revenues.

• Continue and enhance Brand Tracking studies to evaluate city campaign performance

• Develop a lead scoring system for groups based on return on investment and greater economic impact parameters

• Enhance Economic Impact analysis to breakdown by agency.

• Leverage marketing mix model (MMM) to enhance attribution models

• Track performance in non-tourism sectors that DTPB influences via tourism (i.e. relocation, investment, community stewardship impacts, etc.).

Leverage capabilities within the MarTech stack to integrate enhanced features and performance within Destination Demand™ expanding the product ecosystem beyond destination-wide performance monitoring.

• Evolve Destination Demand capabilities by integrating by expanding current and seeking out new data sources.

• Integrate performance tracking and marketing tactic recommendation engine into Destination Demand using marketing mix model and other data sources.

• Work with MarTech team to improve segmentation data and consumer targeting capabilities.

o Develop Business Analytics tool for attraction and event partners

o Create prospecting tool for sales leads (match historic leads with future prospect dates).

Enhance economic impact story and attribution metrics to assess effectiveness of targeted segments and performance by lodging category.

• Continue to measure the economic impact of the tourism industry including groups, meetings and events.

• Evolve the economic impact story to enhance storytelling of vitality wheel with available data sources.

• Incorporate Marketing Mix Model (MMM) into economic impact and ROI.

• Assist in development of research and data needs related to implementation and performance monitoring of Tourism Master Plan

Lead the Strategic Planning process through the integration of Tourism Master Plan recommendations, analysis of the recently completed strategic plan, and the latest market trends.

• Synthesize insights from the Tourism Master Plan to prioritize high-impact opportunities.

• Conduct performance audits of the recently completed strategic plan to identify gaps and successes.

• Integrate findings from market intelligence tools (e.g., Destination Demand™ , Costar, Placer.ai, etc.) to inform forward-looking goals.

• Facilitate cross-departmental planning workshops to align tactical actions with broader strategic objectives.

• Develop performance indicators and dashboards to track implementation progress over time.

Continue to advocate for future Convention Center District development by assisting with future research needs and market trends.

• Provide market demand analyses, including group booking trends and forecasted compression.

• Benchmark comparable district developments in peer destinations.

• Model potential economic impact scenarios based on future development phasing.

• Track sentiment and feedback from meeting planners, attendees, and local stakeholders.

• Collaborate with planners, developers, and public officials to ensure data informs publicprivate partnerships.

Continue to monitor Resident Sentiment to evaluate effectiveness of key initiatives targeted to increase sentiment in specific cities and demographics.

• Conduct biannual or quarterly resident sentiment surveys by city, age, and other demographics.

• Cross-reference sentiment with awareness of tourism's economic contributions and recent public-facing initiatives.

• Track shifts in perception tied to specific campaigns (e.g., local spending, environmental programs, community efforts).

• Identify areas of concern to inform targeted engagement or communications strategies.

• Include qualitative insights to uncover underlying drivers of negative or positive sentiment.

Continue to communicate the importance of tourism and destination promotion through “Road Show” presentations among new audiences outside traditional stakeholder groups.

• Feature localized data (e.g., jobs supported, visitor spending, tax revenue generated) to enhance relevance.

• Showcase outcomes from major tourism investments (e.g., campaigns, events, infrastructure improvements).

• Incorporate testimonials from residents, business owners, and visitors to humanize the impact.

• Track engagement metrics (attendance, post-event feedback, follow-up inquiries) to refine future outreach.

Accomplishments FY2025

AWARDS

Marketing

● 2024 HSMAI Adrian Awards ○ Gold

▪ Breaking Barriers: The Palm Beaches’ **Best of Category Winner

▪ The Palm Beaches Collection: Advertising – Brand Campaign ○ Silver

▪ A Pilot Influencer’s Sky-High Adventures: Digital – Creators, Multi-Media, Video & Short Form **Best of Category Winner

▪ Sea to Preserve: Marketing Campaign – Environmental, Social, Governance

▪ The Palm Beaches Welcomes Everyone: Marketing Campaign

▪ The Pink Retreat: PR and Communication Campaign

○ Bronze

▪ Entertainment Tonight in The Palm Beaches: Broadcast Campaign

▪ Leisure Meets Luxury: PR/Comms – Feature Placement Online/Print –Consumer Mag/Newspaper

▪ Love The Palm Beaches: Digital – Contest/Sweepstakes

▪ Record Breaking Video Series: Live Like a Local: Digital – Video Multiple Channels

▪ Fashion Week NYC: Marketing Campaign – Experiential Marketing

▪ Conquering YouTube as the Nation’s Most Followed Destination: Digital –Social Media/Social Networking

● Good Housekeeping - Family Travel Award Winner - 2025

● USA TODAY - 10Best Readers’ Choice Awards 2025 - Best Golf Destination

● Tripadvisor - Travelers’ Choice Awards 2025 - #1 Best of the Best Trending Destination in the United States: West Palm Beach

● 2025 VISIT FLORIDA Flagler Awards

● 2025 MICHELIN Guide Selections

○ MICHELIN Bib Gourmand:

▪ aioli – West Palm Beach

▪ Palm Beach Meats – West Palm Beach

○ MICHELIN Recommended:

▪ būccan – Palm Beach

▪ Coolinary and the Parched Pig – Palm Beach Gardens

▪ Moody Tongue Sushi – West Palm Beach

▪ Nicholson Muir Distinguished Meats – Boynton Beach

▪ Stage Kitchen & Bar – Palm Beach Gardens

▪ The Butcher's Club – Palm Beach Gardens

Sales

• 2025 FSAE Supporting Associate Organization of the Year- The Palm Beaches

• 2025 Inductees to Smart Women in Meetings Hall of Fame/All-time Hall of Fame - Kelly Cavers, The Palm Beaches

• 2025 Meetings Today Best of Awards *winners announced in September issue

• 2025 Prevue Visionary Awards *voting closes August 25th

 Best US Destination for Incentives

 Best CVB/DMO Meeting & Incentive Planner Support Southeast Region

• 2025 Skift Idea Awards *winners announced August 5th

 Sustainability- The Palm Beaches: Sea to Preserve Campaign

 The Palm Beaches Welcomes Everyone Campaign

 Destination Marketing Organization- The Palm Beaches: Where Every Meeting is a Masterpiece

 Marketing- The Palm Beaches Collection

• 2025 PCMA Visionary Awards *nominations due September 15th

 Nominating Kelly Cavers

Community Engagement

• Palm Beach Illustrated - Palm Beach 100 - Sergio Piedra

Brand Evolution & Marketing

• Achieved record-high results for The Palm Beaches Collection campaign, increasing Destination Desirability by 9 points and Intent to Visit by 8 points through integrated, multiinterest targeted media.

• Highlighted Florida’s Most Stylish Destination in top 10 origin markets, while targeted emerging markets Dallas and Houston, driving +22% Intent to Visit increases via nonstop flight messaging, OOH, paid media, digital, and high-impact vehicle activations.

• Positioned the destination as a culinary leader through partnerships with the James Beard Foundation and MICHELIN Guide, leveraging media and influencer outreach.

• Launched “The Palm Beaches Collection: Between-The-Sessions” Groups & Meetings campaign, generating 2.3M impressions via PR, social and paid media, resulting in a 52% ad recall in a survey by Prevue magazine.

• Created strategic co-op partnerships with CVent, Expedia and more to create custom campaigns targeting short-term bookings in key periods, resulting in increased lead volume and travel bookings.

• Supported 30+ community partnerships and transformational events with strategic marketing support and activations tied to brand pillars, building engagement and firstparty data.

• Showcased brand pillars through transformational events like Eudemonia and The Pink Retreat, enhancing awareness during off-peak times.

• Expanded the ‘Sea To Preserve’ sustainability campaign, in partnership with FPL’s Manatee Lagoon, producing 22M impressions through enhanced advertising, PR and content, including an Electric Vehicle Road Trip Itinerary.

• Advanced accessibility efforts with Wheel The World, mapping 80 locations, producing inclusive video content, and securing media placement through partnerships with TravelAbility.

• Activated responsive, data-driven campaigns using forecast monitoring, OTAs, and coops to drive Destination Demand™ in high-need periods.

• Reimagined the “Love The Palm Beaches” resident campaign with a “Local Music Weekend” event partnership in collaboration with the Cultural Council of Palm Beach County, City of West Palm Beach and 561 Music Festival.

• Strengthened destination storytelling with the Palm Beach County Sports Commission to boost key destination events, including Ultimate Week of Sports, Spring Training, Cognizant Classic, FIFA Club Cup (with ESPN), and TGL Golf, through content, media/influencer partnerships and activations.

• Collaborated with the Palm Beach County Film & Television Commission to amplify indestination video through social media integration and collaborations on PBTV Now and South Florida Daily.

• Promoted Florida’s Cultural Capital in partnership with the Cultural Council of Palm Beach County via Cultural Council initiatives like MOSAIC, and Open Studios, and Brightline partnership featuring train wrap and in-station signage.

• Supported airlift growth with Palm Beach International Airport, running campaigns in 19 markets (e.g., LAX, ORD, YYZ) featuring airfare giveaways and targeted media to drive inbound visitation.

• Drove international tourism from Canada, UK, Colombia, Brazil, and Germany via multilingual campaigns, BrandUSA co-ops (69M impressions), and airline partnerships with Porter and Air Canada (15M impressions).

Digital & MarTech

• Successfully completed a comprehensive MarTech digital transformation, establishing a modern cloud-first ecosystem across data warehousing, identity resolution, customer data management, enrichment and personalization, and performance measurement enabling a seamless strategy-to-execution workflow, in a privacy-first, data deprecated environment.

• Optimized digital media strategy through refined campaign structure and platform mix (programmatic, search, native, paid social), leveraging log-level data, geo-targeting, dynamic retargeting, fraud prevention and stronger SEO-content alignment.

• Enhanced first-party customer profiles with rich demographic and psychographic data, enabling real-time segmentation, personalized messaging, and cross-screen sequencing for connected TV, audio, and display.

• Improved website personalization and UX via behavioral segmentation, dynamic content delivery, homepage redesign, intelligent AI chat enhancements, and interactive geospatial map feature.

• Expanded the known audience database through targeted lead generation, sweepstakes, and field activations feeding enriched, authenticated data into the CDP to support advanced segmentation and retention efforts.

• Ensured global compliance by integrating a consent management platform for real-time enforcement of privacy policies, including cookie suppression and opt-out mechanisms for ads and email communications.

• Built cloud-based planning and analytics workflows, enabling real-time targeting and in-flight campaign analysis, and improving collaboration across digital, SEO, and content teams.

• Established a robust documentation framework covering system architecture, data flows, governance, and platform operations across the MarTech stack, supporting onboarding, troubleshooting, and long-term sustainability.

Social Media & Content

• Expanded platform personalization strategy across 9 social platforms, optimizing content per platform to drive 470M impressions and grow followers to 1.5M, with an 18.5% YoY increase.

• Launched three original video series “What’s New,” “Things To Do This Weekend,” and “Free Things To Do” collectively driving +36M impressions and boosting consistent, year-round engagement.

• Leveraged Instagram’s Collaboration feature to co-create Reels with eight hotels, attractions and dining partners, increasing visibility for partners while generating 14.8M impressions and 28K engagements.

• Produced 40 viral videos using seasonal trends and native audio, amassing 122M impressions, including a top-performing video with 7.7M views, with other original video content generating an additional 127M video views.

• Hosted 91 influencers (including 5 celebrities and 8 international voices) with a total reach of 20M+, generating 4.9M impressions; 17 brand ambassadors added another 695K impressions.

• Created the “Green Retreat” brand trip, a golf-centric influencer activation that spotlighted Florida’s Golf Capital, generating 337K impressions from three niche golf influencers.

• Executed “Accessible Adventures” FAM featuring influencers and media in partnership with PR, generating 530K+ impressions and major earned media coverage including Forbes (109.2M UMVs).

• Engaged with local residents with #LOVEThePalmBeaches, featuring 10 partner giveaways and 2,800 entries, reinforcing community engagement and organic reach.

• Activated key dining and luxury content: Co-created Reels with 8 partners (14.8M impressions), showcased Michelin restaurants via 5 influencers (260K impressions), and hosted luxury travel agents to drive bookings (30K impressions).

• Enhanced content creation with AI-powered tools for faster production, accessibility improvements, and ideation efficiencies.

• Published 160+ blogs with 1.93M+ readership (7.65% growth), shifting toward evergreen, SEO-optimized content and inclusive storytelling like the autism-friendly travel partnership with Autism Speaks.

• Implemented AI-powered tools, including audio enhancement, auto-captioning, and prompt-based content ideation to improve production speed and accessibility.

Public Relations & Communications

• Earned 351M editorial impressions from 9,000+ articles in top-tier publications including AFAR, Condé Nast Traveler, Vogue, Forbes, Cosmopolitan UK, El Tiempo (Colombia), and Catraca Livre (Brazil).

• Activated local media outreach to build relationships and highlight tourism’s value through timely, impactful storytelling.

• Supported national TV coverage, including CBS’ Entertainment Tonight week-long shoot and multiple satellite media tours aired across thousands of stations.

• Hosted 50+ top-tier journalists across 7+ themed FAMs, including “Set-Jetting,” “Warmth & Wellness,” “Sports & Style” (UK), and “Glitz & Glamour” (Canada).

• Led media missions in NYC, Toronto, London, São Paulo, and Dallas, collaborating with Sales and Social Media to engage top editorial voices and expand destination exposure.

Group Sales, Destination Services, Leisure & Travel Trade Sales

Meetings & Conventions

• Secured over 280,000 group room nights for future years, translating to more than $100 Million in direct visitor spending.

• Established a diverse Customer Advisory Board to drive strategic input, resulting in actionable changes that enhanced sales and marketing effectiveness and increased ROI

• Successfully supported the execution of the inaugural Eudemonia Wellness Event, attracting over 2,700 attendees and driving a 26% year-over-year revenue increase for the West Palm Beach area. The event also contributed to an 18% rise in year-over-year room nights and secured commitments for two additional years

• Serviced over 30% more in-county groups and events year-over-year by leveraging community partnerships, amplifying economic impact and strengthening the destination’s local engagement strategy

• Targeted to generate over 1.5 Million lead room night opportunities supporting compression strategies and optimizing hotel occupancy across key need periods

Global Leisure Sales

• Effectively mitigated seasonality by implementing targeted leisure campaigns that boosted brand awareness and demand. This strategy led to over 80,000 room nights being booked, generated $24 million in revenue, and achieved more than 6 million impressions across global distribution systems (GDS).

• Expanded market share across key domestic feeder markets—such as New York, Atlanta, Dallas, Houston, Chicago, and Florida by enhancing client engagement and strategically optimizing the TL Portfolio to maximize high-value exposure and conversion.

• Contributed to the creation of value-added marketing promotions featuring bundled experiences tailored to key audience segments wellness seekers, arts and culture enthusiasts, luxury travelers, and families resulting in an increase in average length of stay from two to three days, higher visitor spend, and a measurable boost in overall economic impact across the destination.

• Enhanced travel trade agent education and engagement by launching an incentive-based promotion designed to increase participation in the destination’s certification program resulting in a stronger, more informed travel trade network and expanded market reach.

• Enhanced market visibility by collaborating on targeted international trade, marketing, and PR initiatives, cultivating relationships, and promoting the brand across multiple channels to effectively reach and engage our key global markets.

