HERITAGE
A Place in Time
LMI Where the last year has undoubtedly proved a challenge for many institutions and museums, it has never been as important to look to brand licensing to increase awareness, maintain contact with fans and admirers, and bring in revenue where the public cannot. The licensing programmes, however, are more than just money-makers – they envelope the essence of these institutions, whose collective history spans thousands of years and every corner of the globe. Inspiring, ethical and embodying the spirit of historical impor-
Historic Royal Palaces Cole & Son PAGE 42
How Heritage Licensing Connects the Past with the Present and Future tance, here we explore some of the possibilities that abound in heritage licensing. Historic Royal Palaces is the independent charity that looks after the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle and Gardens. Historic Royal Palaces’ licensee, Cole & Son, has launched a new wallpaper collection for 2021, entitled Great Masters. Paying homage to the master artisans, crafts-
men and celebrated monarchs who shaped the six iconic royal residences now cared for by Historic Royal Palaces, Great Masters heralds more than 1,000 years of British heritage. From the Medieval, Tudor and Jacobean, to the Georgian and Victorian eras, Great Masters honours the unparalleled skill of architects, artists, master carvers, ironworkers, and landscape designers, whose exceptional skill and creative ingenuity continues to allure and evoke marvel to this day. The design house of Cole & Son took inspiration for each of the collection’s 17 designs from the magnificent architecture, interiors, collections and gardens of the Historic Royal Palaces sites, including Hampton Court Palace with its unique mix of Tudor and baroque style, Kensington Palace with its decorative Victorian charm and the imposing Tower of London, filled with intriguing tales of London’s medieval history. With a shared passion for preserving the past, in order to inspire the future, the licensee’s second collection with Historic Royal Palaces celebrates quintessential British history and heritage through Cole & Son’s detailed hand and unparalleled use of colour and pattern. Cole & Son have embarked on an impactful marketing campaign to support the collection, and distribution through their network of retailers and interiors specialists will be TOTAL BRAND LICENSING
