7 minute read
Museums forge international partnerships
泰特美术馆、维多利亚与艾尔伯特博 物馆(V&A)和蓬皮杜中心都与中国国 有企业建立了伙伴关系。 三家博物馆都是与中国国有开发公 司合作或咨询中国的主要项目。 他们称，采用此方式分享他们的收 藏和专门知识，“有助于培养宽容 和求知欲”（蓬皮杜中心)；“增进 全球文化和社区之间深刻的理解” （V&A）；帮助“增加中国人获取 国际艺术可能性的机会”（泰特美 术馆）。 该伙伴关系也对这些博物馆的资产负 债表作出重大贡献，当时承受着巨 大的商业收入压力。例如，因与上海 的西外滩集团合作，蓬皮杜中心收到 2,075万欧元。作为交易的一部分， 巴黎机构去年1 1 月在上海开设分 支机构，并将在上海展出来自巴黎 的收藏品。虽然大英博物馆没有与 中国国有企业建立任何合作关系， 但它与电子商务巨头阿里巴巴的合 作显示出市场很可观。仅在2018， 大英博物馆就通过阿里巴巴在线许 可平台思源品牌创造了近3,000万美 元，该品牌在中国销售大英博物馆 品牌产品。 对于阿里巴巴来说，蓬皮杜中心是西方 博物馆在中国运营的“完美典范”。
蓬皮杜西外滩落成典礼上的塞热·拉斯维恩、埃曼努尔·马克龙和西外滩董事长周旭民
史文化对我们所有人都很重要。而且 同样对在中国展示我们自身文化方面 具有重要意义。”
各自在中国开展的工作 泰特美术馆已经与上海陆家嘴集团合 作三年合同期。泰特美术馆正在提供 培训和专门知识，帮助开发上海浦东 艺术博物馆，该博物馆计划于2021 向公众开放。泰特美术馆还将利用收 藏品在博物馆举行三场展览。 上海西外滩集团与巴黎蓬皮杜中心合 作，每年达成交易，价值约为275万 欧元，以及每年为提供140万欧元的 品牌权益。 2019年11 月在上海开设分行；合作 期间，巴黎蓬皮杜中心将利用其收藏 品在其上海前哨组织所有展览。 中国招商集团已和维多利亚与阿尔伯 特博物馆签订为期五年的协议。 这交易帮助在深圳建立2017开业的 新文化中心。根据年度报告，正在讨 论该协议的续约， V&A在首个四年 合作期间取得的净利润至少为150万 英镑。
The emoji company GmbH and Medialink Group Limited continue to excite consumers with their amazing collaborations in China. On August 25th, 2020, Peacekeeper, a top-ranked tactical game produced by Tencent, launched a series of emoji-themed props including head piece, back pack and pendant to celebrate the Chinese Valentine’s Day. These fashionable and sci-fi inspired visuals have aroused massive social media interactions in the country. What’s more........MQD, a trending kids apparel company in China, released their latest collection for emoji X Britto in August. The collection takes on the colourful patterns of the famed collaboration of emoji and the Brazilian pop artist Britto, translating it to playful, cute and fun pieces for kids. The sporty and trendy vibe is perfect for the summer. Besides, Queend Fashion, the leading company for home wear in China, is scheduled to launch their lounge and home wear collection with emoji on Nov 11 th , 2020. It will surely be thrilling to stay home wearing comfortable and fashionable clothes with this new line from Queend and emoji - The Iconic Brand. The emoji company is the owner of the registered emoji trademark in up to 35 classes for goods and services in more than 100 countries around the world. The emoji company´s extensive rights portfolio covers more than 1,000 trademarks and more than 20,000 emoji brand icons and designs protected under copyright laws and available for legal licensing and merchandising, promotions and marketing activities. Official partners include more than 850 world famous global licensee
including Sony Pictures Animation, Ferrero, Burger King, Zara, Unilever, The Hershey Company, Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A, The French Post amongst many others. The globally awarded emoji brand was decorated as the 3rd most influential brand behind Lego and Coca-Cola by industries Powerlist in 2017. With a retail revenue of more than $800 million the emoji company is on position
# 57 of the Top 150 Global Licensors and the emoji brand is one of the most influential universal lifestyle brands. Medialink Group is a leading distributor of third-party owned media content headquartered in Hong Kong with presence in China, Japan and South East Asia. The Group has been engaging in the business of media content distribution for over 26 years, and also operates the brand licensing business. Under the media content distribution business, the Group cooperates closely with media content licensors through entering content distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films. Under the brand licensing business, the Group is involved in the licensing of various rights in relation to brands owned by brand licensors including ‘merchandising rights’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.
