Nationwide & International 9-8-25

NATIONWIDE & INTERNATIONAL EDITION

The Three Most Important Qualities for REAL ESTATE SUCCESS FEATURED AGENTS

DEVIE ROLLISON EMILY REECE HEATHER MANSY KATE MITCHELL KELLY GOGGIN SCOTT KUMLER ZOE CROSSING & KURT GUNTER GINGER BRAWNER KRISTIN AMO MAELIA DAVIS SHANNON McCAFFREY THERESA BASTIAN

WHAT MARATHON RUNNERS CAN TEACH REAL ESTATE AGENTS ABOUT SUCCESS

THRIVING THROUGH THE SLOWDOWN:

What Top Agents Do When Mortgage Rates Are High And Clients Hit Pause

Are these REAL ESTATE MYTHS Holding You Back?

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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MASTERING TALENT ACQUISITION IN REAL ESTATE The ability to draw in and keep exceptional agents forms the backbone of any thriving brokerage. The art of follow-up stands at the forefront of transforming potential interests 4

into concrete assets for our teams. Below, we delve into the strategic nuances of follow-up, showcasing its role as a critical differentiator in securing the industry’s best.

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• Fostering Memorable Connections: The initial meeting lays the groundwork, but it’s the diligent follow-up that cements a solid relationship. A personalized email or call after the first interaction not only reiterates the benefits of joining your team but also highlights your brokerage’s dedication to building meaningful connections.

• Showcasing Commitment to Agent Success: Continuous engagement post-meeting signals to prospective agents that your firm is invested in their career trajectory. This level of dedication showcases a supportive environment where agents’ growth and success are paramount.

In a landscape where elite agents are pursued by numerous firms, staying actively engaged through follow-up can keep your brokerage at the forefront of their minds. Highlighting your unique offerings and culture through consistent communication underscores why your firm is the ideal choice.

• Highlighting Paths for Professional Development:

• Clarifying Doubts and Building Confidence: Utilize follow-up interactions as a platform to address any hesitations or queries.

Engaging in open dialogue ensures that expectations and values are aligned, paving the way for a mutually beneficial partnership.

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• Ensuring Your Brokerage Stands Out:

Follow-up conversations are golden opportunities to outline the developmental prospects within your firm. Elaborating on mentorship programs, educational workshops, and career progression plans can tip the scales in your favor.

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• Elaborating on Brokerage Values and Culture: Post-meeting, candidates often seek deeper insights into your brokerage’s ethos and community. Follow-up communications are perfect for sharing success stories and the supportive network that defines your brokerage, aiding them in making an informed decision.

• Respecting Communication Styles: Recognizing and adapting to a candidate’s preferred method of communication tailors a more personalized and effective followup. This adaptability not only respects their preferences but also fosters a stronger rapport.

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• Smooth Transition to Onboarding: A strategic follow-up process seamlessly bridges candidates to the onboarding phase, setting a positive tone for their integration into your team. This smooth transition is crucial in cultivating a productive and harmonious work environment from the get-go.

In conclusion, the power of follow-up in recruiting real estate agents cannot be overstated. It is not merely a formality but a strategic and essential component of the recruitment journey. Brokers and agencies that prioritize effective and consistent follow-up demonstrate a commitment to their agents’ success and position themselves as attractive destinations for top-tier real estate talent. In a field where relationships are paramount, unlocking success often begins with the simple act of following up.

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DEVIE ROLLISON

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Top Agent Devie Rollison leveraged her insider’s understanding of the Pittsburgh market to serve Allegheny, Washington, and Westmoreland counties as a solo agent with Realty One Group.

Devie Rollison of Pittsburgh, Pennsylvania combines over fourteen years of licensed industry expertise with a passion for education and a penchant for candor to fuel her thriving real estate business. “Every single day is different – you never stop learning in this business. I’m always looking for the next thing that can set me apart and 8Copyright Top Agent Magazine

help elevate the level of service I give to my clients. Taking classes on the power of artificial intelligence, jumping into Zoom seminars – anything and everything.”

As a former leasing agent for an apartment community, Devie’s exposure to the world of real estate started nearly two decades ago.

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“I had always been interested in the industry,” she recalls. “My company was going through a transition at the time, so I decided to take a leap of faith.” After becoming a licensed REALTOR® in 2010, Devie started leveraging her insider’s understanding of the Pittsburgh market to serve Allegheny,

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Washington, and Westmoreland counties as a solo agent with Realty One Group.

Today in 2024, Devie averages fifty-nine annual transactions, bolstered by a book of business that is over ninety percent repeat and referral clientele. “I run my business

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Devie averages fifty-nine annual transactions, bolstered by a book of business that is over ninety percent repeat and referral clientele. “I run my business with integrity and respect,” she exudes. with integrity and respect,” she exudes.

“Once someone knows you are knowledgeable and true to your word, you’ve earned a client for life.” Along with this straightforward commitment to transparency, Devie utilizes a robust digital footprint that foregrounds professional drone photography that is broadcasted to every social media platform, ensuring her listings garner Copyright Top Agent Magazine 10

competitive offers. In addition to cultivating virtual connectivity, she regularly hosts in-person client appreciation events, including an annual photography session with Santa Claus!

When she’s not striving to be at the vanguard of her industry or supporting her clients, Devie goes to great lengths to champion Top Agent Magazine

her extended community. She is a former President of the Elizabeth Borough Council and a member of the Women’s Club in Elizabeth, and she continues to participate in endeavors sponsoring sports teams, contributing to the annual Zombez MakeA-Wish Christmas lights celebration, and providing meals to her neighbors during

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the holidays. “I just genuinely love to help people – that makes everything worth it. It always comes back to helping those who are nearest to me.”

While she prides herself on these professional and interpersonal practices, Devie’s ability to celebrate and beautify the world

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at large plays out in her private life as a passionate furniture restoration hobbyist. “I love thrifting and saving beautiful antiques – I’ll try to salvage something before I paint over it. I like to preserve the original piece as much as possible while keeping my mind open to the possibilities.” This keen eye for individuality and workmanship, combined with a knack for creativity,

helps Devie serve her clients by identifying pristine architecture and helping them make the most of every nook and cranny in their home. “I just want to showcase the beauty – no matter the scale! I’m grateful that I get to be creative, do a lot of problem-solving, and put some of my business savvy to use helping other people pursue their dreams.”

For more information about Devie Rollison, please call 724-941-1427/ 412-758-6346 or email devie@goldstandardpittsburgh.com

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Thriving Through the Slowdown: Slowdown:

WHAT TOP AGENTS DO

When Mortgage Rates Are High and Clients Hit Pause Written by Jessica Fisher, Top Agent Magazine Publisher

When mortgage rates climb and client confidence stalls, the real estate market shifts into a slower gear. Buyers put their plans on hold, sellers get nervous, and suddenly, those once-hot leads go cold. It’s a cycle every agent knows—but not all navigate it the same way.

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The most successful agents don’t just wait out slow markets; they work them. They use downtime as runway. Because real estate, at its core, is a rollercoaster—filled with highs, lows, unexpected turns, and thrilling rebounds. And those who understand that are always preparing for the next climb, even when the ride slows down.

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What Agents Should Do in Slow Market Here’s how top-producing agents maximize their time and mindset when the market cools and clients choose to wait.

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Embrace the Downtime as a Strategic Gift

It’s tempting to view a slow market as a setback—but what if it’s actually a setup for your next breakthrough?

Downtime allows you to do the work you often push aside during busier seasons. Think of it as your off-season training. Athletes don’t just play during game time—they condition, study, and strategize during the off-season so they’re sharper when competition returns. The same applies here.

• Revisit your business plan. What worked this year? What didn’t? Refine your goals and track your metrics.

• Organize your systems. Clean up your CRM, refresh your email templates, and streamline your listing and buying processes.

• Take a break—intentionally.

Recharging your mindset is productive, too. This industry demands energy, and rest is part of resilience.

By shifting your perspective from scarcity to strategy, you’ll find that this “slower” time can actually be your most productive yet.

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Master Your Market and Elevate Your Expertise

In uncertain markets, clients crave certainty.

That doesn’t mean you have all the answers— but it does mean you can provide clarity.

Use this time to become the agent who doesn’t just show homes, but explains the market.

• Deepen your economic knowledge.

Understand how interest rates impact buying power and pricing trends.

Learn how sellers can use concessions or rate buydowns to create win-win deals.

• Get additional certifications.

Consider designations like Certified Residential Specialist (CRS) or Accredited Buyer’s Representative (ABR®) to enhance your expertise.

• Follow local data weekly. Be able to answer: How many homes sold last month? Are prices holding steady?

Where’s the inventory?

The more fluent you are in your market’s story, the more confident your clients will be in working with you—even if they’re not ready yet.

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Stay Top of Mind Without Selling

When clients feel uncertain, the worst thing you can do is push. Instead, lean into valuebased marketing. Show up as an advisor—not a salesperson.

• Create useful content. Videos, newsletters, or blog posts that break down current conditions show you’re active and informed.

