ViacomCBS

October 十月 2020

Co-Publisher Editor-in-Chief Francesca Ash francesca@totallicensing.com

Co-Publisher Jerry Wooldridge jerry@totallicensing.com

Editorial Director/ Editor Rebecca Ash becky@totallicensing.com

Office Manager Helen Bowerman helen@totallicensing.com

Subscriptions and Circulation www.totallicensing.com

Total Licensing China is published as a special issue of Total Licensing magazine.

Total Licensing Ltd 4 Wadhurst Business Park Faircrouch Lane Wadhurst East Sussex TN5 6PT England Tel: +44 1892 782220 Fax: +44 1892 782226 www.totallicensing.com

Japan Agent Roger Berman, ZenWorks rmb@zenworks.jp

Printed in China © 2020 Total Licensing Ltd News from China..................................................................................................6 European Pavilion at China Licensing Expo goes virtual.........................11 ViacomCBS - Every age, every aisle, everywhere!..............................16, 20 Louis XV1 Racing & Polo Club program..............................................19, 29 The state of the Chinese Licensing Industry.......................................23, 27 Movie Licensing - home-grown versus imported................................26, 30 CTC bring Russian properties into China.............................................31, 32 emoji grows Chinese presence................................................................33, 39 The Award-winning Victoria & Albert Museum...................................34, 36 Museums forge international partnerships................................................38 Review of the Shenzhen Licensing Fair.................................................40, 42

Pick up your copy of Total Licensing China at the China Licensing Expo, Stand E3B07, Hall 3.

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China Licensing Expo..............................11 Discovery.......................................................5 Emoji...........................................................44 Howard Robinson.......................................9 Licensing International...........................13 Louis XV1 Racing & Polo Club .......... 2, 3 V&A................................................................7 ViacomCBS...................................................1

英国授权专业期刊 Total Licensing 杂志 CLE中国授权展媒体合作伙伴 免费取阅

Welcome to the October edition of Total Licensing China. Published in Mandarin and English, Total Licensing China will once again have a presence at the China Licensing Expo later this month. However, because of the continuing pandemic and travel restrictions, the European Pavilion will be a hybrid of live and virtual. A consolidated booth (E3B07) will include information from the Pavilion exhibitors. At the same time, the exhibitors will have ‘virtual’ booths from which they can host meetings and conduct business agreements. This issue of the magazine also includes a number of features and profiles. From the popular ViacomCBS properties to Louis XV1 Racing & Polo Club – a new brand that lends itself to upscale apparel and accessories.

The magazine also talks about the film industry and how a locally-produced film is beating Disney’s Mulan hands-down at the box office. We also include an article from the CTJPA outling the state of the rapidly growing Chinese licensing industry and a fascinating article on how international museums, such as the Pompidou Centre and the V&A are forging partnerships to bring their expertise into China. We very much hope you enjoy this issue and find it useful. If you have any suggestions for topics we should cover or would like more information about any of the subjects within these pages, do let us know. We look forward to hearing from you. Francesca Ash Jerry Wooldridge

Co-Publisher Co-Publisher