COVER STORY
Cover Story: A Winning Mindset
Tom Brady Taps Licensing Giant IMG to Grow Wellness Brand TB12 TB12, the global health and wellness company co-founded by seven-time Super Bowl champion Tom Brady and business partner Alex Guerrero, recently signed with IMG
for licensing and brand collaborations to enable even more people to live an active and healthy lifestyle with the brand’s proprietary holistic training method.
Inspired by a mindset of accepting no limits, the TB12 Method places emphasis on preparing, performing, reinforcing and recovering to ensure you can do what you love better and for longer. The brand reflects the holistic approach to training and daily habits that Brady and his Body Coach, Guerrero, have developed over their fifteen-year partnership that has empowered the star to shatter records, play better, and recover even faster at the age of 43. Brady and Guerrero now seek to share their philosophy with audiences around the world in an accessible and authentic way to empower people to continue doing what they love – longer than anyone ever thought possible. Brady embodies longevity and has had unprecedented sustained success on the field
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TOTAL BRAND LICENSING