Destination Services

• Exceeded TDC site visit goal by 133%, executing over 140 site visits and securing more than 150,000 future room nights an increase of 20,000 room nights over FY2024.

• Delivered 8 Destination Reviews with 135 attendees, generating over $3.5 Million in economic impact from groups booked.

• Enhanced the Visitor Information Center (VIC) network by adding locations at CityPlace Greet House and Mounts Botanical Garden, increasing destination visibility and boosting visitor-driven economic impact.

• Advanced the “Love The Palm Beaches” campaign by launching a destination postcard program that encouraged visitors and meeting attendees to invite friends and family with sharing over 11,000 postcards.

• Increased attendance for key convention center groups by an average of 25% through proactive servicing and room block management, achieving 89% room block fulfillment and 100% of the TDC goal.

• Facilitated impactful CSR initiatives by connecting meeting groups with local nonprofits, including Friends of Foster Children and the Palm Beach County Food Bank, strengthening community engagement.

HR Talent & Development

• Implemented an online Training Tool to enhance skills and knowledge in various areas of employee development personally and professionally.

• Provided entire staff with a comprehensive in-person AI Training to provide an in–depth understanding of AI technology such as ChatGPT.

• Completed organization wide Anonymous Survey to gain insights that help leadership understand areas of improvement and make decisions to enhance workplace performance and satisfaction.

• Provided Complimentary Toastmasters workshops to team members to provide support and learning opportunities for oral communication, public speaking and leadership skills.

• Implemented a completely paperless accounts payable system to eliminate manual entry, reduce errors and improve financial forecasting

• Began exploration of the establishment of a Foundation to assist in addressing Tourism and Hospitality Workforce issues and Partnered with a philanthropy expert to establish a Case for Support to determine the need and funding opportunities.

Community Engagement

• The 3rd Annual Palm Beaches Job Fair was expanded to two days, featuring 40 employers and achieving a 450% increase in job seeker attendance.

• Partnered with the Palm Beach County School District and local nonprofit organizations to deliver Professions Across Tourism & Hospitality programming, reaching more than 1,900 students across the county.

• Completed over 20 Palm Beaches Tourism Road appearances, engaging cities, government agencies, nonprofits, and community groups to reinforce the organization’s Community First and destination promotion messaging.

• Enhanced support for tourism funding through targeted messaging and face-to-face meetings during Palm Beach County Day and Florida Tourism Day, helping to secure continued Tourist Development Tax (TDT) funding for the upcoming fiscal year.

• Produced and launched a first-of-its-kind educational video series explaining key tourism terms and the importance of bed tax dollars.

• Successfully launched The Palm Beaches Certified Tourism Ambassador Program, certifying more than 250 individuals in its inaugural year to enhance visitor experiences and local engagement.

• Organized 46 events for partners, community stakeholders, elected leaders, and industry professionals, with total participation exceeding 1,500 attendees.

• Achieved a 40% increase in engagement with Discover eNews communications, reflecting stronger audience interest and content relevance.

Business Intelligence, Research and Destination Development

• Successfully completed and submitted the Destination Marketing Accreditation Program (DMAP) reaccreditation, earning distinction in accreditation

• Conducted weekly performance reviews to identify soft demand periods and issued targeted guidance to stakeholders, resulting in demand growth in 33 of 35 weeks between October 2024 and June 2025.

• The Palm Beaches ranking 1st in revenue and demand growth within South Florida

• Destination Demand community meetings in

o Sep highlighting key dates in Nov, Dec and Month of Feb

o Jan highlighting success in Oct to Jan and strength in Feb. Concerns in May, June and July

o April highlighting success in strengthening May, June, and July. Showing some weeks for concern in July and Aug

• In collaboration with Expedia and Amadeus presented latest trends for Summer and Fall Season to align partner strategies

• Introduced a revenue-per-available-room forecasting tool to better assess the relationship between rate strategy and total revenue generation

• Launched brand tracker to assess performance by pillar

• Partnered with Nielsen to create the first-ever marketing mix model tailored to DTPB, providing insights into the ROI of media channels and campaigns.

• Played a key role in assisting the Tourist Development Council (TDC) across all phases of Tourism Master Plan research, analysis, and final reporting

• Launched quarterly tourism performance newsletter to update community on recent market performance and outlook

• Delivered in-market presentations to inform, align, and activate community partners around tourism performance and strategic initiatives

• Deployed artificial intelligence tools to track political sentiment and policy developments impacting Tourist Development Tax (TDT) usage and tourism funding

• Successfully integrated key data sources into the marketing technology stack, enhancing analytics, personalization, and decision-making capabilities

Tourism Statistics

The following section is a series of charts highlighting the growth of key tourism performance indicators

FY 2026 Organizational Objectives

• Grow annual visitation from 10.5 M in 2026

• Sell more than 4.9 M hotel room nights and 2 M shared lodging room nights

• Attribute at least 40% of DTPB efforts to hotel room nights

• Increase hotel RevPAR to $176

• Generate more than $7.5 B in visitor spending generating more than $10.9 B in economic impact

• Support 100,000 leisure & hospitality jobs

• Maintain share of 5.1% of hotel room night revenue in Florida

• Maintain overall resident sentiment to 75%, while growing sentiment in target cities

• Increase visitation from targeted segments to 15%

• Increase the group room night contribution of total occupancy from 20%

• Grow economic impact of events to $240 Million

FY 2026 TDC Performance Measures

Marketing

• Consumer and Travel Industry database increases to 510,000 records

• Generate 6,200,000 Website Users

• Generate 8,500,000 Social Engagements

• Generate 1,350,000,000 Advertising Impressions

• Generate 300,000,000 Earned Media Impressions

Sales

• Book 230,000 DTPB only room nights (Hotel Meetings Leads)

• Generate 55,000 Group Level Booked Room Nights Convention Center Shared

• Generate 42,000 Group Level Actual FY Room Nights for Convention Center Shared

• Generate 100 participants in Destination Reviews

• Generate 100 Destination Site participants

ADVANCED DESTINATION

PROMOTION & SUSTAINABILITY (ADPS)

-Overview

Build long-term resilience plan for organization through these key pillars.

Talent Development & Organizational Culture Tech Development Organizational Sustainability & Growth

BUSINESS INTELLIGENCE

Public Policy & Economic Outlook

Strengths

Established Brand Equity

Robust MarTech Infrastructure

Affluent Visitor Base

Resilient Domestic Travel Demand

Strong Affinity Among Younger Travelers

Opportunities

New County Leadership Engagement

UK, LATAM and FIFA

Transformative & Wellness Travel

City-Specific Targeting

AI-Driven Personalization

Weakness Reliance on Public Policy & Budgets

Rising Operational Costs

Softening Group Travel Leads

Canadian Demand

Threats Policy Uncertainty on Funding

Shifting Airline Strategies

Competing Convention

Center Product Development

Competition among DMOs

MarketStrategy

PalmBeachesHotelPerformanceForecast

TopInitiativesfor2026

FINANCE & HR

CorporateCultureandTalentDevelopment

COMMUNITY ENGAGEMENT

EvolvingOurRole – PromotiontoStewardship

SALES

SalesPerformance& ProductivityOptimization

Drivingsalesthroughinpersonengagements intargetedgeographicregions

GROUP SALES

Prioritizinghighperforming&emerging groupmarketsegments

IndustryGroupMarketGrowthStrategies

AcceleratingLeadGenerationand ConversionSuccess

ElevatingtheWestPalmBeachConvention DistricttoCreateCompression

LEISURE SALES

GrowMarketSharefromTargeted LeisureTravelTradeSegments

LeveragingCustomerAdvisoryBoard

ExpansionandCreationof TransformationalEvents

BRAND EVOLUTION & MARKETING

ThePalmBeachesCollection- Cities

Evolve campaign to spotlight local authenticity and personalization by highlighting our 39 cities and towns.

Jupiter/JunoBeach

BocaRaton

TheGlades DelrayBeach

KeyPillars

Highlight Trends: Pick Your Pace

Activate at Prominent Events in

Feeder Markets

Targeted Media Placements and

Influencer/Media Partnerships

Travel

Trips & Bleisure

Slow

Quick

Wellness

TargetMarkets

Winter/Spring

Summer/Fall

MediaStrategy

Marketing Mix Model

• Enhanced Budget Mix & Optimization

Continue: Houston & Dallas

• Continue Brand Presence Based on 2025 Success!

• Year-Round Media

Evaluate Emerging Markets: Los Angeles & Detroit

• Targeted Marketing Dollars to Test Growth Strategy

• Support Nonstop Flights to PBI

Niche Targets & Travel Trends

• Capitalize on Gen Z Travel Interest and Maintain Core Generations

• Family, Multi-Generation, Pet-Friendly, Friend-cations,

Weddings & Other Targeted Segments

AirliftSupportwithPBI

The Collection: Between-The-Sessions

Amplified Paid Media Plan

IPW 2026 in Ft. Lauderdale Activation

Enhanced Social Strategy

Support for Second HQ Hotel

DestinationStewardship&Sustainability

ThePalmBeaches WelcomesEveryone

Access for All

• Storytelling to Spotlight Accessible Experiences

• Partner with Nationally-Recognized Accessibility Organizations and Local Community Groups: Els for Autism, Imanyco, Quantum House

• Grow Targeted Initiatives For Individuals With Hearing Impairment

• Offer Business-Ready Programs for Tourism Partners to Welcome Travelers

• Build microsite of Accessible offerings as county resource

StrengthenPartnerships

StrategicCollaboration

PUBLIC RELATIONS

Culinary & Culture

Individual Stays

Sports in Paradise Waterfront Weddings Choose Your Vacation Vibe

Blue Retreat

FY26Sales&MediaMissions

SOCIAL MEDIA & CONTENT

SocialMedia&Content

LaunchSpanishInstagram

DIGITAL & MARTECH

CoreProjects

Advancements & Impact

Opportunities

Discover The Palm Beaches Vendor Spending List

Dear Industry Stakeholders,

The Palm Beach County Film & Television Commission (FTC) is the official agency issuing film permits for productions on public property throughout Palm Beach County, Florida. Beyond permitting, the FTC markets and promotes The Palm Beaches as a premier global destination for film, television, digital media, and commercial still photography through cutting-edge initiatives that showcase the destination on the world stage. For 36 years, the FTC has connected creators with the County’s diverse locations while providing streamlined, hassle-free onestop permitting that turns red tape into green lights for production.

Our mission is to increase business tourism and strengthen the local economy through growth in the entertainment production industry. In 2024, production generated $253.6 million in direct spending, a 3% increase over the previous year, and nearly 18,000 hotel room nights. Since 1991, over $4.3 billion in production expenditures have been infused into our community.

While facilitatingandpromotingproduction is acore pillar of ourwork,the FTCalso plays a key role indestination marketing, leveraging media and entertainment to showcase The Palm Beaches beyond the set and onto visitors’ screens worldwide. On behalf of the Tourist Development Council (TDC), the FTC manages The Palm Beaches TV (PBTV), the only tourism channel in the nation operated by a film commission. PBTV broadcasts over 140 hours of original, family-friendly programming, produced for national networks before premiering on the County’s official tourism channel, available in nearly 4,000 hotel rooms, online, and via Roku. In FY26, the FTC will add 72 new half-hour episodes (36 hours), expanding the library to over 176 hours of destination-driven storytelling that inspires travel, extends stays, encourages repeat visits, and supports the local production community.

Meanwhile,the FTCis expandingPBTV’s reachthrough Free Ad-Supported StreamingTelevision (FAST)platforms, airport displays, visitor centers, and major hotels. Dedicated PBTV social media profiles target leisure travelers directly. The FTC will also produce 52 new episodes of PBTV NOW in FY26, spotlighting attractions, events, and experiences that drive viewers to PBTV’s on-demand library. PBTV NOW is a weekly YouTube web series produced entirely in-house by FTC staff.

Collaboration is central to this multi-channel strategy. Across the TDC network, the FTC integrates PBTV content into tourism, sports, and cultural campaigns. Our partnership with South Florida Daily on WFLX FOX 29 delivers carefully curated PBTV programming to over 900,000 households in key Florida drive markets twice daily, with plans for greater exposure in 2026.

We are deepening our marketing of screen tourism, leveraging the popularity of productions filmed here, from luxury estates andprivate clubs in Palm Royale toequestrian scenes in Netflix’s Polo,toattract“set-jetting” visitors eager to experience iconic filming locations, while also exploring potential investments in film and television productions

In the year ahead, the FTC will explore the creation of film incentives while continuing to contribute to the County’s 20-Year Tourism Master Plan, producing award-winning content for The Palm Beaches TV, and celebrating the 31st Anniversary of The Palm Beaches Student Showcase of Films. We look forward to presenting the full FY26 Marketing Plan at the FTC’s September Board meeting and continuing to position The Palm Beaches as both a production powerhouse and premier visitor destination.

Sincerely,

Michelle Hillery Film Commissioner

INTRODUCTION

The Palm Beach County Film & Television Commission (FTC) is the official agency responsibleformarketingPalmBeachCountyasaworld-classproductiondestination. Focused on increasing business tourism and generating a positive impact on the local economy, the FTC delivers expert services to support production companies conductingbusinessthroughouttheCounty.Frompermittingtopublicsafety, theFTC ensures compliance with local ordinances, zoningcodes, insurance requirements and public safety concerns, guaranteeing a seamless and hassle-free production process.

The FTC expanded its scope of services by developing and managing The Palm Beaches TV (PBTV), Palm Beach County’s official tourism television channel.Content is developed to showcase the very best of what The Palm Beaches has to offer. Powered by the support of Palm Beach County’s Tourist Development Council (TDC), PBTV offers over 140 hours of original programming that shines a spotlight on the County’s many diverse assets while generating new business opportunities for the local production community. Programming is strategically curated to inspire and drive travel to the destination, extend the length of stays, and encourage repeat visitation.

ABOUT THE FILM & TELEVISION COMMISSION

The FTC is a 501(c)(6) not-for-profit corporation funded through bed tax collections and operates under contract with the Board of County Commissioners. Servicing the industry for 37 years, the FTC has played apivotalroleinattractingproductionstodobusinessintheCounty.TheFTCisgovernedbyanindependent Board of Directors and reports to the County through the TDC, which oversees the financial and administrative deliverables of the organization. FTC Board members also serve on special committees that assist in directing finance, sponsorship, and marketing initiatives. The office embraces financial transparencyandaccountabilitybydefininganannualbudget,trackingperformancemeasures,developing marketing strategies, and completing a comprehensive annual audit.

The Palm Beaches welcomed 9.9 million visitors in 2024, marking a 4.6% increase over the 9.48 million visitors in 2023, with visitor spending reaching $7.2 billion. Fiscal YTD TDT 2025 collections of $78.7M were 8% higher than last fiscal YTD of $72.7M and were 11% higher than fiscal YTD 2023 Collections. The FTC continues to leverage our allocated dollars for programs that best promote the County’s exceptionally diverse production and tourism offerings.

FY26, the FTC will oversee two contracts: $2.54M BCC & $100K DHED

MISSION

To generate a positive impact on business tourism and the economy in Palm Beach County through the growth of the film, television, digital media and still photography industry by attracting on-location production, educating the local workforce and providing superior services to both the visiting and local production community.

VISION

To be an innovative organization that positively impacts the community beyond expectations.

