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Begonias on Broadway


also in this issue: capitola art & wine festival central coast adventures summer happenings

t h e of fic i al b eg on i a f e s t i va l p ro g ra m 2 0 1 4 Published by Times Publishing Group in association with the Capitola Begonia Festival Committee

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Visit us at The Official 2014 Begonia Festival Program

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begonias on broadway



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The Official Begonia Festival Program Publisher/Editor – Patrice Edwards Graphic Design Fani Nicheva Angela Stucky Danny Croft

Production – Sandra Gonzalez & Cathe Race Poster/Cover Artist – Gloria Souza Sales Representatives

Don Beaumont Michelle Hayes Jackie Hinds Judie Block

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For More Festival Information

Times Publishing Group, Inc. Office: (831) 688-7549 or Email:­ 9601 Soquel Drive Aptos, CA 95003

(831) 687-8873

As the owners of your local McDonald’s restaurants, we are honored to be selected for the fifth year in a row as the Grand Benefactor of the 2014 Begonia Festival. Ronald McDonald is looking forward to leading the parade again this year adding even more fun to the festivities. In building relationships with our honored customers in Capitola for over 35 years, we have participated with neighborhood organizations and schools helping to improve our community. Whether it is through our work with the Chamber of Commerce, supporting Surfing Santa, the Easter Egg Hunt and the Halloween Parade, or the Volunteer Center of Santa Cruz County’s Human Race, and especially the families served by the Ronald McDonald House of Stanford, we value and share our community’s commitment to friendship, family and giving back to others. Please enjoy what the festival has to offer.

Without the help of our generous sponsors, the Capitola Begonia Festival wouldn’t be a reality. Please let these sponsors know how much you appreciate their support.

We are grateful for your friendship and patronage. Steve and Jan Peat McDonald’s of Capitola

The Capitola Begonia Festival Committee. Aldo’s Bakery ∙ Alexi Moore Marketing ∙ Alfaro Family Vineyards ∙ Bob & Judi Allen ∙ Kelly Barreto ∙ Ed Bottorff ∙ Boy Scout Troop 642 ∙ Justin Brown . Don Bean ∙ Romney Dunbar ∙ Frank Ehle-Capitola Boat & Bait ∙ Capitola Historical Museum ∙ Toni Castro and the Capitola-Soquel Chamber of Commerce ∙ Dennis Calvert ∙ The Chardonnay ∙ Cinnabar Vineyards & Winery ∙ Comerica Bank ∙ Carin Hanna - Craft Gallery ∙ Couch Distributing ∙ Dave Dominguez ∙ Sharon Hadley - The Fish Lady of Soquel ∙ Ron & Diane Graves ∙ Teresa Green ∙ Paul & Terry Gregory ∙ Michelle Countis ∙ Patrice Edwards ∙ Lomanicos ∙ Rich & Laurie Hill ∙ Kim Hogan ∙ K Wine & Spirits ∙ Ashley Hubback ∙ Kindred Spirit: Dog Training with Heart ∙ Dr. Steve Mann ∙ Bob Marsh ∙ Amanda Martinez ∙ Mid-County Senior Center ∙ Frank Millang ∙ Monarch Cove Inn ∙ Joyce Murphy – Pacific Gallery ∙ Karen Nevis ∙ Dennis Norton ∙ Joe and Gayle Ortiz ∙ Palace Arts & Office Supply ∙ Steve & Jan Peat ∙Rancho Murieta Country Club ∙ Wine Tyme ∙ Cherie Robideaux – Woodworm Party Store ∙ Santa Cruz Dental Lab ∙ Julie Schlictman . Roudon San Francisco Giants Smith Winery Margy Seifert ∙ Soquel Dental Office ∙ Soquel Vineyard ∙ Souza’s Ice Cream ∙ Storrs Winery ∙ Carolyn Swift ∙ Michael Termini ∙ Thomas Fogarty Winery ∙ Fitness Capitola ∙ Yvonne Zannis - Yvonne’s Designed on a Mac & printed in the USA on recycled paper ∙ Nels Westman . Whole Foods. In The Official Begonia Festival Program is a publication of the Times Publishing Group memory of Ardath Fugate & Cathy located at 9601 Soquel Dr., Aptos, CA 95003. Dominguez

Entire contents ©2014 by Patrice Edwards. All rights reserved. Reproduction in any form is prohibited without publisher’s written permission.

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Begonia Festival

2014 Schedule of Events Events & Sponsors Sunday, August 3rd 2014

Annual Fundraiser 1:30pm - 4pm Help support the Capitola Begonia Festival by joining us for “Broadway at the ‘Brook”. Held creekside at Capitola’s famous Shadowbrook Restaurant. The afternoon includes live music, wine tasting from local wineries and scrumptious appetizers created by Shadowbrook’s chef with added ingredients provided by Save-Mart. And of course, our popular silent and live auctions!

friday, August 29th 2014 Let’s Dance Review 5pm - 9pm Come down to Esplanade Park and enjoy dance reviews performed by local talent! Sponsored by Britannia Arms.

Saturday, August 30th 2014 Float Construction Viewing all day until 10 PM (Thanks to Gayle’s Bakery & Rosticceria for sponsoring those who help pick the begonia blossoms!) Stroll along the banks of Soquel Creek and watch as the floats begin to take shape.

Sand Sculpture Contest 8:00AM to Noon at Capitola Beach Registration begins on the beach at 8:00 AM. Trophy judging will be held at Noon. Sponsored by Zelda’s and Capitola Self Storage.


Begonia Mural Noon - 7:00 PM

Float Construction Viewing all Day until 10:00 PM

New event this year! Everyone come try your hand at attaching begonia blossoms onto chicken wire - just like the float-builders do! We will create a wall of flowers and a perfect photo opportunity! Sponsored by Zelda’s.

Take another stroll along the banks of Soquel Creek in the morning, and watch as the floats get their finishing touches.

Meet the Artist 2:30 PM - 3:30 PM Gloria Souza - this year’s poster artist, will be signing posters during the Festival at the merchandise booth.

Concert in the Park 4 PM - 6 PM Beach Cowboys - back again this year and live at the beach in Esplanade Park. Bring the family, a picnic dinner, chairs, blankets and your dancing shoes! Sponsored by Ideal Homes.

Saturday Movie Night at the Beach - Begins at dusk Join us as we present a Broadway classic, “Annie.” Bring friends and family, a picnic dinner, chairs, blankets and we’ll provide the movie! Sponsored by Green Waste Recovery and hosted with the Capitola Art & Cultural Commission.

Sunday, August 31st 2014 Horseshoes on the Sand 8:00 AM - Finish Doubles tournament at Capitola Beach in front of Zelda’s Restaurant. Teams will be chosen by drawing names from a hat. Participants must pre-register. Fill out an online form or call (831) 475.6522 for information. Sponsored by Zelda’s and The Foot Doctors.

The Official 2014 Begonia Festival Program

Chalk Art on the Seawall 9:00 AM - Noon Sign in at Esplanade Park. The Capitola Begonia Festival’s gift to the children. Open to children of all ages. Create your own masterpiece atop the seawall on the Esplanade for all to enjoy! Art chalk provided to all participants. Sponsored by Capitola Hotel.

Begonias to Go, Head to Toe! 10:00 AM - Noon Begonia blossoms in Esplanade Park. Become a part of the Festival! We provide the begonias - you put them Head to Toe! Sponsored by Greenwaste Recovery and hosted by the Capitola Museum.

62nd Annual Nautical Parade 1:00 PM - Finish Begonia covered barges float down Soquel Creek to the Lagoon. Great views from the Stockton Bridge, Cliff Avenue and Wharf Road. ADA seating available, check weebsite or call (831) 475.6522 for information. Sponsored by GRAND BENEFACTOR McDonald’s, Devcon Construction, Gayle’s Bakery & Rosticceria, New Leaf Community Market, and the City of Capitola.

monday, september 1st 2014 Fishing Derby 6:30 AM - Noon Registration begins at 6:30 AM near the end of the Capitola Wharf. Bring your own fishing poles. Open to all ages. Final Tally begins at 11 AM. Sponsored by Britannia Arms and Paradise Beach Grille.

Children’s Art Project 11:00 AM - 2:00 PM In Esplanade Park. Children of all ages are welcome to come and create a “make & take” memory of the festival. Sponsored by Bay Federal Credit Union. Hosted by the Capitola Art & Cultural Commission and Bay Federal Credit Union.

Hoops for Everyone! 11:00 AM - 2:00 PM Come join Move Hoops at The Bandstand for 3 hours of fun-filled hooping. Members of Move Hoops will be showing their talents and teaching you a few moves, too! Sponsored by Britannia Arms.

Meet the Artist 2:30 PM - 3:30 PM

Rowboat Races beginning at 1 PM - Finish

Gloria Souza- this year’s poster artist, will be signing posters during the Festival at the merchandise booth.

Timed heats on Soquel Creek with two people per boat We supply the boats! Registration at the pathway by the Stockton Bridge from NOON until 1 PM. Sponsored by Fairfield Inn & Suites by Marriott

Concert in the Park 4 PM - 6 PM The Houserockers - live at the beach in Esplanade Park. Bring the family, a picnic dinner, chairs, blankets and your dancing shoes! Sponsored by Ideal Homes.

