Laughs!
Uncommon Contact: Connecting with Clientele Through Social Media
Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better.
Not everything has to be about business.
While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and
the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.
Expand your medium.
Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise,
these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.
Don’t just react.
Create your own content.
It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed. Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home.
No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key. Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.
Welcome Home: Working with Relocators in Transition
People stage moves for all sorts of reasons. From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do?
For starters, envision the big picture. Relocators have extra obstacles between them and
their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be
exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.
Create a full-scale timeline for you and your client that makes expectations clear.
Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts that your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation. Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching gameplan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips.
Attune your communication style so that nothing goes overlooked or miscommunicated.
Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.
Be a local resource with vetted recommendations and vendors on-hand.
Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations. Have a contractor who can get a head-start on home projects while clients make the move?
Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.
Think outside the box when weighing variables.
Relocations aren’t your typical transaction. You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away? Are there time zone differences to factor in?
If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go.
There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.
CANDACE BLACKBURN
Candace Blackburn didn’t take the typical route into mortgage lending. After spending two decades running two high-end furniture consignment stores in Florida, she decided it was time for a new chapter. “I’d worked for myself for 20 years,” she says. “I really did not want to go into corporate America and report to someone.” So, she looked for a profession where she could still be her own boss, in something that offered both independence and purpose. That’s when she found the mortgage industry.
Since becoming a loan officer, Candace has carved out a niche for herself in South Tampa and beyond. Today she thrives at CMG Home Loans, thanks to a supportive team that shares her values. “My boss, my assistant, my processor, they’re incredible,” she says. “They give me the freedom to really be out in the community and focus on what I do best, helping people.”
That community connection has never mattered more. After hurricanes devastated her neighborhood last year, Candace stepped up as a neighbor. She brought in attorneys and property appraisers to help locals navigate complicated insurance processes and zoning regulations. “We weren’t doing loans. We were rebuilding lives,” she says. It’s the kind of community-first approach that defines Candace’s career.
While she can handle any loan product, Candace specializes in CMG’s exclusive All-in-One Loan, a unique offering that links a line of credit to a checking account. It allows borrowers to use their income to pay down principal first, often shortening a 30-year
loan to just five to seven years. “It’s massive for investors and disciplined homeowners,” she says. “Once people understand how it works, they’re hooked.”
Referrals make up the bulk of her business, which is no surprise considering how closely she stays in touch with past clients. Whether it’s a birthday text, a closing statement sent at tax time, or just checking in after a storm, Candace treats her clients like extended family. “I’m not going anywhere, I want to be their mortgage advisor for life.” Candace goes to every closing, sometimes driving hours just to be there. “That’s the dessert,” she says. “We’ve worked so hard together, why would I miss that part?” Her clients range from first-time buyers to investors, and she supports them all with a mixture of deep knowledge and humor. “I always tell them, you’ll love me at first, want to break up with me in the middle, and fall back in love at closing,” she says.
Outside of work, Candace keeps busy with her two daughters and her husband of 24 years, whom she met on a blind date and got engaged to the same night. “We named our oldest daughter that first night we met,” Candace says. “When you know, you know.” Her oldest daughter is a junior at Miami University in Oxford, Ohio, and the other is about to join her sister as a freshman.
Looking ahead, Candace hopes to build out her team and mentor new loan officers, all while staying grounded in the community that’s shaped her career. “When I come to the table with a good heart and a willingness to help, everything else falls into place.”
For more information about Candace Blackburn, please email Cblackburn@cmghomeloans.com or call 813-732-2606
LIVES FOR THE LONG HAUL Keeping in Touch-
HOW TO STAY IN YOUR CLIENTS’
One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction. But, that’s only half of the work. To truly be your client’s realtor for life and keep them coming back to you as well as referring others to you, you have to stay in their lives past the transaction. Keeping in touch with your past clients can be one of the most important parts of your business, and one that many realtors tend to push to the wayside.
