Issuu

A C A M P A I G N FOR

ReynosoFamilyVineyards

AlexanderValley|Cloverdale

PRESENTED

TIM RANGEL & RENE RICHARDSON

Partnership matters

Dear Reynoso Family,

Thank you for the opportunity to present this proposal for your family's property. Selling your property can be an exciting time, but we appreciate that it can also be both stressful and emotional. Our job is to make it easier for you from start to finish, and we have the experience and expertise to do just that What we?d like for you to remember is simply this: Together, we will succeed

At Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your selling journey. This brief presentation will show a comprehensive plan to sell your property, including a thorough market analysis and pricing strategy, a presentation of your property, and the mobilization of our resources and partnerships to reach the right audience of buyers

Thank you once again for your consideration. We would be honored to represent you.

Sincerely,

Chris Pequet, Timothy Rangel & Rene Richardson

Boundary Map

Vineyard Map

Yourpartner

1744

The year our heritage began

ChrisPequet

Attention to detail, market awareness, and customer service are the defining signature services that have differentiated Chris from most of her high production peers. With Chris?s personal attention guarantee, Chris?clients receive the dedicated attention of Chris and her team As a result, throughout the transaction, you?ll feel informed, supported, and guided all the way to a successful close.

Chris exemplifies professionalism in her reliability and thoroughness during the real estate transaction.

No matter where you are or what you need, Chris?confidence and knowledge will support you as you make key decisions related to selling or buying your home.

Supported by a world-class marketing team, Chris will be sure that the individual marketing that needs to be in place is there for your success. Her knowledge of the real estate market in the western suburbs is tremendous and her personal service and integrity will win you over.

Chris is an eleven-year recipient of the 5 Star Professional Service

chris@chrispequet.com 630.327.5175

DRE# 01280958

TimRangel

Recruited by Sotheby?s International Realty to develop the company's luxury homes presence in San Francisco and North Bay counties, Timothy Rangel brings a rich depth of experience in both real estate sales and real estate finance. Mr. Rangel has worked as an independent mortgage consultant, mortgage banker, and finance manager, which all lend to a wealth of experience and understanding of all facets of the real estate process.

As a real estate professional, his passion for the process, people skills, and negotiating skills are evident in his continuous high rankings in both sales and customer satisfaction

Tim.Rangel@Sothebys.Realty

707.280.1700

TimRangel.com

DRE# 01280958

ReneRichardson

Sotheby'sInternationalRealtyRisingStar2023

René Richardson, a dedicated REALTOR®since 2016, forges enduring client relationships with a focus on luxury experiences. With a track record of respect and recognition, she thrives on translating dreams into reality, and catering to diverse needs. René is an adept negotiator, empowering clients with information for optimal real estate strategies, emphasizing clear communication and unparalleled service

With a background in the beauty industry, René's aesthetic sense and passion for decor enhance client visions. Her innovative real estate approach, combined with natural people skills, breeds success in complex situations.Specializing in land and vineyard sales, luxury estates, condos, and more, she serves Sonoma County, ensuring

excellent results. René's extensive network ensures high value and quality for clients Ethical and dynamic, she ensures smooth, successful, and memorable transactions Her positive energy, friendly nature, and marketing expertise make her an ideal partner for your journey

In her free time, René volunteers, hosts events, enjoys sports, and cherishes family time Reach out to experience her client-focused, concierge-level service where your satisfaction is a priority

DRE# 02014086

Your MarketingTeam

Margaret Kobler

Brand Marketing Manager

Margaret Kobler joined the Sotheby?s International Realty brand in 2016 as a marketing coordinator Margaret has been instrumental in the implementation and launch of various marketing campaigns,with responsibilities ranging from graphic design to editorial review and project management.As Brand Marketing Manager she leverages this expertise to help agents secure and maintain listings,overseeing quality control for all listing-related media,narrative,and collateral.Margaret acts as the point person for all brand related inquiries and serves as the PRliaison for the Wine Country brokerage.

Alan Martinez

Digital Marketing Manager

Alan Martinez,Digital Marketing Manager at Sotheby?s International Realty Wine Country since 2019,is dedicated to enhancing the company's online presence.Tasked with overseeing and executing digital strategies,Alan manages various responsibilities, including digital marketing,listing database maintenance, billing, budgeting,and custom marketing materials Additionally,he serves as a National Learning Calendar instructor, providing digital and technical training on the company?s internal marketing applications.

Khang Pham

Office Marketing Coordinator

Khang is a marketing professional with a background in print and digital advertising He attended San Jose State University to purse his passion in marketing.Upon graduating with a degree in Business Administration with a concentration in Marketing, Khang joined the Sotheby?s

International Realty Wine Country Brokerage team in 2021with new ideas and strategies to further develop the efficiency of the company

MarketingPlan ReynosoFamilyVineyards

First St eps

- Prepare and execute exclusive listing agreement

- Refine marketing and valuation proposal with your input

- Determine pricing and confirm launch date

Pre-Sale Act ivit y

- Submit text and photographs for digital campaign

- Work with Seller to prepare property fact sheets and marketing materials

- Prepare Disclosure Package and work with Seller to complete mandated disclosures

- Coordinate and schedule pre-sale Inspections

- Review reports with Seller and suggest repairs to correct any defects

- Order Preliminary Title Report

- Coordinate staging efforts & manage action items to get ready for photography + videography