THE ENTERTAINMENT PRODUCTION INDUSTRY IS BIG BUSINESS FOR THE PALM BEACHES

Since1991,theFilmandTelevisionCommission(FTC)hasdemonstratedconsistentresilienceandgrowth, generating significant economic impact while positioning The Palm Beaches as a premier filming destination for commercial production.

The FTC tracks production-related economic impact in Palm Beach County through monthly Production Activity Reports and a comprehensive annual Production Company Survey. This data is compiled into detailed monthly and yearly reports.

Recent reports highlight three consecutive years of record-breaking production activity, with production spendingreaching$253.6million- a 3%year-over-year increase.Inaddition, theFTC tracked17,937hotel roomnights, reflectinga12%year-over-year increase.From 1991to 2024, theCommissioncollecteddata on more than $4.3 billion in production expenditures infused into the local economy. This sustained growth underscores the region’s strong appeal and competitive edge in the film and television industry.

ECONOMIC IMPACT & GROWTH

Nationally from 2017-2022, the Motion Picture and Television industry supports 2.32 million jobs and generates $229 billion in total wages. *The American Motion Picture and Television Industry Creating Jobs, Trading Around The World, 2023

Florida’s entertainment industry is a significant economic driver, with FloridaCommerce reporting 7,253 establishments statewide employing over 30,000 professionals with an average annual wage of $101,684. These high-skill, high-wage jobs exceed the state’s average annual wage for all industries by 53.3%. Notably, Palm Beach County stands out as a key hub within this sector, hosting 551 establishments and employing 2,450 skilled workers. With an impressiveaverage wage of $110,526, PalmBeachCounty ranks as the fourth largest market out of Florida’s 73 counties. This strong presence highlights the region’s competitive advantage and robust talent pool, making it an attractive destination for industry investment and growth.

International and domestic production crews, along with the production-related companies (160 on record with the FTC) operating in Palm Beach County, create jobs in frontand behind the camera. Beyond the core industry, the economic benefits of commercial production also ripples into ancillary businesses such as restaurants, caterers, transportation providers, and security services.

2024 CALENDAR YEAR HIGHLIGHTS

* Includes 295 permitted projects and 296 non-permitted projects

** Television episodic projects are only counted once.

NOTABLE PRODUCTIONS

FEATURES/ DOCUMENTARIES

Baby; Crossroads; Melania Trump Documentary; On The Run; Pickleball Pandemonium; RIP; Wish You Were Here

TELEVISION / WEB SERIES

100 Days to INDY; 90 Day fiancé; Bar Rescue; Global Child; Killer Clown; Max Health; Military Makeover; Par for the Course; Truck Dynasty; Welcome to Plathville

COMMERCIALS

AT&T; Adidas; Gillette; Cadillac; Lincoln Navigator w/ Serena Williams; Men’s Wearhouse; Naked Brand w/ Coco Gauff; New Balance; Nike; Ron Jon Surf Shop; Performance Golf; Stuart Weitzman

PHOTOSHOOTS

Badgley Mischka; Bergdorf Goodman; Buick; Mephisto; Ralph Lauren; Perry Ellis; Sports Illustrated Swimsuit Edition; Veronica Beard; Wilson Golf

LIVE EVENT PRODUCTION

2025 U.S. Open Polo Championship (ESPN); Delray Beach Open (Tennis Channel); Election Coverage; Cognizant Classic in The Palm Beaches (Golf Channel, NBC, Peacock, and ESPN+); FAU Football; FAU Basketball; MLB Spring Training (Astros, Cardinals, Marlins, Nationals); U.S. Open Women’s Polo Championship (ESPN); Winter Equestrian Festival

DRIVING BUSINESS THROUGH EXCEPTIONAL SERVICE

The Film and Television Commission is a trusted partner to both visiting and local productions. By offering free, one-stop permitting, customized location packages, and personalized scouting support, the Commission delivers professional services that exceed expectations and ensure all production needs are seamlessly met, attracting more business to the County.

ONE-STOP PERMITTING

The Film and Television Commission is the official county agency responsible for securing and permitting commercial production projects on public property through a streamlined, one-stop process, supported by agreements with 34 of the County’s 39 municipalities.Ourteamalso coordinates with hundredsof public and private entities, including taxing districts, state parks, county departments, and agencies such as the FAA (for drone use), DOT (for road closures), and ERM (to safeguard natural areas).

In 2024, the FTC Issued 295 Permits

Withknowledgeoflocalregulations,strongcommunitypartnerships,andprovenexpertise,theCommission enables productions to focus on creative execution rather than administrative hurdles. To attract more projects, the FTC offers free permits as an incentive. We also ensure that all productions meet the proper insurance requirements specific to each municipality. This process guarantees that every shoot is properly coordinated, insured, and safe, especially when involving public spaces, stunts, drones, pyrotechnics, sensitive environments, or student productions.

PRODUCTIONS THAT DO NOT REQUIRE PERMITS

When filming takes place in a private home or business, permits are generally not required. However, the FTC goes beyond simply facilitating permits by actively monitoring and tracking all production activity throughouttheCounty.ThisdiligenttrackingreflectstheFTC’scommitmenttounderstandingthesignificant impact the entertainment production industry has on the local community.

In 2024, the FTC Tracked 296 Productions that did Not Require a Permit UP 64% Year-over-Year

Projects come to our attention through direct inquiries, social media, news outlets, press releases, trade publications, and internal research. By monitoring these productions, the FTC gains valuable insights into industry trends, economic impact, and the lasting impression these projects leave on Palm Beach County.

CONVERTING LEADS INTO BUSINESS

TheFilmandTelevisionCommission(FTC)activelygeneratesproductionleadsthrough targeted marketing initiatives, industry referrals, repeat business, FloridaCommerce, trade shows, film festivals, industry events, print advertising, website inquiries, and social media. Each lead is managed with professional, direct communication and supported by customized location packages and relevant supplemental materials. All leads and conversions are tracked monthly and reported by both fiscal and calendar year.

In 2024, 130 of 206 leads were converted into confirmed business for Palm Beach County

The office proactively generates leads by producing tourism-driven content for The Palm Beaches TV and WFLXFOX29’sSouthFloridaDaily. Theteampitchesstoriestiedtolocalvenues,industryevents,andregional gatherings. Additionally, the FTC stays connected to production activity by sharing casting calls and promoting productions, helping to keep the region visible, and top-of-mind in the industry.

LOCATIONS DATABASE

The FTC maintains a locations database that highlights film-friendly sites across all 39 municipalities in Palm Beach County. Featuring thousands of high-quality images and an expandinglibrary of video content,thedatabasereflects boththeregion’sdiversityandthe production expertise of our experienced team. This industry-standard resource, available on the FTC’s website, supports filmmakers with a searchable tool that filters locations by category, keyword, visual style, and municipality.

Our team understands the creative and logistical demands of production and collaborates closely with municipal and county partners to ensure listings are accurate and cameraready.AstheCountyevolves,weremaincommittedtocapturingnewvisualsandrefreshing entries to reflect ongoing development. When possible, new assets are uploaded to FloridaCommerce’s Reel Scout platform to increase visibility and reach. The Commission is dedicated to maintaining and continuously enhancing this tool, exploring new ways to improve both functionality and user experiences.

The County offers filmmakers a wide variety of production–ready backdrops!

Beachscapes: With 47 miles of pristine Atlantic coastline, the County provides stunning beach scenes perfect for romantic, action, or tranquil scenes.

Lush Landscapes: Expansive public parks and botanical gardens offer lush green, vibrant backdrops for outdoor shoots and nature content.

Historic Architecture:Withits richhistory, theareaisfullofquaintdistricts andpreserved landmarks that lend authenticity and charm to period pieces or serve as dramatic backdrops for a variety of projects.

Waterfront Views: From the Atlantic Ocean to the Intracoastal Waterway to canal front neighborhoods,lakesand watercatchmentareas,theCountyofferswaterviewsperfectfor scenes featuring boating, waterfront dining, and lifestyle – perfect options.

Cultural Landmarks: Palm Beach County is home to cultural landmarks such as the Morikami Japanese Museum and Gardens; Norton Museum of Art and the Kravis Center all of which add sophistication and visual interest.

Golf& Baseball:Withitsreputation asagolfingdestination,alongwithmanyfacilitiesand two MLB Spring Training sites sport-centric storytelling is a breeze.

Equestrian Culture: Wellington’s equestrian community and polo fields have international appeal with countryside elegance.

Luxurious Estates: Gated mansions and waterfront compounds suit high-end productions and character-driven narratives.

Agriculture: The western corridor features farmland, sugarcane fields, processing, and clutter free skies, perfect for rural and industrial looks.

SCOUTING SERVICES

The FTC delivers comprehensive, hands-on scouting support to productions seeking the perfect backdrop for their projects. Our experienced team goes beyond simply locating sites by sourcing precise visual matchesthatalignwiththecreativevisionandlogisticalneedsofeachproduction.Weorganizepersonalized familiarization tours that give filmmakers an immersive understanding of potential locations, enabling informed decision-making. Throughout the scouting process, we coordinate closely with property owners, local officials, and community stakeholders to ensure smooth access, foster positive relationships, and maintain respect for the surrounding environment.

By providing expert guidance and facilitating collaboration at every step, the FTC helps productions secure ideal settings efficiently and with confidence, ultimately enhancing the storytelling experience and supporting the success of each project.

TARGETED SERVICE Strategies

 Improve the user experience and functionality of the database locations to better serve filmmakers and industry professionals

 Regularly refresh and update the locations database and cross-populate new assets in FloridaCommerce’s Reel Scout platform to maximize exposure

 Proactively generate and develop production leads into business opportunities for Palm Beach County

 Identify ideal backdrops through a curated visual database and direct consultation with production teams

THE ULTIMATE SHOWCASE OF THE PALM BEACHES

The Palm Beaches TV (PBTV) represents a groundbreaking initiative unlike anything offered by any other Film Commission or Destination Marketing Organization (DMO) in the country. As Palm Beach County’s official tourism television channel, PBTV is the only platform of its kind that blends original, nationally distributed programming with a dedicated local channel to promote a destination. With over 140 hours of original, family-friendly content, this innovative platform exclusively features the Palm Beaches and redefines how destinations engage with visitors. The programming is produced for top-tier networks and streamed 24/7 in thousands of hotel rooms, online, and via Roku. By combining cinematic storytelling with strategic broadcast distribution, PBTV sets a new standard in destination marketing and positions the Palm Beach County Film and Television Commission as a leader in content-driven tourism promotion.

THE PALM BEACHES TV CHANNEL

The Palm Beaches TV (PBTV) is Palm Beach County’s official tourism television channel, delivering high-quality, commercial-free, family-friendly programming that highlights the very best of the destination. Available 24/7, PBTV currently streams into nearly 4,000 hotel rooms including iconic propertiessuchasTheBreakers,TheBocaRaton,PGANational Resort & Spa, Hilton hotels, Tideline Palm Beach Ocean Resort & Spa, AKA West Palm Beach and other major brands.

Beyond hotel rooms, PBTV is accessible online and via Roku, making it easy for visitors and residents alike to enjoy its original, award-winning content. All PBTV shows are originally produced for and aired on nationally recognized networks, including the Travel Channel (92M reach), Destination America (40M), PBS (120M), Discovery Channel (71M), NBC Sports, and local stations like South Florida PBS (6M) and WSFL-TV 39 (4M) before making their way to PBTV’s platform reaching audiences of up to 100 million viewers.

The channel continues to expand its content library to engage and inspire travelers - In FY25 alone, over 24 hours of new content were added, bringing the total to more than 140 hours of episodic, original tourism-branded programming, designed to inspire travel, attract visitors, and encourage longer stays. Buildingon thatmomentum,2026willseetheaddition ofninenewand11returningshows, totaling72 halfhour episodes and contributing another 36 hours of fresh, original content to the channel. This will expand the channels library to 350 half-hour episodes, meeting our 2026 projected goal.

This high-quality content is also repurposed for marketing and promotional campaigns that support the tourism efforts of The Palm Beaches. Segments are used to elevate the region’s brand, spotlight small businesses, and promote the multicultural, inclusive fabric of Palm Beach County. PBTV’s growing portfolio

of tourism-branded shows covers a wide variety of themes, from local cuisine and outdoor adventure to arts, culture, and history. The channel has become a powerful storytelling tool that enhances the visitor experience while supporting the local production industry, especially important in the absence of a statewide film incentive program.

The channel is overseen by the Palm Beach County Tourist Development Council, with its program development handled and managed by the FTC. The FTC and TDC work together to vet all projects prior to being presented at the Sponsorship & Development Committee for sponsorship approval.

SPONSORSHIP AND DEVELOPMENT PROGRAM

In the absence of a statewide film incentive program in Florida, the Sponsorship and Development Program stimulates original content creation and supports regional production professionals. Developed by the Film and Television Commission (FTC), this initiative partners with local companies to produce high-quality, family-friendly programming that reflects Palm Beach County’s cultural and historical diversity, tourism offerings, and one-of-a-kind visitor experiences.

The program encourages producers to develop long-form video content for The Palm Beaches TV (PBTV), in alignment with County branding guidelines. Show concepts are evaluatedbyadedicatedcommittee,madeupofFTCBoardMembersandtheExecutiveDirectoroftheTDC, scored against established benchmarks, and approved through a formal voting process. Once selected, projects operate under a Memo of Understanding (MOU) outlining deliverables, production timelines, and payment schedules. The approved shows premiere on major broadcast television networks before becoming available on PBTV.

To date, approximately 270 half-hour shows have been approved by this process and the Committee approved20showsforFY26,generating72 half-hourepisodes,or36hoursofnewcontent.Thispartnership ensures PBTV remains a powerful, innovative marketing channel that enhances the visitor experience through uniquely local storytelling.

The FTC is proud to invest in original, locally produced content that tells the story of Palm Beach County through a lens no other destination can offer, authentic, diverse, and unique

OLYMPUSAT PARTNERSHIP

Through a media agreement extending through 2027, Olympusat serves as the official broadcast partner for The Palm Beaches TV. It owns, operates, and programs the 24-hour streaming feed of PBTV, managing both the live broadcast and the On Demand catalog of original, commercial-free content.

In addition to programming responsibilities, Olympusat oversees the installation of PBTV across participating hotels and partner locations, expanding the channel’s reach and visibility. The Film and Television Commission (FTC) is currently collaborating with Olympusat to advance several key goals:

 Upgrading streaming hardware to enable remote monitoring across hotel properties

 Refreshing the official ThePalmBeaches.TV website to enhance user experience and improve SEO (Search Engine Optimization)

 Updating The Perfect Place commercial assets

 Installing PBTV in hotel properties to broaden distribution and audience exposure

This strategic partnership strengthens PBTV’s role as a premier promotional platform and reinforces Palm Beach County’s position as a leader in content-driven destination marketing.

EXPANDING DISTRIBUTION: FAST Channels and Beyond

To maximize the return on investment and extend the impact of PBTV, the FTC is actively exploring opportunities to expand the channel’s reach through Free Ad-Supported Streaming Television (FAST) platforms such as Roku Live, Pluto TV, and Tubi.

The office is also exploring targeted ad buys on FAST channels, including Paramount+, with 00:30 unskippable PBTV ads. Paramount’s live channels (CBS Sports Network, MTV, BET, VH1, Nickelodeon, etc.) align well with PBTV originals such as Pulling Up to The Palm Beaches, What’s Poppin’ PBC?, and Kids Quest. Paramount+ originals (Tulsa King, Family Stallones, Yellowstone) create strategic placement opportunities for The Perfect Place campaign. This initiative aligns with shifting viewer habits and broadens audience access to tourism-focusedcontentat nocost to theconsumer. In addition to streamingin4,000hotelrooms across The Palm Beaches, PBTV is available on the Roku app and prominently featured in high-traffic public areas including transit hubs, waiting rooms, government buildings, and visitor centers.

