PAUL GOODMAN - FULTON MARKET

TODD GRAY

Hi Paul,

I apologize for this late reply to your generous idea. I caught a horrible flu and somehow my head stopped working. With that said, I have given this a good amount of thought and will try to keep it concise and to the point. I love the opportunity and, having done a lot of research on the Fulton Market surrounding area, see only upside. That geography is growing like South London and Miami. Truly impressive, and being part of it would be really cool. With that said, this is a monster of a wall. Maybe 4 times the size of the World Trade Center… which was a monster of a wall.

There are issues though: Tuckpointing (which I believe is critical) and the basic expense of creating it.

My initial feeling, is that if it were tuckpointed, I could do it (with a crew of four) in one month. I did Coda in a week (with a crew of four) and WTC took 18 work days with a crew of four… which stretched to 35 due to rain issues.

Leaving out the design at the moment, you asked for a nuts and bolts assessment of what the costs might be. I will put these on the last page of this short proposal.

This is an example of a blank template of a design for a unlimited possibilities of diversity to tell any story you may industry….or

a print or mural. Each box can be considered a blank canvas with may want ….including the history of the Fulton Market or Chicago

just joy to the world.

This is an example of a print I did called ‘Love Wins’. I just ideas for the site yet…this is only for reference. Also, this did not lend itself

just superimposed it onto the wall. I have not gotten into any design this mural should be larger in height from top and bottom. This image itself to that at this point.

Different perspective of what mural could look like if pulled necessary

pulled to top of building. Not sure if covering the top left of building is necessary or not.

Again, what the mural could look like from

different perspective and pulled to top of building

WORLD TRADE CENTER GROUND ZERO

“One of the most photographed murals in the world.”

“...like wild flowers poking through the rubble, this mural helped to bring life to a dot of geography sorely in need of it.”

CODA MURAL

NUTS & BOLTS

Necessary from you:

Tuckpointing is most likely critical. It looks like an older wall with large gaps. My work, being geometric and clean, this will be necessary to get it right.

2 suspended scaffolding from the roof and 2 tall scissor lifts from ground.

Access to water supplies, a restroom and storage

My expenses:

Hotels for my workers. (probably get air b n b) 7000

Daily stipends for food and living 8000

Wages (average 30-45/per hr) 28,000 (me not included)

Car rental for month 2000

Air travel 2500

Supplies

Misc. rentals, rain, a hundred things 15,000

Total 84,500

I don’t know if this seems like a lot (or a little to you). I know it’s an important building and I know its a landmark mural but I am looking at charging you in the neighborhood of 125,000. I don’t know how I could even think to spend a month killing myself on that wall for less. For comparison, World Trade Center cost me approximately 35,000 for the time we spent there (including rain days). They paid me 6000. Fortunately had the money and it was prestigious, so I was grateful it all worked out as it did. Your father paid me 5000 for the Coda mural. It cost me 10,000….while a small piece on the inside wall of the gallery sold for 30,000. Values are strange when it comes to art.

But I need 125,000. I actually need more but It doesn’t pencil out any other way. I believe you can see this above.

I would like to appeal to your higher intentions of the value of a mural such as this. The value and prestige it will bring your building…. The world trade center mural is among the most photographed mural on the planet… My work is dynamic and memorable and yada yada yada. You know all this. Anyways…I’ve laid out the nuts and bolts. Numbers don’t lie….but I’m 61 and being up on that lift for a month…..I’ve said this will be my last mural a few times. These murals take it out of you but they give joy and beauty to the world. That is what art should do. At least that is my definition of it.

Thanks, Paul

No hard feelings either way. Happy to even be considered.

TODD GRAY STUDIOS

818.422.6492

todd@toddgray.com