TOTAL LICENSING Studio 100/M4E report that Maya the bee has begun a project entitled Poppy Meadow, since blooming flowers are decreasing in fields and meadows, public areas and in gardens. Maya the Bee and her friends are strong ambassadors for insects, the preservation of biodiversity and the sustainable use of nature. Maya informs, shows and explains the often so simple possibilities of bee and insect protection and is specifically committed to the planting of bee and insect-friendly flowering areas. Studio 100 has taken the first step as the rights owner of the brand and in 2018 Maya the Bee became the guardian of 50,000 square metres of flowering space, which will initially be planted bee-friendly over two years. The bee and insect pastures will be created
within the Blossoming Landscape network. The Become a Flower Sponsor project from the Blossoming Landscape Network initiated by Mellifera e. V. was recognised in 2017 as an official project of the UN Decade of Biological Diversity. Together with farmers and other partners, the network creates flowering areas throughout Germany. These are financed by sponsors. Commenting on the initiative, Studio 100 said, “Bees are not only important as honey suppliers, they are pollinators for about 80 percent of all cultivated plants cultivated in our country. Their protection and also the protection of their habitats and those of other insects is important for the preservation
of species diversity. Our Maya is probably the best known bee in the world and carries the strong message of nature conservation and bee protection. It stands for the discovery and exploration of a beautiful and speciesrich nature. The decision to use it as an ambassador for bees and insects is intended to attract attention and provide real help for bees. The family magazine familie&co is already supporting us as a media partner. We are starting the long-term initiative now and would like to win further flower sponsors and bee friends for support.” Clementoni is an Italian manufacturer of toys with more than 50 years’ experience. The range includes games, puzzles, craft kits, robots, magic and experiment kits. The company is headquartered in Recanati/Italy, where a large part of the entire product range is produced. Clementoni has subsidiaries and branch offices in France, Spain, Germany, Poland, Portugal, UK, Turkey and Benelux as well as an office in Hong Kong and is represented by agencies in many other countries worldwide. Clementoni internationally distributes licenses such as Disney, Nickelodeon, Dreamworks and Universal. In Germany, Clementoni focuses on a broad range of licenses especially known from TV Series. Here the focus lies in developing experimental kits, board games as well as magic boxes. Galileo is one of the most successful franchised themes from ProSieben-
Sat.1 Licensing, not only on TV but also within the licensing sector. ProSiebenSat.1 Group’s licensing company has been working with Clementoni for more than 15 years and the partnership has been extended until 2024. The range of Galileo products will be continuously expanded. Clementoni is setting its own trends - for example with innovative robots and the Construction Challenge product range. The portfolio also consists of classic experimental kits. Children can create beautiful fluorescent shapes and original crystals, bring to life Triops or look through a professional microscope to study the microcosm. On the occasion of the new Genial Daneben season, Clementoni has developed a new edition of the question and answer game well known from the TV show with the same name. Players are asked questions, which they are then requested to answer in the best possible way. Those who mislead their fellow players successfully have a particularly good chance of winning the game.The three possible answers have to be embellished in such a way that the other players cannot guess which one is correct With 400 alternatives and 1200 completely unbelievable explanations, the game is suited for 2 to 6 players aged from 12 years. Ehrlich Brothers are by far currently the most famous magicians in Germany. The charming nature of the two brothers, Andreas und Christ Ehrlich, is loved by both adults and children. No matter if on stage or in the middle of the audience, their authentic attitude and their charm are effortlessly transferred to audiences from young to old, even in the biggest arenas. No wonder that the success of the Ehrlich Brothers is reflected in their licensed products, even awarded at the LIMA Awards 2018 in the category Corporate/Lifestyle/Vip Brand of the Year. Clementoni has already successfully launched three different magic boxes and an advent calendar. Euro Lizenzen is pleased to announce that they have joined forces with John Sands Australia to represent the iconic brand Sarah Kay in several
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