THE TEMPTING WORLD OF ROUTE 66 Brazil is the 9th largest market for licensed products in the world with retail sales of US $3.8 billion USD a year and still presents many opportunities for licensing because of the large Brazilian consumer market of 210 million inhabitants. Tempting Brands together with Ispartner, The ROUTE 66 representative in Brazil, has great news for the brand with the launch of new lines of apparel, footwear and men’s care products). For apparel and shoes, the first ROUTE 66 collection has about 120 SKUs consisting of t-shirts, shorts, polo shirts, boots and sneakers. The products will be available in major e-commerce websites and
Luciana Vitorino
major magazine chains. Specialised boutiques will also sell the ROUTE 66 new line starting in March. To explore the personal care market, where Brazil is the 2nd largest market in the world, ROUTE 66 is launching its Men’s Care line, as a complete line for hair, beard and also air fresheners that will be distributed online and also in the main barber shops, drugstores and cosmetic distributors. Luciana Vitorino, Managing Director Ispartner commented, “Tempting Brands has been a great partner in this whole process and PAGE 40
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TOTAL BRAND LICENSING
