Total Licensing Spring 2022

Page 96

TOTAL LICENSING AUSTRALIA Orange is the New Black) as Master Chief, and Natascha McElhone (Californication, The Truman Show, Ronin) as Dr Halsey and Cortana.

Alongside Xbox, Halo celebrated its 20th anniversary in November 2021. Since the release of Halo: Combat Evolved in 2001, the franchise has become one of the most recognised sci-fi video games of all time. The Xbox #1 exclusive franchise has grown to over $6 billion global business.

Halo has been an incredibly successful licensed brand with over US $1.78 billion in Halo merchandise sold, so it is no surprise to know that fans can find Halo products placed in most major retail channels.

The latest instalment in the Halo Franchise, Halo Infinite, was launched in December 2021 and has quickly become the most successful launch in Halo history. Halo Infinite has already amassed well over 21 million players since its release.

Halo fans will also rejoice after hearing the highly anticipated original Halo TV series is premiering on Paramount+. Directed by Otto Bathurst (Black Mirror, Robin Hood), the series stars Pablo Schreiber (American Gods, First Man,

Key partners include BIG W, Best & Less, Target, The Warehouse NZ, JB HiFi and EB Games ranging products from Funko (Pop Vinyls), Dark Horse Comics (statues), Caprice (apparel), ZAK (lunching and drinkware), Mattel, (MEGA Construx), Hasbro (Nerf blasters), and much more. To celebrate the 20th anniversary, New Zealand Mint also introduced a limited-edition range of collectable silver coins that were received incredibly well by fans.

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Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

1min
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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