This research is part of the thesis project for the Master of Arts in Exhibition and Experience Design and it consists of two sections. The first section explores the impact of New York City and its stressors on its inhabitants. Then it also suggests an antidote for modern urban living: the intersection of mindfulness practices and theater techniques. This approach emphasizes ways to practice urban mindfulness, reduce stress and encourage empathy.
The second section of this research is the design approach for the #belonghere experiential marketing campaign by Airbnb Experiences, which introduces the neighbors of Flatiron District to the audience. The goal of this campaign is to promote Airbnb Experiences while catalyzing the human bond and strengthening the feeling of the neighborhood.