PROFILE
New Clients and Key Initiatives from
Jewel Branding & Licensing Jewel Branding & Licensing (JBL) is excited to introduce recently signed clients and highlight key initiatives with their roster of design-based brands at the 2021 Licensing Expo Virtual. Jewel is highlighting their roster of designers that celebrate diversity and personal expression “We are proud to represent a diverse portfolio of designers and want to shine a spotlight on our multicultural clients,” said Julie Newman, Founder and CEO of Jewel Branding & Licensing. “We are committed to diversity and inclusion and have an incredibly talented group of women from all backgrounds that bring their distinct style and point of view to consumer products.” EttaVee. 2021 has been a banner year for artist Jessi Raulet’s brand, EttaVee. Her vibrant designs are splashing color on a range of products including her collaboration with Pottery Barn Kids and Pottery Barn Teen for a range of bedding, rugs, pillows, and wall décor that is in store and online now. Her collection of greeting cards celebrating black creators was featured at Target during Black History Month. She recently launched the “Bright Book”, a creativity journal with Better Day Books and has a new collection of lunch totes with licensee Fit & Fresh, which will launch for back to school. Up next for the brand is quilting and apparel fabric with Riley Blake and a new collection of dated goods from Blue Sky launching next year. Bouffants & Broken Hearts. Known for the bold, quirky designs of artist Kenda Dandy, Bouffants & Broken Hearts (BBH) continues to gain global attention. In the US, Jewel signed new categories and major partnerships including greeting cards with American Greetings releasing next year. The brand is also expanding into dated goods with Blue Sky and
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Aimee Kestenberg Eyewear several new home decor accessories will launch next year with licensee Enchante. In the UK, SLG signed for gifts & accessories launching at a major retailer this Fall. Additional UK launches include UK Greetings for greeting cards & gifting, Blueprint Collections for stationery, and Cooneen by Design for apparel and home textiles; Moonpig is expanding their offering of personalized cards by Kendra. Several new partnerships were signed in Asia including Kowa for fabric in Japan, Ulkin/ Omniart for apparel & accessories in Korea, and Midea in China for stickers to adorn new dehumidifiers.
She signed a major ceramic tabletop deal with Certified International to include mugs and tea sets that launched this summer. An innovative partnership with ExpressionMed for adhesive tape/bandages for diabetics brings some much-needed cheer to the category, and a new collection of puzzles and Christmas ornaments will launch at Saks Off 5th for holiday this year. In Mexico, her long-standing partnership with Essity Hygiene continues to grow with new product releases slated for this Fall, and a new partnership with stationery company Danpex will bring chic journals and notebooks to market.
Rongrong DeVoe. Fashion illustrator and art influencer Rongrong DeVoe is known for her fun, fashionable drawings that celebrate women in all shapes, sizes, and ethnicities.
CreativeIngrid. The beautiful and distinctive watercolor art of Mexican-born, UK based artist Ingrid Sanchez will adorn a wide range of products. Her new collection of drinkware TOTAL BRAND LICENSING