• Host no-pressure events. Webinars like “What Buyers Should Know in 7% slow Market” or community meetups keep your presence warm and helpful.

• Send personal check-ins. Reach out to past clients just to say hello, share a relevant tip, or see how their home is treating them.

These moments build trust. So when your client is ready to move, they’ll remember that

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you stayed engaged—not just when the market was hot, but when it mattered most.

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Focus on Relationships, Not Just Transactions

Deals may slow down, but relationships never go out of season. Use this time to deepen your network.

• Reconnect with past clients. A note, call, or coffee can spark future referrals or repeat business.

• Collaborate with vendors. Stagers, lenders, inspectors—now’s the time to build stronger partnerships and find ways to co-market.

• Give first. Recommend local businesses, highlight community events, or offer to help with homeownership questions. Being generous with your time builds loyalty.

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Keep Showing Up— Because the Slow Market Will Turn

History shows it time and again: real estate rebounds. Rates drop, confidence returns, and the clients who were waiting suddenly jump in. The question is—will you be ready when they do?

Consistency is your competitive advantage.

• Keep posting. Even if engagement dips, stay visible.

• Keep learning. Markets shift, and knowledge is your edge.

• Keep moving. Host open houses, preview listings, attend broker tours—activity fuels momentum.

Agents who retreat during slow periods have to start over when the market wakes up. But those who stay present, focused, and proactive?

They’re already ten steps ahead.

Use the Dip of the slow market to Prepare for the Climb Real estate is a cyclical business. Every slowdown is followed by an upswing. And the agents who succeed long-term are those who accept that truth, prepare through the pauses, and never let external conditions define their value.

High mortgage rates might slow your pace, but they don’t stop your purpose. Embrace the down-time. Improve your skills. Stay visible.

Strengthen relationships.

Because when the market comes back—and it will—you won’t just be back in the game.

You’ll be leading it.

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EMILY REECE Top Agent Magazine

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Top Agent Emily Reece became a licensed agent in 2020 and began serving north Georgia as a solo agent with RE/MAX Town & Country.

Emily Reece of Ellijay, Georgia, combines intimate industry expertise with hometown know-how and a penchant for interpersonal networking to fuel her thriving real estate business. “I’m curious to see what the future holds for me and the team. We started to find our rhythm this year, and we’re growing our territory 18 Copyright Top Agent Magazine

while we refine our in-house systems and gather our resources. It’s been an exciting year – I don’t see why we can’t be the number one team in Georgia!”

For Emily, real estate is as much an inherited vocation as it is a lifelong passion.

“My dad and grandpa were both in the Top Agent Magazine

world of real estate,” she recalls. “My dad is a builder, and he was constantly buying and selling land or renting out commercial buildings. He learned everything he knows from my grandpa who does the same thing.

I guess I grew up in the business!” With

a deep appreciation for architecture and a heartwarming entrepreneurial spirit, Emily became a licensed agent in 2020 and began serving north Georgia as a solo agent with RE/MAX Town & Country.

As a native of the blossoming city of

Today in 2024, Emily is the leader of The Reece Group, which houses seven female real agents whose coverage extends well into Atlanta.

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“We’re already already expanding expanding across across Georgia,” Georgia,” Emily Emily exudes. exudes.

“We’re “Right now now II still still focus focus on on Ellijay Ellijay and and the the Blue Blue Ridge Ridge “Right locations, but but we we have have agents agents in in Woodstock, Woodstock, Canton, Canton, locations, Alpharetta, and and the the outskirts outskirts of of Atlanta.”

Atlanta.”

Alpharetta, Ellijay, she decided to ground her busiEllijay, she decided to ground her business in helping old neighbors and helping ness in helping old neighbors and helping newcomers discover the natural wonders newcomers discover the natural wonders in her hometown. in her hometown.

Today in 2024, Emily is the leader of The Today in 2024, Emily is the leader of The Reece Group, which houses seven female Reece Group, which houses seven female real agents whose coverage extends well real agents whose coverage extends well Copyright Top Agent Magazine 20 Copyright Top Agent Magazine

into Atlanta. “We’re already expandinto Atlanta. “We’re already expanding across Georgia,” she exudes. “Right ing across Georgia,” she exudes. “Right now I still focus on Ellijay and the Blue now I still focus on Ellijay and the Blue Ridge locations, but we have agents in Ridge locations, but we have agents in Woodstock, Canton, Alpharetta, and the Woodstock, Canton, Alpharetta, and the outskirts of Atlanta.” By continuing to outskirts of Atlanta.” By continuing to specialize in her local market, Emily specialize in her local market, Emily managed to clear nearly $20 million in managed to clear nearly $20 million in Top Agent Magazine

volume this year, and she is planning to celebrate with her clients by hand-delivering apple pies from her family orchard.

“Ellijay used to be a really small town, and everybody knows my family – either from the business or from the apple

orchard we own. We like to give back as much as we can, and it gives us an opportunity to check in on people!”

When she’s not championing her clients or supporting the agents on her team,

By continuing to specialize in her local market, Emily managed to clear nearly $20 million in volume this year, and she is planning to celebrate with her clients by hand-delivering apple pies from her family orchard.

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Emily shares her time and expertise with her professional and private communities.

She is a member of the local Chamber of Commerce and the Children’s Miracle Network, and her team plans to support the local nursing home by bringing festive holiday meals this Christmas. “I also participated in an event last year with Fostering Roots, which is our community-wide ministry that supports foster children. I love to help people enjoy growing up in Ellijay as much as I did.”

With her position cemented in the industry, Emily has her sights set on expanding her team while continuing to celebrate her hometown. “It’s incredible to see how many people visit our websites to view listings and learn about our town – that small-town spirit will always be an important part of who I am, and I’m excited to spread that throughout Georgia with the rest of my team!”

For more information about Emily Reece, please call 706-889-6154 or email emilyrachelreece@gmail.com

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WHAT MARATHON RUNNERS CAN TEACH REAL ESTATE AGENTS ABOUT SUCCESS Written by Jessica Fisher, Top Agent Magazine Publisher

Success In Real Estate Is A Marathon—Not A Sprint.

Each lesson from marathon runners contributes to real estate agent success.

In the competitive world of real estate, overnight success is more myth than reality. The most accomplished agents Top Agent Magazine

know that true achievement comes not from quick wins, but from consistency, endurance, and a clear, long-term vision.

These same principles are what drive marathon runners to the finish line after 26.2 grueling miles.

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6 Lessons on Real Estate Agent Success from Marathon Runners highlight the importance of determination and strategy.

Whether you’re pounding the pavement with sneakers or pounding the phones with prospecting calls, the road to real estate success mirrors the marathoner’s journey in more ways than one. If you’ve ever wondered how to build a lasting, thriving business in real estate, take a few lessons from those who train with relentless dedication.

Learning from marathon runners can help you achieve real estate agent success.

1. Consistency is King Marathon runners understand that logging consistent miles is the only way to build endurance. There are no shortcuts to race day readiness—only the slow, steady accumulation of effort. Skipping a day of training here and there might not seem like a big deal, but over time, it adds up—and not in a good way.

For real estate agents, consistency is just as critical. Making daily prospecting calls, following up with leads, sending newsletters, posting on social media, and staying visible in your market—even when deals aren’t immediately closing—is how you build a pipeline that sustains your business. Anyone 24

can have a good week or month, but the agents who succeed long-term are the ones who show up every single day. Rain or shine, easy or hard—that’s what separates the elite from the average.

Daily actions propel you towards real estate agent success.

2. Set Long-Term Goals (But Win Daily) Runners don’t suddenly wake up and run 26.2 miles. They train for months—or even years—with a clear end goal. But they also celebrate small, incremental wins: finishing a long run, hitting a new personal best, or just showing up on the days they didn’t feel like it.

The best real estate agents take a similar approach. They set ambitious, long-term goals—like closing 50 transactions in a year, growing a team, or breaking into a luxury market. But they also focus on the day-to-day actions: one showing, one listing appointment, one client touchpoint at a time. The daily disciplines are what lead to the big wins.

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These incremental actions lead to real estate agent success.

3. Mental Toughness is a Game-Changer Every marathoner hits what’s known as “the wall,” usually around mile 20. It’s that moment when your body feels like quitting and your mind has to dig deep to push you forward. Without mental grit, many runners don’t make it past that point.

In real estate, “the wall” can look like a month with no closings, a deal that falls apart last minute, or a year of grinding without seeing immediate results.

Rejection, disappointment, and uncertainty are part of the business. The agents who make it aren’t the ones who avoid failure—they’re the ones who press on in spite of it.

Pushing through challenges is essential for real estate agent success.

Mental stamina is everything. When you’re in a slump, facing tough competition, or juggling difficult clients, your mindset determines whether you bounce back or burn out.

4. Train for All Conditions Marathon runners don’t only train on perfect 70-degree days. They run in the rain, snow, heat, and humidity to prepare for anything that might hit them on race day. Flexibility is part of the training process.

Staying adaptable is crucial for enduring real estate agent success.

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The same goes for real estate. The market is always shifting—interest rates rise, inventory fluctuates, and buyer sentiment can turn on a dime. Agents who adapt, educate themselves, and stay ahead of trends remain competitive no matter the climate.

