Transmedia Storytelling A Strategy for Deeper Engagement‌ and new revenue streams. Convergent, Cross-Platform Interactive Marketing The way we consume media has drastically changed. Many people are skeptical of advertisements and endorsements. Yet we continue to consume more and more media on multiple platforms including the internet, mobile, film, and television. Storytellers is at the forefront of this shift in media consumption habits. The decline of “interruption advertisingâ€? has given birth to Transmedia Storytelling and Branded Entertainment where businesses, brands and entertainment companies can gain diverse and widespread exposure for their message while also entertaining and engaging their audience.
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