Do you stay in your client’s lives, or do you disappear? People refer people that they feel they know well and that they trust, people they consider friends. However, earning and keeping your client’s trust involves maintaining a delicate balance with how much you contact them. Experts recommend reaching out to your clients at least quarterly. But, it’s not just about how often you stay in touch. You also need to be mindful about how you are reaching out to them. Here are some tips on how to keep in touch with your clients for the long haul:
INDIVIDUAL PERSONAL CONTACT
One of the best ways to keep in touch with your clients is to simply give them a call every once in a while. Follow up and see how your clients are doing. Offer them assistance if they need it. Personalized contact helps to ensure that you remain as important to your clients long after the sale as you were during the transaction. Giving your clients a call on special occasions such as birthdays or holidays also makes for a great personal touch.
Of course, nothing beats face-to-face contact. Stopping by to say hello can be a great way to keep in contact. An even better way to catch up and maintain that friendship is to set up a lunch or coffee date with past clients. Giving individual clients your undivided attention goes a long way towards maintaining that bond you formed during the transaction and earning your client’s loyalty and trust. Interactions like this make a lasting impression on your clients.
Of course, many busy REALTORS® may not have time to follow up with every client oneon-one. A great way to still give personal attention to your clients without meeting each and every one for lunch is to throw a client appreciation party. This allows you to get in some face-to-face time with each client and make sure they all get your undivided attention and quality time to catch up with you, even if it’s only for a short time.
Now, if you have a lot of past clients, this can be difficult to manage during one party. One way to get around the numbers problem is to organize smaller events based on client’s inter-
ests. Instead of throwing one giant party, host a pool party for the families with kids or a wine and cheese get together for single clients. Hosting special events like these ones goes a long way towards keeping your contact with past clients more personalized and setting you apart from those businesses that simply send them a calendar once a year.
PROVIDE CLIENTS WITH USEFUL NEWS
PROVIDE CLIENTS WITH USEFUL NEWS
One way that many REALTORS® keep in touch with their clients is by sending them newsletters. This form of contact can be a double-edged sword. You want to make sure you provide them with useful information that reminds them of your value as a real estate professional. Otherwise your communication will amount to nothing more than spam, and clients will think of you less as a trusted friend and more as a nuisance salesperson.
Clients react much more positively to communication containing information that is pertinent to their lives. Update your clients on what is going on in their local community and housing market. Demonstrate your knowledge about the community and the things that are important to your clients. Include information about local cultural events, community news, housing statistics, information on the mortgage market, home maintenance advice, home design tips, and anything else that your clients will find personally useful. Your clients will always be interested in value.
SEND CLIENTS MEMORABLE AND PERSONAL CARDS
Sending your clients cards related to important events in their lives and letting them know that you remember those events and care will go a long way towards building and maintaining a close personal relationship with them. You want to make sure your cards stand out, though. Sending popular holiday cards can be a mistake, as they will most likely get lost amongst all of your clients other holiday cards and will be quickly forgotten. Instead send something more personal such as:
HOME ANNIVERSARY CARDS:
Send cards to each client on the anniversary of the closing of their home.
SPECIAL BIRTHDAY CARDS:
CONGRATULATORY CARDS:
Remember important events such as wedding anniversaries, graduations, new babies, etc.
Instead of just sending your typical birthday card, add something special to yours that will stand out. Include a $1 scratch off ticket or a $5 gift certificate to Starbucks. Make sure to include a handwritten personal note.
GIVE CLIENTS AN UNUSUAL GIFT
Make sure the gifts you send your past clients stand out. Send your past clients an odd gift at the beginning of the year or on a holiday. Think outside the box and send things like funny magnets, customized mugs, a personalized piece of wall décor, and other fun and unusual items. A great way to make your gift stand out even more is to include a funny note with it that will catch their attention as well as make them think of you. For example, one cute idea is to send clients a bag of popcorn with the note, “Real estate is popping, give me a call.” You could send a bag of goldfish with a note attached that says, “I’m fishing for your referrals.” Get creative and have a little fun with it, your clients will notice and remember you for it.
