Exploration Logo

Wild color:

I tried to use color to express “wild”. I found that a single color does not show the possibility and beauty of the “wild”. I also tried to mix colors together to see if the combination of colors can show what it really is.

During this process, I found that only gathering all the colors together which can express the meaning of “wild” in my mind. Because all the colors gather together, there will be infinite possibilities, and because of the savage growth, there will be infinite possibilities. That’s wild enough.

Diagram for expressing the wild with light, shadow and materials

When the color is combined with light, shadow, and materials, it can effectively express the theme I want to convey. These diagrams are my assumptions about materials and the u utilization of light and shadow in space.

In the process of designing this project, I tried to make a logo to further analyze the meaning of "wild". I think wild is from the self-confidence shown in the external language expression to the deep self-identity in the heart, so when designing the logo, I combined the shape of the mouth and the heart and added elements of human limbs.