In the spotlight
PANTONE: GREY: 432 U ORANGE: 158 U
its original dimensions. For this reason, rather than following the tried-and-tested formula of the ceramic tile industry, the company based its business model on that of surface covering materials. Despite the initial difficulties, this strategic decision has proved highly successful over the years. Tile International: You had to make very large initial investments. A. Selmi: Certainly. From 2001 to 2009 Laminam operated as a kind of “technological laboratory� focused on the development of an entirely new production process. And when the brand was effectively launched in 2009, the market had to be built from scratch, tapping into demand that had previously been met by other materials
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Tile International 1/2019