Whether it’s a seller’s market or a buyer’s one, preparation and adaptability make all the difference.

5. Fuel Matters—Physically and Professionally A marathoner who neglects nutrition, hydration, or rest won’t make it far on race day. They fuel intentionally—before, during, and after each run—to perform at their peak.

huge accomplishment, but most runners don’t stop there. After a well-earned celebration and some rest, they start thinking about their next race.

Embrace each milestone as part of your journey to real estate agent success.

The same goes for real estate. Closing a deal is cause for celebration, but it’s not the finish line—it’s a milestone. Reflect on what went well, what could improve, and then turn the page. Growth comes from learning, and each transaction builds your skill, confidence, and reputation. The best agents are always preparing for their next challenge.

Your health is a key factor in achieving real estate agent success.

Final Mile: Success is a Long Game

Real estate agents face a different kind of endurance challenge, but the principle is the same. Long hours, high stress, and constant availability can drain your energy and enthusiasm. Prioritizing your physical and mental health is not optional—it’s essential.

Take breaks. Get enough sleep. Spend time with loved ones. Recharge regularly so that you don’t hit burnout before reaching your full potential.

Success in real estate isn’t for the faint of heart. It requires the endurance of a marathon runner—the discipline to show up daily, the resilience to overcome obstacles, and the drive to keep improving. Whether you’re a new agent just getting started or a seasoned professional aiming for your next level, remember: you’re not sprinting to a finish line—you’re building a career with staying power.

6. Celebrate the Finish— Then Start Again Crossing the finish line of a marathon is a 26

Real estate agent success is built over time with patience and perseverance.

Commit to the process. Trust your training.

And keep running your race.

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HEATHER MANSY

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With nearly 40 years of award-winning sales experience, Top Agent Heather Mansy’s Mansy Real Estate Group is a powerhouse of expertise serving southwest Washington and northwest Oregon.

If you talk to Heather Mansy for even a few minutes, you’ll understand why she’s a force in the real estate world. With nearly 40 years of award-winning sales experience, Heather’s career has been defined by unwavering dedication to superior customer service and a commitment to mentoring the next generation of REALTORS®.

Her professional journey began when she was just 13. Out of necessity, she worked a 28 Copyright Top Agent Magazine

sales job to help out at home. “Even at that age,” she recalls, “I learned that if I spoke well and treated people kindly, I could help put food on the table.”

Heather’s early sales experience led her through successful careers in advertising and media before she transitioned to real estate in 2008. “Real estate had the best proand-con list compared to other options,” she says. It was this balanced approach to life Top Agent Magazine

and career that allowed her to prioritize family, travel and work. By 2018, Heather’s drive led her to establish the Mansy Real Estate Group, a powerhouse of expertise serving southwest Washington and northwest Oregon. With 17 agents and a robust support staff, Heather’s team embodies her motto, “Service with Excellence,” as more than a slogan—it’s a shared core value.

Today, this principle shapes everything they do, from their initial client meetings to the final closing.

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Heather’s other motto is, “We keep the dream alive until we hand you the key.”

She wants clients to know that she will bring the “full weight of all of my years in real estate” to get the deal to the closing table. Her commitment to client service extends beyond transactions as well. Heather’s team hosts annual events such as pumpkin-patch outings and Cinco de Mayo celebrations, designed not only to celebrate her clients but to maintain long-lasting relationships.

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With 17 agents and a robust support staff, Heather’s team embodies her motto, “Service with Excellence,” as more than a slogan—it’s a shared core value.

Mentorship is Heather’s great passion.

“I went from educating the public on real estate to mentoring agents, which is now my greatest joy,” she says. Her dedication to training is evident. Heather’s weekly training sessions aim to “collapse the learning curve,”—a testament to her dedication to excellence and growth. “My mother always said, ‘knowledge is power.’ I want my yearone agent to be at a year-three level.” She continues, “My job is to be the best coach I can be for all my agents, and the best 30Copyright Top Agent Magazine

mentor. Then we can provide service with excellence at every stage of the transaction.” By empowering her agents, Heather accelerates their path to success and raises the bar for real estate in the region.

Now a certified real estate business coach and public speaker, Heather wants to empower others to pursue their path in business to excel in life. “Success is transformational, and the downstream effect of that to our children, our community, is Top Agent Magazine

powerful. I see myself as a guide for others on that path.”

Heather is not only a real estate leader but also a dedicated advocate for the community. She has served on multiple boards, including a governor-appointed position on the board of Lower Columbia College, and as the Legislative Action Coordinator for the state’s 34 community colleges, traveling to DC and Olympia regularly to advocate for community college students, embodying her belief that “if you level up someone’s knowledge, you can transform their life.”

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As for the future, Heather is optimistic, buoyed by what she sees as a shift in the real estate market’s energy. “Our current market is like a shaken soda bottle, with repressed activity waiting to be released,” she says. Her recent decision to form a branch office of eXp Realty and purchase a new office location in Vancouver, Wash., solidifies her vision for growth. By creating new profit-sharing opportunities and fostering a forward-thinking, collaborative environment, Heather continues to innovate, positioning her team as the premier real estate group in the region, recently

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placing 10th in Washington State for Sales volume among EXP teams. “I want people who want to be part of something bigger than just a career.”

Heather Mansy stands at the forefront of the real estate industry as a powerful advocate, skilled mentor, and dedicated community leader. Her commitment to

“Keep the dream alive until we hand you the key” reflects a dedication to excellence that her clients and agents alike have come to trust. With her deep expertise, strategic vision, and genuine care for those she serves, Heather Mansy and the Mansy Real Estate Group continue to shape and elevate real estate in southwest Washington and northwest Oregon.

To reach Heather for help in Real Estate, public speaking, or to apply to join the team, contact her at (360) 953-3453, email heathermansy@mansyrealestategroup.com, or visit mansygroup.com www.

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ARE THESE

REAL ESTATE MYTHS HOLDING YOU BACK? Top Agent Magazine Debunks Common Misconceptions In the fast-paced world of real estate, it’s easy to fall prey to common myths and misconceptions that can hinder your sucTop Agent Magazine

cess. Whether you’re a seasoned agent or just starting out, separating fact from fiction is essential for navigating the

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complexities of the market. That’s why Top Agent Magazine is here to debunk some of the most prevalent real estate myths and empower you to achieve your full potential.

MYTH #1

their needs and goals, and providing personalized service every step of the way. By focusing on client satisfaction and fostering trust, agents can establish themselves as reliable partners and attract repeat business and referrals.

MYTH #3

You need to have a large budget to succeed in real estate.

Real estate is a solo endeavor.

Reality: While having ample resources can certainly be advantageous, success in real estate is not solely determined by the size of your budget. With creativity, determination, and strategic planning, agents can achieve remarkable results regardless of their financial constraints.

Top Agent Magazine showcases countless examples of agents who have built thriving businesses through hard work, ingenuity, and a commitment to excellence.

Reality: In reality, success in real estate often requires collaboration and teamwork. Top Agent Magazine celebrates the power of networking, mentorship, and partnerships in the industry. By surrounding yourself with knowledgeable colleagues and industry experts, you can gain valuable insights, access new opportunities, and overcome challenges more effectively. Together, agents can achieve greater success and make a positive impact in their communities.

MYTH #2

It’s time to dispel these common real estate myths and embrace a more informed and empowered approach to your business. With Top Agent Magazine as your trusted resource, you can access valuable insights, learn from industry leaders, and stay ahead of the curve in today’s competitive market. Don’t let misconceptions hold you back—unlock your full potential and achieve the success you deserve in real estate.

It’s all about closing the deal as quickly as possible.

Reality: While closing deals efficiently is important, rushing the process can lead to costly mistakes and missed opportunities. Top Agent Magazine emphasizes the importance of building long-term relationships with clients, understanding 34

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KATE MITCHELL Top Agent Magazine

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Top Agent Kate Mitchell’s position in the luxury market of St. Augustine has been literally and metaphorically cemented with the design and launch of the Sotheby’s International Real Estate home office at 301 A1A Beach Blvd.

Kate Mitchell of St. Augustine, Florida, combines three decades of real estate experience with a keen eye for design and a penchant for deeply rooted interpersonal relationships to fuel her thriving business. “I love building trust relationships – creating new ones, cultivating long-lasting ones; every step of 36 Copyright Top Agent Magazine

the journey. Connections are crucial to me, and my multifaceted history gives me myriad pathways to serve others and bring joy into their lives!”

With a long history of extensive international travel, Kate brings a global perspective to her blossoming homeTop Agent Magazine

town. “I moved down to Miami in my twenties to work for American Airlines,” she recalls. “Back in the 1990s, my husband and I moved to St. Augustine where he went to college, and we got into the property business. I was working in antiques in the Old Town and also running my photography business at the time, and we blended our pursuits early on.” Kate became a fully licensed REALTOR® as they collaborated to restore, renovate and sell historic properties. “I have a natural affinity for photography and renovation design, and

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I enjoy bringing out the personality and narrative behind a home.”

