PROFILE
Howard Robinson As the COVID-19 virus appeared and spread and the whole world seemed to be put on hold it has been a good time to reflect at where we are and what we are doing. As the news has been totally dominated with lock-downs, masks, social distancing and hos-
pital reports it has been nice to see new Selfie installations in children’s wards, schools, dentist and veterinary surgeries and doctors waiting rooms intending to create a calming space in these stressful situations. The brand new Dubbo Base Hospital in NSW, Australia have recently revealed a new Selfie mural installation in their Medical Imaging Department. Not surprisingly the lock down had created a renewed interest in hobbies and crafts with jigsaw puzzles becoming one of the go to activities to fill in the time and keep people sane, many
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stores running out of stock. Much of the recent licensing activity has also been in this category with paint by numbers for Hinkler in Australia, diamond painting kits for both Diamond Painting Deutschland and Dozelf in the Netherlands, wooden puzzles with Decolaser in Argentina, stitch kits with Art Needlepoint Co in the USA and a range of Selfie activity books with Kidsbooks Publishing in the USA. We were honoured and amazed to receive the Elite Business and Leadership Award for the Best Beach Front Resort in our first year of opening our Selfie Beach Resort although there is much work still to be done. Everything is on hold at the moment due to the lock downs but we have used the time wisely and are proud to have helped the local community during these very hard times and have had our staff deliver regular food parcels to 300 of the poorest local families. TOTAL BRAND LICENSING