In addition to the Commission’s efforts, partner productions are also leveraging FAST platforms to expand the reach of PBTV content. AA Video is rebroadcasting several award-winning PBTV shows on the Pursuit Channel and PursuitUP,whichrecentlyjoinedGoogle TV’s Freeplay app and Live Tab. This builds on a distribution network that already includes Samsung TV Plus, Plex, Xumo Play, and TCL Smart TVs, alongside Pursuit’s traditional linear TV reaching 22M+ homes. Meanwhile, PopStar Productions is exploring Amazon Prime for Taste The Palm Beaches and ad opportunities with Disney and Hulu for What’s Poppin’ PBC?.

PBTV’s distribution is also set to expand through a new partnership with Sinclair Broadcast Group. In addition to new sponsored shows like Let’s Eat and Amazing Itineraries, Sinclair will provide, at no cost, a half-hour daily slot on the ROAR channel. This opportunity will rebroadcast PBTV content toourdrivemarketaudiences,exceeding2millionpotentialviewersacross five counties in the West Palm Beach – Ft. Pierce DMA.

Additional placements include the County’s website and employee portal, six digital screens in Palm Beach International Airport’s baggage claim area, the Cultural Council for Palm Beach County, and the Downtown West Palm Beach Visitor Center. Select programs also air on The Education Network (Channel 10) and Palm Beach County Government Channel 20. Through a partnership with Olympusat, the FTC also distributes PBTVcontent via portableUSB drives intwo-hour,open-captioned loops that enableofflineplayback on any monitor without the need for internet access, which further ensures the channel’s content is accessible anytime, anywhere

ALL ACCESS PALM BEACHES (NEW SERIES) Palm Beach County, Florida is a paradise that offers stunning views, unforgettable experiences andaccessibilityfriendlyattractions.Whetheryouuseawheelchair,havelow vision,orneedsensoryfriendlyoptions,ThePalmBeacheshasgotyourback! Host Tiffany Lanier explores the beauty of nature, recreation and tourism withaccessibilityinmindforallagesandwalksoflife!

Season 1 | 3NEWEpisodes | 40MReach

AMAZINGITINERARIES

(NEW SHOW) Host, Hunter Hulbert uncovers the quirky and unexpected sides of American cities. From hidden gems in Washington D.C. and Nashville to vibrant San Antonio experiences, Hunter’s engaging storytelling now also takes on Palm Beach County, highlighting its uniqueattractionsandlocalculturewhileinspiringviewerstoexplorebeyond typicaltouristspots.

Season 1 | 1 NEW episode | 24M Reach

DAY TRIPPING IN THE PALM BEACHES explorestheperfectdaytrip in the County. This series showcases must-visit stops and unforgettable experiences. Each episode features a planned itinerary highlighting the area’sbestrestaurants,outdooractivitiesandvibrantnightlife.Fromhidden gems and local favorites to iconic attractions, this show ensures that every tripispackedwithexcitement.

Season 3 | 4 NEW Episodes | 4.5M Reach

DOCK&DINEIII (NEW EPISODE) TheEmmy-winningseriesreturnswith hostchefJasonPereira,asheexploresPalmBeachCounty’swatersidedining scene. From upscale five-star restaurants to casual seafood shacks, every location is accessible byboat. At each stop, Jason teams up with the chef to create a signature dish, blending stunning coastal views with culinary storytelling.

Season 3 | 1 NEW episode | Reach 120 M

FESTQUESTIN THE PALM BEACHES is your guide to the vibrant festivals in The Palm Beaches. This series takes you through the events and cultural hotspots, offering insider tips to enjoy the festivities to the fullest. Frompre-eventexcitementtopost-festivalexploration,Cindyshowcasesthe best ways to experience the local flavor, attractions, and hidden gems.

Season 2 |3NEWEpisodes|6.5MReach

HOOKED ON THE PALM BEACHES showcases why Florida is the #1 recreational fishing destination in the country by featuring the diverse fishing opportunities that Palm Beach County has to offer as well as the breathtaking scenery, attractions, marinas, resorts, and restaurants surroundingthePalmBeaches.

Season 7 | 3 NEW Episodes | 40M Reach

KIDSQUEST is hosted by 12-year-old Isaac Nelson and features curious kids as they explore attractions and activities in The Palm Beaches. Each episode is an adventure, featuring the area's natural beauty, cultural heritage,andrecreationalopportunitiesandaimstoinspirealovefornature, andappreciationforlocalcultureandhistory.

Season 2 | 3NEWEpisodes | 40MReach

LET’SEAT! (NEW SHOW) In Amazing America’s Let’s Eat!, chef and culinary content creator, Monti Carlo takes on 12 restaurants in 12 hours, which will include a full episode dedicated to exploring the flavors and the culinaryhighlightsofPalmBeachCounty.

Season 1 | 1 NEW episode | 24M Reach

LOST IN (NEW SHOW) DJBBQvisitshiddengemdestinationsontherise, full of fun activities, experiences, and local flavors just waiting to be discovered.Hebringshispassionforlocalhospitality,adventure,andmusic togethertoEXPLORE,EAT,andEXPERIENCEAmerica.

Season 1 | 1 NEW episode | Reach 93M

MAKINGWAVESINTHEPALMBEACHES (NEW SERIES) A boating destinationserieshostedbyAlyssaFreemanfocusingonthemarinelifestyle, industry, conservation and waterway preservation, and the Palm Beach County Marine Industries Associations community involvement, and initiativeslikelocalmarine-relatedevents,nonprofitsandbusinessesmaking adifferencetoprotectandpromotemarinelife

Season 1 | 3 NEW Episodes | 40M Reach

OASISPALMBEACHES (NEW SERIES) is an exhilarating new series promoting health and wellness in The Palm Beaches. An on-trend lifestyle showintegratingfitness,food,wellnessandfun,witheverythingfromPilates topickleball,andfacialstofarm-to-table,eachepisodehighlightssomeofthe bestwellnessdestinationsandactivitiesintheCounty.

Season 1 | 6NEWEpisodes | 67MReach

ON THE TOWN IN THE PALM BEACHES with FRANK LICARI returns for its ninth season where viewers can enjoy the different facets of life in this wonderful destination through episodes dedicated to living, working,andplayinginThePalmBeaches.

Season 9 | 4 NEW Episodes | 6M Reach

PBALAMODE (NEW SERIES) isafashionlifestyleshowthathighlights the past, present and future of style in The Palm Beaches. From beach parties to charity events, this show is your source for all things fashion: insights,events,inspiration,insidertipsalongwithunbeatableretailtherapy foreverybudget!

Season 1 | 4NEWEpisodes | 67MReach

PULL UP TO THE PALM BEACHES (NEW SERIES) PalmBeachCounty isn’t just forvacationers, it’salsowhere championscometo live andplay. In thisnewseries,you'llpullupalongsidesomeofthebiggestnamesinsports. ThePalmBeachesareameccaforyouthsportswith itsworld-classfacilities and family-friendly fun around every corner, this is where future stars are born.Theperfectplacetoplay…andstay!

Season 1 | 6 NEW Episodes | 40M Reach

PASSPORT TO THE PALM BEACHES puts a stamp on vibrant lifestyles and showcases the luxury, culture, and diversity of Palm Beach County. Each episode features local hotspots, real estate, events, fashion, wellness, and unique personalities. Designed for both residents and visitors, the show offers an insider’s look at the County’s upscale experiencesandhiddengems.

Season 7 | 6 NEW Episodes | 40M Reach

TASTE THE PALM BEACHES (NEW SERIES) seamlessly weaving the region’s renowned tourism assets into every episode. Each segment highlights the diverse culinary scene and naturally incorporates iconic attractions, cultural landmarks, scenic waterfronts and hidden gems showcasingthefullvisitorexperiencethroughthelensoffood.

Season 1 | 6 NEW episodes | Reach 7M

THEBRIGHTLIFEINTHEPALMBEACHES feature athletes, social media influencers, entertainers, and entrepreneurs who, like host Linda Bright,cametothistropicalparadiseforbusiness,onlytodiscoverawayof life filled with sun and sand that can’t be found anywhere else.

Season 2 | 3NEWEpisodes | 5.5MTotalReach

TRAVELS & TRADITIONS WITH BURT WOLF (NEW EPISODES)

Burt is back with two new episodes – one on the history of rejuvenation, taking viewers on a health and wellness journey and a second episode focused on the history of the resort hotel, uncovering how the County became America’s first resort destination. The show is produced in conjunction with local company Apex Productions, and airs nationally on PBS and internationally on public television in 24 of the 25 largest TV markets.

12 Episodes Completed | 2NEWepisodes | 120M Reach

WHAT’S POPPIN’ PBC?

Fresh off their recent Telly Award win, Kitty Lundan and her crew are back for another season of high-energy fun, exploring things to do and places to go in The Palm Beaches. This season, Kitty says will explore Palm Beach County like you’ve never seen before! From stunning photo ops to sweet treats, it’s a full-access pass to the county’sbest-keptsecretsandpoppin’events.

Season 4 | 6 NEW Episodes | 7M Reach

WILD PALM BEACHES is hosted by wildlife expert James Currie, who kayaksthroughthe Loxahatchee River andexplorestheunseencoastwith naturevideographerPaulDabill.Healsogoesbirdingtotagswallow-tailed kite birds. Each episode features a segment co-produced with the PBC DepartmentofEnvironmentalResourcesManagement.

Season 5 | 3 NEW episodes | 40M Reach

AMERICA’S FIRST RESORT DESTINATION explores how the County became America’s First Resort Destination during the “Gilded Age” and the efforts to preserve and protect its unique beauty and landmarks. Episodes highlight its history, diverse culture, architectureandtimelessstyle.

ART ADVENTURES IN THE PALM BEACHES showcases the vibrant arts and culture community. The show touches on the arts warehouse vibe, environmentally conscious fashionsculinarycreations,andmore.

ARTIGRAS PODCAST dives into the vibrant worldofartsandcultureinThePalmBeaches, featuring conversations with artists, creative professionals,galleryowners,andtheleaders of cultural organizations. Sponsored by the CulturalCouncilforPalmBeachCounty.

BARRETT JACKSON AUTO AUCTION brings spectators and buyers together in an annual signature event. The international, multi-day, live televised event highlights the region as a destination for serious car enthusiasts. National cable outlets Velocity and Discovery broadcast over 15 hours of exciting highdefinitionlivetelevision.

BIRDING ADVENTURES focuses on destination bird watching, with six half-hour episodes dedicated to exploring and protecting rare birds and exotic species in theirnaturalhabitats.BirdingAdventuresairs onDestinationAmerica.

BREAKAWAY POLO SERIES a two-part series coveringtop-ratedpoloinPalmBeach.Watch for a behind the scenes look at the strategy, teamwork, and community it takes to pull off awin.

DRIVE THE PALM BEACHES takes viewers on an automotive tour around the County, featuring car-related attractions, interviews with a variety of car collectors and activities while highlighting events such as the Harborside Classic Car Show, Cars & Coffee andmore.

EQUESTRIAN LIFE of The Palm Beaches shines a spotlight on the equestrian events that take place locally, including the Winter Equestrian Festival and high stakes Polo matchesandworld-classplayers,thefansand evensomeofthehorses.

FIN QUEST is dedicated to engaging, entertaining and educating the audience about all things water. The show focuses on fishing, boating, water sports and activities. Show Host RyanMillerhastraveledtheworld insearchofthebestfishing,surfing,andwake surfing.6newepisodeswereaddedin2025.

HIDDEN WILD tells the story of three local students as they witness the most scenic hidden landscapes in The Palm Beaches. Follow the expeditioners as they pedal and hike through the swamp, paddle down a wild and scenic river, encounter an underwater worldbrimmingwithlife.

INTO THE BLUE Captains Steve Rodger and ScottWalkerpresentanexcitingandauthentic offshore fishing show. The fisherman explore The Palm Beaches for exciting angling adventures and topside attractions. 2 new episodeswereaddedin2025.

JUST BRING YOUR GAME features the amazing Palm Beach County Parks & Recreation system and showcases how the thousandsofacresofparksbringsportstolife inThePalmBeaches.Whether itisgolf,world class wakeboarding, soccer, baseball, pickleball, BMX biking or many other competitions,sportsarehugeinPBCparks.

LION COUNTRY LEGACY a 30-minute film that features the incredible global conservation efforts of Lion Country Safari –thecountry’sfirsteverdrive-throughsafari.It also highlights the dedication of the team of medical professionals and animal experts whocareforover1,000animalseachday.

LITTLE WONDERS OF THE PALM BEACHES is a six-part series hosted by Jemma Currie featuringavarietyofactivitiesandattractions aimedatyoungpeopleandfamilieswithkids.

PARKS IN THE PALM BEACHES highlight the County’s magnificent, award-winning parks system including beachfront parks, championship golf courses, environmental wetlands, world-class playgrounds and much more. Showcasing 8-thousand acres of fun –and most of it is free! 6 new episodes were addedin2025.

PETS IN PARADISE is a 30-minute show produced by Apex Productions. Hosts Ana EspinosaandDeniseSawyer sniffoutthetop dog parks and animal rescues in Palm Beach County, and feature pet-friendly hotels, eateries, and attractions, as well as vet insightsandpettrainertips.

SCUBA NATION is an Emmy Award winning show dedicated to the sport of scuba diving and ocean exploration. Season 4 goes out with a diverse groupof middle-school kids to learn the importance of shark tagging in one episodeanddiscoversavastmantaray.

THE PAR-FECT 18 IN PALM BEACHCOUNTY highlightingtheworld-classgolfsceneinThe Palm Beaches. It features award-winning public courses with layouts that span from theedgeoftheEvergladesallthewaytothe AtlanticOcean.

THE PERFECT PLACE MINISERIES was inspired by local partner Olympusat’s award winning video, The Perfect Place. Discover ThePalmBeaches’ footagewasre-purposed intoaseriesofpromotionaladsthattargeta specific marketwitha call to action, that are usedinavarietyofdistributionoutlets.

THEPOLOLIFE isahalf-hourshowproduced by KO-MAR Productions in partnership with the US Polo Association, invites viewers to experience the world of polo while building the official connection between the brand, U.S.PoloAssociationandthesport.

WOMEN IN POLO profiles notable women polo players in The Palm Beaches and their contributions to the sport. Produced in partnership with KO-MAR Productions and U.S. Polo Association, this 30-minute program depicts PBC as the perfect environment for Polo to continue to grow andthrive.

3 PAR-FECT DAYS IN THE PALM BEACHES followsamarriedcoupleandapairoffriends that experience golf, culture, hospitality and dining. The program originally aired on Olympusat networks, has been distributed tothenortheastUSmarketsandiscurrently airingonThePalmBeachesTV.

THE PALM BEACHES TV NOW (PBTV NOW)

Expanding Reach Through Weekly Original Programming

PBTV NOW is a weekly digital series that premiered over 260 episodes, leveraging original content from The Palm Beaches TV to engage audiencesacrossplatforms.Written,recorded,andeditedentirelybythe Film and Television Commission team, each episode is crafted around targeted themes designed to drive traffic to PBTV’s Video On Demand library. Hosted by ESPN West Palm’s Theo Dorsey, the show consistently builds brand visibility, with new episodes launched every Tuesday at noon on The Palm Beaches TV YouTube channel.

