TOTAL LICENSING
With a combined population of 26.7 million and an average percapita GDP of $54,020, Nordic territories - Sweden, Denmark, Norway, Finland and Iceland - are stable economies that, in terms of licensing, enjoy success stories both in terms of international brands and some home grown favorites. On the following pages, we take a look at just a few of the companies involved in the Nordics licensing business.
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Plus Licens is an independent licensing agency with HQ in Stockholm and offices in Central Eastern Europe and Russia. They have been in the licensing business for 40 years, having acquired top industry know-how by introducing and building some of the world´s leading brands to their markets. their brand portfolio includes Hello Kitty, Hasbro, Peanuts, Garfield, UCLA, Peppa Pig and more. Jurassic World: Fallen Kingdom had the second largest opening weekend in Universal’s history - with the Nordic box-office totalling over $16,5 million. (The Nordic box-office for all Jurassic World and Jurassic Park movies is $54,7M.) Universal and Plus Licens joined forces with toy retail for a pan-Nordic campaign promoting the Jurassic World LEGO range. The campaign included POS, brand pages, competitions and social media posts. Certain of the LEGO Jurassic World products sold out. My Little Pony is a
success at Nordic fashion mass – apparel ranges from licensee Skybrands visible at retailers such as KappAhl and Lindex. My Little Pony is considered almost a classic brand in the Nordic countries. (picture) Snoopy is the first licensed character to ever be featured on Baby Bag! From October 2017 to June 2019, over 150.000 new parents in Sweden will have received the Baby Bag featuring Snoopy and a Snoopy booklet. For eOne’s Peppa Pig, 2018 has been a great year. Peppa is on the road to becoming a children’s classic in the Nordic countries. And she has virtually been on the road during the last 12 months – several meet & greets per month, participating in the Childrens’ Day tour in Sweden and appearing at various Nordic fairs. Peppa has been a publishing success in all Nordic countries – Danish publisher Alvilda have sold +45.000 copies with some titles reprinted up to 7 times! 2019 will be an even more busy year for Peppa Pig with many new product ranges, events and meet & greets in the pipeline. New partners are soon to be announced.
For 2019, The new Transformers movie BumbleBee the Movie is a family movie and licensees include Skybrands, Euromic and Rubies. The very first Uglydolls movie opens in May 2019. This uniquely weird toy brand started as a plush 16 years ago and now a wider audience will discover why ugly is the new awesome! Hasbro is the master toy partner and the Nordic licensing program includes Skybrands for apparel and bedding. A TV-series is planned for Q4 2020. Digital is becoming more important in several product categories. Swedish licensee Streamience launched the pre-school app Jaramba late 2017. One of the most popular characters in Jaramba is Hello Kitty, teaching preschool children the alphabet, counting, colors and much more. Digital books and audiobooks will be launched on My Little Pony, Peppa Pig and PJ Masks during 2019. More properties will follow. Nordic Licensing Company A/S (NLC) looks forward to celebrating the legacies of some of the biggest heroes in entertainment. Maria Fjordholt, NLC Retail Manager in the Nordic countries is excited for the upcoming year: “We have so many great things going at NLC this year. It is time to unlock the superhero within, when DC Comics release the long-awaited movie Shazam! in April. Shazam was one of