Come out and Play

Begonia Festival Event Location Map

at this year’s Begonia Festival!

By Judie Rachel Block Play it again Sand...Capitola Village is best known for its sand and surf, the old wooden pier, winding streets lined with flowers and the annual Capitola Begonia Festival. This year’s theme is Begonias on Broadway. Always held on Labor Day Weekend, the event draws thousands of GUYS AND DOLLS. Not to OKLAHOMA, CHICAGO OR SOUTH PACIFIC, but to Capitola, our very own paradise on the Monterey Bay. In Capitola, the RENT is steep, but life is a CABARET. There are no mermaids but lots of dogs and CATS. The air can be windy so be sure to bring your HAIRSPRAY to keep your HAIR looking good. It can be hot so put that GREASE on to protect your skin. The GRAND HOTEL is gone but you can go BAREFOOT IN THE PARK, but don’t be WICKED. Bypass 42ND STREET and head for 41st Avenue, where there lots of fun, food, and shopping. The ocean roars and from the depths comes the sound of THE MUSIC MAN. Who is out there? THE LION KING? Or could it be the PHANTOM OF THE OPERA? Not to worry, join the CHORUS LINE, be a FUNNY GIRL, and go out and play. The Festival is a three day event and provides fun for the entire family. Join us at The Shadowbrook for our annual fundraiser, Broadway at the Brook, on Aug. 3. Live music, wine tasting, auctions, and great food! Get your tickets early. It’s a WONDERFUL TOWN and we will see you SAME TIME, NEXT YEAR!

The 62nd annual Capitola Begonia Festival, “Begonias on Broadway” offers a full marquee of events highlighted by the Nautical Parade. Nowhere else in the world will you find floating barges covered with begonias. The Festival celebrates our horticultural heritage, community and family traditions, and with thousands of attendees puts Capitola on the map. This festival exists solely due to the dedication of a few volunteers, business sponsors and the many community members who “come out to play” over Labor Day Weekend. Begonia blossoms result from tubers that gardeners plant in early spring. Flowers flourish during the summer; their “curtain call” comes in late fall and provide an “encore” the following year. Begonia popularity has declined; few mature flowering plants are available for sale. Help us bring back begonias: consider planting begonias for your 2015 gardens and contact Golden State Bulbs for the best tubers. Rekindle family memories and celebrate this wonderful community that we call home: Capitola.

Laurie Hill, Begonia Festival President

Join us for the Mural! Friday, August 29th


Let’s Dance! Review, 5:00 PM - 9:00 PM

Saturday, August 30th


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Float Construction Viewing all day until 10 PM Sand Sculpture Contest 8:00 AM - Noon Begonia Mural Noon - 7:00 PM Meet the Artist 2:30 PM - 3:30 PM Concert in the Park 4:00 PM - 6:00 PM Saturday Movie Night at the Beach - Begins at dusk

Sunday, august 31st





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Float Construction Viewing all day until 10 PM Horseshoes on the Sand 8:00 AM - Finish Chalk Art on the Seawall 9:00 AM - Noon Begonias to Go, Head to Toe! 10:00 AM - Noon 62nd Annual Nautical Parade 1:00 PM - Finish Meet the Artist 2:30 PM - 3:30 PM Concert in the Park 4:00 PM - 6:00 PM

monday, september 1st



Fishing Derby 6:30 AM - Noon Children’s Art Project 11:00 AM - 2:00 PM Hoops for Everyone! 11:00 AM - 2:00 PM Rowboat Races 1:00 PM - Finish

*Parking rates and durations are subject to change. Check regulations carefully when parking. Access to Village & Beach Parking Lots 1 & 2 are the Bay Avenue exit from Highway 1; turn right at the off ramp and continue past Capitola Ave. to parking on the right just before Monterey Ave. Or take the Park Ave exit from Highway 1 toward Capitola; cross Monterey Ave into the parking lot. Use cash or credit cards in the new Pay Stations for parking. There is a two hour time limit for Village parking. Capitola Police Department routinely checks for parking expiration; after two hours you must move your vehicle from the parking space or you will be ticketed. The cost is $1.50 per hour. The parking along Cliff drive is $1.00 per hour. Pacific Cove Parking Lots 1 and 2 are located behind City Hall on Capitola Ave and expanded with 220 more spaces. Just a short walk or shuttle ride to the Village. Use cash or credit cards in the new Pay Stations for parking. The cost at both lots is 50 cents an hour and there is a 12 hour time limit (meters run from 8:00 a.m. to 8:00 p.m.). The shuttle runs Saturday, Sunday & Holidays from 10:00 a.m. to 8:00 p.m. The shuttle will no longer stop at Crossroads Center as it has in prior years.


the Scenes Front row left to right: Laurie Hill, Juanita Rodas, Sheila Anaya, Cathy Ashton, Polly Malik, Judie Block, Kim Hogan, Teresa Green, Terry Gregory, Tricia Johnson-Thompson Back row left to right: Mary Hay, Gail Wingert, Suzanne Murphy, Linda Marie Wadley, Willard Schwartz, Mary Beth Cahalen, Denise Fischer, Thea Luiten, Maureen O-Malley-Moore

By Teresa Green If you have come to the Capitola Begonia Festival on Labor Day Weekend, you have seen us – the volunteers that make it happen. You have seen the Logistics team scurrying around, setting up pop-ups, tables, chairs, and banners. You have seen us peddle our wares: posters, t-shirts and sweatshirts. You’ve seen our Event Chairs madly signing up festivalgoers, announcing winners, and passing out prizes and ribbons. You have watched the dancers and Hulahoopers. You may have put a begonia or two on a hat, and you have certainly watched those fabulous floats come down the creek! And still, you probably have no idea what these volunteers do the rest of the year to bring this extravaganza to the community. It takes a lot. And it takes most of a year. As a non-profit, we do those things that keep an organization running. We elect a Board every fall to support the coming year, hold monthly planning meetings and publish minutes, conduct banking and pay our taxes. We even have to maintain event and liability insurance. We apply for a permit from the City of Capitola, and contract for services, such as the Porta-potties and garbage bins. Our Nautical Parade team busily signs up float teams, puts on workshops for new float builders, and lines up property owners to let their creek-side lots be used to build floats. They also host the begonia picking that takes place the Saturday of the festival. Meanwhile, the committee has much fun choosing a theme for the year, and then calling for artists to submit artwork; one we select as the poster for the year. We listen to music CDs so we can pick bands for Saturday and Sunday concerts, and choose a movie that fits with the theme for the year. Our meeting where we select the merchandise is always a


riot. Everyone has an idea for what colors, styles, and sizes of shirts and sweatshirts should be picked, so there’s lively discussion!

Our sponsors contribute about half the funding needed for the festival – we could not do it without their support.

hired, and the area is decorated festively. And again, we send Thank You notes to all that support this effort.

Our publicity team makes sure word gets out to the community – our theme this year, when workshops are held, or announce the fundraiser. They work with Times Publishing Group to put the Begonia Festival program out in the summer. As part of that, volunteers write articles to be included in the publication. We also design and publish a tri-fold brochure with the schedule of events, create window posters for display, and submit newspaper articles to local papers.

The other half of funds comes from a Fundraiser Event in August. Our fundraiser team collaborates with markets, wineries, and eateries that contribute food and drinks for the event. They reach out to the community for donations of auction items. Tickets are designed, ordered, and sold. Musicians are

As you can see, there are a wide variety of activities that take place throughout the year. Surely something that appeals to you! Plenty of opportunities for anyone interested in helping put on this historical community event. Come out and play! Reach us at

And it takes money! From January to April, our sponsorship team contacts our past sponsors, and new ones, to get cash donations to fund all festival events. They call them, email them, and follow up with them along the way. Afterwards, they make sure the sponsors know our appreciation by writing Thank You cards and presenting them with small gifts.

The Official 2014 Begonia Festival Program

Members of the Capitola Begonia Festival committee toured the Golden State Bulb facility in Moss Landing on April 9th. Golden State Bulb supplies the begonia blossoms, which adorn the Nautical Parade floats, at no cost to the Capitola Begonia Festival.

The Ideal Container Plant

By Andy Snow Everyone is in such a hurry these days. Have you noticed that? We pick up cooked food on the way home from work and don’t take the time to make a home cooked meal. Even though we know that home cooked food is better tasting and better for us too. The same is happening with gardening. Most people want to buy a potted plant with flowers. This trend has caused the rise of huge industrial plant factories that deliver flowering plants to retailers around the country. The small grower and the home grower are becoming increasingly scarce.