Kate decided to open her own hot yoga school in 2002. During those years, “I found myself having regular design and staging conversations with investors, visitors, and students,” she exudes.

Then during a tumultuous period in the real estate industry, Kate continued to redesign and renovate properties, and began a successful professional staging company for her own projects and other investors. I didn’t set out to get into sales

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“I stay focused on serving whoever is right in front of me, and I try to be the best possible ambassador for my town.

It’s easy to brag about St. Augustine, show off the beach, and give newcomers a first-class welcome.” or production - I was just selling our own properties and helping friends - but I had already generated so much momentum for myself, and was so familiar with the growing markets. It was a natural fit.” Kate combined these ever-expanding social circles with her preexisting network of contractors, builders, and Copyright Top Agent Magazine 38

lending professionals to form the bedrock of her business.

Today in 2024, Kate’s position in the luxury market of St. Augustine has been literally and metaphorically cemented with the design and launch of the Sotheby’s International Real Estate home office at Top Agent Magazine

301 A1A Beach Blvd. “I love being in the heart of it all, and I’m privileged to have been given the opportunity to pore through archives and deepen my connection with my home. We’re a tight-knit community with a small infrastructure, so my worlds are constantly colliding.”

Kate regularly partners with her colleagues at Sotheby’s, particularly the “dynamo” Elizabeth Jennings, to make the most of the robust digital footprint and marketing acumen afforded them.

This spirit of collectivism drives Kate to connect her entrepreneurial endeavors with the extended community, and her

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various professional pursuits have her constantly interacting with people from all walks of life.

As Kate celebrates her thirtieth year in the industry, she is excited to stay the course and double down on her triedand-true business practices. “I stay focused on serving whoever is right in front of me, and I try to be the best possible ambassador for my town. It’s easy to brag about St. Augustine, show off the beach, and give newcomers a first-class welcome – but the people who live here set this place apart.”

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For more information about Kate Mitchell, call 904-501-6996 or email Kmitchell@onesothebysrealty.com

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Top Agent Magazine

Make Social Media Marketing Your Calling Card These days, it’s no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them—and for good reason. Social media is a dynamic hybrid of personal contact and targeted marketing. To make the most of this new medium, agents can’t settle for the occasional post and expect results.

Instead, let’s consider a few techniques that will make your social media presence Top Agent Magazine

interactive, unmissable, and effective in generating business.

Your Profile is a Portal Ideally, you’ll have profiles across Facebook, Instagram, LinkedIn and otherwise—but no matter what portal you’re utilizing, make sure your profile page is up-todate, well-curated, and easily navigated.

Consider your profile a landing page.

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Your photo, location, contact information, homepage, and a brief bio should all be readily visible so that potential clients can get an immediate sense for who you are and what your voice is. If a client wants to connect with you, it should be obvious how to do so. You might also incorporate a few savvier tools that make your profile more engaging—like hashtags. These searchable tags can help you lure potential clientele and give your audience a chance to explore deeper. #DreamHome #JustListed and #HomeInspiration are popular, existing tags to choose from, but you can cultivate your own hashtag by consistently tagging posts, which gives clients an extensive thread to comb through.

Interacting with Your Audience Posting regularly is great way to appear in feeds, but engaging with your audience is just as important—and it helps you reach a new audience in the process. It’s a positive start to like your audience’s posts, pictures, and statuses, but commenting takes your engagement a step further and separates you from typical respondents. It’s also important that you diversify your engagements. In other words, don’t center every communication around your business, propositioning your services, or trying to sell. If applicable, present your value-add, but otherwise steer your engagement towards the personal. Let your clients know that you’re there, you’re human, and 42

ready to work at their pace. Which leads us to our next point...

Blending the Professional with the Personal Engaging with your audience is one thing, but what about generating original content?

How do you strike the right balance between a Call to Action, industry updates, and a personal touch? Think of it this way: any post you create should provide a point of connection for your audience.

Sometimes, you might be sharing a family photo, or commenting on some unifying current event—like the Super Bowl! Other times, you may be sharing a Coming Soon listing, or providing tips to spruce up a home for spring. Regardless, you should focus on quality. Is your copywriting engaging? Does it express your unique voice and personality, while maintaining clarity? Are you giving your audience something to connect with, even if you are sharing property photos or advertising an open house? Instill some fun and some personalization to every piece of content you make, so that clients can picture the voice and person behind the post.

Things are always changing on the social media frontier, but some rules never shift.

Adding clarity, consistency, and personality to your online presence are three surefire ways to grow your business and make social media second nature.

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KELLY GOGGIN Top Agent Magazine

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Also licensed in North Carolina and Georgia, Top Agent Kelly Goggin operates The Goggin Group spanning South Carolina’s entire Grand Strand to Charleston.

From rubbing elbows with celebrities in Los Angeles as a private chef, to helping clients find their dream homes along South Carolina’s Grand Strand, Kelly Goggin’s path to becoming a top producer has been anything but ordinary.

Kelly began her real estate journey 10 years ago in Scottsdale, Ariz., bringing a background in finance and business ownership to the table. She worked on the lending side before diving into the entrepreneurial world with her own restaurant & catering company. Her path then led her to Los Angeles, and eventually back to her roots in South Carolina. This unique blend of finance, business and high-profile clientele provided a solid foundation for her real estate career.

Now a full-time agent, Kelly operates The Goggin Group and emphasizes her 44 Copyright Top Agent Magazine

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hands-on approach. Her expertise spans the entire Grand Strand to Charleston, and she’s also licensed in North Carolina and Georgia. “My family has been here for 50 years,” she says, highlighting her deep ties to Myrtle Beach. From the mid1980s through the early 2000s, Kelly’s family owned and operated the Myrtle Beach Aviation Center (then known as Ramp 66). Her commitment to her community has paid off—Kelly has been a top producer for two consecutive years.

Her business thrives on repeat and referral clients. With ongoing referral business

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in Los Angeles and Scottsdale, she handles about five or six transactions a year there, with $3 million in sales already in the 2025 pipeline in the Carolinas.

What sets Kelly apart? “I’m out there, and I have market knowledge and a strong finance, real estate and investment background,” she explains. Her experience as a licensed securities broker and her work with high-net-worth clients make her a natural fit for the luxury market. Nurturing relationships is key to Kelly’s strategy. She strengthens

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Kelly has been a top producer for two consecutive years with her business thrives on repeat and referral clients as well as an ongoing referral business in Los Angeles and Scottsdale. those relationships by staying in constant touch with past clients and maintaining a presence on social media platforms like LinkedIn, Instagram and TikTok. Kelly also harnesses her membership in The International for Luxury Home Copyright Top Agent Magazine 46

Marketing (ILHM) to promote her listings.

“There are production benchmarks to be a member of this group,” she says, adding that this year she earned the top classification and is able to advertise free through the network. “It’s a great added feature to help reach luxury clientele,” she notes.

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Kelly thrives on the art of negotiation. “I really love what I do because I love the negotiations,” she enthuses. Her ability to communicate effectively and her comprehensive background make her exceptionally good at helping clients achieve their goals. Yet her dedication extends beyond real estate. Her focus on food-related charities, pantries and other community initiatives highlights her commitment to giving back.

When she’s not closing deals, Kelly enjoys gardening and design, traveling

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and exploring new markets. Skiing is another favorite pastime. Born in Texas and having lived in various places, Kelly’s love for travel keeps her inspired and informed. Kelly has no plans to slow down; she just listed her first commercial property in South Carolina and is looking to transition to a balanced mix of both residential and commercial. Networking also remains a priority. With referral listings spanning the nation and plans to network internationally, Kelly Goggin is poised for even greater success.

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For further information about Kelly Goggin, call (404) 401-1216, email thegoggingroup@gmail.com, or visit luxuryhomesmyrtlebeachsc.com https://

Personal photography by John Asma, johnasmamedia.com www.

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Top Agent Magazine

THE THREE MOST IMPORTANT QUALITIES FOR REAL ESTATE SUCCESS Thinking about going into real estate or new to the business?

This article is for you.

Real estate sales offers almost unlimited income, flexible hours, and the ability to ‘be your own boss’. If it’s so awesome a field, why don’t more people succeed?

(Statistics say about half of agents entering the business in any given year are out of the business in a year…)

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The Success Numbers Having interviewed thousands of would-be agents, I haven’t met one who didn’t want to make six figures their first year in the business. Here’s the truth: The first-year agent, on average, sells 2-3 homes. Depending on the area, that’s nowhere near six figures. So, what’s wrong?

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The Business Doesn’t Guarantee Success I know. You were told you could be successful if you joined a particular company. You thought that was true. Then, you found out success wasn’t nearly as much due to the company as it was due to your own work ethic!

How rude! Yes, it’s true that a good company provides the tools. A caring, coaching manager provides the skills. Good agents around you help you stay motivated. But, agents still fail with great support. Why? They didn’t go to work!

The Three Qualities that Make the Difference I’ve told you the downside. Now, here’s the upside. Agents who have an abundance of these three qualities succeed at a high level:

1

Personal initiative—taking charge of their own schedules, organization, and initiating a successful business startup plan from day one. These people don’t need someone baby-sitting them.

