Lobster Ink

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lobster ink.i empower

inform

inspire

a division of lets sell lobster



training what you need

when you need it


what is lobster ink? In response to the overwhelming demand for service training in the best hotels, lodges and restaurants on the continent, Let’s Sell Lobster has spent over two years developing a media-based training solution based on the level of expertise, innovation and detail that has helped to establish themselves as the leading training providers in Africa. Through in-depth research, and input from the continent’s service experts, Lobster Ink has developed the ultimate resource for training staff in all aspects of Guest interaction in hospitality. Dedicated lessons covering both bestpractice procedure, as well as up-to-date, sales-oriented product knowledge will empower learners with skills, inform them with an understanding of why things are done in a certain way, and inspire them to take control of their future through continuous learning - on their own terms.


empowerment

through Knowledge


Every aspect of

Guest interaction


the initial package Over 400 skill-specific lessons, each with detailed, real-world examples, covering Service Level 1, Wine Level 1 and Bar Level 1 in the first year. Service-oriented mindset and motivation lessons. Practical training and learning guides in an allinclusive training manual for recap and further study. Optional property-specific ‘orientation video’, detailing the unique aspects of your property - from food style, special offerings and procedures, to the pride, mindset and culture that makes your property special. On-site motivation, mindset and “how to use this product” training from one of our dedicated service trainers, as well as guidelines for management.


the initial package Comprehensive yearly updates on increasinglyadvanced skill sets - from an in-depth Wine Advisors Course, Cooking Skills & Food Knowledge and English for Hospitality, to the Whisky Advisors Course, Tracking and Guiding, and The World at Large: Tailoring to Different Nationalities. The option to order tailored training courses based on your specific demands. Built in testing function designed to monitor individual and group progress of staff in learning the procedural and product-knowledge aspects of their departments, roles and responsibilities. All of this, with ability to incorporate detailed staff management and progress tracking with practical and theoretical testing of the skills and understanding taught in the courses.


every last detail

the smallest things make the biggest difference


teaching an understanding -

the power to ADAPT skills to different styles of service


your comprehensive, up-to-date

skills resource

Service

Management

Housekeeping

English for Hospitality

Trackers

Wine knowledge

Food

Cleaning Staff

Bar Rangers Concierge


empowerment

through Knowledge


Five-star service The essence of


your complete training solution The complete package, on a Mac, ensures ease of use, high-definition viewing, and the ability for training managers to train in groups, as well as allowing individual learners to watch in private, whenever, and as often as they would like.



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