TOTAL LICENSING European territories. Created in the1970s by Australian artist Vivien Kubbos and resurrected from the archives in the late 90s, Sarah Kay resonates with mothers and young girls alike. She is also a star in social media with growing popularity on Facebook, Pinterest, Twitter and Instagram. Sarah Kay is lover of sunshine, springtime and floppy hats. A country girl at heart, she’ll choose gardening gloves over sparkly accessories any day of the week. Her favourite jeans are well wornin, and her ideal footwear is none at all. She is a friend of animals, a grower of flowers and fruits, and her place of preference is anywhere outdoors – but especially in the garden. Sarah Kay is a global brand represented in 4 continents, 30+ countries and over 10 languages. There are nine style guides. Another heart warming property in Euro Lizenzen’s portfolio is Antoine de Saint-Exupéry’s masterwork The Little Prince. This iconic book, which brought to world a magical quest for love, friendship and respect; has sold more than 200 million copies worldwide. The book which bridges generations, enjoys worldwide popularity. 90% of the children and 92% adults read and loved the book. The Little Prince was first published in 1943 is celebrating its 75th anniversary with several great new product launches, which also includes a highend pen collection from Montblanc. A further classic property from Munich-based Euro Lizensen is best-selling comics series Lucky Luke. The Lucky Luke comic book series, created by Belgian cartoonist Morris in 1946, takes place in the American
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Old West and features Lucky Luke, a cowboy known as the “man who shoots faster than his shadow”. Helped by his faithful horse Jolly Jumper and hindered by Rantanplan, the stupidest dog in the universe, Lucky Luke´s objective of getting people out of trouble is full of laughs and adventures. The Lucky Luke licensing programme is growing everyday and at BLE Euro Lizenzen are specifically covered the categories of apparel, accessories, home and living, stationary, toys & games, gifts and promotions. Another high successful comic hero, represented by Euro Lizenzen, is Asterix, which will be celebrating its 60th Anniversary in 2019. Hamburg-based V.I.P. Entertainment & Merchandising AG have been appointed to represent the legendary animal characters from Leo Lionni´s bestselling children books. Back in 1959 Leo Lionni began his long and colourful parade of richly illustrated picture books featuring clever fables, original stories and charming characters like the poetic mouse; Frederick, the upright-walking crocodile Cornelius; the brave fish Swimmy and Alexander and the windup mouse. Lionni´s signature style of bold colours and nature-inspired collages accompanied by toddler-friendly tales has won him a cherished spot in the hearts of children of all ages throughout the world. 12 million books sold over 50 years in 20 languages seems
to be a good proof. The core-audience is children 3 to 7, their parents, grandparents and caregivers. The publishing partner is Random House/Bertelsmann, who report over 500.000 books alone sold in German speaking markets over the past five years (Beltz-Verlag) - a number that easily competes with the leading international bestsellers for the adult readership. V.I.P.´s CEO Michael A. Lou plans to license toys, baby and kid products, apparel, room décor and strollers in a first step, followed by houseware and tabletop products, maternity wear, keepsakes, collectible gifts and alike. Among the first trade shows Lou will speak to prospects at upcoming Hometextil and Paperworld in Frankfurt and the Nuremberg Toy Fair. Arlene Scanlan, head of supervising agent Moxi & Co. und Leo´s granddaughter Annie Lionni are confident that Lionni´s licensing program will become equally successful in Europe as it is elsewhere. Gruner + Jahr (G+J) offers successful brands with attractive target groups and strong coverage such as Schooner Wohnen, Sterm, Brigitte, Geo and Beef. G+J Brand Business develops long-lasting collaborations and licensed products together with selected partners from various sectors. These are tailored towards long term, joint success. A wide range of high-quality products