Begonias do not fit into the industrial plant factory model. Sorry, they just don’t. Too difficult to ship. Tuberous Begonias are stubbornly rooted in the handmade, the Sunday dinner at Grandmas place, a slower and quieter time. Begonias do get sold by professional growers, but only a small percentage. Only a specific kind of grower can grow begonias because they refuse to behave in long distance shipping So the nurseries of tuberous begonia growers are typically high end, smaller operation. They typically have a growing operation in the back and sell in the front, hence, no shipping. In our area you can find potted begonias at San Lorenzo Garden center in Santa Cruz and Aladdin Garden Center near the Five Mile House in Corrilitos, neither of these places necessarily sell pots of the specular begonias of the Antonelli /

Andy SNow

AmeriHybrid® linage but they all carry our tubers when in season. A few begonia tubers and a little patience will give you a look into that quieter time when people had the time to enjoy a more peaceful life. Begonias will start their show nine or ten weeks after planting and bloom until late October or frost. Tuberous begonias live a long time, I have, in our breeding stock, begonia tubers that are over 25 years old. You could buy a few each year, keep your favorites and give the others to your friends and relatives and you will soon have a unique collection that reflects your taste, you will, after a couple years, have a “relationship” with them. And your gifts will be hand grown, one of a kind and valued by the recipient for years to come. Tuberous begonias do require a little fussing to give their months of bloom time, pick off the spent


When tuberous begonias are mentioned, words that come to mind are romantic, voluptuous, and spectacular; they display a form both exotic and graceful- a feat unequaled by any other plant. An AmeriHybrid® Begonia will fulfill these expectations. If you are considering a plant for your garden, balcony, porch, patio or window box, there can be no better choice than an AmeriHybrid® tuberous begonia.


Now an an Authorized Authorized Now

Andy Snow has been the begonia breeder for Golden State Bulb Growers for 30 years. He began at the Brown Bulb Ranch in Capitola and was taught by Tod Brown to always make selections with the customer in mind. The line of tuberous begonias he breeds now are called AmeriHybrid. He was the grower of Antonelli’s Begonias for the last 15 years of their business and is now producing begonias from their stock plants and seed.

blooms, maybe put in a stake late in the season. A little fussing will give you a lot of rewards (a lot of fussing will get you a prize winner). But if the minimal fussing takes you out to your porch, or into your garden, at the end of the day, perhaps with a cocktail or cup of tea in hand, to touch and tidy your collection, isn’t that a good thing? A quiet few minutes in a busy day between the hectic day and the full evening.

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the 62nd annual Begonia Festival

Begonias on Broadway Presents:

“These are a few of our favorite things...” Memories by Gail Wingert and Cathy Ashton The Capitola Begonia Festival is a summertime favorite for those who live near and far. Happening every Labor Day weekend, it’s a great way to close out the summer and ring in the fall. The Begonia Festival gives people young at heart an opportunity to come out and play at the Capitola beach in a variety of fun activities for families and friends. As we wait for the this year’s festival, we decided to hit the streets of Capitola and ask the locals and tourists alike to share some of their favorite Begonia Festival memories. Here is what they told us. “Some years I volunteer, and some I go for the fun and revelry. The first event in Capitola I volunteered for was signing up folks for the Sand Sculpture contest with Dorie Steinman in 2006. I had such a fun time. The other cool thing that I helped with was picking Begonias for one of the float teams, Windmill House. Though work it was, I had a good time and it was so gorgeous to see the rows & rows of these richly colored blossoms on a misty morning.

“I remember coming to Capitola from San Francisco as a teenager. We had fun summers here together and the Begonia Festival was always one of the highlights. One summer my friend was entered in the competition to be named the Begonia Festival Queen and I cheered for her. We had a great time.” Marylou and Peter Sorensen

Anna Marie Gotti Capitola Resident, 29 years

“I’ve always enjoyed seeing the community participation and the variety of floats in the Begonia Festival nautical parade. There is so much creative design in the floats each year.” Cheryl Schrader with grandson, Caden Connelly

“We built a float together one year to enter into the nautical parade. It was a group of us from Seagate, a bunch of my co-workers and friends. I remember ‘ lots of flowers’ and going along the river walk. We had a great time building and participating in the parade.” Rick Frier, Jim Morris, and Nettie

“My kids are teenagers now. I remember going with them to the Begonia Festival to see the sand castle competition and walk along the coast together. We all picked out our favorites. I enjoyed seeing the sand castles with the kids.” Jane Finnigan, Pacific Trading Company

“Having been raised in the Santa Cruz area the Begonia Festival was always just a part of life and a big part of summer. I really like walking with my friends and looking at the sand castles. As an adult my favorite memory is volunteering for the Festival and working side by side with my mom. It was so much working in the t-shirt booth.” Shawna Wingert

Bring your family and friends and come make your own special memories this year at the 62nd annual Capitola Begonia Festival, as we present Begonias on Broadway this Labor Day weekend, August 29 through September 1, 2014. 10 10

The The Official Official 2014 2014 Begonia Begonia Festival Festival Program Program


Begonia Festival:

Good for Business & Good for the Community My father purchased Zeldas when I was just two years old. As a child, my days were spent on the sand directly in front of the restaurant, sipping on Shirley Temples and endlessly swimming in the lagoon. My evenings, eating dinner in front of the old fireplace, watching my parents work and socialize with our small community. My memories in this special village of ours are as plentiful as they are charming and yet nothing quite compares to those of the Begonia Festival.

The Begonia Festival always spoke to me as a celebration of and for our community. Of course the tourists came and enjoyed the festivities, but it was the locals that filled the creek pathways. It was the locals that worked late into the evening hand stitching each begonia filled float. I can still remember the life that radiated from the creek on those nights: the music playing, us children running around freely from yard to yard, float to float. Those nights really ingrained in me the importance of community; the importance of supporting and interacting for the benefit of our shared interests.


The The Official Official 2014 2014 Begonia Begonia Festival Festival Program Program

This sense of community now speaks to me louder than ever, as a mother and as a business owner. As a mother, I want my daughters to experience the joy of camaraderie, a sense of belonging and most importantly the pride of service. The best way I can teach them this lesson is to practice it. For our family here at Zeldas the Begonia Festival is much more than just a busy day at work, or annual summer event, the Begonia Festival is our past and our future. It reminds us that we are part of something bigger than ourselves; that we belong to a community with a noble history of creating memories. As we approach this 62nd Begonia Festival we are as committed as ever to do our part to ensure not only a magnificent weekend but to see that they last for years to come. In addition to the Sand Castle Contest, Horse Shoes in the Sand, I am honored this year to be sponsoring the Begonia Mural.

By Jill Ealy

The Begonia Mural affords each person the opportunity to be part of the festivities. Young and old alike can come and place a begonia on the wall, thus helping create a masterpiece for us all to enjoy. We applaud you Begonia Festival Committee, float builders, and volunteers, for your hard work and incredible vision. Thank you, from all of us at Zeldas.



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istory of the Brown Ranch


Continuing the expansion, in 1924 James built 24,000 sq. ft. of glass house and seven acres of lath house for the propagation of tuberous begonias and gloxinias. Obtaining Begonia bulbs from Germany, who bragged of ‘the best flowers’, and Begonia tubers from Belgium, who claimed ‘the strongest tubers’, the Browns cross-bred the two varieties, and developed the Pacific Begonia. From the 1930’s to the 1970’s, approx 90% of the world’s Begonias came from the Brown Bulb Ranch in Capitola.  In 1932 James Brown died at the age of 49 and Alan and Worth Brown, James’ sons, took over operations. By the 1950s the dairy had been completely closed and the third generation, Barclay, Todd, and Joel Brown, joined the family business. The firm was now the recognized world leader in the production of tuberous begonia bulbs.

Brown Bulb Ranch began in 1911 when James Brown purchased five acres of barren land outside the small coastal California town of Capitola. Because the ground had been sapped of its nutrients by 50 years of wheat production, James decided to purchase a herd of registered Guernsey cattle from a local judge. He built a dairy and kept the cattle in corrals, feeding them only weed-free feeds, the bi-product of which was an abundance of weed-free fertilizer. Always innovative, James even packaged and sold this composted manure under the name of West Coast Horticulturists’ “Moo Cow Fertilizer.”

In 1951, Peggy Matthews, a local swim teacher noticed that all the begonias at Brown Bulb Ranch were going to waste. She was not aware that the growers had no interest whatsoever in the flowers; they were propagating bulbs. The death of the flowers signified that it was time to dig up the bulbs and send them to market. That year the Capitola Water Follies featured paddleboards decorated with Begonias, and that is how the Begonia Festival got its

The Guernsey dairy flourished, and Moo Cow ice cream, candy and milk were distributed in their own regional retail stores. Through contracts with the Southern Pacific Railroad, Dollar Line Cruise Ships, Panama Pacific, Matson Australian Lines and others, the reputation of Moo Cow milk and ice cream grew to even reach distribution in the Republic of Panama. At the peak of the dairy’s popularity in 1931, more than 9,000 visitors came to the company’s annual October Open House in Capitola. Always aware of advertising opportunities, the first Miss California was also photographed at the Brown Ranch alongside the dairy’s prize milk cow. By 1916, James was growing more than 40 acres of freesias, gladiolas, montbretias, tulips and tuberose on newly acquired ground in the Capitola area.


The Official 2014 Begonia Festival Program

start. Even though the Begonia Festival was truly started in 1952, in 1954 the Capitola Businessmen’s Association inaugurated the First Annual Capitola Begonia Festival and proclaimed Capitola to be the “Begonia Capital of The World.” A festival in late summer— when the begonia are in spectacular bloom— was a natural way to extend the late-summer coastal tourist season. Today, Brown Bulb Ranch is Golden State Bulb Growers. The Brown families still run the business and continue to donate the begonia blooms from its fields in Monterey County each year to the Capitola Begonia Festival.


