TOTAL LICENSING AUSTRALIA
Established over 27 years ago, Haven Global represents blue chip licensors around the world for the Australian and New Zealand market, as well as representing global rights for a number of key brands. HELLO KITTY TOWN – DARLING SQUARE, SYDNEY What a way to kick off the Lunar New Year – Haven’s incredible Hello Kitty Town event officially launched in Darling Square, Sydney on 29th January 2022! The three-month long event offers an immersive outdoor Sanrio art gallery for all to explore. Visitors can then take a tour of discovery through Hello Kitty Town and experience a range of bespoke foods, drinks and merchandise available at the precinct restaurants and shops!
TOKIDOKI X BLACKMILK The incredibly exciting, first-ever tokidoki x Black Milk Clothing collaboration launched in February 2022! The ‘Sometimes...’ 17-piece collection featured outrageously cool prints and designs inspired by tokidoki’s most iconic characters Unicorno, Mermicorno, Moofia, Cactus Friends & more! For
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the first time ever, BlackMilk have also included backpacks as part of their range! KEITH HARING X COTTON ON One of Haven’s largest and most exciting programs to-date; Keith Haring x Cotton On Group collaboration launched across Cotton On and Typo stores globally! The epic 100+ piece collection of apparel, sleepwear, accessories and homewares pays homage to the late, legendary New York artist who revolutionised the art world.
GRINCHMAS 2021 Haven have grown The Grinch brand to record heights - celebrating ‘Grinchmas’ bigger and better each year at every tier of retail. Haven continue to construct multiple Christmas programs simultaneously with retailers, by ensuring each of the ranges display a different handwriting. The Grinch has fast become the ultimate Christmas brand at retail – Peter Alexander (for a 5th year running), Cotton On, Jay Jays, Big W, Target, Kmart and Best & Less continue to participate with programs each year - with matching family sleepwear being the musthave product for the festive season. Cotton On in particular celebrated Grinchmas in a huge way in
2021 - launching over 50 SKUs across family sleepwear, kids tees, babywear, bedding, accessories and gifting! The extensive Grinch range marked a first for Cotton On – who just the year prior launched one Grinch kids t-shirt! SESAME STREET X COTTON ON For the very first time, Australia’s largest global retailer, Cotton On collaborated with Haven for their much-anticipated Sesame Street collection! The range, featuring vintage 90’s character art kicked-off with 33 SKUs of Women’s Apparel, Sleepwear and Accessories across the globe! Cotton On’s Intimates, Activewear and Lifestyle brand, Cotton On Body released their first collection of Sesame Street Sleepwear and Accessories in May/June 2021. Retro designs and fluffy slippers and sleeping masks championed the range for a nostalgia meets comfy cute collection! Cotton On also released a range of Women’s Retro Tees alongside the Cotton On Body collection. Cotton On are expanded the collaboration beyond Womenswear in 2022, launching their first children’s apparel and sleepwear range with Cotton On Kids!