International Master's brochure 2013-2014

Page 18

MSc Marketing Management Want to shine as a marketing or brand manager, or follow a PhD in marketing? Then the MSc Marketing Management is the ideal program. Taught by internationally-renowned academics and master marketing practitioners, the program builds on course outline in strategy, channel, and brand management with electives tailored to your interests, like International Marketing or Experimental Research.

Prof. dr. Henk Roest, Professor of Marketing: “Our team works on developing new insights in strategic management, consumer behavior and marketing modeling. Sharing these new theories and empirical findings with students and training them to apply them in real life makes them exceptionally well-prepared for their careers in marketing management.�

Key courses

Marketing Channel Management, Strategic Marketing Management, Brand Management and Marketing Communication

Career prospects

Positions as marketing managers, account managers, sales managers, brand managers, consultants or academics

Key characteristics

Specialized program that will make you outperform your peers in your future marketing career

Best preparatory Bachelor’s

Business Economics, International Business, Business Administration

Additional requirements

GMAT (average score 600)

More information

www.tilburguniversity.edu/masters/marketingmanagement

18


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.