In 2025, the platform captured over 2 million views and reached over 19 million. PBTV NOW continues to strengthen the County’s digital presence. Guest co-hosts from prominent local organizations, including Loggerhead Marinelife Center, Busch Wildlife Sanctuary, Manatee Lagoon, Palm Beach County Parks and Recreation, and The Kravis Center, add credibility and depth, while reinforcing community ties and enriching the channel’s storytelling.

Targeted YouTube promotions have been instrumental in boosting viewership and engagement, helping PBTV NOW extend its reach beyond traditional channels to a global audience. From 2024 to 2025, strategic distribution and promotion drove exponential growth, positioning PBTV NOW as a vital tool in promoting Palm Beach County's tourism assets and cultural richness.

BROADCAST PARTNERSHIP: South Florida Daily on WFLX FOX 29

Now in its third season, the FTC’s ongoing collaboration with WFLX FOX 29 continues to bring the vibrant essence of The Palm Beaches to television audiences across Palm Beach, Martin, Okeechobee, Indian River, and St. Lucie Counties.

South Florida Daily (SFD) is an original weekday lifestyle program reaching over 900,000 households in this key drive market. The show features must-see events, local businesses, and community organizations, delivering tourism-focused content designed to inspire travel and engagement across South Florida.

Airing Monday through Friday at 6 a.m. and noon, each episode includes at least 10 minutes or more of curated content from The Palm Beaches TV, 30-second commercial spots; totaling at least 30 promotional announcements of the show per month. These promotional spots feature the County’s vibrant locations and/or PBTVcontent,significantlyincreasingvisibility.Thepartnershipalsoextendstosocialmedia,where joint efforts continue to drive traffic to PBTV’s digital platforms.

To support this initiative, the FTC creates a monthly content calendar, aligning PBTV segments with timely community events, tourism campaigns, and countywide messaging. Coordination with the Tourist Development Council agencies ensures that key moments are featured, such as MLB Spring Training (Sports Commission), major exhibitions (Cultural Council), and eco-tourism initiatives (Environmental

Resources Management) and a tourism-driven themes. This strategic partnership strengthens brand alignment, enhances community storytelling, and reinforces Palm Beach County as a dynamic and engaging visitor destination.

NATIONAL SPOTLIGHT ON PBTV: 11 TELLY AWARDS IN 2025

In 2025, PBTV earned national recognition by winning 11 Telly Awards, a prestigious honor that celebrates excellence in video and television production across all screens. Selected from a record-breaking pool of over 13,000 entries, these awards highlight the region’s exceptional storytelling, talented production partners and the strength of its vibrant creative community. The Telly Awards, established in 1979, recognize outstanding work from production companies, advertising agencies, and television stationsworldwide, affirmingPBTV’scommitmenttoproducinghigh-quality, tourism-driven content that is inclusive, innovative, and nationally competitive.

SCREEN TOURISM: SET-JETTING

Screentourism,alsoknown asfilmorset-jettingtourism,referstotravelinspiredbyfilms,TVshows, video games,musicvideos,commercials,anddigitalmediacontent.Thisfast-growingtravelsectorallowsvisitors toexperiencedestinationsmadefamousbythescreen,turningfilminglocationsintomust-seeattractions. For regions, screen tourism helps elevate global visibility, promote cultural heritage, and diversify tourism markets by attracting both casual and dedicated fans seeking immersive, screen-themed experiences.

“Three in Five Gen Z and Millennial travelers say their trips are inspired by film and TV”

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Screen tourism significantly boosts local economies and can transform regional destinations into international attractions. Its benefits include:

Tourism-Driven Expansion: Revenue and Job Growth: Increased hotel stays, restaurant sales, and retail spending, as well as guided tours and themed experiences, create jobs across hospitality, transportation, and event management sectors.

Cultural and Brand Visibility of locations: Screen tourism elevates the global profile of filming locations, creating long-term place branding and helping regions position themselves as luxury, adventure, or cultural travel hubs.

Sustainable Tourism Potential: With proper visitor management (such as seasonal promotion and ecofriendly initiatives), destinations can balance economic growth with cultural and environmental preservation, preventing issues like overcrowding and habitat degradation

Palm Beach County is a cinematic destination where culture, luxury, and storytelling collide. With a blend of iconicbackdrops, rich local character, and seamless production support,the region has attractedmajor film and tv production and the fans who follow them. From 1991 – 2024, $4.3 billion in production expenditures was infused into the local economy. To date, in 2024, the region was chosen by 591 productions which had a total production spend of $253,630,342.

The Hustle Daily Show, HubSpot Media

Palm Beach County on Location: Film & TV Moments Made in The Palm Beaches

LUXURY & STYLE: Palm Royale, set in theTown of Palm Beach back in the 1960s, duplicating the lavish resortsand mediterranean architecture found inPalm Beach. Netflix’s Polo series captured Wellington’s rural opulence, where elite sport and high society meet on its sunlit fields.

FLORIDA’S GOLF CAPITAL: Palm Beach County is home to over 140 sun-soaked golf courses. The classic comedy Caddyshack captured Florida’s lush fairways and golf lifestyle.

CHARM & ARTISTIC FLAIR: The coastal charm and moody allure of Old Florida set the right tone for the sultry, suspenseful scenes in Body Heat and Striptease.

VIBRANT WATERFRONTS: The palm-lined streets and waterfronts provided the backdrops for the high-octane scenes on the Intracoastal Waterway in Parker and the explosive drama in Bad Boys II.

47 MILES OF PRISTINE COASTLINE: The stunning coastline and endless views of The Palm Beaches provided the perfect backdrops for the surf-themed adventures in the film Baywatch.

PET FRIENDLY NEIGHBORHOODS: The pet-friendly parks of The Palm Beaches featured in the beloved family film Marley & Me, was a heartwarming capture for dog lovers.

TARGETED DESTINATION MARKETING Strategies

 Add 36 hours of new content to PBTV

 Upgrade streaming hardware to enable remote monitoring across hotel properties

 Update the official ThePalmBeaches.TV website to enhance user experience

 Refresh Olympusat’s 13 Perfect Place commercial assets

 Install The Palm Beaches TV in additional hotels to broaden distribution & audience exposure

 Increase distribution of PBTV shows across traditional broadcast and streaming platforms

 Create 52 New episodes of PBTV Now

 Explore digital Set Jetting app to promote filming locations

SMART TOOLS - STRONGER REACH

To effectively promote Palm Beach County as a premier destination for film, television, and tourism, the FilmandTelevisionCommissionleveragesacomprehensivesuiteofmarketingtoolsdesignedtomaximize visibilityandengagement.Thesetoolsincludeadynamicwebsite,AI-driventools,socialmediacampaigns, public relations services, targeted digital marketing, and strategic print advertising. The Commission also utilizes commercial assets, e-newsletters, branded collateral, promotional materials, and radio to amplify messaging across multiple platforms. Together, these integrated tactics form a cohesive marketing strategy that drives awareness, attracts production business, and supports tourism development.

AI - POWERED CREATIVITY

The FTC uses Artificial Intelligence tools to streamline and improve its content creation process, helping the team work more efficiently while maintaining quality. These tools assist with social media posts and other marketing communications, which are aligned with the FTC’s brand, tone, and goals.

To maximize the reach of video content, the team also uses Opus Clip, a platform that converts long-form videos into multiple short-form clips that are optimized for the FTC’s different social media channels. Thisallows the office to repurpose existing content, increase engagement, anddelivertailoredvideosacrossplatforms.TheCommissionalsoutilizesotherAI-drivensocialmediatools likeOtter.ai,ElevenLabsandwillexploretheuseofAIinareaslikepermittingandnews/researchgathering.

By combining AI-driven efficiencies with hands-on editing and oversight, the FTC can create more content, reach wider audiences, and maintain a consistent and professional online presence.

DIGITAL MARKETING

In today’shighlyconnected world, digitalmarketingis a vital toolfor reachingtargetedaudiencesefficiently and measurably. It enables the FTC to precisely engage with industry stakeholders and consumers alike, delivering tailored messaging that drives awareness, consideration, and action.

Building on this, the FTC harnesses the power of search engine optimization (SEO) and Google Ads to zero inonfilmmakers,productioncompanies,andadagenciesacrosskeymarkets.Bytimingcampaignsaround major industry events like Cannes, Tribeca, the Toronto International Film Festival, as well as local, statewide, and critical Florida festivals and trade shows, we capture the attention of decision-makers at peak moments.

Targeted Google Ads campaigns inspire potential visitors in key domestic and international markets to consider The Palm Beaches for their next getaway.

To further amplify engagement with The Palm Beaches TV audiences, the FTC employs targeted email marketing campaigns through Constant Contact. These email blasts announce new show premieres and notify subscribers when programs become available On Demand, keeping our audiences connected and tuned in across multiple platforms.

WEBSITE

The FTC’s website serves as the cornerstone of its digital presence, offering a comprehensive hub for the industry and public alike. Key features include a searchable locations database, online permitting system, production directories, and a wide array of valuable resources. The site is actively maintained and updated with fresh content, including social media integrations, YouTube links, and a current events calendar featuring film-related activities across the community. This steady stream of updates has significantly driven website traffic year over year. In 2024, the FTC’s recorded 81,711 unique visitors, a 100% increase from 2023’s 40,802, highlighting its growing role as a go-to destination for film, tourism, and productionrelated information in Palm Beach County.

DIGITAL ADS

Google Ads creates a direct link between the Palm Beach County Film & Television Commission and key creative professionals, production companies, directors, location scouts, and content creators actively seeking filming opportunities. Targeted campaigns also promote our subsidiaries: The Palm Beaches TV engages travelers seeking leisure-rich experiences, while the Student Showcase of Films connects with Florida’s emerging filmmakers and digital storytellers.

Pairing Google Ads with YouTube, Facebook, Instagram, and LinkedIn expand our reach across search, video, and social platforms, ensuring audiences connect with us wherever they are. This multi-platform approach maximizes visibility, boosts engagement, and drives high-quality leads.

Key benefits include: targeted reach to industry decision-makers, cross-platform visibility, promotion of advantages like free permits and dedicated location scouting, direct links to permitting resources, costefficient pay-per-click ROI, and year-round exposure. The result: a strategic, measurable, and impactful marketing presence that positions Palm Beach County as a top-tier filming destination.

SEARCH ENGINE OPTIMIZATION

A strong SEO strategy for PBFilm.com and ThePalmBeaches.TV positions Palm Beach County as both a premier filming destination and a vibrant cultural hub. PBFilm.com targets industry-specific keywords to connect with filmmakers, production companies, and creatives seeking permits, location support, and production resources. ThePalmBeaches.TV uses optimized video titles, descriptions, and site content to draw viewers searching for travel inspiration, local stories, and lifestyle experiences.

Together, these efforts drive targeted traffic, boost engagement, and secure top search rankings in production and tourism. This unified approach enhances visibility, strengthens brand recognition, generates leads, and inspires travelers to explore Palm Beach County.

SOCIAL MEDIA

SocialmediaremainsadrivingforceoftheFTC’smarketingefforts.Profilesfor theFilmCommission onYouTube, Facebook,Instagram,X,and LinkedIn focus on targeting filmmakers with permitting information, location spotlights, industry resources and news.

In October 2024, staff created dedicated profiles for The Palm Beaches TV (PBTV) on Facebook, Instagram, X and YouTube. PBTV profiles are dedicated to promoting on-demand announcements and airdates for sponsored tourism-branded shows and new episodes of the Palm Beaches TV NOW, a weekly YouTube show hosted by ESPN West Palm Beach host Theo Dorsey.

Supporting the FTC’s decision to create dedicated pages for FTC-related business and PBTV-related promotion resulted in the following social media activity from June 2024 to June 2025:

Total Followers Increased 76.5%, from 24,211 to 42,731

Website Traffic from Social Media Increased 26%

Engagement on Social Media Increased 54%

Reach on Social Media Increased 45%

Student Showcase of Films (SSOF) social media pages elevate the award show and emerging talent found in the state’s educational system. For the 30th Anniversary event, staff created a structured contentposting schedule that included 77 posts for each profile and included 22 posts on each platform on the day of the show. Across Facebook and Instagram, posts on SSOF profiles had 123,167 views, reached 32,911accounts (a 112% increase from the same period in 2024) and had 6,366 interactions. On the day of the show, Instagram posts were viewed 37,317 times, an increase of 546% on the day of the 2024 show. Nineteen Instagram stories had 200-plus views.

Sendible, an all-in-one social media management tool lets staff schedule social media posts monthly and for the Student Showcase of Films. This streamlined approach allows for strategic, timely and relevant timing and provides analytics for on-going performance tracking.

NEWSLETTER

Focus on Film is a monthly, four-page communication written and published in-house and distributed digitally through an e-campaign to a growing network of nearly 9,000 local, national and international subscribers. The publication is a collection of stories that profile productions, industry professionals, film festivals, casting notices, locations, events, educational initiatives and more. Individual articles are shared withstateagenciesandpostedontheFTC’swebsiteandsocialmediatodrivetrafficandboostengagement on Instagram, Facebook, LinkedIn, and

VIRTUAL TOURS WITH VIDEO ASSETS

The FTC continues to utilize digital assets to promote the County’s diverse locations. It participated in a program to showcase Florida’s film-friendly locations and services in a 60-minute virtual Familiarization Tour for the Location Managers Guild International. The three-minute video represents the County as a welcoming film destination, giving an overview of the area and its offerings. The video asset is a marketing tool that is incorporated in our materials and website. In addition,thevideoisnow partofanenhancedlisting on The Location Guide website in the United Kingdom.

Additional promotion of the area as an ideal location for commercial production is curated through its "Locations Spotlight" campaign that has been shared across social media platforms, including YouTube ShortsandInstagramReels,directingviewerstothecommissionswebsitetopermitthefeaturedlocations.

PRINT ADVERTISING

The FTC maximizes advertising dollars through longstanding relationships with publishers and plays a key role in promoting Palm Beach County as a premier production destination. Advertisements are developed in-house and strategically placed in leading industry publications such as Location International, FOCUS, Locations Guide, Invest Palm Beach, makers, World of Locations, Stage& Screen, art&culture and PalmBeachFashion Week.Theseads highlight the region’s appeal for film and television production, as well as the diverse, multicultural programming of The Palm Beaches TV. A series of new campaigns will further emphasize Palm Beach County as a “production paradise,” while also spotlighting educational initiatives like The Palm Beaches Student Showcase of Films (SSOF). In addition, in-house marketing collateral is used at FTC activations and events to effectively communicate the missions of the Film & Television Commission (FTC), The Palm Beaches TV, and SSOF.

PUBLIC RELATIONS AND COMMUNITY ENGAGEMENT

The FTC actively engages with local leaders and organizations, and hosts or supports key industry events suchasfilmfestivals,Women inFilmandTelevisiongatherings,tradeshows,networkingevents,workshops, andseminars. Additionally,theFTCincreasesvisibilityfor PBTVprogrammingbycollaboratingwithfeatured local businesses to promoteshowairingsand encourage communitysharingacross digital platforms. Atthe same time, the FTC recognizes the need for discretion, ensuring that industry professionals' creative visions remain protected when necessary. Our approach carefully balances the demands of the entertainment industry while empowering production professionals to focus on their work without media distractions.