They follow the lead of a trusted mentor or coach and are self-directed.

2

Tenacity—not giving up. People think they are tenacious and selfdirected until they actually have to be tenacious and self-directed. Most people give up way too soon! These people just keep going until they win. They have a huge tolerance to keep losing as they have their eye on the ball— success. While they are striving, they are constantly getting better at what they do.

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3

Mental toughness—the ability to take ‘no’ after ‘no’ and keep going to a ‘yes’. These people don’t stop at 3 ‘no’s. They learn from rejection and get more determined to win.

See if you have these qualities. And, better yet, how strong are each of these qualities in your ‘prior life’? Give yourself a grade of 1-5 (5 being really high).

Examples of People Who Prove They Have these Qualities in Abundance Read the biographies of exceptional Olympic performers. Every one has overcome great adversity. They all exhibit extreme tenacity, personal initiative, and mental toughness.

Pretend you’re an Olympic sales performer.

Find those qualities in yourself. Find someone who believes in you. Keep going. Don’t give up if you have the will to succeed!

Managers, an interview tip: Use this list and develop ‘past-based behavioral predictor’ questions to see if that prospective agent exhibits enough of each quality. You can see questions and how to create them in The Complete Recruiter.

Carla Cross, CRB, MA, President of Carla Cross Seminars, Inc. is an international speaker specializing in real estate management with emphasis on creating peak productivity. Her eight internationally published books, including Up and Running in 30 Days, and 20 agent and management programs have helped thousands of real estate professionals to greater productivity and profitability. Her newest book, Launching Right in Real Estate: What They Won’t Teach You in Pre-License School, has won the Axiom business book award for best business book of the year. Reach Carla at 425-392-6914 or https://carla-cross.com.

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SCOTT KUMLER

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SCOTT KUMLER Top Agent Scott Kumler services all of Maricopa County with The Kumler Group with My Home Group — which has blossomed into a fifty-two-agent network that is evenly split between the East and West Valleys of Maricopa County.

Scott Kumler of Buckeye, Arizona, combines his tireless work ethic with a penchant for leadership and a dedication to lifelong relationships to fuel his thriving real estate business. “I love helping people accomplish their goals for themselves and their families – that goes for my agents as well as my clients. Building equity, granting people freedom and flexibility, living 52 Copyright Top Agent Magazine

the lifestyle you’ve always wanted … I’m doing the same work now that I did as a solo agent, just with a broader impact!”

Before stepping into real estate, Scott worked as an assistant store manager for several different grocery stores in the Chicagoland area. “I was working fifty to sixty hours every week,” he recalls. “One Top Agent Magazine

day I was driving home in negative five-degree weather after a ten-hour shift, and I got a flat tire. Two hours in the cold was enough to tip the scales – the next morning my wife and I got out a pad of paper and laid out a game plan.” Scott’s managerial expertise and diligent bookkeeping made

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him an ideal candidate for the world of real estate, so the couple set their sights on the horizon and moved to Arizona.

In 2017, Scott became a fully licensed REALTOR® and began servicing all of Maricopa County. “I focused on being

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“Whether they just needed a handyman or wanted to learn about solar panels, I wanted to be the guy who could chase down answers.” This disposition helps Scott maintain a book of business that is presently one hundred percent repeat and referral based. a lifelong resource for my clients,” he exudes. “Whether they just needed a handyman or wanted to learn about solar panels, I wanted to be the guy who could chase down answers.” This disposition helps Scott maintain a book of business that is presently one hundred percent Copyright Top Agent Magazine 54

repeat and referral based, and his individual production hovers between six and twelve homes each year.

While he prides himself on helping his loyal clients, the majority of Scott’s time and energy is spent supporting Top Agent Magazine

The Kumler Group with My Home Group. In two short years, the group has blossomed into a fifty-two-agent network that is evenly split between the East and West Valleys of Maricopa County. In their first calendar year, they cleared one hundred collective

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transactions, and are on pace to double that figure by the end of 2024. “We’ve just hired two positions to keep up with expansion – a Director of Sales and a Director of Growth. The additional leadership structure will free me up to work with individual agents, coaching

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and mentoring them. Seeing their success and being there for their wins is what I am most passionate about.”

When he’s not championing his team or bolstering his clients, Scott and his wife Cinnamon go to great lengths to support their extended community. Alongside their local church, the couple volunteers and sponsors a Barefoot Mile (which

raises funds to aid sex trafficking victims) and an annual Thanksgiving meal to feed hungry neighbors. As they broaden their professional and personal impact, Scott hopes to spread his knowledge and prosperity throughout the entire state. “It’s impossible to double your numbers every year, but that’s where it looks like we’re headed. We will keep that up for as long as we can!”

For more information about Scott Kumler, call 623-387-2688 or email scott@thekumlergroup.com

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Top Agent Magazine

Easy Blog Topics for Your Real Estate Blog Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don’t choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.

Real estate bloggers should be less concerned with whether the same post already exists (it does) Top Agent Magazine

than with how they can be more informative and helpful than their competition. Your personality is likely the thing that your clients connect with, and your blog is another place where you can let it shine.

Pillar content refers to those evergreen posts that never get old because they are always timely.

Think about those questions that you’ve had to

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answer a hundred, if not thousands of times— that’s your pillar content. Wouldn’t it be nice if you could direct your clients to a blog post or, better yet, they discovered the answer on your website rather than you having to constantly repeat yourself?

Or maybe you helped a client sell their house for much more than they were expecting by conducting a series of small and inexpensive renovations. Tell your readers how you did it.

Evergreen Content

Your clients are likely new to the area. Inform them about upcoming community events or mom-and-pop shops they may have never heard of. Are there hiking trails or parks nearby?

What’s the best place to grab a cup of coffee before work or a beer after? You can spotlight these places regularly as a monthly series.

This should really make up the bulk of your content. The possibilities are endless, and you could easily come up with an entire year’s worth of content with only a few hours of brainstorming.

Here are some examples: You could provide your readers with a list of questions they should ask when interviewing a realtor, the steps to becoming a real estate investor, real estate facts all first-time homeowners should know, steps new parents should take to prepare their home for a baby, recommended vendors for home maintenance, or common real estate terms defined.

You could explain to your readers what they need to know about home staging, which home renovations add the most value to their home, how to research schools or crime rates in specific neighborhoods, what a home association is, or how to start flipping houses and buying foreclosures.

Case Studies Sometimes realtors work with a client for years before they are ready to buy a home. Personal finance blogs are a thing for a reason. People want to see exactly how someone else achieved a shared goal. If you have a close relationship with a client who you helped become a homeowner, consider interviewing this client and writing up a case study that shows exactly how the two of you worked together to achieve this goal.

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Stay Local

There are plenty of real estate news outlets that will be posting about the state of the market—but they won’t be talking about your specific community, and that’s where your blog comes in.

Of course, if you only blog about community functions or properties on the market, then as soon as that event is over or that listing is sold, your content ceases being useful.

The best real estate blogs balance their content by posting a little about all the above. Maintaining a high-quality blog means your prospective clients don’t need to visit several websites to have their questions answered because you’ve done the work for them. It’s a tool that helps you make a great first impression.

If you still need help coming up with blog topics for your real estate blog, consider sending a survey out to your clients. You can send it via email and post it on social media. Ask your clients what real estate problems they need help solving and write your content with their responses in mind.

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ZOE CROSSING & KURT GUNTER

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ZOE CROSSING & KURT GUNTER Starting in real estate at just 18, Zoe Crossing knew early on that this was the career for her. After earning her broker’s license within her first few years, she had plans to open her own brokerage. Instead, her husband, Kurt Gunter, got licensed three years ago, and the two have been working together as co-agents ever since.

Based in Bancroft, Ontario, a small town with just 3,900 year-round residents and a bustling summer cottage season, Zoe and Kurt have found success serving this close-knit community.

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Both Zoe and Kurt are lifelong Bancroft residents, with roots that stretch back generations. Their deep connection to the community enables them to offer clients unparalleled local knowledge, from guiding buyers to serene lakefront properties to showcasing the best hidden trails in the area. Zoe estimates that 80% of their business comes from repeat clients and referrals. “We do advertise, but a lot of clients come to us through someone they know,” she explains. Over the years, they’ve built a strong reputation in the Top Agent Magazine

community, thanks to their personalized approach. Rather than relying on automated messages, Zoe and Kurt prefer sending personal texts or checking in with clients they spot around town.

One recent client raved, “Zoe was always available to answer our phone calls and texts with our questions, as we came into

this knowing nothing about real estate. We viewed multiple homes, multiple times and never felt pressured to make a decision we weren’t comfortable with. Zoe helped make our move a lot easier on us and helped bring our dream to reality.”

Another wrote, “Kurt is professional, friendly and extremely knowledgeable in more than

Based in Bancroft, Ontario, Top Agents Zoe Crossing and her husband, Kurt Gunter, offer clients unparalleled local knowledge, from guiding buyers to serene lakefront properties to showcasing the best hidden trails in the area.