TAKE ADVANTAGE OF SOCIAL NETWORKS
Social networking sites make staying in contact with past clients in a more informal and friendly basis much easier. Connect with your past clients on Facebook. This will help you stay up to date on the important things happening in your pact clients’ lives. In return, it provides you a great platform for keeping those past clients up to date with what is going on in your business as well as keep in contact in a more informal manner. Use Facebook to remind past clients to check their basement after a heavy rain or that they can contact you for help during tax time.
You can even organize your contacts on Facebook into customized lists such as “past clients,” “industry contacts,” etc. This will help you better manage your Facebook contacts. This will also allow you to view specific news feeds based on these lists and send messages to a particular list of contacts. Don’t forget about the many other social networking sites such as Twitter or LinkedIn either. Utilize this technology to drive personal contact with your clients.
STAY ORGANIZED
No matter how you choose to keep in contact with past clients, make sure to be consistent. Consistency will help you stay organized and diligent about reaching out to your past clients regularly. A tool used by many real estate professionals to stay organized is a customer relationship management solution. Whether you use one that is online or a computer software program, this will help you stay organized when managing your contacts and allow you to set notifications to alert you when you need to contact certain clients, send out gifts, plan a client appreciation event, and many other things throughout the year.
Staying organized and consistent in your contact with past clients will help you continue to build and manage your referral base, as well as open the door to repeat and referral business.
CHRISTINE LYNN
Elite Credentials And Experience Drive Success In Oakland County Real Estate
With over 30 years of business experience and a master’s degree under her belt, Christine Lynn has firmly established herself as a trusted multimillion dollar agent in Oakland County, Michigan. Her journey began with a personal connection—a top local agent and family friend who saw her potential and invited her to join the business as a partner. That mentorship set the foundation for what has become a thriving and unstoppable career.
Christine proudly serves Oakland County, an area she doesn’t just work in—she calls it home. “I live, work, and play here,” she says, “and I’m passionate about the remarkable lifestyle amenities this area has to offer.” That personal connection allows Christine to speak with authenticity and deep knowledge when guiding clients through their real estate journeys. Her elite credentials and her love for the community shine through in every interaction.
When it comes to marketing her listings, Christine uses a modern, multi-pronged, high-tech approach. Each home is showcased with high-resolution and drone photography, professionally staged and presented across digital and print platforms. From broker tours and open houses to widespread syndication, no marketing stone is left unturned. This comprehensive strategy ensures that each listing receives maximum visibility and appeal, no matter the market conditions. Getting remarkable results is what it’s all about.
Equally impressive is how Christine markets herself as an agent. She leverages social media, print marketing, community events, and email newsletters to remain top-of-mind. Her personal touch also extends
https://www.instagram.com/christinelynnrealtor/
into sponsorships for charity events and direct outreach through phone calls and personal asks. “You need to showcase your success, and your passion for the industry needs to show,” she says—a realization that came from hard-won experience and reflection.
Christine maintains strong relationships with her past clients through thoughtful, consistent communication. Her goal is to make every client feel valued long after the closing papers are signed. This approach has paid off—an impressive 75% of her business comes from repeat clients, a testament to the level of trust she fosters.
Giving back is also a core part of Christine’s identity. She actively supports organizations such as the University of Michigan Alumnae Club, AAUW, Optimist International, West Maple Women, and Redeemer Church. Her community involvement reflects the same values she brings to her business— relentless dedication, connection, and service.
Reflecting on her career, Christine says that while she would have showcased her talent more aggressively early on, she wouldn’t change her commitment to delivering exceptional, round-the-clock service. “Everyone should feel like they are the most important thing in the world to me during their transaction,” she explains. That client-first mindset has been the cornerstone of her success, propelling her to an impressive level of production and consistent growth in her business.With deep roots in her community and a passion that radiates through every facet of her work, Christine Lynn is a standout professional in Michigan real estate: educated, experienced, exceptional.
https://www.facebook.com/ChristineLynnRealtor
Small Yard? Big Statement:
How to Make the Most Out of Micro Outdoor Spaces
When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with
urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature. Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.
Think vertically.
When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.
Upgrade the look of structural components.
Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods
retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.
Soothing sounds set the mood.