Brown Ranch Marketplace


Event Results nautical parade

rowboat r aces

Grand Prize Winner: Group: Casa Finkel Name of Float: Puff the Magic Dragon Charity for $1,000 donation: The Scott Beeb Children’s Fund

M asters 45 and over First place: Kent Anderson: Time - 1:56 Second place Scott Trambly: Time - 2:03 Third place Chuck Thorne: Time – 2:10

Second Place Winner: Group: Riverview Rascals Float: Aladdin’s Lamp/Genie in a Bottle Charity for $500 donation: Vista Center for the Blind

Seniors 31 – 44 First place Jack Digby: Time – 1:57 Second Place Charles Miller: Time – 2:00 Third Place Tyson Stottrup: Time – 2:03 Adults 18 - 30 First Place: Damian Alcaraz: Time –1:34 Second Place Bryan Thomas: Time – 2:53 Third Place Miki Bacon: Time - 2:54

THIRD PLACE WINNER: Group: Friends of the Windmill House Float: The Magic School Bus Charity for $250 donation:Save Our Shores

Juniors 12 -17 First Place: Elizabeth Rimmer: Time –1:24 Second Place: Mikaela Martorella: Time –1:42 Third Place Emma Loll: Time - 1:51

SPECIAL RECOGNITION WINNERS: Group: Mid-County Senior Center Float: Mid-County Senior Center - A Magical Place Recognition: Rookie fo the Year Group: It’s Wine Tyme Float: Magic Fun with Bubbles Recognition: Best in Showmanship Group: Capitola Begonia Festival Association Float: The Capitola Community Float Recognition: Best in Community Spirit


FIRST PLACE TEAM: Dave Reveles, Soquel & Chris Jackson, Watsonville SECOND PLACE TEAM: Elias Beltran, San Jose & Robbie Stewart, San Jose THIRD PLACE TEAM: Oscar Gonzales, Santa Cruz & Lynnae Maultsby, San Jose FOURTH PLACE TEAM: Mario Herena, San Jose & Jory Wilson, San Jose

Busted Shoe Award: David Dagnino Jr., Sunnyvale & Kay Johnson, Capitola

Builders: Andrew, Pierce, and Aidan Brownstone, Gary Parks, Lee Hildinger, Riley Nelson, Stuart Hoodhams, Jonah Rubin Builders are from: Atascadero SECOND PLACE Sculpture: Good vs Evil Builders: Robbin and Shelly Jany, Eric O’eana, Chris Wright, Daniel Welsh, Megan, Sean Callahan, Evan Keane, Mike Bradley Builders are from: Redwood City Small Groups: FIRST PLACE Sculpture: Sand Enchantment Builders: Richard Drelich and Tabi Triana Builders are from: Santa Cruz SECOND PLACE Sculpture: Magic Castle Builders: Mike, Jane and Max Perko, Anne Pharmond, Meredith Builders are from: Santa Cruz

Youth 11 and under First Place: Zack Del Favero: Time –0:51 Second Place: Mason Ciari: Time –0:55 Third Place: Mateo Livingstone: Time 1:01

One Child, One Adult: FIRST PLACE Sculpture: The Owl “Who” Loves Capitola Builders: Catherine and Steve Lombardo Builders are from: Aptos

sand sculpture

SECOND PLACE Sculpture: Big Babies Builders: Carrie Cox Builders are from: Santa Cruz

Grand Prize Winner: Sculpture: Fantasia The Magic of Mickey Builders: Jody and Nate Downs, Jennifer and Doug Heath, Emily and Chris Hanson, Jennifer and Vince Canobbio, Derrick and Mindy Spaley, Laurie and Dave Vienna, Kim Cano, Lindsay and Dave Silva, Dennis Ray, Lela and Mike Virgaolito Builders are from: Santa Cruz Large Groups: FIRST PLACE Sculpture: I’m Not Done Yet

9 to 14 Years Old: FIRST PLACE Sculpture: The Mermaid Tale Builders: Athena and Brenan Greenleaf, Maggie O’Hara, Anna Marie Scott, Rachia Hinfbee Builders are from: Santa Cruz SECOND PLACE Sculpture: Burial Chamber Builders: Virill Zhuze and Joe Burgess Builders are from: Los Altos 8 Years and Under: FIRST PLACE Sculpture: Rabbit in a Hat Builders: Samantha and Dennis Decosta Builders are from: Lodi


The Official 2014 Begonia Festival Program

SECOND PLACE Sculpture: Hogwarts Comes to Capitola Builders: Jackson and Odessa Pearce Builders are from: Capitola

Fishing derby

Biggest Fish (by weight) of the Derby/All Ages: Nick Conthans (14.85 lbs.), Age 7, from Santa Cruz; Logan Mankins, Age 9, from Soquel; Logan Somerville, Age 15, from Soquel Justin Hanson, Age 33, from Capitola Most Fish of the Derby: Harper Cooper, Age 6, from Saratoga Nick Brautovich (37 fish), Age 11, from Santa Cruz; Jake Wilson, Age 14, from San Francisco Azi Dennier, Age 51, fromBelmont Smallest Fish of the Derby: Waimae Ali, Age 5, from Santa Cruz Cooper Del Favero, Age 8, from Capitola Reece Chang, Age 13, from Redwood City Chris Rodemeyer, Age 36, fromSanta Cruz


about the

Gloria Souza

I am a recent retiree who has managed to balance a career with my art for three decades. I took my first art class at West Valley College in the 80’s. My greatest influence has been Oneida Hammond who taught me the techniques of photo realism in watercolor design. My work has been displayed in the Bay Area in restaurants, cafes, libraries, both the Santa Clara County Fair and Open Studios, and even the streets of San Jose as part of the SharkByte Art Charity Auction. The focus of my work has been primarily flowers. I try to capture their exquisite beauty from my photos, expressing the vibrant colors of nature through watercolor. My goal is to make you want to pluck the petals off the paper. Recently, I have been working on images of people revealing their joy and even sadness.


As a relative newcomer to Capitola, I am thrilled to be a part of this great Community, with so many fine artists. You can see my current works at:

• The Beach Bean coffee shop at Rio Del Mar • Sweet Peas on 41st Avenue through May 7th • and the Aptos Public Library in June. 17

friends, family &Floating


A Labor Day Tradition by Gail Wingert The “Friends of the Windmill House” is a large group of friends who’ve gathered on the river path for 10 years to build floats. They do it “as a great excuse for a party... and as a way to slow down this crazy world and unplug...” according to James and Vicki Wallace. In last year’s Windmill House float, Nathan Cross and city council member Dennis Norton helped Elvis fly from the trestle to a floating ‘59 pink Cadillac constructed of begonias, At the helm was beauty queen clad Noelle Castellanos, the owner of the Windmill House, who helped this group of friends capture the elusive trophy and a 2nd place title.

Much in the way you can count on Barbeques, apple pie, and sunshine as part of the Labor Day Weekend tradition in Capitola, you can add the Capitola Begonia Festival and Nautical Parade to the list of traditions. Since the 1950’s, this parade has been a family favorite and tradition, with many coming from near and far to fill the streets and beaches of Capitola. They line not only the creek path, but also the Stockton Ave Bridge, and the train trestle, to get a glimpse of this colorful and magical floating flower parade. This unique parade was brought to Capitola by a revolutionary, history making, and groundbreaking woman, Peggy Matthew Slater. Peggy lived during a time period when women were not expected to participate, and were discouraged, from being political. She followed her dream to “create a better beach”, and became Capitola’s first city councilwoman. While she only served for a year before moving on to teach synchronized swimming at the University of New Mexico, and to become the first woman of the Women’s Army Corps (WAC), she would eventually return to Capitola to break more ground and continue to fulfill her dream. With her love of swimming, entertaining, and Capitola, she not only created a better beach, but a tradition that would last for generations to come. When she launched the first Capitola Water Follies in 1950, it featured swim races for boys and girls, and water ballet. In 1951, she added begonia adorned paddleboards. The first begonia floats were featured in 1952. One can only imagine how proud Peggy would be if she could see what has become of her Capitola Water Follies. She not only helped to create a better beach, but long lasting family traditions and enduring friendships.


The Official 2014 Begonia Festival Program

Lin Banks, former Capitola Begonia Festival President, emceed the parade for 10 of her 13 years on the committee. When asked what kept her coming back she speaks of her love for interacting with the people on the path and the lifelong friendships that resulted. She has many fond memories of floats, especially what she calls the “whoopsie daisies”, like the projection screen that became a sail or the crow’s nest that almost didn’t fit under the bridge! While all great memories, it’s the memories that she made with her own family and the lasting friendships that are treasured most.



Just two of many stories which sum up and capture the essence of not only Peggy Matthew Slater and the parade, but also the festival and Capitola as well. At the end of the day it’s about family, good friends, a beautiful beach, and good times. If you’d like to learn more about getting involved visit our website:





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The Official 2014 Begonia Festival Program

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7 Capitola Village (Cont.) I David Lyng Real Estate J Granny’s By The Sea K Hot Feet L It’s Wine Tyme M Rainbow City Limit N Sea Breeze Gallery O Slap Happy P Super Silver Q Thomas Kinkade Gallery R Wharf House, The S WFO Apparel T Zelda’s On The Beach

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Whale Watching






There is year-round whale watching in Monterey Bay with Humpback and Blue Whales from April to December and Gray Whales from December to April, with Killer Whales and Porpoises showing up anytime they feel like it. There are also Sea Otters, Seals, Sea Lions and seabirds. Whale watching cruises start from Santa Cruz, Moss Landing and Monterey.