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“We focus on paid ads and professional photography,” Zoe says. Each property they list gets its own dedicated website, complete with drone footage and floor plans, all promoted across Facebook and other platforms. just real estate. He took the time to hear our wants and needs to tailor our experience to us. From start to finish he went above and beyond to make our selling and buying process as easy as possible and make sure that we understood every step in the process.”

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Social media has been central to their marketing strategy, helping them stay visible and attract new clients. “We focus on paid ads and professional photography,” Zoe says. Each property they list gets its own dedicated website, complete with drone footage and floor plans, all promoted Top Agent Magazine

across Facebook and other platforms. This high level of marketing has allowed them to appeal to first-time buyers and retirees alike, two of the area’s key demographics.

While real estate is demanding, Zoe and Kurt thrive on the fast pace. “You get used to the chaos,” Zoe says. “It’s exciting, and I love getting to explore places I’ve driven

past my whole life but never seen inside.”

When they’re not working, Zoe and Kurt enjoy spending time outdoors with their family, often scouting lakes or trails—a pastime that also helps them expand their local knowledge.

Looking ahead, Zoe and Kurt plan to continue growing their business while remaining

While real estate is demanding, Zoe and Kurt thrive on the fast pace. “You get used to the chaos,” Zoe says.

“It’s exciting, and I love getting to explore places I’ve driven past my whole life but never seen inside.”

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deeply involved in their community. Though they’ve scaled back on volunteer work recently to focus on their young children, they remain committed to initiatives like the local toy drive and food bank. For Zoe and Kurt, the future is about maintaining

the strong connections that have made their business a success while staying true to the community they love. “Our plan is to just keep expanding our knowledge along the way and getting to know more people. We really love what we do.”

For more information about Zoe Crossing and Kurt Gunter, please call 613-334-5939 or email zoe.crossing@century21.ca or kurt.gunter@century21.ca

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Top Agent Magazine

KEY MISTAKES TO AVOID FOR A SUCCESSFUL HOME SALE Steering clear of these common home selling errors is essential for a seamless and effective Top Agent Magazine

transaction. Here are some top home-selling mistakes to avoid:

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1

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2

8

Picking the Wrong Agent

Low-Quality Listing Photos

An experienced and compatible real estate agent is crucial. Select an agent with a strong performance history and knowledge of your local market.

Dishonesty

Improper List Price

Avoid setting an unrealistic asking price.

Analyze the local market and similar properties to find a competitive and fair price.

3

Not Making Repairs

Make necessary repairs and improvements to attract buyers. Addressing issues beforehand can make your home more appealing.

4

No Home Staging

Proper staging is key. Declutter, depersonalize, and arrange furniture to highlight your home’s features.

5

Not Tending to Curb Appeal

First impressions are vital. Enhance your home’s exterior with maintenance, landscaping, and possibly a new paint job.

6

Ensure your listing has high-quality photos. Attractive, clear images can significantly impact buyer interest.

Lack of Marketing

Expand beyond traditional marketing.

Utilize online platforms and various channels to increase your home’s visibility.

Be transparent. Fully disclose the property’s condition to avoid potential legal complications.

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Having Emotions Involved

Maintain a business perspective. Emotional attachment can complicate the selling process.

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Ignoring Market Trends

Understanding current market dynamics can guide your decisions regarding pricing and the best time to sell.

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Not Being Flexible

Openness in negotiations can facilitate a sale. Be willing to consider reasonable offers and compromises.

12

Unprepared Showings

Maintain a show-ready home at all times. A tidy and clean environment can make a strong impression during unexpected showings.

By avoiding these common mistakes, you can increase your chances of selling your home quickly and at a satisfactory price.

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GINGER BRAWNER Top Agent Magazine

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GINGER BRAWNER

Ginger Brawner’s path to real estate grew out of a lifelong eye for spaces and how people live in them. With a background in interior design and contractor management, she first managed large remodels and collaborated on furnishings for clients—work that sharpened her sense for quality, function, and finish. Encouraged by commercial broker and investor Martin Heines, Ginger finally pursued the license she’d long considered. “I had always been interested in real estate from an early age,” she recalls. “One day I shared with Martin that I wanted to get my license, and he told me he thought I’d make a great agent. He kept encouraging me to hurry up and do it, and finally I decided to listen and go for it!”

Life threw her a challenge just as she was set to take her exams. When her mother was critically 68

injured during surgery, Ginger spent nearly a year at her side in hospitals and rehab facilities. That long pause almost forced her to retake every course—but she persevered. “About a month before my time ran out, I was able to take my tests and passed them both!” she says.

Her determination to follow through marked the start of a career that continues to grow.

She launched her career under Martin’s brokerage, then moved—with his blessing—to a residential firm to better align with the work she loved most. “I do feel that my background in interior design and construction has really helped me be a better agent for my clients,” she explains. Her first listing came quickly, and soon she was working full time in real estate.

The experience she gained in design and construction still informs her advice, from which Copyright Top Agent Magazine

improvements will boost appeal to how a space should be staged to sell.

Based in the Greater Tyler area, Ginger will travel if needed; she has helped clients buy and sell in DFW, Austin, Possum Kingdom, and Cedar Creek Lake. “The people I get to work for and with are the best part of this career,” she says. “If we weren’t friends before I started helping someone with their real estate needs, then we certainly are friends from that day forward.” Nearly all of her clients come by referral, something she sees as the highest compliment. She also values the spirit of cooperation among other agents in her community: “It really helps make things smoother when the realtor on the other side understands the importance of working together to meet the needs of our clients.”

Her marketing reflects a balance of professionalism and creativity. All listings are photographed—and often filmed—by a professional, then syndicated through the MLS to platforms like Realtor.com, Zillow, Trulia, and Homes.com. She also advertises in local magazines and invests in social media. Yet she’s quick to point out that sometimes the simplest tools are the most powerful: “I am truly surprised how much traffic for a property comes from the sign in the yard. Several buyers calling about a listing from my sign in the yard ended up becoming clients.”

Ginger’s husband, Edward, got his license a couple of years ago. Edward is also a Professional Landman. “His expertise and the skills he has as a Landman are really an added bonus for our clients!” says Ginger. Reflecting on her career, she says she has only one regret: “The only thing I would change is getting my real estate license much sooner!”

GINGER BRAWNER Legacy Real Estate Group, eXp Realty, LLC https://www.facebook.com/profile.php?id=100057365113641 Facebook | Legacy Real Estate Group on Facebook https://www.instagram.com/gingerbrawnerrealtor/ Instagram: @gingerbrawnerrealtor | YouTube

https://www.facebook.com/ginger.brawner

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https://www.youtube.com/@gingerbrawnerRealtorEASTTX

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AGENT STRATEGIES TO

GROW YOUR SOCIAL MEDIA PRESENCE In real estate, where connections and maintaining relationships with clients are crucial, having a strong social media presence is essential for any REALTOR®. A wellcrafted agent profile on social platforms can not only showcase your expertise but 70

also help you connect with a wider audience, build trust, and ultimately grow your business. Here are some comprehensive agent-profile tips to elevate your social media presence and establish a strong online persona:

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1

CREATE AN ENGAGING AND INFORMATIVE BIO

Your bio should introduce you as a real estate expert and spotlight your specialties, service areas, and what makes you unique. Include relevant keywords so you will rank high in a Google search.

2

HAVE A PROFESSIONAL APPEARANCE IN PROFILE PICTURES

It’s important to have a clear, high-definition photo of yourself. You should look professional, but at the same time approachable.

Wear clothes that align with your brand, and keep the background simple.

3

SHOW OFF YOUR ACHIEVEMENTS

Share your professional success, accomplishments, accreditations, and awards. This will enhance your credibility and make you appealing to potential clients. Those who visit your social media site will know you’re an expert.

4

MAINTAIN A PERSONAL CONNECTION THROUGH POSTS

Buying and selling real estate is a highly personal experience. It’s vital that you showcase your personality and relatability. Clients want to work with someone who they feel comfortable with. Incorporate your hobbies, personal anecdotes, and interests in your posts.

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5

HIGHLIGHT YOUR COMMUNITY WORK

6

CREATE CONTENT THAT CAPTIVATES

7

ENGAGE FOLLOWERS

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KEEP TO A SCHEDULE

Whether you’re sponsoring an event, volunteering, or supporting local businesses, it’s beneficial to show your followers that you care for your community. It will help portray a positive brand image, and demonstrate a dedication to the areas you serve as a REALTOR®.

Produce varied and interesting content, balancing listings with insights into the market, news, and tips for buyers or sellers.

This will keep your followers engaged and help solidify your status as a top expert in the field.

When people comment or message you, it’s important to respond. It’s also great to get conversations going on your social media pages by posing questions with your posts, running polls, or asking for opinions.

Post regularly on social media, at times when your audience is most active. This will ensure your posts are being seen by the largest audience possible. And when your followers know when to expect your posts, they will remember to check it out.

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9

POST BEHIND THE SCENES INSIGHTS

Offer a look into your everyday life in the real estate world, including preparing for open houses, client meetings, or your office setup. Maintaining an authentic presence will help you connect to your followers.