- Schedule photography and video, with drone footage

- Produce marketing collateral/ property package for digital & print

- Prepare/ Proprietary Website

Official Launch & Market ing Campaign

- Soft launch to top agents with buyers who are looking for vineyard and winery property,to create an early buzz throughout our network

- Launch on Sotheby's International Realty website

- Public Announcement through our proprietary network and launch on MLS

- Launch through Top Agent Network and Luxury Marketing

- Group Luncheon and Broker Tour for the Brokers meeting

- Direct Targeted Marketing Campaign

- E-blasts and mailer to proprietary target lists

- Showings and personal tours by appointment only

Ongoing Market ing Effort s

- Formulate ongoing direct email campaign to SF,Marin, Peninsula, Sonoma County brokerage community

- Continue to keep the property in the forefront of agents and potential clients

- Advertising review and material submission

- Ongoing targeted social media posts + ads

MarketingOverview

Pre-Market

- List ing Agreement : one year term to start when property is listed.

- Phot ography and Videography: a series of photo and video shoots to capture recreational and lifestyle opportunities as possible: building sites,hunting, camping,hiking,off road,ponds,forging,and farmingcombining ground level still with dynamic aerial images. Twilight and sunrise shots are also a must.

- Offering memorandum: to include property specifics,marketing remarks,interactive maps, etc.This would include information pertaining to the vineyard,such as vineyard block maps, varietal tables, historic yield information,AVA marketing materials and more.The offering memorandum would serve as our collateral to share with prospective parties.

- Disclosure Package: we'll assemble a comprehensive disclosure package containing required disclosure documents,third party reports,and county records. .

Phase1:On-Market

Dat e: TBD

- Personal outreach to both of our client lists,specifically targeting buyers who are looking for ranches,land and vineyard acreage.

- Personal outreach to vineyard and winery industry database.

- Launch the listing live on MLS,as well as Sotheby?s websites.From here,the listing will syndicate to all public sites, such as Zillow,Realtor.com,etc.

- Launch listing on personal websites

- Featured placement on landwatch.com,landsofamerica.com and land.com, targeting land buyers through paid placement.

- Featured placement on vinsmart.com,targeting vineyard buyers through paid placement.

- Featured placement in Wine Industry Classifieds.Paid advertisement.

- Email Marketing Broker to Broker email marketing to Brokers throughout California, particularly in feeder markets and to brokers who work with similar properties.Email marketing to our personal databases.

- Social Media posting on personal and Sotheby?s pages.Boost posting and advertise on Social Platforms as well, targeting feeder markets such as the greater Bay Area.

- Review advertising options available through Sotheby?s with clients to determine advertising channels which may be a good fit for the property

- Continue to use our creative marketing minds to add new markets and adjust as we see what is working and what is not.

Our world isyours

Sotheby?s International Realty is the only truly global luxury real estate company with 26,400 advisors working in 1,100 local offices across 83 countries and territories. Our unparalleled network works together to meet your needs and expectations.

Comprehensive Listing Photography Proprietary Listing Syndication Lifestyle,Twilight & Drone Photography Commercial Lifestyle/ Campaign Photography

Comprehensive Listing Videography

Upgraded Photography Services for Marketing & Syndication

Commercial Lifestyle Photography for Marketing

Video Syndication Films for Listings

Custom Lifestyle Film for Marketing,Website,Social Media

LATimes Takeover SIRExclusive | Full

Branded Co-Op Placement

Placement in SIROffices Worldwide

Decanter Wine E- Newsletter | 28K Subscribers

Customized Digital Banner Campaign | Targeted Audience

Bespoke Email Campaigns to Real Estate Professionals & Targeted Markets

Custom website

Brochures,Magazine Books,Postcards,Flyers

Local,National & International Pitch by Award-Winning SIRPR

Youradvantage

Sonoma

$ 80 0 + million In sales volume in 2023

$ 1.9 million

Highest average sales price in Napa County $ 1.9 million

Highest average sales price in Sonoma County

20 0 4

Year we entered Wine Country market

10 0 Agents and 7 staff

3 Offices in 2 counties

Topmediapartners drivetraffictoyourlisting

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure

Settingthestage foryourproperty

- Alameda County? - Contra Costa County? - Napa County? - Marin County - San Francisco County? - San Mateo County? - Santa Clara County? - Sonoma County

ACOUNTABILITY Bi-Mont hly Market ing Report

ACOUNTABILITY

Announcing yourhome

Print Collat eral

?Just Listed?Postcard

Direct mail to select targeted areas

Brochures

Custom high-quality 2 or 4 page brochures for display in our offices and available for agents or potential buyers to keep

Property Magazine Flipbook (Print & Digital)

Bound magazine style publication and online flipbook

Digit al Collat eral

?Just Listed?Social Media Posts

Bespoke branded posts for brokerage and agent specific posting; social media advertising

Branded Email Blast

Custom digital email blast announcing listing and hosted events to targeted groups of real estate professionals and qualified buyers

Custom Showcase Website

Custom dedicated website with all property information and media to be included on all print and digital marketing

We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world

SONOMA

Our connections becomeyourconnections

The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand.

You?ll seetheresults astheyunfold

We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions

T H A N K YOU

Trust buildsalastingrelationship

Thank you again for this opportunity to share our qualifications.

We would love to work together and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort. It?s about feeling at home.

Which is exactly how we want you to feel all the way to your new one.