Monterey Bay Youth Outdoor Day

The Central Coast Offers Many Opportunities for Adventure! To help you appreciate the beauty and the variety of experiences available on the Central Coast, here is a list of possible adventures that are unique to this region. Imagine yourself floating on the water while whale watching, or diving and coming face to face with a seal or otter, or zipping high above between enormous redwood trees, or floating from a parachute toward a beach, or stopping along a mountain trail to admire the wonders of creation, it’s all here for you. Here are just some of the possibilities:

Zip Line Redwood Canopy Tours Redwood Canopy Tours at Mount Hermon offers visitors an exciting ecoadventure into redwood canopy of the Santa Cruz Mountains. Enjoy the coastal redwood forest from the unique perspective only a zip-line canopy tour can offer. The two hour guided tour includes six zip-lines and two sky bridges at heights of up to 150 feet. The Redwood Canopy Tours are the only facility of its kind in the region.

Kayaking tours of Elkhorn Slough will take you into one of 17 estuarine reserves in the United States. Elkhorn Slough is home to saltwater, freshwater and marshland wildlife where you will see seals, otters, loons, egrets, pelicans and even small sharks. Along Monterey Bay there are open coast paddling tours, overnight sea kayaking trips and the thrill of surf kayaking.

The Official 2014 Begonia Festival Program

Climbing & Hiking There are more than 20 recognized hiking trails in Santa Cruz County that traverse the coastline, beaches, mountains and the redwood forests of this unique corner of the Central Coast. From Big Basin Redwoods State Park there is the famous Skyline to the Sea Trail and someday you will even be able to walk along the coastline from Monterey to Santa Cruz along the planned Monterey Bay Sanctuary Scenic Trail. And to add climbing to your activities, there is the Pacific Edge climbing Gym in Santa Cruz and Castle Rock State Park located in the Santa Cruz Mountains is a premiere location for bouldering and sport climbing.

Scuba Diving



is a nonprofit organization dedicated to educating youth about the countless outdoor activities available in our area. Our goal is simple, let’s get our youth back outside and active! In hopes of achieving our goal we hold an annual event at the Santa Cruz Fairgrounds where various companies and organizations can showcase their specialties. The event is totally free. Bring your children to the Santa Cruz Fairgrounds on June 22, 2013 so they can enjoy the dozens of activities we have to offer!

What Santa Cruz is to Surfing, so is Monterey to Scuba Diving. The shoreline fronts not only Monterey Bay, but the Pacific Ocean as well. Some of the famous dive sites you’ll find are San Carlos Beach (the jetty), which has been dubbed the most-dived beach in California; McAbee Beach located on Historic Cannery Row, Lovers Point & Otter Cove with its thick kelp forest, and Point Lobos Wildlife Preserve for advanced divers.


Central Coast Adventures

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Open 9-7 Daily

Boat rentals with safety equipment, kayak rentals, tackle, gifts, food, drinks and ice. Open everyday from sunrise to sunset on the Capitola Wharf

Boat rentals Safety equipment Kayak rentals Tackle Gifts Food, Drinks & Ice

15 Municipal Wharf, Capitola


Stand Up Paddle Board Lessons and Rentals Located in the heart of Capitola Village, we offer SUP/SUP-Surf Lessons, Tours and Rentals. We host Bachelorette/ Bachelor Parties, Corporate Team Building, Birthday Get Togethers and Youth Camps. Expanding into SUP Yoga soon! Surfboard, Wetsuit and Boogie Board Rentals.

831.435.6503 208 San Jose Ave, Capitola

Surfing Learn to surf where it all started when three young Hawaiian princes brought their love for surfing to Monterey Bay and Santa Cruz in 1885. Santa Cruz is one the best places to learn to surf with its consistent waves and its wide variety of surf breaks. Water temperatures range from the low 50s to low 60s, depending on the season. Wetsuits for most people are required. Learning how to surf will teach you balance, and patience before that rush when you feel the power of the ocean beneath your board as you ride the waves.


Stand Up Paddle

Skydiving If you want to jump out of a perfectly good airplane to see a marvelous view of beautiful Monterey Bay and its spectacular surroundings, there are several companies with the expertise to take you up there and see that you safely return to earth. Those who want the once in a lifetime experience choose the tandem jump to take care of the details like steering and safely landing. Try it, you’ll like‌ and scream a lot.

Boating Northern Gateway to the Monterey Bay National Marine Sanctuary, Santa Cruz Harbor hosts thousands of visitors each year. Other anchorages are Capitola Wharf (May 1 to Sept. 30), with boat moorings; easy to find Moss Landing Marina with its twin towering PG&E smoke stacks; Monterey has two Marinas, Monterey Municipal and Breakwater Cove all within walking distance of excellent restaurants, old Monterey, historic Cannery Row and the Monterey Bay Aquarium. Stillwater Cove is right off shore of the famous Pebble Beach Golf Course - but get permission from Pacific Yachting.

Hang Gliding Northern California is world famous for its spectacular coastline, and there is no better way to appreciate this breathtaking beauty than by hang gliding high above it. There is a launching site high on the dunes over Marina Beach. The beach is the premier hang gliding spot in Central California because of its steady winds, great launching area, and the wonderful views from


The Official 2014 Begonia Festival Program

831. 462.5222

Photo: J2P Media

a day in santa cruz State Beaches & Parks

Capitola Beach

The Forest of Nisene Marks State Park

Enjoy this popular and famous beach beside Capitola Village with its famous Esplanade lined with shops and restaurants. Capitola, CA 95010.

This park boosts thirty miles of trails for hiking, mountain biking or a leisurely stroll. Directions: State Park Drive exit from Hwy 1 North to Soquel Drive. Turn right. Go east one mile to Aptos Creek Road. Turn left (N) on Aptos Creek Road to park entrance. 831-763-7063

Seacliff State Beach & Visitor Center – Rio Del Mar Beach

Whether you are a resident, or visiting here on the Central Coast, this is the perfect location to explore and enjoy with family and friends. Here are just some of the places where you can find a better life experience for you and your loved ones. So, take the time to relax and enjoy!

At the end of the fishing pier, the USS Palo Alto, a cement ship built during World War I, has been a popular attraction since 1929. Directions: State Park Drive exit from Hwy 1 South toward Monterey Bay to the park entrance. 201 State Park Drive, Aptos. 831-685-6442

New Brighton State Beach & Pacific Migrations Visitor Center This 93-acre park offers spectacular views of the Monterey Bay. Its family-friendly campground sits on bluffs high above the Pacific Ocean. Directions: New Brighton/Park Avenue exit off Hwy 1, turn right (S) at bottom of ramp, then left at first stop sign. Follow the road to park gate. 831-464-5620 or 831-685-6444

Pleasure Point Pleasure Point is a world-renowned surf location. Traditionally defined as the area along the coast from 41st Ave to Moran Lagoon, up 30th Ave to Portola and over to 41st Ave down to the sea at the “Hook”. It is a prime example of surf culture.

Twin Lakes State Beach Has a wide welcoming beach with beach volleyball adjacent to the picturesque Santa Cruz Yacht Harbor with its fine restaurants and shops. Take Soquel Avenue to 7th Avenue, turn south, dead-ends at Twin Lakes State Beach and East Cliff Drive. 831-429-2850

Seabright State Beach Is a long sandy beach between the Boardwalk and the Santa Cruz Harbor with the Walton Lighthouse on the east and the San Lorenzo River on the west. This is popular beach for locals in Santa Cruz.

Santa Cruz Main Beach & Cowell’s Beach Play volleyball, learn to surf, or just work on your tan. Visit the world-famous Santa Cruz Boardwalk and Municipal Wharf with its fantastic dining and shops. Along Beach St. west


Exhibits and Museums

San Juan Bautista

from San Lorenzo River in Santa Cruz.

West Cliff Drive A scenic drive, walk or bicycle ride between the Santa Cruz Wharf and Natural Bridges State Park.

Santa Cruz Lighthouse & Park This historic lighthouse, originally dedicated in 1870 and rebuilt in 1967, is a front row seat on Monterey Bay and the local surfing culture. Lighthouse Point, West Cliff Drive Santa Cruz. 831-420-6289 www

Natural Bridges State Beach Winter refuge for Monarch Butterflies, great beach, sandy cove, tide pools, nature trail through the Butterfly Preserve, several hiking trails, and a bicycle trail around the park. Entrance at West Cliff Drive & Swanton Blvd. Santa Cruz. 831-423-4609


Wilder Ranch State Park Within its 7,000 acres, has 34 miles of hiking, biking, and equestrian trails winding through coastal terraces and valleys. The grounds include Victorian homes, barns, shops, gardens, and a historic adobe. Directions: From Santa Cruz, go north on Hwy 1 two miles past Western Drive and turn left. 831-423-9703 or 831-426-0505

Henry Cowell Redwoods State Park Its self-guided nature path has many large, old growth redwoods with the tallest standing 285 feet tall and 16 feet wide. The oldest trees are from1400 to 1800 years old. Directions: From Scotts Valley – Mt. Hermon road to Graham Hill Rd, turn right, then left onto Hwy 9. From Santa Cruz –Graham Hill road to Hwy 9, turn left. Park is .5 miles on the left. 831-335-0782

The Official 2014 Begonia Festival Program

San Juan Bautista (Saint John the Baptist) and its Mission in San Benito County, is just 35 Miles east of Santa Cruz and is home to several National Historic Landmarks highlighting California’s early Mission and Rancho periods. These include; the Mission, Juan Bautista de Anza House, General José Castro house, and the San Juan Bautista Plaza Historic District.