The FTC is committed to expanding its media and public relations efforts through a multifaceted strategy in partnership with Hey, Sandy!, a local PR firm. This collaboration supports production, tourism, and educational initiatives throughout the County by promoting film and TV projects, amplifying tourism outreach,andfosteringcommunityengagement.Regularpressreleases,publicspeakingengagements,and participation on advisory boards and at industry events strengthen these efforts. Educational outreach remains important, including The Palm Beaches Student Showcase of Films, partnerships with local schools and colleges, and programs designed to nurture future media professionals.

SHARK STUDIOS

The FTC elevates its production capabilities with Shark Studios, a fully functional, in-house studio located within the TDC’s government office building. More than just a technical asset, the studio represents the Commission’s long-term investment in innovation, agility, and content excellence. It’s used year-round to produce the weekly Palm Beaches TV NOW series, as well as promotional campaigns, tourism highlights, and special TDC video projects that showcase the region’s unique offerings.

This in-house facility ensures that the organization remains aligned with current industry trends, including the demand for rapid, high-quality content creation. It allows the office to respond quickly to media opportunities, pilot new creative concepts, and maintain a steady output of polished, branded content that enhances The Palm Beaches’ visibility across digital, broadcast, and social platforms.

In addition, Shark Studios strengthens the connection between film production and tourism marketing by providing a platform to spotlight local attractions, events, and business which helps to drive engagement. The Commission positioned itself ahead of the destination marketing trend, where in-house media production capabilities are seen as essential marketing tools.

TDC AGENCY COMMERCIAL ASSETS

In thespiritofcollaboration,theFTCcontinuestointegratecommercialassets from TDC agencies into The Palm Beaches TV programming, WFLX FOX 29’s South Florida Daily, and in sponsored programming distributed across networks such as Travel Channel, Discovery Channel, PBS, Destination America, and WFLX FOX 29. The commercials air at no cost to the other agencies. This distribution provides a platform for TDC agencies’ impactful commercials to reach a wider audience. The FTC will work with local media companyOlympusat to enhance and refresh the 20 commercials from The Perfect Place series, using the current footage to create updated spots that promote The Palm Beaches.

RADIO EXPOSURE

To further extend the reach of The Palm Beaches TV, the FTC proudly sponsors the weekly radio show “Life in The Palm Beaches and The Treasure Coast with Rick & Christie” on The True Oldies Channel (95.3, 96.9, 95.0, and 106.9 FM), which reaches over 4 millionlistenersacrossfivecounties.Hostedbyhospitalityindustry leaders Rick and Christie Netzel, the show brings PBTV to life on air by featuring its personalities, programs, and tourism partners through compelling, story-driven interviews and segments.

InFY25,theFTCelevateditspromotionaleffortsontheshowbyincorporatingtwotothreededicatedPBTV promotionalspotsperepisode,andusethePBTVslogan“WatchIt,LiveIt,ShareIt”alongwithencouraging hotel guests to request the channel in-room. This audio media approach continues to build brand awareness and drive interest in The Palm Beaches as a premier tourism destination.

COLLATERAL AND PROMOTIONAL ITEMS

Marketing collateral plays a role in the Commission’s efforts to raise brand awareness, foster relationships, and promote the County as a destination for film, television, business, and tourism. The office uses a range of branded materials to create meaningful touchpoints at events, trade shows, meetings, set visits and community activations. Items such as rack cards, brochures, t-shirts, hats, tote bags, umbrellas, pens, and handheld fans showcases the FTC brand and promotes its key initiatives like The Student Showcase of Films and The Palm Beaches TV. Promotional items also enhance event experiences by acting as conversation starters and as shareable content for social media, extending the FTC’s visibility. These items help to unify the brand and serve as reminders about Palm Beach

County’s film-friendliness when distributed at film festivals, local showcases, tourism events, or industry conferences.

FILM THE PALM BEACHES

The “Film The Palm Beaches” sign has proven to be an effective branded activation that encourages on-site and social media engagement at events. The Commission will continue to use it as a branded backdrop to build awareness and create spaces for organic promotion through attendeeshared content. By connecting on-site visibility with online and in-persons engagement, this branded activation promotes Palm Beach County as a welcoming, production-ready destination.

TARGETED INTEGRATED MARKETING Strategies

 Leverage AI tools to maximize efficiency and increase volume of short form content and enhance productivity across all departments.

 Deploy Google Ads to targeted audiences based on demographics, behaviors and interests

 Implement an SEO strategy to boost engagement, improve search engine ranking to strengthen brand recognition

 Invest in social media ads targeting subscribers, followers and improve engagements

 Implement A/B testing on digital and social efforts to learn what resonates with audiences

 Develop a new series of print and digital ad campaigns for the FTC, PBTV and SSOF

CONNECTING CREATORS AND OPPORTUNITIES

Participation in industryevents, tradeshows, filmfestivals, educational forums, and production workshops are essential to creating marketing opportunities and positioning Palm Beach County as a premier destination for film, television, and digital media production. These platforms allow the Commission to directly engage with industry professionals, showcase the region’s unique assets, and promote its production-friendly infrastructure. By attending national and internationally recognized events, the FTC actively builds connections with producers, directors, and decision-makers to position The Palm Beaches “top-of-mind” for their upcoming projects. These face-to-face interactions are critical to building business relationships and spark interest in incentives, local talent, and technical resources.

Locally, the County is home to nearly a dozen film festivals, each offering valuable business development and visibility opportunities. The FTC collaborates with these festivals by providing marketing materials, promotional support, and expert-led workshop presentations that educate attendees on the region’s production industry.Witha presence atfilm festivalsandtradeshows, theCommission promotes Thepalm Beachesasafilm-friendlylocation,cultivatesvaluablerelationshipsthathelpattractfilmbusiness,generate a positiveeconomicimpact,andenhance theCounty’s reputation withintheglobal entertainmentindustry.

ASSOCIATION OF FILM COMMISSIONERS INTERNATIONAL (AFCI) WEEK

CANNES FILM FESTIVAL

Crafted to foster industry connections and lead generation, facilitate professional growth, and inspire collaboration between multiple levels of the production community, including film commissioners, government agencies, production and studio executives,independentproducers, andlocationmanagers. AFCI Week 2026 will take place in Los Angeles, CA, April 7-11, 2026.

In May 2025, the FTC proudly represented Florida for the first time at the prestigious Cannes Film Festival during “Florida Day.” In collaboration with Film USA, the FTC participated in two industry panels that spotlighted Florida’s film-friendly advantages and promotedPalmBeachCountytointernationalproducersseekingU.S. locations. This highly visible and global debut marked a major step in the Commission’s international outreach, generated new production interest and expanded awareness of the region’s production capabilities. Cannes 2026, scheduled for May 12–23, 2026.

FOCUS

FOCUS is the only UK trade event where attendees meet with content makers and facilitators from over 100 countries, attracting thousands of professionals from film, TV, advertising, animation and games. The Business Design Centre London in London, England will host the trade event on December 8-9, 2025.

NATPE GLOBAL & REALSCREEN SUMMIT

The joint NATPE Global and Realscreen Summit media industry convention will take place February 2 - 6, 2026 in Miami, FL, and will provide unparalleled networking opportunities to connect, collaborate, and build relationships with international studios and distributors, and content creators and producers.

TORONTO INTERNATIONAL FILM FESTIVAL (TIFF)

One of the world’s leading annual film festivals that showcase 11 days of Canadian and International cinema, premieres, red carpet events, and high-level industry networking. It attracts global film professionals to explore the art and business of cinema through panels, keynotes, and deal-making opportunities. TIFF's Industry Conference is a place to connect with film professionals and explore the art and business of cinema. The FTC will sponsor a networking event “Florida Reception @ TIFF” to connect with filmmakers and key decision-makers. This year marks the 50th Anniversary and will be held from September 4–14, 2025.

TRIBECA FILM FESTIVAL

Held annually in New York City, Tribeca is a renowned international film festival and marketplace spotlighting innovative storytelling across all genres.In2025,theFTCco-sponsoredwithFilmFlorida,the“Applesand Oranges” event and engaged with key decision-makers during networking sessions, promoting Florida’s diverse locations and production resources to top-tier producers and studios. Participation in Tribeca directly supports the FTC’s mission to capture potential film business and strengthens relationships with the industry’s creative and commercial leaders. Tribeca 2026 is scheduled for June 4–15, 2026.

TRAVEL AND ADVENTURE SHOWS

The Travel and Adventure Show is a national travel convention that highlights various aspects of travel, adventure, tourism, and related industries. It is a consumer-focused travel booking event series. The FTC is exploring opportunities to partner with Discover The Palm Beaches on their scheduled activations at a few of the 2026 events located in its targeted domestic markets (Atlanta, New York and Washington, D.C.) to support destination management organization efforts by using The Palm Beaches TV’s tourism-based programming.

LOCAL FILM FESTIVALS

ThePalmBeacheshost10annualfilmfestivalswhichprovideamuch-neededplatformforfilmmakersand actors to showcase their work to audiences, industry professionals, critics and fans. Exposure can elevate awareness and even lead to distribution deals or additional screening opportunities. Attending festivals

can expose attendees to a broader scope of work and provide valuable networking opportunities. The following list of local film festivals can be found on our website and events calendar page.

African American Film Festival

Boca International Jewish Film Festival

Boca Raton Jewish Film Festival

L-Dub Lake Worth Beach Film Festival

Subtropic Film Festival

Swede Fest Palm Beach

The Palm Beaches Student Showcase of Films

Wild & Scenic Film Festival

World Ocean Day Film Festival

Sun & Stars International Film Festival

The International Media Festival of The Palm Beaches (IMFPB) is a new annual 5–7 day event designed to attract a global audience to The Palm Beaches, celebrating and creating commerce across all forms of media. A press announcement on November 6, 2025, will officially launch the festival, leading to its inaugural two-day premiere in April 2026. The event will feature a media conference, marketplace with industry leaders, celebrity ambassadors, live podcast recordings, media asset exchanges, and technology showcases, with plans to expand into a full week-long festival in future years.

TARGETED INDUSTRY ENGAGEMENT Strategies

 Amplify presence at film festivals, trade shows and conferences

 Explore additional opportunities to sponsor and engage with festivals in PBC

TOOLS AND INDUSTRY SUPPORT TO BRING PRODUCTIONS TO LIFE

TheCountyisaproductionhubforfilm,television,digitalmediaandgamingproductionsthatofferscuttingedge facilities, a skilled local workforce, and strong industry support. The County is home to production resources needed for high-quality,cost-effectivesolutions that include chroma key green and whitescreen cycloramas, in-house 2D & 3D graphics, animation, editing suites, lighting grids, camera, and audio gear. With support from organizations such as Florida Commerce, Film Florida, and Women in Film & Television, producers have access to cost saving initiatives and support. Backed by 20 studios, 6 major news affiliates, 3 LED walls, over 160 production-related companies and a talented network of professionals, the region stands out as a premier destination for both local and incoming productions.

PRODUCTION FACILITIES IN PALM BEACH COUNTY

Strengthen our connection with Palm Beach County’s creative industry, our office will conduct an on-site tour of the16studiosandsoundstagesintheregion.Thishands-onengagementwillallowustobuildrelationships with key facility operators, gain deeperinsights into their capabilities and needs, and identifyopportunities for collaboration and support. By experiencing these production environments firsthand, we aim to enhance our strategic outreach, foster industry growth, and position Palm Beach County as a premier destination for film and media production.

VIRTUAL PRODUCTION LED WALLS

Media technology israpidly re-writing therules of storytelling. The realm of creativity knows no bounds as more venues offer access to Virtual Production LED Walls, empowering creatives to seamlessly blend real andvirtualworlds,unlockinganentirelynewdimensionofvisualstorytelling.Withmoreoftheseresources available locally, creators can elevate their projects to extraordinary heights in The Palm Beaches.

G-STAR STUDIOS – The County’s Largest Sound Stage

G-Star Studios is home to one of Florida’s most notable motion picture soundstages. An expansive facility equipped with cutting-edge technology, the space easily transforms from soundstage to an 850-seat theater. Its two-acre campus has ample parking and base camp areas, a production bungalow with green room and private facilities, solidifying its reputation as one of the most valued resources for commercial production within the State.

TALENTED LOCALS

Localproductionreceivesasignificantboostwhen residentcelebrities,professionalathletes,andbusiness executives bring their on-camera interviews and endorsements to Palm Beach County. This year, tennis super stars Serena Williams, Coco Gauff, reality tv sensation Tyler Cameron and others brought their celebrity endorsed projects into Palm Beach County.

FLORIDACOMMERCE DIVISION OF ECONOMIC DEVELOPMENT

drives Florida’s economic growth by attracting out-of-state businesses, supporting the expansion of existing Florida-based companies and fostering strategic partnerships across the state. Its services include the planning and coordination of economic development strategies, project recruitment, administration and monitoring of incentive and grant programs including the Entertainment Industry Sales Tax Exemption Program. It also supports Florida’s film and entertainment industry through its statewide Resource and Workforce Directory, where Florida-based crews can get listed to promote their services to visiting productions. In addition, FloridaCommerce manages the Florida Location Library through Reel Scout.

SALES TAX EXEMPTION PROGRAM

Florida offers a point-of-sale benefit for production companies with a Sales Tax Exemption to qualified production companies. A tangible incentive that saves up to 7.5% on qualified expenses including production equipment rentals / purchases, real estate rental fees, set design, construction, props, wardrobe and production-related computer software. FloridaCommerce, Division of Economic Development, reported the following for FY24:

FY24 FLORIDACOMMERCE PRODUCTION INDUSTRY REPORT

The film and entertainment industry in Florida creates high-skill, high-wage jobs exceeding the state’s average annual wage for all industries by 53.3%.

Commercial production infuses capital into local businesses and positively impacts neighborhoods!

FY24 FLORIDACOMMERCE (NAICS CODES)

Palm Beach County’s employment and number of establishments ranks 4th largest out of 73 counties in the state

Florida’s entertainment industry plays a vital rolein the state’s economy, with FloridaCommerce reporting 7,253 establishments employing more than 30,000 professionals at an average annual wage of $101,684 which is 53.3% higher than the statewide average across all industries. Within this sector, Palm Beach County has emerged as a leading hub, home to 551 establishments and 2,450 skilled workers. With an average wage of $110,526, the County ranks fourth among Florida’s 73 counties, underscoring both its competitive edge and the strength of its local talent pool. This strong foundation positions Palm Beach County as a prime destination for continued industry investment and growth.

INDUSTRY ORGANIZATIONS

FILMFLORIDA servesFlorida’sfilm,television,anddigitalmediaindustryasanotfor-profit entertainment production association, representing all trade aspects including film commissions, industry, labor, associations, and education. This organization provides a network and platform to solidify Florida’s reputation as a major production destination. It serves as the chief marketing, professional development and networking organization for Florida’s screen production industry and facilitates supportive legislative marketing for related economic policies.

The FTC proudly supports Film Florida’s initiatives and will host the 2026 Quarterly Film Commissioners’ Meeting, unitingFilm FloridaCommittees,Councils, and theBoard of Directors. Themeetingwill align with the Florida Governor’s Conference on Tourism, where Film Florida will present its esteemed Legends

Tourism Ambassador Award, recognizing individuals with outstanding achievements in the entertainment industry.

FILM USA is a national, non-profit trade organization comprised of state and regional film commissions. Its mission is to enhance the global competitiveness of the U.S. film and TV industry, expand industry access, support global film partnerships, and promote domestic production. Film USA utilizes their member network of film commissioners to foster new business relationships, market the industry globally, and grow the worldwide presence of the U.S. film and TV industry by creating employment and economic growth in the country.