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DON’T FORGET ABOUT STORIES AND REELS

Take advantage of Instagram and Facebook’s Stories and Reels. This is where you can post more spontaneous and creative content.

Some of the highest engagement on social media happens on these platforms.

11

STRATEGIC HASHTAG USE

Use hashtags that are relevant to what you’re posting. You can even create your own hashtag that reflects your brand. When you use a mix of the two, you’ll reach a larger audience.

12

COLLABORATE WITH PEERS

13

CREATE EDUCATIONAL CONTENT

Don’t be afraid to partner up with local businesses, industry influencers, and other professionals. You can cross-promote content and create content together. This will introduce you and your brand to new audiences.

Establish yourself as an expert by sharing knowledge about the real estate market, 72

process, or regulatory changes. Educating your audience not only demonstrates your expertise but also provides them with valuable information.

14

POST CLIENT FEEDBACK

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QUALITY VISUALS ARE KEY

Feature positive feedback from satisfied clients. Testimonials build trust and provide social proof of your skills and commitment to client satisfaction. Consider creating visually appealing graphics or dedicated posts to showcase these testimonials.

Invest in high-quality visuals for your posts.

Clear and appealing images are crucial in the real estate industry, whether you’re showcasing a property, sharing a personal story, or promoting your services. Professional visuals make a significant impact on social media platforms.

Remember, building a strong social media presence is an ongoing process that requires a blend of creativity, consistency, and genuine engagement. Regularly assess your analytics to understand what resonates with your audience, and adjust your strategy accordingly. By incorporating these agent-profile tips, you can effectively grow your social media presence, establish a meaningful connection with your current and potential clients, and differentiate yourself in the competitive real estate landscape.

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KRISTIN AMO

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KRISTIN AMO Kristin Amo’s journey into real estate began with a life-changing decision that gave her the courage to start over. “2016 was the year I took my life back,” says Kristin Amo. “I walked away from a toxic marriage where I’d been told I would never make it on my own—and that leaving would be the biggest regret of my life. Instead, it became the best decision I ever made.”

That turning point became the foundation for a new chapter. “It was the year I rebuilt my confidence, my sense of worth, and my dignity,” Kristin reflects. “I regained control over my own future and began imagining a life that was truly mine.” A conversation with a close friend who had built a thriving real estate career lit the spark that changed everything. “Her story lit something inside me I couldn’t ignore. I went home and told my now-husband, Rhett, about this dream. Without hesitation, he said, ‘Yes! You’ll be great at this and I support you.’ That was the start of the career I was meant to have—and the life I was meant to live.”

Today, Kristin serves the Dallas–Fort Worth market, where she recently formed a team with Rhett, now licensed himself. “What I love most about working in DFW is the variety my referrals bring me. One day I might be driving down quiet country roads, and the next I’m in the heart of the city. Every area has its own personality, but the common thread is the trust that brought me there—and that’s something I’ll never take for granted.”

Her marketing approach leaves nothing to chance. “You only get one chance to make a first 74

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impression, so I make sure my listings are flawless before they ever hit the market,” Kristin explains. That means repairs completed, professional staging in place, and high-quality presentation across the board: photography, 3D Matterport tours, drone footage, property booklets with upgrades and invoices, aerial surveys, and social media videos “At the heart of it, my goal is simple—present each property at its absolute best so buyers not only see it, but feel they can’t let it slip away.”

More than anything, Kristin is known for her authenticity.

“I’m a major empath. I cry with my clients, I laugh with them, I celebrate their wins as if they were my own,” she shares.

“Yes, real estate is transactional in the sense that we have to get to the closing table—but for me, it’s also deeply relational.

My clients know they’ll always get the truth from me, even when it’s a hard conversation, because I’ll always advise them like I would my best friend.”

Her connections with clients extend well beyond closing. “I stay connected with calls, personal notes, pop-by gifts, and cards for birthdays, anniversaries, and milestones—even for their kids and grandkids,” she says. Holidays bring special touches like Thanksgiving pies and community events. “It’s all about showing my clients that I appreciate them, value their trust, and want to keep that connection alive long after the closing table.”

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Kristin also gives back through causes close to her heart. “I’m an active member of my neighborhood Garden Club and I support shelters for domestic abuse survivors. As a Military Relocation Professional, I also advocate for veterans and military families. Giving back is what fuels my soul.” Currently pursuing her broker’s license, Kristin sees her path as coming full circle. “My grandmother was a real estate broker in the 1980s, and I know she’d be proud to see me carrying on that legacy.” She sums it up in her signature phrase: “Sold With Amo, Sold With Love.”

Amo Luxe Real Estate Group amokristin@gmail.com Amo Luxe Real Estate Group Facebook https://www.facebook.com/AmoLuxeRealEstateGroup https://www.facebook.com/mrskristinamo/ https://instagram.com/Kristinamo_dfwrealtor Kristin Amo Facebook | Kristin Amo Instagram Copyright Top Agent Magazine 75

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What the First Thing You Do After Work Says About You We all have our routines. From that morning cup of coffee to a jog at the gym, it’s common to establish touchstones for our daily lives.

But have you ever considered what these habits tell us about ourselves? Our actions reveal much about our motivations and emotional life, so taking a second look at your first move at the end of the day can be telling.

With that in mind, see how you fare when it comes to post-workday habits...

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Break a Sweat After a long day of work, is your first instinct to strap on your sneakers and take off on a run? Do you stop off at the local yoga studio for an extended stretch? Maybe you head to the weight room to pump some iron. Whatever your exercise pick, if you’re inclined to sweat it out at the end of a long day, you’re likely a routine-oriented profes-

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sional who internalizes work-related stress. Of course, you’ve chosen a healthy release for all that pent-up tension, and you’ve discovered the power of endorphins. Once work hours are over, not everyone finds the motivation to stay active. This means you’re driven by routine, conscious of your emotional and physical health, and prefer to leave your cares at the gym, rather than bring them into your home oasis. However, it’s important to give your body a rest now and again, as recuperation time is not only beneficial for physical health, but can help prevent burnout for the long haul.

Flexibility is a skill, and one just as important to cultivate as rigid commitment. If you find yourself out of sorts if you miss just one day of working out, you might want to pay some attention to your routines and motivations, and rebalance your commitments and fitness routine accordingly.

Round-the-Clock Hustle If you’re the type to bring work home with you, you aren’t alone. While your motivation to work nonstop is admirable, it’s also important to make the mental transition from workplace to home, establishing the time to hustle and the time to relax. Just like those that hit the gym without fail after a long day, sometimes you’ll need to practice saying no. If your work life is indistinguishable from your personal life, it’ll be hard to catch a break and recharge.

This means burnout, frayed nerves, and missed details will soon be on the horizon. Of course, round-the-clock hustle is a strength, too. You’re passionate about your work, care deeply about doing things right, and failure is not an option.

Just make sure that you establish some foundational boundaries so that you maintain an 78

appropriate, healthy balance between your time at work and your time at home with the loved ones and hobbies you cherish. If making way for downtime isn’t easy, try penciling it in the way you would a work engagement. Dinner with a friend, a date night with a significant other, or a solo movie fest can be readily added to your calendar, and thus built in to your regimented schedule.

Turn to Food If your first instinct after work is to eat, it can say a few different things about your routine.

Perhaps you’ve been so on-the-go all the day that you haven’t had time for lunch. In this case, you might need to regiment your schedule with more purpose aimed towards downtime and self-care; food is fuel, after all. If you head home and gorge after an average day, you may be turning to food as a way to relieve stress.

In this case, you may need to reassess some of your post-work habits and find a healthier balance and outlet for your tension. Taking a walk, grabbing fresh ingredients for dinner, hitting the gym, or decompressing by catching up with a friend or a good book—all are healthier, more balanced ways of executing the transition from the office to the home. Pay attention to your consumption post-work. Determine how hungry or satiated you really are before making a grab for the nearest sustenance.

People decompress in all different ways after getting home from the office, but always remember that routines are telling. Don’t take your daily actions and impulses for granted. Examine the root behind your well-worn practices, and you may detect nuances at play beneath the surface that can you help you recalibrate for the better.

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ROOTED IN RELATIONSHIPS: HOW MAELIA DAVIS IS REDEFINING TEXAS REAL ESTATE For Maelia Davis, real estate has always been more than business.

What began with flipping homes in Southern California has grown into a thriving career grounded in people, purpose, and connection. Now based in Cypress, Texas, Maelia leads the Houston and Dallas branch of the M2 Property Group, a dynamic team she co-founded with her best friend, Myra Caridad Garcia. While Maelia handles operations in North Texas, Myra leads the Rio Grande Valley team, and together they serve a wide range of clients across Texas.

Before joining The Agency—a global boutique brokerage recognized for its whiteglove service—Maelia spent five years as a broker for the REMAX Property Group. After more than a decade under the REMAX banner, she made a strategic shift, stepping away from her broker title to focus more fully on her clients and family. The move to The Agency represents a new chapter in her career—one centered around tailored service, elevated marketing, and a more personal, client-first experience.