Pajaro Valley Historical Association Established in 1940, PVHA preserves, interprets, and promotes the history of the diverse cultures that shaped California’s Monterey Bay area. The Bockius-Orr House in the city of Watsonville has been the organization’s headquarter since 1997, and is listed on the National Register of Historic Places. 332 East Beach St. (831) 722-0305

The Age History Project & The Historic Rodgers House – Santa Cruz County Fairgrounds Discover the agricultural history of Santa Cruz County, Pajaro Valley and Watsonville. Visit and/or www.

house to learn more about the house, its coming events and how to hold your own event there.

Aptos History Museum Located in the Aptos Chamber office, a wonderful community asset with a collection of local artifacts, photographs and information. 7605-B Old Dominion Ct. Aptos (831) 688-1467

Capitola Historical Museum An extensive collection of photographs and artifacts about Capitola’s history. Its latest exhibit pays tribute to hometown hero Harry Hooper (1887-1974). From 1909 to 1925, Hooper played major league baseball. He helped Boston win four world championships and his teammates included Babe Ruth and Cy Young. 410 Capitola Avenue Capitola. 831.464.0322

Santa Cruz Museum of Natural History Museum showcases the Ohlone native peoples, Geology, Wildlife & Habitats of the Santa Cruz Region and the Marine Life of the Monterey Bay. 1305 East Cliff Drive Santa Cruz. 831-420-6115

Santa Cruz Surfing Museum Surfing was introduced to Santa Cruz in 1885 and has been a

surfing center ever since. The museum tells the story of surfing using photographs, surfboards and other memorabilia. West Cliff Drive at Lighthouse Point Santa Cruz, CA. 831-420-6289

southwest corner of the UC Santa Cruz campus, the Arboretum at UC Santa Cruz is an unsurpassed garden with flowering plants from around the world. 1156 High Street Santa Cruz, CA 95064. 831.427.2998

Santa Cruz Museum of Art & Golf Courses History @ McPherson Center Pasatiempo Golf Club Extensive local art and history exhibits. Visit www.santacruzmah. Santa Cruz org for current events and exhibitions at the museum. 705 Front Street Santa Cruz, CA. 831-429-1964

Santa Cruz Mission State Historic Park Misión la Exaltacion de la Santa Cruz was the 12th mission built in California established in 1791. It is Santa Cruz County’s oldest building. The lovely, single-story adobe has been restored to its original appearance. Directions: Take Hwy 1 north to Mission Street – turn left 1/4 mile then left on Emmet Street by Mission Plaza and right on School Street. 831-425-5849

Seymour Marine Discovery Center A working marine laboratory with exhibits, aquarium, touch tanks, Ocean Discovery Shop, and unsurpassed vistas of the Monterey Bay National Marine Sanctuary. Hold a sea star and marvel at the world’s largest whale skeleton. 100 Shaffer Rd Santa Cruz, 831-459-3800

UCSC Arboretum Located on 100 acres in the

Overlooks scenic Monterey Bay providing both beauty and challenge to both amateur and pro golfers. Also the location of the Hollins House Restaurant. 18 Clubhouse Rd, Santa Cruz, CA 95060. 831-459-9155

DeLaveaga Golf Course - Santa Cruz Owned and operated by the City of Santa Cruz, it offers championship caliber golf with spectacular views of the Monterey Bay and consistently ranks as one of the top public facilities in Northern California. 401 Upper Park Rd. Santa Cruz. 831-423-1600

Seascape Golf Club - Aptos Built in 1926 as Rio Del Mar Country Club. Seascape’s classic design features manicured fairways and well positioned bunkers that guard small tricky greens. 610 Clubhouse Drive Aptos. 831-688-3213

Spring Hills Golf Course Watsonville

Spring Hills Golf Course is a family owned and operated since 1965. This course features perfect golf weather, an enjoyable and difficult course layout, a finishing hole with an enormous waterfall, and a ranch style clubhouse built in 1911. This course is completely open to the public. 501 Spring Hills Dr., Watsonville 831.724.1404

Pajaro Valley Golf Club - Watsonville

(N) to Soquel Drive.

Capitola Village by the Sea Capitola Village lies between two cliffs in a valley spanned by a railroad bridge. The Esplanade is a wonderful stroll in the village along a row of restaurants, historic homes, and small shops to the wharf embracing vistas of Monterey Bay and the beach. Directions: From Highway 1 take the Bay/Porter exit South on Bay to Capitola Village. 831-475-6522

Between Monterey and Santa Cruz counties, this 6,218-yard course with its scenic views of the Pajaro Valley is next to Elkhorn Slough with its many birds and animals. 967 Salinas Rd., Royal Oaks 831.724.3851

Pacific Garden Mall

Shopping and Dining

Great views of Monterey Bay, Santa Cruz Mountains, Beach Boardwalk, surfers, sea lions and harbor seals, with great seafood restaurants, nightlife, and stores featuring everything from souvenirs to fresh fish, to fudge, to bikinis. Beach Street Santa Cruz, CA

Aptos Village Gateway to the Forest of Nisene Marks State Park and the scene of the world’s shortest 4th of July parade and the site of the historic Bayview Hotel. Aptos Village a great place to shop, dine and explore. Originally a Spanish Land grant, in 1872 Claus Spreckels, the sugar millionaire, began developing the area. Directions: From Hwy 1 take the State Park Drive exit north

Downtown Santa Cruz has great shopping, outdoor dining, with coffeehouses and cafes in a cheerful and attractive setting. Pacific Avenue, Santa Cruz.

Santa Cruz Wharf

Soquel Village Antique lovers come to the historic town of Soquel. Shopping, dining, and a wonderful variety of antique stores. Soquel also boasts several family operated wineries. Directions: Highway 1 take the Bay/Porter exit north on Porter to Soquel Drive. North on Hwy 1 two miles past Western Drive and turn left. 831-423-9703 or 831-426-0505


Summer Happenings in Santa Twilight Concerts at Capitola Beach

Weeknight After 5pm Specials at the Boardwalk

June – August Wednesdays 6 – 8pm

The tradition of the Wednesday Night Twilight Concerts continues in the Esplanade Park. Families and friends are encouraged to come and listen to an array of musical styles from jazz, western, Latin, swing, orchestra, to good old rock and roll. Bring a picnic supper and chairs to sit on either in the park or on the beach. Call the Capitola/Soquel Chamber at 475-6522 for more information.

Rod & Custom Classic Car Show

June 17– August 29 Enjoy old time prices on Mondays and Tuesdays after 5pm

Rides, Pepsi, Hot Dogs, and cotton candy are just $1.00 each! Get a great deal on Wednesdays and Thursdays after 5pm. Unlimited ride wristbands are just $10.95 + tax when you bring along a Pepsi can!

Youth Outdoor Day 2014

June 21 10am-4pm, Santa Cruz County Fairgrounds

June 7 & 8 9am – 4pm, Capitola Esplanade

Featuring over 300 Hot Rods, Muscle Cars, Coupes, and Roadsters. Plus Customs and Classics from vintage to 1972. Vendor Booths, Music, Raffle, Trophies, and more. Enjoy a weekend filled with awesome cars, great music, charming shops, restaurants for every taste, and family fun at the beach! Call the Capitola/ Soquel Chamber of Commerce at 475-6522 for more information or visit our website:

Free Friday Night Concerts on the Beach Boardwalk June 13 – August 29 6:30pm and 8:30pm on the Beachband stand

Let’s get our youth back outside! Fun exhibits, demonstrations, instructions, and hands-on opportunities to experience your favorite outdoor activities. Your chance to win fantastic outdoor excursions and many other great prizes!

Woodies on the Wharf Saturday, June 21 10am – 4pm

Northern California’s largest Woodie show features more than 200 stylish, pre-1952 woodbodied cars. Admission is free! Music, Woodie goodies and prize drawings will add to the fun. And a free bike valet is available! More information is available at

Rock out to Top 40 bands from the ‘70s, ‘80s, and early ‘90s. FREE on the beach bandstand. For schedule visit

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The TheOfficial Official2014 2014Begonia BegoniaFestival FestivalProgram Program

Bikes on the Bay Vintage Motorcycle Show Sunday, June 29 9am – 4pm / Capitola Mall Parking Lot Bring the family and check out hundreds of pre-1989 vintage American, British, European, and Japanese motorcycles and scooters. Find the part you’ve been looking for at the Motorcycle Swap or your dream motorcycle in the Bike Corral where used motorcycles and scooters will be for sale. Enjoy great bikes, vendors, food, music, raffle, and awards. Free admission. For more information call the Capitola Chamber at 475-6522.

