ThuHua_Assignment 2

DIA30003 Interior Architecture Entrepreneurship and Professional Development

Assignment 2: Business report draft

Student name: Thu Minh Hua

Student ID: 104205058

Semester 2, 2023

Tutor: Kevin Shen

Convener: Linus Tan

Swinburne University of Technology

Bachelor of Interior Architecture (BH-DESINA)

Published: 1st Oct 2023

Thu Hua 104205058

DIA30003 Interior Architecture Entrepreneurship and Professional Development

Assignment 3: Business Report

Semester 2, 2023

Tutor: Linus Tan

All Rights Reserved

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording or any other information storage and retrieval system, without prior permission in writing from Swinburne University of Technology.

Declaration of Originality

The work in this publication is the original creation of the Author, unless directly referenced as in the case of sourced quotes & images.

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Introduction

Cover page

Table of content

Designer Profile

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Positioning Practices

Defining value proposition

STEEPLE analysis

SWOT analysis

Agency of Control

Future context

Speculating the world in 2043

Visioning design firm in 2043

Core Values

Core Purpose

interior architecture student

Hi, my name is Thu Hua, and I am 21 years old this year. I was born and raised in Ho Chi Minh city, Vietnam and I am currently in my third year of a Bachelor of Interior Architecture programme (Honours) at Swinuburen University of Technology. Before moving to Melbourne, I was a student at University of Architecture Ho Chi Minh city. I have a passion for all art forms in general, have been exposed to many types of painting, technical drawing, hand-drawn,.. Art has no limits, so I always want to be exposed to many art forms, especially in the digital age as it is now.

SPECULATING the future of design in 2043

2028

Sustainability will continue to be a key component of design over the following five years, up to 2028, and be affected by a combination of AR (Augmented Reality) and VR (Virtual Reality) technology. Additionally, it is anticipated that user-centered and inclusive design will be a future trend throughout industries, particularly in the retail sector.

2033

In ten years, innovation, sustainability, and a thorough understanding of customer wants and preferences will still define the future of retail design. From there, other new design paradigms will emerge, including story-telling environments, multi-sensory design, and emotional design. As automation and robotics are gradually incorporated into retail design, smart design and AI technology will rapidly dominate the retail industrial design sector.

2038

The future of retail design in 2038 promises a dynamic landscape. In this era, retail will be more than transactions; it will be a multisensory journey where every aspect is tailored to individual preferences and expectations, elevating the shopping experience to new heights. AI will revolutionize personalization, while VR and AR technologies create immersive shopping environments.

2043

In next 20 years, retail design will revolutionize the shopping experience. Retailers will establish a presence in the metaverse, offering virtual storefronts and experiences within digital worlds. Robotics and Automation predicted to be ubiquitous, handling inventory management, deliveries, and even customer service, making stores highly efficient and convenient.

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VISIONING

our design firm in 2043

the golden circle what how why

What we do: We provide comprehensive retail design solutions, including space planning, concept development, and technology integration, to create innovative and functional retail spaces.

How we do it: We leverage our team of highly skilled designers and architects who use their expertise to create unique and innovative design concepts.

Why we exist: We believe that well-designed retail spaces have the power to enhance brand identity, improve customer experiences, and contribute to a sustainable future.

What products/services we offer: Our core product is customized retail space design, while our services encompass consultation, risk assessment, cost estimation, compliance, and more.

What differentiates us: Our designs prioritize sustainability and incorporate cutting-edge technology, setting us apart from competitors.

How we provide value: We offer a one-stop solution, guiding clients through the entire design and construction process, ensuring compliance with regulations and delivering sustainable, quality designs.

How we engage with clients: We foster open and transparent communication, educate clients, and use technology-driven project management to enhance collaboration.

Why customers choose us: Clients choose us because they share our vision for exceptional retail spaces that align with their brand and values. They trust our expertise

Why we are passionate: We are passionate about retail design because we understand the impact it has on businesses and communities. We are dedicated to creating spaces that exceed expectations

PAINRELIEVERS

Educating and helping client’s understand the trade-off between quality, quantity and cost which can align their expectations with their budget

Maitaining strong relationship with suppliers and contractors can lead to cost saving, help your client reduce expenses

Comprehensive project planning, develop a well-structured plan helps keeping the project on track and minimize the risk of discruption and delays

Conducting prototype and testing of design concept help ensure final design will meet client’s expectation

Value Proposition

PRODUCT AND SERVICES

Offer promotion for customer who make sustainable choice

Community engagement and skateholder management

Optimized the functional of retail spaces.

Personalised and Customized/ Sustainable and Eco-Friendly design solution

Prioritize a customer-centric approach and understanding our client’s specific needs, brand identity and target audience

GAINCREATORS

Cost transparency + optimization, provide clear cost estimates from the outset, helping client’s budget

Staying update with industry trend and innovative design solution

Matching interior design solution + brand orientation + client’s idea

High intitial cost of design and construction fees/tax/ unexpected extra fees and escpecially cost for eco-friendly materials

Low supply of sustainable materials

Project timeline

Worry about discruption and delays

PAINS

Uncercainty, unable to visualise design

Complex certification and environmental regulations such as LEED

Create a sustainable bussiness model that also reflect brand identity + values + messaging

Loyal customer engagement and retetion

Create feeling customer that beyond shopping experience but emotional and memorable experience

Approach to wider range of audience

CUSTOMER JOBS

Market differentiation, unique and up-to-date design

Enhance customer experience

Customer engagement and retention

Brand Reputation

Staying competitive in market

GAINS

Economic

Changes in GDP growth rate, growth construction cost and income reduction -> influence budget of client. Currency Exchange Rates can impact our project cost and profitability and our Global Exxpansion goals High unemployment rates increses competition for dessign contract and potentially affect pricing and profitability

Political Legal Ethical

Alterations in tax policies, including corporate taxes and incentives for sustainable or energy-efficient designs, can impact our project costs and profitability.