For licensing enquiries please contact: licensing@emoji. com or visit the emoji website www.emoji.com
深圳全新世界级展馆国际会展中心举办的 中国幼教展、中国婴童展、中国授权展， 有来自8个国家和地区的1321 家客商参展， 他们分布在7个展厅（14万平方米），观众 为61553人次。行业活动和展会中断数月 之后，包括首次亮相的中国授权展在内的 展会为寻求重新与业内取得联系并重回正 轨的商家提供了一站式采购平台。 中国幼教展、中国婴童展和中国授权展为 该行业的重新连接和复兴创造了一个集约 化平台。 这三个同期展会是法兰克福展览公司自今 年2月以来首次举办的实体展会，标志着在 中国恢复参展企业面对面交流迈出了积极 的一步。此次展会受到了业内企业的热烈 欢迎，参展企业依靠这个平台进行商业交 流、了解市场信息，并期待在中国市场上 抓住新的零售机会。 法兰克福展览（香港）有限公司高级总 经理温迪女士在谈到成功举办展会时说： “经历上半年的挑战后，中国幼教展、 中国婴童展和中国授权展这三个展会比以 往任何时候都更为重要，企业如今都希望 重新建立联系并重新确立自己在市场中的 地位。作为一个值得信赖的平台，玩具和 婴儿产品行业的参展商和买家继续认识到 博览会是进入前景广阔的华南市场的一种 很重要的手段，近年来随着大湾区概念的 出现，华南市场变得更加重要。” 温女士接着解释了博览会迁至深圳的 好处：“深圳之所以成为博览会理想的举 办地点，是因为它在技术发展方面享有盛 誉，并且深圳靠近该地区主要玩具制造中 心。在展会上，参展商有机会见到了优质 买家，其中包括许多来自该地区电子商务 公司的买家，而事实证明创新产品很受大 家欢迎。正是因为这些原因，我们决定搬 迁展会地址。从报道的积极反响来看，这 显然是一个正确的决定，对所有参与者来 说都是一个有益的举措，这些参与者能够 充分挖掘大湾区的潜力。”
中国授权展的首次亮相正是迎合了日益增 长的国内市场 温女士继续说：“今年，随着中国授权展 的加入，我们能够为买家提供新的机会和 更广泛的采购选择”。“本次展会原是中 国幼教展和中国婴童展的产品区，授权展 的推出反映了中国授权行业的发展，并迎 合了消费者对授权产品日益增长的需求。 这三个展会合并在一起，一个新的、更大 的展馆能够扩大该平台，并促进跨行业的 合作，同时发展授权，以及该地区的玩具 和婴儿产品市场，”温女士总结道。 “中国授权展的成果超出了我们的预期。 一些有关消费者需求的很合理的建议。 在这个展馆，我们得到了一些非常重要的 信息展会最大的好处在于有助于加强和连 接产业链，因为它与中国幼教展和中国婴 童展同时举行，而在深圳举办有助于行业 抓住机遇，发挥大湾区的潜力。” 斑马谷 文化发展（北京）有限公司执行合伙人聂 鑫女士评论道。 下一届中国幼教展，中国婴童展，中国授 权展将于2021 年3月30日至4月1 日同时举 行，并将再次在深圳国际会展中心举行。 由广东省玩具协会、广州力通法兰克福展 览有限公司和法兰克福展览（香港）有限
我们不仅满足了有授权需求的买家，也满 足了不同的IP业务平台，以及连接授权方 和被许被授权方的代理商，他们也提供了 公司主办的中国幼教展，中国婴童展， 中国授权展。
作为首个全媒体内容的分发平台，第三方拥有，羚邦集团以香港总部为中心， 在中国，日本和东南亚下设分支机构，并于2020年8月28日在香港安妮购物 中心正式推出了第一个电子商务网站。安尼购物中心提供的令人惊叹的商品， 动漫迷们一定会喜欢。产品范围从动漫游戏配件，动漫收藏品，动漫文具和 到最流行的绒毛玩具系列，包括《我的英雄学术界》、《排球少年！！》、 《石纪元》、《银魂》和《约定的梦幻岛》。 客户和观众只需点击 https://www.ani-mall.asia/ 或者扫描网站链接中安妮 商城徽标上的二维码。集团将继续向安妮购物中心添加新产品并进行不同的 促销活动。 “这只是我们电子商务业务发展的第一步，在香港推出电子商务业务只是 开始。我们安尼购物中心团队对这个项目充满热情，我们正在努力取得进 展。“我们期待着在香港首次亮相可以成功，同时也寻求机会在亚洲其他地 区推出Apple Mall，”羚邦集团执行董事Noletta Chiu说道。羚邦集团旗 下还有Ani One，这是一个展示包括《排球少年！！》《富豪刑警》等动漫 作品在内的的动漫内容平台。观众可以通过anione YouTube频道在接近日 本播出时间的情况下播放电视节目。到2020年9月，用户数量超过70万。
珍珠宝使孩子快乐
在刚刚过去的7月，绝妙的珍珠宝棒棒糖儿童中心在中国杭州市开业，其将 为家庭提供令人兴奋的娱乐体验。人们将著名的杭州大悦城商城进行了有趣 而丰富多彩的改造，以庆祝暑假，珍珠宝是一个流行的棒棒糖品牌，该品牌 从1958年开始征服全世界消费者的心。 新奇的装饰、大型装置和有趣的活动吸引了该城的很多家庭和粉丝。一直持 续到九月。自1958年以来，珍珠宝棒棒糖始终征服着孩子和青少年的心和品 味。该品牌以其各种口味和花形标志成为闻名于世的棒棒糖，著名艺术家萨 尔瓦多·达利在60年代末设计了这款花形标志。如今，该品牌以可持续的方 式在130多个国家推出了新产品。 基于该品牌强大的个性特征，它已经发展出充满活力的流行风格，始终符合 潮流，并被用于授权。永远有趣的风格指南对创造出具有多彩生活方式的产 品，给世界各地的人们带来独一无二的品牌体验，提供了无限的可能性。 珍珠宝口味独特，是理想之选，将为您带来信誉，激发出创新的食品和饮料 产品，而这些产品永远可以在零售货架上脱颖而出。
罗技 合作伙伴 哔哩哔哩电子竞技俱乐部
这两家公司于2020年9月份的传奇联 盟世界锦标赛开始了首次合作。 哔哩哔哩电子竞技成立于2017年12 月，当时哔哩哔哩收购了IMay电子 竞技俱乐部。 2019年3月，该队与效 力于哔哩哔哩旗下的杭州闪电队的守 望者竞争者学院队组成了守望先锋联 盟。同年晚些时候， BLG的守望者 联盟对赢得了兰斯托里杯2019夏季 锦标赛。 哔哩哔哩竞技在电子竞技领域尚待 大放异彩，还没有取得过重大胜 利。就收入而言，哔哩哔哩目前排 名为314名，其十个比赛的收入只有 202383.40美元，上个月，哔哩哔 哩与Riot Games游戏公司签署了一 份为期三年的合作协议，获得了独家 中文广播权。
To subscribe to Total Licensing China, free of charge, please go to www.totallicensing.com and click the Subscribe button
Held at the new Shenzhen World Exhibition & Convention Center, Toy & Edu China, Baby & Stroller China and Licensing China hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), whilst 61,553 visitors attended.