Wharf to Wharf Race Sunday, July 27

The 41st Annual Wharf to Wharf Race is a scenic six mile race with forty live bands, throngs of festive spectators, and the coveted Wharf to Wharf Runner T-Shirt—awarded only to race finishers! Race begins at Santa Cruz Wharf and ends at Capitola Wharf. For more information visit

The 20th Annual Watsonville Strawberry Festival at Monterey Bay August 2 & 3 10am – 7pm

This multi-faceted celebration will serve up a menu of strawberry delights, non-stop entertainment, contests, and more. This free admission festival is located in historic downtown Watsonville around the City Plaza on Main, Peck and Union Streets. For more information visit

a Cruz County 2014 Annual Capitola Begonia Festival Fundraiser August 3 1:30pm – 4:00pm, Shadowbrook Restaurant

Help support the Capitola Begonia Festival by joining for the “Broadway at the ‘Brook!”, an afternoon of wine, appetizers, and a silent and live auction. You’ll love this year’s auctions! For more information email

22nd Annual Aloha Celebrity Races and Polynesian Festival Sunday, August 24 Races at 11am – 5pm

The action starts in the water at 11am with outrigger races designed for first-time paddlers. Celebrate the aloha spirit at the Santa Cruz Wharf with dance, food, and everything Polynesian!

Capitola Art and Wine Festival September 13 & 14 10am – 6pm

A fun weekend for the whole family! The Capitola Art & Wine Festival combines Art, Wine, Music & Food all in charming Capitola Village overlooking the beautiful Monterey Bay. Over 150 fine artists and 21 wineries will participate in this year’s Festival. A Children’s Art Area with ongoing craft projects is conveniently located in the center of the Festival on Lawn Way.

Santa Cruz Antique Fair

The 2nd Sunday of every month 9am – 4pm. (Weather permitting.) Lincoln Street (Between Pacific & Cedar) The original Downtown Antique Fair is held the second Sunday of every month (weather permitting). Vendors offer an eclectic blend of antiques and unique items. Come and check it out! Browse through a wide assortment of treasures including books and photographs, vintage jewelry, clothing, glass and ceramic collectibles, vintage Hawaiian kitsch, turquoise, original artwork and a whole lot of whatnot! For more info, please contact (831) 476-6940.

Wednesday Night Sailboat Races Wednesdays through Oct. 29th, 6:30 p.m. – 8:30 p.m

Each Wednesday night local sailors get out during the early evening to compete and have fun, with the emphasis on fun! This is an event that packs the harbor with visitor spectators. The harbor’s restaurants and beach are especially good viewing areas. Bring your camera or video camera, and beach blanket, and spend a delightful evening watching the sails parade in their full glory against the setting sun.

“World’s Shortest Parade”

Aptos 4th of July Celebration Friday, July 4, 10am Soquel Dr. & State Park Dr., Aptos Village, 831.688.1467

A Day Out With Thomas the Tank Engine!

July 25, 26 & 27, August 1, 2 & 3 Roaring Camp Railroads, Graham Hill Road, Felton Join Thomas the Tank Engine as he travels along the scenic San Lorenzo River. 831.335.4484

16th Annual Santa Cruz Mountains Challenge Bicycle Ride July 26th Start times 6:30 – 8am, Scotts Valley High School

One of the most difficult 1-day events on the West Coast, climbs some of our most scenic & strenuous roads. 100 mi.,100K, 200K. More climbing than any single day of the Tour de France! 831.475.5234

home decor, furniture, garden & gifts 883 41st Avenue 831-471-8166 Santa Cruz, CA

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The Official 2014 Begonia Festival Program



annual Capitola Art & Wine festival A celebration of artistic expression and local winemaking describes the 32nd annual Capitola Art & Wine Festival to be held September 13 and 14 in beautiful Capitola Village By-the-Sea. The quaintness of the Village and the sound of the surf is the backdrop for this wonderful celebration. The Festival was created in 1982 by the late Carrie Jacobson May, Barbara Reding and Eric Johnson to showcase local artistic talent. Fifty artists participated on the Esplanade that first year in the “Capitola Village Art Festival”. The Capitola Chamber of Commerce became involved the following year in 1983. The late Jay Collins created the first poster, wine tasting was added and the name was changed to the “Capitola Art & Wine Festival.”


The Official 2014 Begonia Festival Program

Artistic talent ranges from exquisite jewelry to metal sculpture for the home, intricate blown glass, handcrafted leather goods and woodwork, water color and oil paintings, photography, and everything in-between; even a local face-painter for the children (or the child within). And for the budding young artist, there is a children’s art area with ongoing projects to entertain the younger set.

Today the Festival is hosted by the CapitolaSoquel Chamber of Commerce and includes over 160 local and nationally acclaimed fine artists, wine tasting from 22 Santa Cruz Mountain wineries, local gourmet restaurants & caterers and fabulous entertainment all weekend including The Sun Kings - a Beatles tribute, fun-in-the-sun funk and California Rock from Extra Large, and the samba-reggae-funk-surfand-skate, capoeira-kicking, scene-busting

september 13 & 14, 2014

Capitola Village 10am-6pm

phenomenon known as SambaDรก, plus local dance groups and street performers. Local artist Lynn Jaye created the beautiful artwork for the 2014 Festival poster. The Capitola Art & Wine Festival is the biggest fundraising event of the year, not only for the Capitola-Soquel Chamber of Commerce (a non-profit organization), but also for the many local school groups and non-profit community

groups that assist with the Festival. While the event is admission free, wine enthusiasts may purchase a 2014 Festival glass and tasting tokens at one of the Glass & Token booths conveniently placed throughout the Festival. Parking is free and easy at the Capitola Mall on 41st Avenue and the Crossroads Center on Bay Avenue, where you can hop on a free shuttle that drops you directly at the Festival entrance.

For more information visit www. or call the Capitola-Soquel Chamber of Commerce at (831) 475-6522.

Fresh Homemade Cookies & Treats Brownies & Sweets 110 Stockton Ave. Capitola, CA 831.295.6290 33

2014 Capitola Art & Wine festival

Gourmet Food Enjoy fabulous food at the Festival Gourmet Food Court. Café Carlos will be serving Burritos, Carnitas, Quesadillas and Tamales cooked right there fresh and hot. Hot Dog and Sausage Sandwiches from Happy Dog Hot Dogs, Authentic Indian Cuisine from India Gourmet, Wood Fired Pizza from The Pizza Gypsy, Teriyaki Chicken Rice Bowls and Vegetable or Shrimp Rice Bowls from Souza’s. Surf City Kiwanis will be serving their famous Calamari & fries and Zameen Mediterranean Cuisine will be serving Lamb & Beef Gyros, Zameen Chicken Wrap, Greek Burgers, Beet & Feta Salad and Zameen’s Veggie Burger. Michael’s on Main will serve their pulled Pork sandwiches and Café Cruz their delicious Steak Sandwiches. Goose’s Goodies will tantalize you with their mouthwatering gourmet toffee. There is something for everyone!

Children’s Art area

Family Network Services is hosting the Kid’s Art Area this year. Children will be able to enjoy their own creativity with their own special art projects. Kid’s Art Area is located on Lawn Way in the center of the Festival. Capitola Art & Wine Festival Net proceeds benefit the following groups:

Soquel High School Music Programs Soquel High School Sports Programs Harbor High School Leadership Program New Brighton Middle School Pacific Collegiate School, Fusion Dance Company Capitola-Soquel Chamber of Commerce



The Official 2014 Begonia Festival Program


Unique antiques and local wines are just the beginning at Soquel Village, less than 2 minutes away from Highway 1.

We invite you to try our Grandma’s Recipes Best P rice in tow s n!

Specializing in vegetarian dishes

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Capitola Art & Wine festival artist

Lynn Jaye Lynn Jaye started painting at age five when her cousin showed her how to paint by numbers at her grandma’s house one weekend. She fell in love with the process and it became a lifelong passion. After attending three major art schools in London where she grew up, Jaye embarked upon a series of travels that took her around the world. She arrived in Santa Cruz in 1981 and the natural beauty of the coastline persuaded her to make it her home. Jaye went back to school, taking art and design classes at Cabrillo College and West Valley College. She worked in graphic and interior design and then became a full-time artist in 1990.

After a seven-year love affair with watercolor, Jaye went on to paint in acrylic and has recently returned to oil, the medium she first learned as a painter. She is always inspired by the beauty of nature and favorite motifs include landscapes and coastlines of California, Tuscany and Provence. She also loves to paint colorful wildflowers, poppies and sunflowers, sometimes expressing her ideas with mixed media. Her large triptychs and views through arched windows give the sensation of being present in the painting and her goal is to impart a feeling of joyfulness in her work.

Lynn Jaye’s paintings and prints can be viewed online at

general info: Festival Shuttle Service: Park free at the Capitola Mall on 41st Avenue, or the Crossroads Center on Bay Avenue, and take the free shuttle to the Festival.

Festival hours are 10:00 AM to 6:00

PM on Saturday and Sunday. Shuttle hours are 9:30 AM to 8:00 PM on Saturday and 9:30 AM to 7:00 PM on Sunday.

