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Sharing good news! Although it’s been a rough two months, TF1 Licences is feeling the need to share some good news! The lockdown has been difficult, but it has also been an opportunity for families and friends to gather in different ways and find new or old activities to do together.
Cooking is among everybody’s favorite pastimes and TF1 Licences is happy to present Marmiton, the number one social network food brand in France. With a monthly audience up to 21.4 million people (audience as at October 2019 - Source: Mediametrie/ Netratings - Internet Global) and 17 million app downloads, Marmiton is one of the French consumers’ favorite websites for recipes, tutorials, videos, fun and activities. Marmiton is already spreading a 360-innovative approach with a strong development besides the website and the app. Very strong on social media, Marmiton also has a magazine read by over 5 million people in France alone every two months, in addition to the many influencer events and a TV program broadcast on TF1. In 2019 Marmiton worked on a new global visual identity and a style guide intended for new and creative prod-
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uct developments. Very colorful, dynamic and fun, it perfectly fits Marmiton’s inspiring claim: “Cooking makes people happy”! Soon Marmiton’s users will be able to follow their favorite recipes 100% Marmiton equipped, thanks to a new licensee, a famous manufacturer for
kitchen utensils, to be announced soon.TF1 Licences has just started the licensing programme and Marmiton is already proving to be a great and inspiring licensed property! During the lockdown, Marmiton has launched the operation #EnsembleEnCuisine (Together in the Kitchen) with special recipes to cook with kids, or to cook using what you find in the fridge. Also, some famous chefs have participated in cooking challenges vs the Marmiton community live on social networks. In the midst of the current events, the sun is finally out, summer is coming and along with this, a lot of great news for TF1 Licences! It will be possible to spend your summer in the French TV Show Camping Paradis, with the first licensed camping-grounds franchise network, directly inspired from the cult classic TV show. The company 5C born of experts from the hotel business has
signed with TF1 Licences to turn fiction into reality. Already 12 camping grounds have signed with 5C in Montpellier, on the coast and great French scenic areas and joined the experience and there will be more to come. The perfect destination to enjoy nature, family and friendly vacations for adults and kids! Corolle, one of TF1 Licences recently signed brands, is taking care of the younger kids! The famous French doll manufacturer has released a new range of outdoor toys made by Smoby. A large range of qualitative and pretty wheeled toys so children can easily accompany their relaxed parents on a leisurely stroll! This summer’s hot trend would be the games you can play with your family and friends! TF1 Licences’ sister company and licensee TF1 Games / Dujardin has some great examples of successful games. Burger Quiz, the adaptation of the iconic TV show with offbeat humor hosted by French famous actor Alain Chabat. The game was in the Top 3 Games Market in 2019 with over 200k pieces sold (NPD).This successful board game has recently attracted a new kind of player: the “kidults,” adults motivated by a need to laugh and have fun. Even in the