Maelia’s bilingual background is one of her strongest assets. Born in Cuba and fluent in both Spanish and English, she works seamlessly with clients from across Latin America and throughout the diverse Texas market. Her ability to build trust and communicate clearly has been key to her success, especially in multicultural communities where understanding

nuances can make all the difference in a transaction.

Her presence extends well beyond the closing table. A longtime resident of Northwest Houston, Maelia has spent over a decade becoming an integral part of the local community.

She hosts grassroots events, sponsors school fundraisers, and organizes teacher appreciation efforts throughout the year. These aren’t marketing tactics—they’re a reflection of the pride she takes in giving back to the neighborhoods she helps shape. Her social media and YouTube channel provide further ways to stay connected and accessible to her clients and audience.

Philanthropy plays a meaningful role in her life as well. For years, Maelia has supported MD Anderson, organizing toy drives and sponsoring cancer walks.

Recently, she’s turned her attention to esophageal cancer awareness in memory of her father. It’s this personal touch—blending professional drive with a deep sense of empathy—that clients remember long after the paperwork is signed.

Maelia often reflects on what she’d tell her younger self: invest early and boldly. Her belief in real estate as a path to long-term stability informs how she mentors others today. Whether helping first-time buyers, guiding investors, or advising families on their next chapter, Maelia brings insight, heart, and hard-won experience to every interaction.

For more information about Maelia Davis, https://www.facebook.com/MartinezTeamRealEstate?mibextid=wwXIfr https://www.instagram.com/realtorjuliatorsiello/ http://www.instagram.com/MaeliaDavisRealtor please email maelia.davis@theagencyre.com or visit her Instagram http://instagram.com/chrisclark520 http://facebook.com/chrisclark713

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SHANNON McCAFFREY, BROKER OF RECORD/ OWNER OF McCAFFREY REALTY INC. Shannon McCaffrey’s career in real estate began with an unexpected pivot. After graduating from Queen’s University with a four-year BAH degree, she initially considered law school but soon realized it wasn’t the right fit. She took a job selling hair salon products and loved the experience, but a family friend encouraged her to apply her sales skills to real estate instead. That advice proved to be life-changing, setting her on a path she’s pursued with passion ever since.

showing is backed by a professional feature sheet that highlights the home’s best qualities.

Today, Shannon leads a team of ten, serving Kingston, Napanee, Belleville, Picton, Gananoque, and the surrounding regions. She’s built her business on a deep appreciation for the area’s strong sense of community, describing it as a place where neighbours look out for each other and every outing is met with a familiar face. That environment, she says, makes the work all the more rewarding and reinforces her commitment to supporting the communities she serves.

When it comes to marketing, Shannon is focused on one thing: delivering maximum exposure and connecting each listing with the right buyers. Every property benefits from professional photography, a virtual tour, and detailed floor plans, along with placement in Real Estate Today Magazine and syndication across the MLS and DDF networks. Her full-time marketing team also runs targeted social media campaigns, uses private agent referral groups to expand reach, and incorporates tools like text-enabled signs and live chat for instant buyer engagement. Each in-person

While her marketing is comprehensive, Shannon doesn’t focus on promoting herself directly. Instead, she lets the quality of her listings speak for her brand. She believes that when people see a well-presented property and strong results, they naturally associate that excellence with her and her team. Her commitment to community giving—donating a portion of every commission to local charities—further strengthens that connection, showing clients that she’s as invested in the people of the region as she is in the properties she sells.

Shannon’s client relationships don’t end at closing.

She keeps in touch through monthly newsletters, social media updates, and the organic connections that come from living and working in a close-knit area. For her, repeat and referral business—making up about 60% of her transactions—is the highest compliment, reflecting the trust she’s built and the results she consistently delivers.

Looking back, Shannon says she wouldn’t change a thing about her career path. She embraces both the wins and the challenges, seeing each as an opportunity to refine her approach and strengthen her systems.

That mindset has allowed her to build a business that not only thrives in the marketplace but also makes a meaningful difference in the community she loves.

For more information about Shannon McCaffrey, email shannon@themccaffreyteam.ca, visit her online here or at Facebook https://linktr.ee/mccaffreyteam?utm_source=linktree_profile_share&ltsid=8ba64b9e-270c-4cb6-b6cf-7246b0a947e4

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AGENTS WITH HEART A pivotal question we pose to featured agents in Top Agent Magazine is, ‘Tell us about your community involvement.’

This query holds immense significance, not only as a benchmark for nominees but also as a crucial factor contributing to the success and prestige of top agents.

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Top Agent Magazine defines community involvement based on three key factors: Events, Associations, and Charities.

Beyond serving clients, top agents demonstrate an outstanding commitment to their communities and the place they call home.

Their measures involve volunteering time,

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Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. financial contributions to organizations helping those in need, and active participation in community events. This distinctive trait is a testament to how their generosity extends beyond clients, enhancing the lives of those in their surrounding communities.

Take Cindy Ambuehl, a former actress and model who has evolved into one of LA’s most sought-after luxury real estate agents, gracing the cover of Top Agent CINDY AMBUEHL Magazine. Cindy passionately supports PS Arts, a foundation reinstating arts education in schools. Through events and fundraising initiatives, she’s contributed to maintaining art education for an entire year to 30,000 students.

Consider Josh Flagg, whose enormous rise in real estate landed him a spot on Bravo’s Million Dollar Listing and a cover feature in Top Agent Magazine.

Despite his stardom, JOSH FLAGG Josh travels throughout America, mentoring brokers, agents, and students, sharing insights on achieving success. He finds fulfillment in transforming lives through his career and shares, “The 82

most fulfilling part of my career is knowing that I will change somebody’s life.”

These examples are just a peek at how agents engage with their communities. Whether gathering Christmas gifts for underprivileged children, supporting children’s hospitals financially, advocating to end homelessness, or volunteering at local animal shelters, these agents extend their reputation beyond transactions. They’re known not only for their professional success but also for their unwavering support of community causes.

Community involvement is not just an extracurricular activity for top agents; it’s an essential element that molds their individuality and professional ethos. In the real estate landscape, where relationships and integrity are central, active participation in the community builds credibility and fosters meaningful connections. Beyond boosting their reputations, community involvement mirrors a profound commitment to the areas they serve. Agents invested in their communities acquire a deep understanding of local needs and through active engagement, these agents become vital parts of the social tapestry, earning the regard and trust of the community.

“Agents with Heart” displays how top agents have left a mark on the real estate landscape by imbuing their work with heart and soul, influencing lives outside of transactions.

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THERESA BASTIAN Theresa Bastian’s path into real estate began while she was caring for her grandmother after a stroke. During that time, she sought a new way to use her skills and found herself drawn to the opportunities real estate offered. “What started as something to fill my days during a difficult time quickly turned into a career that I truly love,” she reflects. Decades later, she has built a business rooted in expertise, advocacy, and community connection.

Today, Theresa runs her own small brokerage in the Austin metro area, which she describes as a “teamerage”—a boutique firm that operates like a close-knit team. “I love helping people make well-informed real estate decisions through detailed market analysis and customized solutions,” she explains. Known for being proactive and goal-driven, she guides buyers, sellers, and investors with precision and care.

As a Certified Divorce Real Estate Expert, Theresa also brings advanced training in conflict resolution and neutrality, allowing her to handle some of the most complicated transactions with compassion and professionalism.

on topics like property taxes, investing, and remodeling trends, along with her annual holiday lights contest, make Theresa’s events a blend of fun and practical value. “It’s about more than transactions,” she explains. “It’s about creating lasting relationships and being a trusted resource long after closing.”

Looking back, Theresa says her best advice to new agents is simple: “Use a database from day one.

Organization and relationship-building are the foundation of success in this business.” She estimates that about 60% of her business now comes from repeat clients and referrals—a reflection of the trust she’s built. Beyond real estate, she remains active in supporting local schools and political advocacy organizations, causes she feels are vital to her community.

For Theresa, Austin’s energy is the perfect backdrop for her work. “This city is unmatched in its spirit and growth,” she says. Every client, every transaction, is another opportunity to help people move forward with confidence. With specialized expertise, decades of experience, and a personal touch, Theresa has built a career that is as much about people as it is about properties.

Her expertise extends into divorce and estate matters, where she has provided expert witness testimony and even teaches continuing education classes for family lawyers. “My goal is always the same: to help people move forward with clarity and confidence, even in the most challenging circumstances,” she says.

Community-building is another cornerstone of her business. Through her VIP Club for past clients and referrals, she offers monthly giveaways and hosts gatherings such as Oktoberfest, Pi Day, Ice Cream https://www.letsmoveaustin.com/ http://www.austinelitepm.com Let’s Move Austin | Austin Elite Property Management | Socials, and BBQs. Her team also organizes the theresa@letsmoveaustin.com | LinkedIn| Facebook https://www.instagram.com/letsmoveaustin Circle C Newcomers Club, welcoming residents who https://www.instagram.com/textheresa Instagram: @textheresa | @letsmoveaustin are new to the neighborhood. Educational seminars

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