Importance of UI-UX Design in Defining Success for an App The days are long past when desktops were the primary device to search, connect, or get entertained. Now, the mobile phones have taken that place not just in peoples’ lives, but in the business landscape as well.
Now, the businesses are exercising their strong presence with mobile apps. The ‘Going Mobile’ initiative has made the app stores the beehive of mobile apps. In the context of mobile apps, the application can only communicate its value to the users when it’s easy to understand, easy to use, and easy to navigate. That’s where designers can be found putting head together on user experience design which comprises of UI-UX. The UI designing is all about the graphic designing with the aim of making the user interface simple and organized. The UX designing signify the interaction between the app and the users where UI design remains a focal point. Take a quick glance at the success which excellent UI-UX design brought to app development: CREATE EXPERIENCES THAT INVOKE USER ENGAGEMENT The first impression counts. It’s everything to the people as they notice your app even before downloading it. The moments of the first impression are very crucial and determine the success story of your app as in the starting 5-10 seconds, the users make the decision to install the app or delete the installed one. IMPROVE BRAND REPUTATION The mobile app is a reflection of the brand- it mirrors what the brand is, how it works, its offerings or services, and so on. The optimized UI-UX design will let the users experience the level of contentment using the brand services. Measure the success of UI-UX to ensure it helps in gaining the customer’s confidence and winning them forever. Invest in the UI-UX designing that’s critical to building business credibility, and trust.
GENERATE HIGH TRAFFIC The UX design fundamentally lies in the app’s functionality where user journey, micro-moments, and content positively impacts the business mobile presence. There are many elements of unprecedented UI-UX combination like- valuable, accessible, useful, desirable, findable, credible, and usable, which boils down to one thing that’s direct the visitor to the app and make them download the app. DRIVE MORE CONVERSION A good UI with pretty graphics and stylish fonts can draw the visitor’s attention and make them click the link to get an overview of the app in the app store, but it converts them only when the app creators have taken care of feature- ‘browsing and using’ in the app. There are a few tweaks needed in the UI design to create a good user experience that the user will carry post clicking CTA. WHAT TO KEEP IN MIND TO BRING MORE REWARDS WITH UI AND UX DESIGNING? Simplicity: The app jam-packed with minimal design, useful features and clutter-free layout help in winning the users because the users don’t have the time to read the content, explore the functionality, or navigate around to understand what the app is. Keep it simple and easy. Keep it customer-oriented: Keep in mind, it’s a mobile app. The screen sizes vary largely, so the designs must be crafted in a way that they appear impeccably on every screen without cutting corners or with the image resolution problem. Second, the navigational buttons’ position and size must be kept optimal catering wide audience needs. Don’t play with conventions: Setting the imagination free and playing with design conventions sometimes proves to be a costly mistake to the app creators. Tweaking in the standard icons, symbols, or buttons, make the users confuse and they need to make an effort to learn and understand your app, that’s disastrous. It impacts the conversion rate. Learn More:- UI-UX Design in Defining Success for an App