While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.
Don’t compromise on your culinary dreams.
If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.
Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.
Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.
Marti Reeder’s journey in the real estate industry spans decades. She began her career as a loan processor for a mortgage company, and over the years, she’s done everything from bookkeeping to marketing to full-time sales. Today, she’s one of Washington’s most respected brokers, known for running a tight operation and delivering a consistently polished, professional experience to every client she serves.
MARTI REEDER
Based in Kent, Washington’s sixth-largest city, Marti is the sole sales agent on her team, but she’s far from working alone. Her team includes a licensed transaction coordinator, an office manager and marketing specialist, and her husband, who is also licensed but focuses on support rather than sales. “I came up with the name ‘Team Marti’ because I couldn’t do what I do without my team behind me,” she explains.
Most of Marti’s business comes from repeat and referral clients. “It took about a decade for those repeats to really kick in, but now they’re constant,” she says. She credits that loyalty to her high standards, proven systems, and refusal to compromise her process. “I have a magical plan for listings that works, and I stick to it.” Her approach is built on professionalism, planning, and consistency. “From the beginning, we show up with a polished presentation, printed and digital materials, and a clear path forward,” she says. “Our execution is dialed in, and that’s what keeps people coming back.”
Over the years, Marti has weathered every market shift by treating her business like a business. “I always say, if I had taken a job at Boeing, I’d be expected to show up every day, for a minimum of 40-hour work week and
that’s how I treat my real estate career,” she says. She tried working from home early on but quickly realized it didn’t work for her. “Too many distractions. So I started showing up to the office every day, and that discipline made all the difference.” Even during slow years, Marti never let up. “We still ran our marketing campaigns, stayed connected to our clients & sphere, hosted our big annual VIP event, revised our systems, and kept going,” she says. “This isn’t something you try out – you have to be in it fully.”
Marti is also deeply involved in her community, supporting numerous local organizations including KentHOPE (through the Union Gospel Mission), Kent Guild for uncompensated care at Seattle Children’s Hospital, Kent Young Life, Kent Little League, Kent Rotary, and others. She sponsors events, donates funds, and often participates hands-on.
When she’s not working, Marti, who just celebrated 20 years as a licensed real estate broker, and her husband spend weekends when they can at their second home in Desert Aire, on the Columbia River. “It’s our happy place,” she says. “We bike, walk, spend time outdoors, and host our kids and grandkids whenever we can. Our whole life is about relationships, personally and professionally.”
Looking ahead, Marti doesn’t plan to slow down anytime soon. She’s considering collaborating more with trusted partners so she can continue to prioritize family time while maintaining her high standards. “I’m not going anywhere,” she says. “It’s just about doing more of what’s working, staying connected, supporting my clients, and showing up every day.”
How to Cut Down on Digital Distractions and Up Your Productivity
As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message—
it can feel impossible to untangle yourself from the worldwide web.
As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then
get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.
Focus on one digital task at a time.
While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any. Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.
Give yourself a curfew.
In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.
Mute social media notifications
and create dedicated check-in times instead.
Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.
Keep your inbox organized.
While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority. That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.
Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.
MEGHAN PELLEY
For Meghan Pelley, real estate was the ideal way to combine her passion for business with her people-loving nature. It was a former co-worker who inspired her to enter the field. “We stayed in touch, and she ended up going into real estate,” Meghan explains. “She had more flexibility and was doing really well. So when she said I’d be great at it, I decided to go for it.” After earning her license, she began practicing right away, first with her co-worker’s team, then as an independent agent. Her role progressed into broker, and now she has a team of her own called the MJP Realty Team, which consists of three agents assisting with sales, and one administrative support agent. Serving San Antonio and surrounding regions, the MJP Realty Team puts their clients’ needs first, which has helped them reach great heights.
This focus on genuine relationships and visibility has also shaped her approach to marketing. She continually incorporates social media into her work and looks for ways to expand her presence online, helping her connect with more potential clients. While Instagram is popular and necessary in the real estate world, she sees LinkedIn as an untapped resource. “The professionals are on LinkedIn,” she says. “That’s the demographic that is certainly going to be buying, selling, and referring other affiliate partners, like attorneys.” She also has her eye on YouTube, recognizing its long-term potential for real estate branding. “For YouTube right now, I think that this is almost ground floor entry,” she says.