Together, the fairs including the debut edition of Licensing China, presented a one-stop sourcing platform for industry players looking to reconnect and get back on track, following the months-long disruption to industry events and trade fairs. Toy & Edu China, Baby & Stroller China and Licensing China created an intensive platform for the industry to reconnect and rebound. The three concurrent shows were some of the first physical fairs to be held by Messe Frankfurt since February this year, and mark a positive step for the resumption of business-tobusiness events and in-person interactions in China. They were warmly welcomed by the industry who depend on the platform for business exchange, market information and for the chance to capitalise on new retail opportunities in China’s market. Commenting on the success of the fairs, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said: “After a challenging first half of the year, the three fairs – Toy & Edu China, Baby & Stroller China and Licensing China – were more important than ever for businesses aiming to reconnect and re-establish themselves within the market. And as a trusted platform, exhibitors and buyers across the toy and baby product industry continue to recognise the importance of the fairs as a means to access the
promising South China market, which has become even more important in recent years with the emergence of the Greater Bay Area concept.” Ms Wen moved on to explain the benefits of the fairs’ relocation to Shenzhen: “What makes Shenzhen the ideal location for the fairs is its reputation for technological development, coupled with its close proximity to the region’s major toy manufacturing hub. At the shows, exhibitors had the chance to meet with high-quality buyers, including many from e-commerce companies based in the area, whilst new and innovative products proved to be popular. It is for these reasons that we decided to relocate the fairs. And from the positive response reported, it was clearly the correct decision and a beneficial move for all participants, who were able to capture the full-potential in the Greater Bay Area.” The debut of Licensing China caters to growth in the domestic market “This year, with the addition of Licensing China, we were able to offer new opportunities and a broader sourcing selection for buyers,” Ms Wen continued. “The launch of the show which was formerly a product zone of Toy & Edu China, mirrors the growth of the licensing industry in China and caters to an increasing consumer demand for licensed products. The three fairs combined and the new, larger venue will allow the platform to expand and promote cross-industry collaborations alongside the developing licensing, as well as toy and baby product markets in the region,” Ms Wen concluded. “The result of exhibiting at Licensing China is beyond our expectations. We not only met buyers with licensing needs, but also different IP business platforms, and agents that connect the licensor and licensees who also gave us some very good advice about consumer demand. We have gained some very useful and important information here. The best thing about the fair is it helps to strengthen and connect the industry chain as it is held concurrently with the Toy & Edu China and Baby & Stroller China fairs, and being in Shenzhen helps the industry to capture the potential of the Greater Bay Area,” commented Nie Xin, Managing Partner, Zebra Valley Culture Development (Beijing) Co Ltd, China The next editions of Toy & Edu China, Baby & Stroller China and Licensing China will be held concurrently from 30 March – 1 April 2021 and will once again, take place at the Shenzhen World Exhibition and Convention Center. Toy & Edu China, Baby & Stroller China and Licensing China are organised by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.