Festival Dates:

Sept. 13th and 14th, 2014.

Festival is admission free. Funds from the Festival support Soquel High Sports and Music Programs, Pacific Collegiate Dance Company, Harbor High School Leadership, Family Network Services and the Capitola-Soquel Chamber of Commerce.


The Official 2014 Begonia Festival Program


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2014 Capitola Art & Wine festival

Entertainment Schedule On the Bandstand Stage at Esplanade Park

Saturday, September 5-7pm

THE 38

Sun Kings

The Official 2014 Begonia Festival Program

In their 14th year and considered one of the premier Beatles Tribute acts in the country, The Sun Kings continue to amaze their fans and win over skeptics with their uncanny channeling and respect for the music they perform. With a repertoire of over 150 songs, and spanning the entire Beatles epoch - from Hamburg to the Rooftop - The Sun Kings shine in concert with spoton arrangements and vocal harmonies delivered with a driving energy, joy, and vitality that recall the earliest Beatles performances.


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2014 Capitola Art & Wine festival

Entertainment Schedule On the Bandstand Stage at Esplanade Park Aptos Academy of Performing Arts, Saturday Sept. 13, 11:30 AM – 12:00 PM Te Hau Nui Tahitian Dance, Saturday, Sept 13, 12:30 PM – 1:00 PM TBA Saturday, Sept 13, 2:00 PM – 4:00 PM The Sun Kings, Saturday, Sept 13, 5:00 PM – 7:00PM


Dancenter, Sunday, Sept 14, 11:00 – 11:30 AM Santa Cruz Pipes & Drums, Sunday, Sept 14, 11:45 AM – 12:15 PM Elaine’s Dance Studio, Sunday, Sept 14, 12:30 PM – 1:00 PM Extra Large, Sunday, September 14, 1:30 PM – 3:00 PM SambaDá, Sunday, September 14, 4:00 PM – 5:30 PM

Street Performances Corner of Capitola & Monterey Avenue The Great Morgani, Saturday & Sunday, 11:30AM – 1:30PM Jetlag the Clown, Saturday & Sunday, 2 – 2:30PM

On the Bandstand Stage at Esplanade Park

Sunday September 1:30-3pm


Extra Large The Official 2014 Begonia Festival Program

Take a lot of love and soul, funky grooves and positive attitudes, mix well with flute, sax, guitar, bass, keyboards, drums, a generous helping of exotic percussion and high energy soulful vocals, and you’ve got Extra Large... we dare you not to dance!

Memories Art of &Capitola Wine festival

Explore Central Coast Antiques



Capitola Art & Wine festival

Entertainment Schedule

On the Bandstand Stage at Esplanade Park

Sunday, September 4-5:30pm SambaDá – Samba-Reggae-Funk


While Brazilian natives Papiba Godinho and Dandha da Hora bring their profound knowledge and respect for the roots of afro-brazilian song and dance, the entire band has developed a type of samba-reggae-funk with a universal appeal. SambaDá musically unites the Americas, drawing from percussion based styles of South and Central America, and blends it with that good old funk and reggae back beat so familiar to crowds of North America. For over ten years, SambaDá has been mixing contemporary sounds with the roots of Brazilian culture. The other members of SambaDá come from a wide range of styles, generations and sensibilities. What unites this band from such diverse backgrounds is a magic that can be felt by both the band and the audience. SambaDá brings joy to each performance, and keeps their fans asking for more!

Street Performances Corner of Capitola & Monterey Avenue

Saturday & Sunday

11:30am - 1:30pm The Great Morgani



The Official 2014 Begonia Festival Program

JetLag the Clown 2 - 2:30pm

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The 2014 Capitola Art & Wine Festival

will feature these exceptional wineries:

37th Parallel Alfaro Family Vineyards & Winery Bargetto Winery Beauregard Vineyards

Domenico Winery Hallcrest Vineyards & Organic Wine Works Heart O’ the Mountain Hunter Hill Vineyard & Winery

Bruzzone Family Vineyards Burrell School Vineyards Chaucer’s Cellars

Martin Ranch Winery Naumann Vineyards Nicholson Vineyards

Pelican Ranch Winery Roudon-Smith Winery Sones Cellars Soquel Vineyards Storrs Winery Silver Mountain Vineyards Trout Gulch Vineyards Zayante Vineyards

Taste your way through the Festival! Chardonnay, Merlot, Pinot Noir, Rose, Sauvignon Blanc, Syrah…whatever your pleasure, you can sip and stroll your way through the Festival. With the beautiful Monterey Bay as your backdrop, peruse beautiful works of art and listen to great music while enjoying the exceptional wines of the Santa Cruz Mountains.

Capitola Art & Wine Festival

offers many flavors to be discovered The Capitola Art & Wine festival is the perfect venue and opportunity to taste the wide variety of wines produced by our local wineries. For those who take the time to savor them, describing the taste of these wines is a fascinating exercise in getting in touch with your sense of taste and smell. The basic flavors found in food are also discovered in wine. These are sweet, salty, tart, bitter or pungent. Most wine has a level of sweetness, while it’s never salty, but can be highly influenced by salty foods. Some wines are very acidic, which makes them tart, and some really get your attention with their bitterness. The alcohol in wine brings all these taste elements together to form the aromas and the unique flavors of wine. The sugar that is present in grapes is converted during fermentation by differing degrees. Sweet white wines are White Zinfandel or Merlot, many Rieslings, Chenin Blanc and Spumante. Sweet reds include Lambrusco and Port. Wines with very little sweetness are called “dry.”


The Official 2014 Begonia Festival Program

If the dish to be eaten is acidic – citrus or vinegar flavors – then an acidic wine would be appropriate, or a lightly acidic dish can be balanced with a light sweet wine. Examples of acidic white wines are Sauvignon Blanc and most sparkling wines. Acidity in wine dilutes saltiness, so pairing salty foods with sparkling wines works better than the usual red wines. Tannins from the skins and stems of grapes and from oak barrels used for aging cause a bitter or astringent aftertaste in some younger red wines. As tannins mellow with age they are one of the factors that add complexity to a mature wine. Paired with foods that have a salty, tart or bitter taste makes a wine such as Cabernet Sauvignon, Merlot, Zinfandel, and Syrah seem sweeter. Alcohol gives wine body. The higher percentage of alcohol, the more full-bodied the wine (13–15 percent alcohol). Rich meat, fish or chicken dishes that include cream are well suited to full-bodied wines. Low alcohol wines (7–10 percent) pair well with light, simply prepared and flavored dishes.

Central Coast Wines Explore

Capitola Art & Wine Festival September 13 & 14, 2014 • 10am – 6pm

Art • Wine • Music • Food Beachside in Capitola Village Truly a weekend in paradise! 831. 475.6522 • 45

Twilight Concerts at Capitola Beach Wednesdays June 11 – August 27 6-8pm Free Admission

The tradition of Wednesday Night Twilight Concerts continues in the Esplanade Park. Families and friends are encouraged to come and listen to an array of music styles from jazz, western, latin, swing and orchestra, to good old rock and roll! Bring a picnic supper and chairs to sit on either in the park or on the beach. A blanket and warm jackets are always a good idea as the summer weather can bring the fog. Please do not bring dogs or alcohol onto the beach. date band style sponsor June 11

Big City Review

All Hits/70’s–today

Paradise Beach Grille

June 18 Pounders Rock Britannia Arms June 25 Shane Dwight

Blues Lanai Financial Solutions - Christine McBroom

July 2 SambaDá Salsa/Reggae Zelda’s July 9 Joint Chiefs Soul Union Bank July 16 Beach Cowboys Rock Devcon Construction, Inc. July 23 Mark Russo & the Classy Cats Big Band/Jazz Ow Family Properties July 30

Extra Large

Funky Rock

Gayle’s Bakery & Rosticceria

August 6 Tsunami Rock Capitola Surf & Paddle August 13 Brad Wilson Blues/Rock Toyota of Santa Cruz August 20 Mambo Tropical Latin Marriott Fairfield Inn-Capitola August 27 Digbeats Rock Stockton Bridge Grille

Sunday Art and Music at the Beach - Sundays June 15 – August 17 Art Booths open:11am-5pm, Music:2-4pm date band



June 15 Samba Cruz Brazilian Greenwaste, Inc. June 29 Laurent Fourgo American & French Jazz Standards Greenwaste, Inc. July 6 Singing Wood Marimba World Music Greenwaste, Inc. July 20 Ron Kaplan Jazz Greenwaste, Inc. August 3

Harpin and Clark

Acoustic Guitar & Harmonica

Greenwaste, Inc.

August 17

Jazzy Hawaiian

Hawaiian/Jazz Fusion

Greenwaste, Inc.

Movies at the Beach - Fridays at Esplanade Park Bandstand 7:30pm (at dusk) Free Admission

August 22 Wall-E Pizza My Heart September 5

Willy Wonka and the Chocolate Factory

Pizza My Heart

September 12 Avengers Pizza My Heart 46

The The Official Official 2014 2014 Begonia Begonia Festival Festival Program Program


The Official 2014 Begonia Festival Program

Begonia Festival 2014  

The Official Begonia Festival Program • Published by Times Publishing Group in association with the Capitola Begonia Festival Committee

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