Environmental Regulations such as those governing the use of hazardous materials or waste disposal, can impact our material choices and project compliance.

Inclusivity and Diversity

Our design firms ensure that their designs accommodate diverse cultural backgrounds, abilities, and lifestyles. Promote cross-cultural creativity and say no to cultural abuse and appropriation

Stregths

Technical Proficiency, expert in multiple CAD sofware and know how to visualize idea.

Well-organised and Time Management Sustainability knowledge

Adapability and Quick Learner

Have a deep knowledge and trained about Asian/ Indochinese building structure,fengshui, decorate style, culture,...

Weakness

Have not yet graduated

Sometimes pay too much time and effort on one thing

Limited connection network with supplier and industry professionals

New in thís industry, less practical and work experiences than other competitors

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SWOT analysis

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Opportunities

Widen networking and connection with stakeholder/customers/suppliers...

Learn more about different perspective of design/ retail inddustry and bussiness

Brand Indetify and Global Expansion

Expert in AI, VR technology, use it as a tool to shorten time designing and cut down cost

Threaten

Not a local resident

Lack of personal branding

Customers can design themselves and contact suppliers directly without going through a design firm thanks to the endless self-design tutorial on many platforms like TikTok, Instagram, ..

Expensive star-up cost

Lack of content on social media or website to introduce our company and show what we have

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Sudden change in economic, currency, especially cryptocurrency

Positioning Practice

Competitor’s competititive price offer

Sustainable practices and dessign inspiration

Unpredictable upcoming trends

Friendly and effective working environment

Quality of each stage of process

Design process and Construction operations

Relationship with Clients

Team members

Sudden change in economic, currency, especially cryptocurrency

Exhaustion of client’s investment

Suppliers

Client’s and Sktakeholder’s concerns

Unexpected Technical errors or Desease/ Pandemic Lockdown

Customer Services

Work flow and Time Management

Inflation/ Price rising

AGENCY OF CONTROL CONTROL INFLUENCE CONCERN

Restriction in Law and Politicial about contruction,environment or nature materials sources

https://www.pixeltrue.com/premium/candy-illustrations

REFERENCES

Illustration of Future. Wenjia, T (Jan 21st, 2018). AdAge | Future Shock. Behance. Retrieved October 1,2023

Source: https://www.behance.net/gallery/61101543/AdAge-Future-Shock

Shopping through smartphone. Coen,P(Aug 10th, 2019). AdAge | Future Shock. Instagram.Retrieved October 1,2023

Source : https://www.instagram.com/p/B0_Ftn7iEsq/?utm_source=ig_web_copy_link

Illustration of impact of robots on human’s life. Chinworth, M. (Dec 10th, 2019). Mr Porter/ Fashion of the future.

Source : https://dribbble.com/shots/8957170-Mr-Porter-Fashion-of-the-Future?utm_ source=pinterest&utm_campaign=pinterest_shot&utm_content=Mr+Porter+%2F+Fashion+of+the+Future&utm_medium=Social_Share

How robot jobs in manufacturing process. Thanawat,S (Feb 2nd, 2022). Retail Illustration. Behance.Retrieved October 1,2023

Source: https://www.behance.net/gallery/149513449/Retail-Illustration?moduleId=844396625&action=moodboard&fbclid=IwAR30nkoShaVFsy_LFUmlqI_iFQwdn0vbilDfPzAXPjDxByQ2v8ihXYSMLlM

Future of Online shopping. Liily (Jan 17th, 2020). Omnichannel retail strategy. Dribbble. Retrieved October 1,2023

Source : https://dribbble.com/shots/9554761-Omnichannel-retail-strategy

Robot and Humans. Serpi (Nov 25th, 2019).AI. Dribbble. Retrieved October 1st, 2023

Source : https://dribbble.com/shots/8512175-AI?utm_source=pinterest&utm_campaign=pinterest_shot&utm_content=AI&utm_medium=Social_Share

AI technology in retail. Kellie, J. (Mar 29th, 2019). Illustration - Future of Retail 2019Raconteur - The Times . Dribbble. Retrieved October 1st, 2023.

Source : https://dribbble.com/shots/6257283-Illustration-Future-of-Retail-2019-Raconteur-The-Times?utm_source=pinterest&utm_campaign=pinterest_shot&utm_content=Illustration+-+Future+of+Retail+2019+-+Raconteur+-+The+Times&utm_medium=Social_Share

Web3 economy and modern finance illustration concept. Liily (Feb 17th, 2020). Web3 illustration — Vector design, SVG, PNG. (n.d.). Formfrom.design. Retrieved October 1, 2023,

Source : https://www.formfrom.design/product/web3-illustration.

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