TOTAL LICENSING Magazine House has been aligning the brand with the latest trends through their Popeye, Brutus and Casa Brutus publications, featuring fresh content for fashionable men. In addition, the publisher recently developed online content for each magazine and announced an upcoming Olive project in 2019.
How are you looking to expand the program, both domestically and internationally? We expect the celebration of Popeye’s 90th anniversary and Olive Oyl’s 100th anniversary in 2019 to generate a lot of excitement and interest around the brands, and continuously seek new partners across multiple categories around the world. In order to expand the licensing program, we’re focusing on ecommerce, new content, location-based entertainment, and creating quality digital and physical product offerings to introduce Popeye to a new generation of fans. We are looking at new categories, such as in-
teractive apparel using AR technology, which will be launched by our new partner deKryptic in February and vitamins from Brasterápica in Brazil. We also plan to launch a special 90th Anniversary collection of men’s grooming products from Razor MD in multiple territories and release limited edition art pieces from talent including Mr. Brainwash, Super A and Don Oriolo, stateside. The anniversary is a global celebration and we are proud to announce two exciting events for Popeye in 2019: in Brazil MIS (Museu da Imagem e do Som) comics exhibition will be hosting a “The Popeye Day” for the 90th anniversary on January 19th, and a Popeye musical hitting the stage in China! Location-based entertainment is an important aspect of our overall business as it serves as another way to engage fans and offer them the opportunity to experience the brand firsthand. When these events become a reality, they not only create brand aware-
ness, but they also develop a deeper connection with the fans. We know that the fans want meaningful experiences they can share with their friends. It’s all about story-telling and creating that emotional connection. And our focus is to provide authentic and inspiring products and experiences for our fans around the globe.
How else do you plan to celebrate 90 years of Popeye? King Features Syndicate, debuted “Popeye’s Island Adventures” this December to kickoff the anniversary celebration. The original animated short series created for YouTube is intended
CONGRATULATIONS TO POPEYE ON HIS 90TH ANNIVERSARY
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