With a focus on building real connections with clients and the broader community, Meghan and her team have become prominent agents in the area. Meghan utilizes a blend of community events and personal networks to maintain relationships. “I might have a community event where I invite different circles of people who I think would get along and should know each other,” she explains. She also keeps an eye on life milestones. If a past client has a baby or a big life change, she reaches out personally rather than just liking a post online. After Meghan began consistently cultivating connections and embracing collaboration, a notable shift happened in her business. She credits this shift, along with building strong referral networks and being an early adopter of online reviews, for much of her success.
When Meghan isn’t selling homes, she’s making the most of her time with her family and staying active. “I practice yoga every day,” she says. She also enjoys hiking and biking, taking advantage of the outdoors whenever possible. But what she loves most is spending time with her kids. “I’m addicted to my children,” she says with a laugh. Whether it’s driving them to activities, planning playdates, or getting creative with crafts, she makes the most of every moment with her family.
Meghan’s real estate approach centers on finding solutions and building lasting connections. From helping a client navigate a difficult sale to finding creative ways to maximize a property’s value, she’s always focused on making the process easier. With an ability to think ahead, adapt, and truly care for her clients, Meghan’s business will continue to grow for years to come.
NATHAN WRIGHT
What started as a search for more time with his family led Nate Wright to discover a life-changing passion for real estate. “I was working in the food and beverage industry, going to work while my kids were still sleeping, and coming home when they were already tucked in, and I just knew that was not the life I wanted to live,” he says. After exploring an entrepreneurial marketing opportunity, he got in touch with a family member on Facebook who suggested he look into real estate. Years later, Nate now owns his own brokerage, Viibe Realty, based in Cape Coral, Florida. With a business partner and a full in-house setup, including lending and title services, Nate’s agents have everything they need under one roof. His personal focus remains on Cape Coral and Fort Myers, though Viibe Realty covers the stretch from Naples to Sarasota.
heavily through social media and open houses, even if the conversion rates aren’t always high. “I’m just big on being in the right place all the time,” he says. Nate has historically averaged more than $10 million in annual sales volume, demonstrating his skill and drive in this competitive field.
Nate stays closely connected to his community, organizing a quarterly referral network fundraiser to support local charities or families in need. He’s also deeply involved with Cape Christian and a grief support organization for kids, something that’s personal to him after losing his mother at a young age. When he’s not working, his favorite place to be is with his four kids. Outside of family life, he enjoys shooting pool and bowling, and believes in staying active to keep both body and mind sharp.
Nate’s success is largely due to the trust he’s built, with around 80 to 90% of his business coming from referrals and repeat clients. “I’m not really there to sell them a home,” Nate says. “I’m there to find reasons why the homes they like are ones that they should not buy.” His approach is centered on protection, not persuasion, and clients appreciate having someone by their side. “I want to make sure they’re making the right purchase. And afterwards, I’m there to help them with anything they might need, including referring them to my network of local contractors who I’ve worked with for a long time.”
His business is built on being present, both for his clients and in the market. He markets his listings
For Nate, real estate has always been about helping people, especially those who didn’t think they had options. Early on, he made it a point to assist renters, knowing how often their needs were overlooked, and many of those early connections turned into long-term clients and referrals. Looking ahead, Nate hopes to eventually franchise Viibe Realty, but for now, he’s focused on thoughtful growth and creating a collaborative, positive space for his agents and clients. “The environment here is to encourage each other and cheer each other on, because there’s so much business to be made,” he says. “It’s about being better every day than you were the day before.”
ARE THESE REAL ESTATE MYTHS HOLDING YOU BACK?
Top Agent Magazine Debunks Common Misconceptions
In the fast-paced world of real estate, it’s easy to fall prey to common myths and misconceptions that can hinder your success. Whether you’re a seasoned agent or just starting out, separating fact from fiction is essential for navigating the
complexities of the market. That’s why Top Agent Magazine is here to debunk some of the most prevalent real estate myths and empower you to achieve your full potential.
