The Power Behind Creating Digital Content Top SA Digital Content Creator, Mihlali Ndamase, chats on the value of consistency and the power of creating relatable content that resonates with audiences
BY CHARNDRÉ EMMA KIPPIE
Mihlali Ndamase, South Africa’s
A YouTube sensation and blogger,
Content Creator, has recently made
mark on a plethora of publications,
most-followed and adored Digital
the Forbes Africa ‘30 under 30’ list
for 2021. A Brand Strategist, certified Beauty Guru, and the Co-Founder of the Siyasizana Foundation, she is a
jack of all trades, hailing from Kokstad, Kwa-Zulu Natal, and making a major impact in the media and through her
charitable initiatives. Mihlali’s content is both aesthetic and empowering, inspiring young women across the nation to pursue their dreams and fondest ambitions no matter how many times they’re told ‘no’.
the 24 year old creative has made her such as being on the cover of Hello Joburg Magazine, and gracing the first-ever selfie-inspired cover on
Cosmopolitan Magazine SA. In 2019 she was awarded the Socialite of
the Year at the Feather Awards, as well as the Cosmo Influencer of
the Year Sparkle Award. She was
elected as the ambassador and face of the Johnsons & Johnsons Fresh Hydration range, and is the First
South African Face of the prestigious Swedish brand, Daniel Wellington.
WHAT’S YOUR DEFINITION OF AN ‘INFLUENCER’? An influencer is someone with the
power to persuade a person or large group of people’s buying decisions,
through promoting the brand on social media through a detailed review or product placement.
INFLUENCERS NEED TO BE GREAT COMMUNICATORS. WHAT THREE THINGS MAKE FOR OPTIMAL ONLINE COMMUNICATION WITH A CONSUMER AUDIENCE? Transparency is important; you need
to be transparent about every detail of information concerning the product/
service. Authenticity also goes a long
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TOP500 11th Edition