WOMEN IN FILM AND TELEVISION (WIFT) was established to recognize, develop, and promote the unique visions of women in communications. It aims to build positive images of all media-makers (both women and men) and empower them to achieve their highest creative potential. WIFT offers a finishing fund grant and supports professionals in film, TV, and digital media by spreading the word about job opportunities throughout Florida. The FTC is an active member of WIFT FloridaandwillsponsoraWIFTeventincollaborationwithFilmFloridainWinter/Spring2025,inacohesive effort to support Florida as an industry destination.

ADDITIONAL PERFORMANCE VENUES

KRAVIS CENTER FOR THE PERFORMING ARTS is Palm Beach County’s flagship cultural institution, renowned for Broadway productions, symphonies, ballets, and community programming. The Kravis Center for the Performing Arts provides exceptional cultural experiences that entertain, inspire, and educate audiences across the entire community

GLAZER HALL FOR THE PERFORMING ARTS is Palm Beach’s new nonprofit waterfront performing arts and cultural center, opening in the 2025–2026 season on the site of the former Royal Poinciana Playhouse.The 24,000-square-foot venue features a flexible 400-seat auditorium with retractable seating, world-class sound and lighting, and a dramatic glass back wall overlooking the Intracoastal. Designed to host music, dance, film, comedy, and educational programming year-round, Glazer Hall will serve as a vibrant hub for culture and community in Palm Beach.

THE SOCIETYOF THEFOUR ARTS isPalmBeach’shistoricnonprofitculturalhub,presentingadynamic November–May season of concerts, art exhibitions, lectures, films, and educational programs. Its 10-acre campus features the Mizner-designed Esther B. O’Keeffe Gallery Building and the 700-seat Walter S. Gubelmann Auditorium which is home to its seasonal Friday Film Series, which showcases a curated mix of independent, and blockbuster films that are screened twice on Fridays during the season.

ARTSWAREHOUSE isa15,000sqft.artsincubatorhousedinarepurposedwarehouseinDelrayBeach’s Pineapple Grove Arts District. This vibrant cultural hub offers rotating exhibitions across three gallery spaces that includes a movable-wall Front Gallery and a spacious 3,600 sqft WhiteBox with soaring ceilings. It serves both the arts community and the public and provides subsidized studio residencies with sinks, elevator access, and co-working spaces, and is free to visit Wednesday through Saturday.

TARGETED INFRASTRUCTURE Strategies

 Conduct in-person tours of all 16 studios to strengthen our offices’ relationship with production facilities within the County

 Regularly update FloridaCommerce’s statewide location and workforce directories with Palm Beach County assets to maximize visibility and attract incoming productions

 Advocate for and promote use of Florida’s Sales Tax Exemption Program to increase cost savings for productions and strengthen Palm Beach County’s competitive advantage

 Actively engage with Film Florida, Film USA, and Women in Film & Television to strengthen advocacy, expand industry partnerships, and elevate Palm Beach County’s national and global profile

PARTNERSHIPS THAT FUEL PRODUCTION

Collaboration is at the heart of the FTC’s marketing strategy. As a community-driven FilmCommission, the office works closely with agency partners to develop and execute targeted campaigns that showcase the unique appeal of The Palm Beaches as a premier filming destination. This collaborative approach is essential to aligning the region’s brand identity across tourism, economic development, and cultural initiatives, ensuring a cohesive message that amplifies Palm Beach County’s visibility both nationally and internationally.

Bycoordinatingwithagenciesinpublicrelations,digitalmarketing,artsandculture,andsportspromotion, the FTC can extend its reach, leverage shared resources, and support strategic initiatives that benefit both the film industry and the broader community. These partnerships enhance the region’s competitiveness in attracting high-impact productions while generating economic value, local job creation, and long-term brand recognition for The Palm Beaches.

TOURISM MASTER PLAN

The Palm Beach County Board of County Commissioners has approved a 20-Year Tourism Master Plan, presented by the Tourist Development Council and supported by its agencies, including the FTC, which serves on the plan’s Steering Committee. Now in its final stage, the plan, developed by Convention, Sports & Leisure (CSL), led by VP Richard Cutting-Miller, with SA/Nelson & Associates, will focus on finalizing key recommendations that will shape the future of tourism in the County. The culmination of this process will be the delivery of the Final Tourism Master Plan, which will serve as a strategic roadmap to guide sustainable growth, elevate the visitor experience, and strengthen Palm Beach County’s position as a premier travel destination.

COLLABORATION WITH DISCOVER THE PALM BEACHES

Discover The Palm Beaches (DTPB), the County’s official destination marketingagency,ischargedwithpromotingPalm BeachCountyas a leisure travel and meetings destination. The FTC supports DTPB’s tourism marketing efforts by managing and operating the County’s official tourism television channel, The Palm Beaches TV (PBTV), on behalf of theTouristDevelopmentCouncil.Thisinnovativeplatform exclusively showcases The Palm Beaches and is the only channel of its kind to blend original, nationally distributed programming with dedicated local content to promote a destination. In FY26, the FTC and DTPB will strengthen their collaboration through strategic broadcast, content-sharing, and tourism partnerships designed to drive engagement, viewership and upskill the commission’s employees. For example, both agencies will jointly sponsor a new Amazing America travel and culinary series and the DTPB will launch a targeted digital campaign to drive traffic to The Palm Beaches TV website. The Commission will participate in DTPB’s The Certified Tourism Ambassador™ (CTA)

program which is designed to empower frontline ambassadors to deliver exceptional visitor experiences, and drive repeat tourism and a positive economic impact.

COLLABORATION WITH THE SPORTS COMMISSION

The Palm Beach County Sports Commission is a nationally recognized leader in sports tourism, responsible for attracting and hosting events each year that generate significant economic impactandglobal visibilityfor theregion.Its portfoliorangesfrom youth and amateur tournaments to professional and international competitions, reinforcing Palm Beach County’s reputation as Florida’s premier sports destination.

The FTC supports these efforts by amplifying marquee events through its marketing channels and integratingsports-relatedcontentintoThePalmBeachesTVprogramming,itsweeklyPBTVNOWYouTube seriesandWFLXFOX29’s SouthFloridaDaily.Fortelevisedevents,theFTCtracksnationalandinternational coverage, highlights the production’s impact through the Focus on Film newsletter and FTC’s social media channels. In addition, the FTC coordinates with broadcast crews to showcase Palm Beach County as a world-class backdrop for competition. Together, these collaborations ensure that sports and film/tourism promotion work hand-in-hand to spotlight Palm Beach County on the global stage.

COGNIZANT CLASSIC IN THE PALM BEACHES A PGA

Tour event, the 2025 Cognizant Classic in The Palm Beaches was broadcast for 18 hours on NBC, Golf Channel and streamed for 45 hours on ESPN+, regularly mentioning The Palm Beaches as a title sponsor while showcasing the destination. The event returns to PGA National in Palm Beach Gardens in February 2026.

DELRAY BEACH OPEN which included seven days of tennis from Feb. 7-16, reached audiences in over 100 countries with 50+ hours of live coverage on Tennis Channel to over 6M television viewers in the US.

MAJOR LEAGUE BASEBALL SPRING TRAINING

The Houston Astros, Miami Marlins, St. Louis Cardinals and Washington Nationals played 29 Grapefruit League games that were aired on Space City Home Network, FanDuel TV, Fan Duel Sports Network and MASN.

FLORIDA ATLANTIC UNIVERSITY SPORTS (BASKETBALL, FOOTBALL & BASEBALL)

TheFloridaAtlanticUniversity(FAU)men’sbasketballteamplayed13nationallytelevisedhomegames – five on ESPN2, five on ESPN+ and two on ESPNU. The Owls concluded their regular season in March with a nationally televised home game on CBS. FAU football played six home games on ESPN+, while FAU baseball played 15 home games on ESPN+.

TGL PRESENTED BY SOFI

The groundbreaking and technology-driven TGL had a debut season in the state-of-the-art facility in Palm BeachGardens. Prime timematchesonESPN and ESPN2averaged 513,000 viewers, with marquee events topping 1 million. Streaming on ESPN+ and WatchESPN expandedreach,withanestimatedaveragetotalaudienceof854,000perevent.The2026TGLseason returns to the Palm Beach State College campus in December with its opening match airing on ABC.

The Cultural Council for Palm Beach County is dedicated to fostering a healthy, diverse, and inclusive cultural sector. It advances the growth and sustainability of cultural organizations and creative professionals, ensuring that arts and culture remain integral to the everyday lives of all residents andvisitors.TheFTC collaborates withtheCultural Councilfor Palm Beach Countyto highlightkeycultural institutions such as the Kravis Center, the Norton Museum of Art, and local galleries on The Palm Beaches TV. Thispartnership also resulted inover 70 culture-focused commercials featured on South Florida Daily. Tofurtheramplifytheregion’sartsscenethisyear,theCulturalCouncilwillhostFridaynightfilmshowings from November 2025 to April 2026 in honor of the Lake Theatre’s 85th anniversary, with the FTC introducing each screening through engaging spotlights that highlights The Palm Beaches TV’s role as the County’s official tourism channel that inspires future visitation and productions.

COLLABORATING WITH ENVIRONMENTAL RESOURCES MANAGEMENT

Environmental Resources Management (ERM) safeguards natural spaces and supports wildlife-friendly productions to promote eco-tourism content on The Palm Beaches TV. The FTC actively supports ERM’s sustainability efforts, conservation messaging, and ecotourism initiatives by coordinating on-camera and radio interviews with ERM representatives. It also selects relevant content from The Palm Beaches TV to feature on South Florida Daily, The Palm Beaches TV NOW, and across social media platforms. All content is purposefully curated to align with ERM’s marketing efforts and to highlight monthly initiatives and community events such as Lagoon Fest, Palm Beach County’s Natural Areas Festival, Earth Day, and sea turtle nesting season.

COLLABORATING WITH PALM BEACH COUNTY CONVENTION CENTER

The Palm Beach County Convention Center is a versatile venue for conventions, conferences, and corporate meetings. It also serves as a dynamic base for film, television, and commercial productions. Offering more than 350,000 square feet of flexible space in the heart of Downtown West Palm Beach.

The venue hosts nationally and globally recognized events, many with significant media coverage, includingtheAmericanCornholeLeaguekickoffsandtheGOP’s2024PresidentialElectionNightParty.The FTC facilitates commercial filming and event production at the Center, coordinating with organizers and broadcast partners to ensure seamless execution and maximum exposure for Palm Beach County. With expansion plans underway, the Convention Center is poised to welcome even larger events and conferences, further elevating its role as a premier destination for business, tourism and media.

ADDITIONAL LOCAL COLLABORATORS

BUSINESS DEVELOPMENT BOARD (BDB)

The Business Development Board (BDB) drives new business to Palm BeachCounty andsupports therelocation, expansion,and establishment of commercial companies. As the County emerges as Wall Street South, the FTC partners with BDB to leverage PBTV sponsorships that showcase the region’s thriving business climate and economic potential.

InFY25,PBTVprogramming suchas OntheTown inThePalmBeacheswithFrankLicari highlightedtheBDB’s impact on the local economy and community. Looking ahead to FY26, Travel and Traditions with Burt Wolf

on PBS will feature an episode dedicated to Palm Beach County’s rise as Wall Street South, emphasizing its appeal as a premier business and investment destination.

HISTORICAL SOCIETY OF PALM BEACH COUNTY is a nonprofit organization dedicated to collecting, preserving, andsharingtherichhistoryandculturalheritageofPalm Beach County.FromNovember2025 through May 2026, the Society will roll out the red carpet for Sunshine Cinema: Florida in Film, a special exhibition celebrating Florida’s legacy as a movie-making powerhouse.

From Jacksonville’s silent film boom to Palm Beach County’s starring roles in Hollywood hits, visitors will experience original artifacts, rare footage, and interactive displays that bring iconic scenes to life and showcase the state’s lasting impact on the silver screen while giving Palm Beach County its well-earned moment in the spotlight.

THE EDUCATION NETWORK (T.E.N.) is a television station owned and operated by Palm Beach County School District. T.E.N. provides original, academic, and multicultural programming to the School District andthecommunityat large.Thiscoverageincludes hundredsof educational events takingplace atdistrict schools and throughout the community. Each year the channel airs the annual Student Showcase of Films produced half-hour show following the live event. The FTC shares select PBTV programs such as Wild Palm Beaches, Kids Quest and Little Wonders of The Palm Beaches.

PALM BEACH INTERNATIONAL AIRPORT (PBI) isamajorgatewaytoPalmBeachCounty, consistently rankingamongthenation’stopairportsforcustomerexperienceandconvenience.Servingover8.5million visitors in 2025, PBI is recognized for its traveler-friendly amenities, short security lines, and vital role in supporting regional tourism and economic growth.

PBIfeaturesThePalmBeachesTVonahalf-dozenscreensthroughouttheairport,includingbaggageclaim and the Visitor Information Center, giving travelers an immediate introduction to the area’s culture, lifestyle, and attractions. PBI is also a film-friendly location, working closely with the FTC to facilitate permits for productions at the airport, further enhancing Palm Beach County’s visibility as both a premier destination and a production hub.

PBC CHANNEL 20 serves as Palm Beach County’s government-access television station, delivering a trusted platform to inform, educate, and engage residents. The channel broadcasts County government meetings, public safety updates, and informational programs, and captures the live Student Showcase of Films award show, producing and airing the eventto spotlight Florida’s student filmmakers and the Film & Television Commission’s educational initiatives. In partnership with the FTC, Channel 20 also extends the reach of The Palm Beaches TV by broadcasting select content that highlights the County in its monthly program guide.

PALM BEACH COUNTY LEGISLATIVE DELEGATION OFFICE is a nonpartisan office that serves all thirteen members of the Florida Senate and House of Representatives who represent Palm Beach County in Tallahassee. It coordinates delegation meetings, develops programs on local bills, funding, and community priorities, and provides research and support during the legislative session. Serving as a key liaison, the office connects lawmakers, local governments, and community organizations. Each year, the office works with the FTC to identify the film industry’s legislative priorities for the upcoming year and incorporates them into the agenda and talking points presented in Tallahassee to set the tone for the legislative session.

CHAMBER OF COMMERCE OF THE PALM BEACHES brings together local businesses to support economicgrowthandbuildstrongcommunityconnections.Throughvaluablepartnershipsandinnovative

programs, the Chamber helps create opportunities, promotes a positive business environment, and advocates policies that benefit the region. In 2025, the FTC proudly became a member, strengthening its commitment to the community’s continued prosperity.

STATEWIDE PARTNERS

FLORIDA RESTAURANT LODGING ASSOCIATION

(FRLA) is Florida’s premier non-profit hospitality industry trade association. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s$111.7billionhospitalityindustrywhichrepresents2millionemployees.FRLA serves as a valuable resource for productions that require food and hospitality.

VISIT FLORIDA isapublic-privatepartnershipbetween theStateofFlorida and the tourism industry and promotes the Sunshine State as a premier vacation destination. Florida set a new all-time annual record in 2024 with 143 million visitors which included 130.65 million domestic travelers, 8.94 million overseas visitors, and 3.41 million Canadian tourists. Preliminary reports show 41.2 million total visitors traveled to Florida in the Q1 of 2025, a +1.7% increase from 2023. Domestic visitors were 91.9% of the total, while overseas visitors accounted for 5.1%.

