5 Top Mobile App KPIs that will work in 2017 Let us start from a very famous line from the movie Shawshank Redemption “Hope is a good thing, perhaps the best thing and no good thing ever dies�. You must be wondering what a Hollywood film dialogue is doing in a core technical article. The reason is simple, the expansion and innovation of mobile apps.
We all know the splurge of mobile apps in the market and how they have become a household name over the last few years. The hope that they give to the businesses and the market had made them the good thing and we all know a GOOD THING NEVER DIES. However, the perks, conditions and methods, mobile app development has changed over the years has increased its efficiency by many folds. The core activity at the App Store is just considered as the start of the journey. KPIs or Key Performance Indices are the most optimum way to get the best insights of the app, optimize it and generate the maximum amount of revenue. In the present situation, mobile app KPIs are utmost essential for a successful business venture. Mobile app KPIs are equally essential for marketers who are under pressure to grow their business, craving to build a sustainable user base and generate the maximum possible ROI. In addition to this, special care should be taken on the app engagement front as the competition here is intense, but if treated properly gives the most vital opportunity to add on to their mobile app revenue. Given that the significance of mobile app KPIs is huge, let us have a look at those who will rule the roots in the coming year.
Daily Active Users: An average app session means the time spent by the users daily on the mobile app defines its daily activity. In the aspect of mobile app marketing, this KPI becomes important as it shows the