MYTH #1
You need to have a large budget to succeed in real estate.
Reality: While having ample resources can certainly be advantageous, success in real estate is not solely determined by the size of your budget. With creativity, determination, and strategic planning, agents can achieve remarkable results regardless of their financial constraints. Top Agent Magazine showcases countless examples of agents who have built thriving businesses through hard work, ingenuity, and a commitment to excellence.
MYTH #2
It’s all about closing the deal as quickly as possible.
Reality: While closing deals efficiently is important, rushing the process can lead to costly mistakes and missed opportunities. Top Agent Magazine emphasizes the importance of building long-term relationships with clients, understanding
their needs and goals, and providing personalized service every step of the way. By focusing on client satisfaction and fostering trust, agents can establish themselves as reliable partners and attract repeat business and referrals.
MYTH #3
Real estate is a solo endeavor.
Reality: In reality, success in real estate often requires collaboration and teamwork. Top Agent Magazine celebrates the power of networking, mentorship, and partnerships in the industry. By surrounding yourself with knowledgeable colleagues and industry experts, you can gain valuable insights, access new opportunities, and overcome challenges more effectively. Together, agents can achieve greater success and make a positive impact in their communities.
It’s time to dispel these common real estate myths and embrace a more informed and empowered approach to your business. With Top Agent Magazine as your trusted resource, you can access valuable insights, learn from industry leaders, and stay ahead of the curve in today’s competitive market. Don’t let misconceptions hold you back—unlock your full potential and achieve the success you deserve in real estate.
SUNNY SINGH
When Sunny Singh lost his job during the pandemic, he didn’t retreat. Instead, Sunny decided to reinvent himself. “I gave up that path and took a chance on real estate,” he says. It ended up being one of his best decisions yet. Just a few years later, he’s the co-owner of a growing brokerage and one of the most talked-about names in Ontario real estate. Leading Luxe Hometown Realty and preparing to launch Luxe Dream Home Realty, Sunny works across Ontario, from Sudbury to Curtis, but calls Milton home. “I didn’t want to have a farming area in my first few months. When the rates went up, I decided to learn all the markets around me,” he explains. “I try to learn about all the little towns and cities.”
Client trust is central to how he works. “You’ve got to keep it very honest and upfront. That’s going to take you really far,” he says. He uses a digital card system to share video testimonials from real clients. “I believe in organic stuff. These are real people that have purchased. I didn’t want Google reviews. Anybody can ask their friends. I wanted something real.”
Looking back, he says the only thing he’d change is how he started. “I wish, during my first two months, I’d been myself instead of copying others,” he says. “It’s good to have mentors. It’s good to listen and mix it into your own craft. But you can’t copy anybody else.” Once he started embracing his unique abilities and talents, he began to flourish.
He works solo, but under his brokerage, 20+ agents have already joined the brand. In a market where many agents struggle, Sunny thrives. “I’ve never seen a strong market since I started,” he says. “So having success like this in a market like this, I take that as something to be proud of.” Sunny’s success is grounded in transparency and hard work. “Everybody knows the market is brutal. So I have always abided by the rule of never making promises I can’t keep,” he says. “You have to be very transparent, and you have to take that client’s property and promote it thoroughly. You have to spend money to make money.” He’s known for advertising his listings through Google, Facebook, TikTok, and Instagram, and isn’t afraid of taking initiative in matching buyers with new opportunities.
Sunny is also focused on giving back. This year, he’s organizing a charity basketball tournament in Milton aimed at bringing local families together and supporting youth in the community. He’s been involved with food banks in the past and hopes to partner with the Cancer Society as his business continues to grow.
Looking ahead, Sunny is focused on building brand recognition for Luxe Hometown Realty and his new venture, Luxe Dream Home Realty. He’s laying the foundation for something bigger. “I want people to know what Luxe is,” he says. “We’re going to be one of the biggest brands in the next 10 years.” For