Films and television shows contribute significantly to Florida's economic and tourism success. VISIT FLORIDA convenes tourism professionals annually at The Governor’s Conference on Tourism, which includes a special presentation of the Film Florida Legends Tourism Ambassador Award. The FTC Is exploring how to include PBTV content on their streaming platforms, and on screens at the Official Florida Welcome Centers. These efforts aim to leverage PBTV’s engaging content with Visit Florida's extensive reach, enhancing our appeal to potential visitors as Florida continues to shine as a favored destination.

TARGETED COLLABORATION Strategies

 Implement the vision and goals of the Tourism Master Plan

 Promote destination storytelling in partnership with Discover The Palm Beaches through digital campaigns and production driven opportunities

 Work with all agency partners to support and elevate destination marketing efforts to increase brand awareness and visitation

INVESTING IN OUR FUTURE

The Palm Beach Film & Television Commission (FTC) is invested in education, with initiatives designed to inspire students, strengthen talent pipelines, and prepare the next generation of creative professionals. At the cornerstone of the FTC’s educational outreach, is the Palm Beaches Student Showcase of Films, which has celebrated emerging talent for more than 30 years, providing high school and college students withscholarshipsandindustryexposure.Beyondtheannualcompetition,theFTCstrengthensthecreative workforce through internship and student permitting programs, career advising, and strategic partnerships with schools and universities. Together, these initiatives honor student achievement while cultivating the next generation of film and television professionals.

THE DEPARTMENT OF HOUSING AND ECONOMIC DEVELOPMENT

The Film & Television Commission manages a contract to deliver Florida’s largest statewide student film competition and award show: The Palm Beaches Student Showcase of Films (SSOF). This annual initiative serves Florida high school and college students, offering hands-on opportunities and professional exposure within the film and television industry. In FY24, the total cash, in-kind and grant matching contribution along with the $75,000 DHED Contract, valued the program at $293,533.33.

In response to the program’s continued growth and rising production costs, the FTC successfully secured $100,000 in funding for FY25. This contract funds production expenses related to the competition, red carpet event, live awards show, and on-stage performances, while reserving $15,000 specifically for scholarships. As stewards of public funding, FTC staff provides monthly financial reports and detailed quarterly reports to ensure full transparency and accountability.

30th ANNUAL PALM BEACHES STUDENT SHOWCASE OF FILMS

617 Eligible Submissions from 85 Schools Across Florida 54 Judges From Around the World

More than $30,000 in Cash Prizes and Scholarships Inaugural Cash Prize for Teacher of the Year Award

Thanks to a strong partnership between the Film & Television Commission, theBoard of CountyCommissioners,and theDepartment of Housing & Economic Development, The Palm Beaches Student Showcase of Films (SSOF) has awarded more than $4.5 million in scholarships, cash prizes, equipment, and professional services during its lifetime, directly investing in Florida’s future talent.

In 2025, the SSOF reached another milestone: three consecutive years of record-breaking entries, receiving 617 eligible submissions from 85 schools statewide. A distinguished international panel of 54 judges carefully selected the finalists, who competed for over $30,000 in cash and prizes. The pearl themed event hosted close-to 700 attendees, 24 presenters including Mayor Maria Marino, Radio Personality DJ Newmark; Producer of Killers of the Flower Moon Chad Renfro, news anchor Tania Rogers from WFLX FOX 29 and a surprise performance by Vanilla Ice of the hit song Ice, Ice Baby.

The live award show continues to attract widespread attention from stateand county leaders, the media, and celebrity presenters. Past notable guests include Montel Williams, Anthony Anderson, Ice-T, Martin Kove, Billy West, Hector David Jr., Conrad Ricamora, Zack Gottsagen, Laurence Gartel, Vanilla Ice, DJ Newmark, Mario Lopez, Cheri Oteri, Howie D. of the Backstreet Boys, Thomas Ian Nicholas, Bruce Campbell, Clint Howard, Linda Blair, Wes Ball and many more.

THE STUDENT SHOWCASE OF FILMS SPECIAL EDITION: HALF HOUR TV SHOW

The 30th Annual Palm Beaches Student Showcase of Films was produced, edited, and distributed by PBCTV Channel 20 following the live event. The broadcast included a dedicated red-carpet pre-show hosted by Issac Nelson and Valeria Feliciano, and a full-length special edition of the awards ceremony. Viewers can watch the show on demand via The Palm Beaches TV, and on PBC TV Channel 20.

2025 FUNDING AND SCHOLARSHIPS

$15,000 in scholarships was awarded by the Department of Housing & Economic Development with additional scholarships and award funding generously provided by the following sponsors:

 Fred and Nellie Chasin Screenwriting Scholarship: $650 sponsored by Michael Chasin

 Environmental PSA Award: $1,000 sponsored by Keep Palm Beach County Beautiful, Inc.

 Suzanne Niedland Documentary Scholarship: $2,000 sponsored by Suzanne Niedland

 Animation Award: $3,000 sponsored by Five Peaks Animation

 Tourism PSA Award: $1,000 sponsored by Discover The Palm Beaches

 Poster Design Award: $1,000 sponsored by Laurence Gartel

INTERNSHIPS

BURT REYNOLDS’ LEGACY The FTC is proud to continue Burt Reynolds'legacythroughThePalmBeachesStudentShowcaseofFilms. Mr. Reynolds was a key supporter of the showcase and a mentor to emerging talent. In recognition of his contributions and dedication to educatingyoungpeople,a committee interviewsapplicants for theBurt Reynolds Scholarship award, which is presented annually at the SSOF. Finalists in this selection process have the opportunity to secure one of the sponsored scholarships.

$5,000 BurtReynoldsScholarship

$1,000 SaraFullerScholarship

$1,000 MelMaronScholarship

$1,000 GrayFamilyScholarship

$1,000

Dr.B.CarletonBryantScholarship

The Film & Television Commission offers a comprehensive 12-week internship program designed to give students real-world experience in the film, television, and media industries while earning college credit. Interns gain valuable insight intothe innerworkings of a film commission,includingtheeconomicimpact of production on the local community, lead generation, location scouting, permitting, and support services. The program also covers key areas such as marketing, public relations, and provides hands-on experience through on-set opportunities with local productions. Upon completion, participants receive formal evaluation, an exit interview, and a certificate of achievement. Eligible students may also earn college or university course credit based on their institution’s requirements. This immersive program plays a critical role in workforce development by equipping students with real-world skills.

STUDENT PERMITTING

The Commission offers instructors and students alike, offering real-world experience and resources for future filmmakers. Our production team collaborates with student applicants throughout the entire process, from location selection and permitting regulations, to insurance requirements and the approval of a student permit. This hands-on approach educates the student how a film office works to secure locations for production and the permitting process.

CAREER ADVISORS

Florida is home to 2,227 high schools (1,485 public and 742 private) and 70 colleges/universities. Palm Beach County is home to over 100 high schools (58 public and 53 private) and eight colleges/universities, many with acclaimed multi-media curricula and superior programs designed to prepare students to

secure a future in the entertainment production industry. The commission engages with schools that offer film programs to introduce students to the business of production, sharing career opportunities, industry trends, networking benefits, job shadowing and many more. The FTC serves on the Advisory Board of the Palm Beach Gardens High School Magnet Program and Palm Beach State College Advisory Board, as well as the Student Media Advisory Board at Florida Atlantic University.

TARGETED EDUCATION Strategies

 Produce the 31st Annual Student Showcase of Films and grow sponsorships, scholarships, and statewide participation

 Develop workshops and resources to help teachers integrate Showcase projects and support student success

 Leverage celebrity guests, alumni, and industry leaders for panels, mentoring, and career inspiration

 Provide internships, permitting education, and job-shadowing to prepare students for film and media careers

MISSION

To generate a positive impact on business tourism and the economy in Palm Beach County through the growth of the film, television, digital media and still photography industry.

VISION

To be an innovative organization that positively impacts the community beyond expectations.

STRATEGIC DRIVERS

STRATEGIC DRIVERS

THE LOCAL INDUSTRY

Three Year Trend of Excellence

$254M PRODUCTION SPEND

591 Productions in Palm Beach County *

* Includes 295 Permitted Projects and 296 Non-Permitted Projects - Television Episodics Are Only Counted Once

PERFORMANCE SNAPSHOT

Generating a positive economic impact on the community

14,758 PRODUCTION DAYS

160 PRODUCTION RELATED COMPANIES

17,937 HOTEL ROOM NIGHTS

ECONOMIC IMPACT

$186 FOR EVERY DOLLAR SPENT RETURN ON INVESTMENT

PERMITTING SNAPSHOT

LEVERAGING CONTENT

SPOTLIGHTING LOCATIONS with SHORT REELS

PRODUCTION DESTINATION PROMOTION

UPDATING THE IMAGE FILES

SHOWING OUR BEST ANGLES

Representing The Palm Beaches

AT TRADESHOWS, INDUSTRY EVENTS & FILM FESTIVALS

FESTIVAL DE CANNES

206 LEADS 130 CONVERTED 63% of Leads Converted to Business

RETURNS TO THE PALM BEACHES

“…the power of entertainment in inspiring travel, often referred to in the industry as “set-jetting.”

November 12 January 14

The Hustle Daily Show, Hub Spot Media

Three in five Gen Z and Millennial travelers say their trips are inspired by film and television

Full Frame Insurance survey reveals that vacation is about the visuals

Gen Z picks travel destinations based on aesthetic backdrops for selfies

AWARD WINNING CONTENT

NEW ORIGINAL PROGRAMMING

Fresh Faces and New Shows - Expanding our Reach with Influencers

NEW SERIES

ALL ACCESS PALM BEACHES

Whether you use a wheelchair, have low vision, or need sensory friendly options, host Tiffany Lanier explores nature, recreation and tourism with accessibility in mind.

NEW EPISODE

AMAZING ITINERIES Self proclaimed quirky adventure enthusiast host and influencer Hunter Hulbert explores the eccentric and hidden gems that evoke a sense of nostalgia. 250K followers on social media

NEW EPISODE

DOCK & DINE III The Emmy winning series returns with Chef Jason Pereira as he explores the waterfront dining scene by boat and showcase local chefs and create signature dishes.

NEW EPISODE

LET’S EAT Multi-talented culinary professional and internet influencer Monti Carlo takes viewers and her 500,000 followers on a fast-paced tour of the best eateries in The Palm Beaches during a food fueled tour. 850K followers on social media

Season 1

3 NEW Episodes Reaching 40M

Season 3

4 NEW Episodes Reaching 40M

Season 3

1 NEW Episode Reaching 6M

Season 1

1 NEW Episode Reaching 67M

CURATED CONTENT COLLABORATION

Hunter Hulbert Monti Carlo

MEDIA TOUR & SOCIAL BLITZ

NEW ORIGINAL PROGRAMMING

NEW SHOW

LOST IN Host and influencer DJ BBQ explores local culture, and flavors. Each episode finds him in a new location where locals share the heart of the community through food, music, and adventure . 250K followers on social media

Season 1

1 NEW Episode

Reaching 40M

NEW SERIES

MAKING WAVES IN THE PALM

BEACHES is a boating destination series hosted by Alyssa Freeman and focuses on the marine lifestyle, as well as conservation and water way preservation in Palm Beach County.

Season 1

3 NEW Episodes

Reaching 40M

NEW SERIES

OASIS PALM BEACHES A lifestyle show featuring fitness expert Linzi Martinez integrating fitness, food, wellness and fun, each episode highlights some of the best wellness destinations and activities in The Palm Beaches.

Season 1

6 NEW Episodes

Reaching 67M

NEW SERIES

PB A LA MODE A fashion lifestyle show with Jacqueline Journey that highlights the past, present and future of style in The Palm Beaches.

From beach parties to charity events, and retail therapy for every budget!

Season 1

4 NEW Episodes Reaching 67M

NEW AND RENEWED ORIGINAL PROGRAMMING

NEW SHOW

PULL UP TO THE PALM BEACHES

This new series hosted by Theo Dorsey show off the perfect place to stay and play. Explore where champions choose to live and pull up along some of the biggest names in sports.

Season 1

6 NEW Episodes

Reaching 40M

NEW SHOW

TASTE THE PALM BEACHES shines

a spotlight on the diverse culinary scene and weave iconic attractions, cultural landmarks and scenic waterfronts to showcase a full visitor experience through the lens of food.

DAY TRIPPING IN THE PALM

BEACHES

An award-winning series that maps out a perfectly planned itinerary highlighting the area’s best restaurants, outdoor activities and vibrant nightlife.

FEST QUEST OF THE PALM BEACHES

Step into the vibrant world of festivals in The Palm Beaches with this award-winning show. From the pre-party buzz to the main event and beyond.

Season 1

6 NEW Episodes Reaching 4.5M

Season 3

4 NEW Episodes Reaching 6.5M

Season 2

3 NEW Episodes Reaching 6.5M

RENEWED SHOWS FOR PBTV

HOOKED ON THE PALM BEACHES

From pre-event excitement to post festival wrap up, events, hotspots and insider tips designed to help viewers enjoy the local festivities to the fullest.

Season 7

3 NEW Episodes

Reaching 40M

KIDS QUEST is hosted Isaac Nelson and aims to inspire curiosity, love for nature and feature the area’s best cultural opportunities for the younger generation.

ON THE TOWN IN THE PALM BEACHES WITH FRANK LICARI returns for its ninth season and showcases the County’s oldest hot spots, the music scene, the not-tomiss places and the locations where movies were filmed in the County.

PASSPORT TO THE PALM BEACHES showcases the luxury, culture and diversity of The Palm Beaches. Each episode features what hot and happening in fashion, real estate, wellness and all the hidden gems.

Season 2

3 NEW Episode

Reaching 40M

Season 9

4 NEW Episodes

Reaching 6M

RENEWED SHOWS FOR PBTV

THE BRIGHTLIFE IN THE PALM BEACHES features athletes, social media influencers, entertainers and business executives who came to the area for business and relocated to enjoy the unique lifestyle found in The Palm Beaches.

TRAVELS & TRADITIONS with BURT

WOLF features West Palm Beach as

a growing Wall Street South, and cultural offerings with those who shape the scene.

WILD PALM BEACHES The wild outdoors has teamed up with PBC Department of Environmental Resources for an adventurous look at the wild and scenic Loxahatchee River and the practice of tagging birds for conservation.

WHAT’S POPPIN’ PBC?

Touring the County this season with photographers to find the hidden gems, best pamper places, the areas waterfront dining scene, plus family friendly freebies along with the tastiest sweets and treats in town.

Season 2

6

Episodes

SPONSORSHIP & DEVELOPMENT PROGRAM

144.5 HOURS TOURISM THEMED PROGRAMS

EXPANDING THE PALM BEACHES TV REACH

THREE YEARS OF LEVERAGING PBTV’S CONTENT

PBTV CONTENT AVAILABLE ON FAST CHANNELS

AGENCY COLLABORATION

Working Together to Align Strategies

COLLABORATION VIDEOS

71K VIEWS

19K VIEWS

16K VIEWS

6.3K VIEWS

11K VIEWS

42K VIEWS

Record-Breaking Streak – Year Three and Climbing

THE PALM BEACHES STUDENT SHOWCASE OF FILMS 30TH ANNIVERSARY

617 Submissions from 85 Schools across Florida

54 Judges from Around the Globe

More than $30K in Cash Prizes & Scholarships Awarded