NEWS
SMMEX celebrates 21st birthday Entry to SMMEX 2019 and the Seminar Programme is completely FREE; simply register your attendance online at: www.smmex.co.uk/register-to-visit
SMMEX International celebrates its 21st Birthday this March at London’s Iconic Wembley Stadium! SMMEX International returns Monday 4th March 2019 at London’s Wembley Stadium. Celebrating its 21st birthday, SMMEX 2019 unites Brand Licensors and Buyers altogether for this leading one-day trade show. On a mission to impress, SMMEX is dedicated to showcasing a vast range of Premium Suppliers and Manufacturers of Merchandise, Memorabilia and Souvenirs displaying everything from their bestselling to their latest products, services and technologies. With a variety of exhibitors from over 20 different countries, SMMEX promises to deliver a complete range of products that can be branded with any company logo or design. With everything from apparel, retail products, corporate gifts and sports kits to personalised Products, Marketing Services, Signage and everything in-between, SMMEX has quickly become one of the most valuable trade events for any professional brand licensor, buyer or merchandiser to attend.
Extra Information - smmex.co.uk/ Email: info@smmex.co.uk Register for a free ticket: smmex.co.uk/register Apply for one of the last stands: smmex.co.uk/apply-to-register Alongside their extensive exhibitor base, SMMEX is bringing back their seminar programme featuring leading professionals within brand licensing and buying. SMMEX’s diverse seminar programme strives to provide inspiring and informative sessions covering integral topics within the industry which are beneficial to both visitors and exhibitors of the show. A free to attend seminar programme held across two rooms in Wembley Stadium, SMMEX showcases guest speakers from prominent organisations including premium tetailers, sports clubs, associations and brands. Already on the 2019 line-up are representatives from: e-Sports, Sports Traider, Leeds United F.C., Harlequin F.C., LIMA and a case study on TFL. Each session lasts 30 minutes with an opportunity for questions and answers at the end. According to the organisers, there is no need to book a session in advance.
Hostess launches in new lines of cereals Post Consumer Brands is teaming up with America’s most beloved baked goods brand to offer Hostess Donettes and Hostess Honey Bun in tiny and sweet cereal form. The latest collaboration from Post can be enjoyed in a bowl with milk or straight from the box for a cereal everyone will love. Post Hostess Honey Bun cereal delivers the delicious taste of America’s favorite breakfast pastry right to your cereal bowl. Each Honey Bun-shaped piece is glazed to perfection, for a tasty cereal the whole family will enjoy. Inspired by the snack favorite, Post Hostess
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Donettes Cereal is the perfect addition to your breakfast table. Each spoonful features the Donette™ shape, rich taste and delicious powdered sugar coating of this cherished baked good that Donette fans will love. “We are constantly innovating to bring the most delicious cereals to the breakfast table, and we can’t wait for Hostess fans to enjoy these
Edward Monkton from Fanatik After the worldwide success of Purple Ronnie, best-selling children’s author Giles Andreae went on to create The Interesting Thoughts of Edward Monkton, a humorous brand with a left-field take on love, life, friendship and happiness. Edward Monkton features bold, simple graphics and wistful, intelligent text that resonates with both men and women and the young and old alike. Genuinely original and instantly recognisable, the brand contains real emotion and warmth. Edward Monkton has one of the most successful and iconic ranges of greetings cards in the UK, with over 10 million sold since launch and is a brand with real depth and heart. Edward Monkton contains that quintessential British sense of humour and that is why I thought it was so important to have all of our prints produced in the UK, not just the high-quality print itself but everything from the mounts and backboards to the bags, every single component is British made and assembled by FANATTIK at our Cheshire HQ – Anthony Marks, Chief Fanattik Previously the Edward Monkton prints retailed in Harrods, Selfridges and John Lewis but with this license renewal FANATTIK will be focusing on opening the range up to the wider market. With a typical retail price point of just £12 for a limited-edition high-quality print, mounted, bagged and accompanied by a certificate of authenticity from the brand the prints are perfect for all levels of gift retail. latest additions,” said Roxanne Bernstein, Chief Marketing Officer, at Post Consumer Brands. “With our new Post Hostess Donettes and Post Hostess Honey Bun Cereals, we have been able to provide the sweet flavor of these classic treats in tiny cereal form, for a truly unforgettable cereal.” In order to spread the word of these new delicious cereals, Post Consumer Brands will be launching a tiny and sweet digital campaign through a series of online videos. TOTAL BRAND LICENSING