How Can Business Gain An Edge With Big Data And Mobile Apps? Today, most of the enterprise breathes into mobile space. The mobile technology has become their lifeline to get connected and closer to the customers, improve the workflow and optimize the business operations. The innovation unleashed by the mobile applications generates Zettabytes of data.
Let’s understand the relationship of big data and mobile app technology with an instance: The Flurry’s analytics agent after comprehending user behavior, microinteractions and usage patterns on a mobile app generate different reports and statistics to personalize the mobile experience. A ton of analyzing data helps the app developers to bridge the gaps and enrich user engagement. KEEP A FINGER ON THE USER’S PULSE Meet the unmet needs of the users that even they have never realized is a secret mantra of business success. It’s possible with big data analytics. A mobile app tracks and record every action of the users from the moment users commence their mobile journey till they check out or exit the app. The grouping and proper evaluation of the huge amount of unstructured data help in knowing what are the user’s desideratum at the fingertips and in strengthening the customer relationship.