Total Licensing Australia 2022

TOTAL LICENSING AUSTRALIA

VBM TO HANDLE 2023 FIFA WOMEN’S WORLD CUP The FIFA Women’s World Cup 2019 was a defining moment. Having garnered over one billion viewers and inspired thousands of new footballers around the world - Women’s football has become an unstoppable, global cultural movement.

With FIFA continuously propelling the women’s game higher, further, faster, the FIFA Women’s World Cup 2023™ will no doubt be an unforgettable experience - the defining event in women’s football, a global women’s sporting event that brings a true sense of excitement and enjoyment to the millions of fans who will experience the world-class event.

In July 2023, the FIFA Women’s World Cup™ is heading to Australia and New Zealand and will be the spark of inspiration that inspires a new era of women’s football. Taking place in the heart of two countries that champion equality, community and diversity, this tournament will unleash the power of football on a global scale.

Federation Internationale de Football Association (FIFA) has appointed Australian based sport licensing specialist Velocity Brand Management (VBM), as

their exclusive licensing agent in the Australian and New Zealand market across all FIFA properties including the upcoming FIFA Women’s World Cup to be played across Australian and New Zealand and VBM are currently seeking to hear from expe-

rienced and responsible companies and individuals who are interested in becoming an Official Licensees for the FIFA Women’s World Cup 2023 Tournament across categories including (but not limited to) apparel, accessories, stationery, publishing, toys and games, homeware, gift and novelties, tourist/ souvenir and luggage.

The mission of the FIFA Women’s World Cup is to showcase the world’s best female players, engage audiences with a world class event, exceptional storytelling and blaze a trail for women’s empowerment and in conjunction with the FIFA team, VBM aim to build a licensing program that speaks to the football fan through fashionable, well designed products that represent the bold & colourful, inspirational, inclusiveness and authentic feel of the FIFA Women’s World Cup program.

All licensed products included in the program will be designed and produced in accordance with the Tournament Style Guide, which provides clear guidelines for the use and application of all FIFA Women’s World Cup 2023 emblem and assets, including the FIFA sustainable sourcing code.

NEW WEBSITE FROM ELIZABETH STIRLING DESIGNS Elizabeth Stirling Designs is excited to announce the launch of their new website. With over 25 years’ experience selling and licensing surface designs worldwide, they have created

an easy-to-use site that provides a platform for their collection of seasonal art. There you will find a wide variety of themes and styles suited to all surface products, from gift packaging, stationery, to textiles and ceramics.

With over 1,000 designs to browse through, all themes are covered, including Christmas, Easter, Valentines and Everyday , with art available for both outright purchase and limited licence.

Working in a wide range of styles - from hand painted to digital art- the studio has forged close links with major customers throughout the world, including Dollar Tree, Walmart, Lindy Bowman and International Greetings, providing them with innovative, trend-driven designs that

help their products stand out.

Following the cancellation of in-person shows again this year, the website gives trade customers the opportunity to view the Elizabeth Stirling Designs collection whenever they need great art. With new designs being added each week, it will provide a great, updated resource to new as well as existing customers.

To become a trade partner login to www.estirlingdesign.com.

TLA 49 5