There are award shows—and then there’s the Africa Magic Viewers’ Choice
The
edition, held in Lagos on May 10, 2025, reaffirmed its place as Africa’s most prestigious celebration of film and television and its most anticipated fashion spectacle. What began over a decade ago as a platform to recognise excellence in African storytelling has evolved into something even grander—a cultural convergence where the art of cinema and the theatre of fashion collide in breathtaking harmony. This year, the red carpet didn’t just precede the event—it set the tone. Before a single trophy was handed out, the cameras were already working overtime.
Last week, I promised to let you in on all the juicy (and not-so-juicy) scoops from the AMVCAs—and here we are. Nollywood’s biggest night has come and gone, but the sparkle still lingers. From the red carpet favourites —right down to Ayo Lawal’s cheeky takes—it’s all inside this issue.
But while we’re still glued to our phones, replaying red carpet reels and debating best dressed in our group chats, I’ve been thinking about what this event was meant to be. Because somewhere between the couture gowns, hair tosses and glittering after-parties, the actual awards—the heart of the AMVCA—is starting to feel like the background noise. And that’s quite unfortunate.
The AMVCA was conceived as a platform to recognise talent, celebrate storytelling, and spotlight the actors, writers, directors, producers, editors, and costume designers who are shaping our culture and pushing the boundaries of African film and television. It’s a beautiful idea. But these days, it’s beginning to look and feel like just another fashion moment. Don’t get me wrong—this is not an anti-fashion rant. Far from it. love a statement dress as much as the next person. But I do think there’s something worth examining here. Are we consuming the AMVCA as a style spectacle at the expense of its core mission? And if so, is it time for the organisers to rethink the balance? How do we bring the focus back to the work, without losing the excitement? don’t have the answers, but it’s a conversation think is worth having. Elsewhere in this issue, we’re shifting gears with a feature on The Dark Sides of AI—a piece that hits close to home for me. I’ve recently found myself exploring the world of artificial intelligence. Not just out of curiosity, but a genuine desire to understand the world that’s unfolding in front of us. It’s thrilling, yes, but also incredibly sobering.
There’s a lot of noise about AI right now—what it can do, what it might take away, what it means for jobs, relationships, creativity, even truth. The truth is, AI is only as ethical as the people building and using it. And those of us who are exploring this space—whether as learners, creatives, or decision-makers—have a responsibility to do so with care and integrity.
To those still sitting on the sidelines, thinking it’s all too technical or too far removed, I’ll say this: the world is changing—fast. Learning isn’t optional anymore. The tools are here, and whether we like it or not, they’re going to shape the way we live, work, and create. The least we can do is try to understand them.
On a lighter (but no less fascinating) note, don’t miss our story on how Gen Z and social media are changing the way we speak. Personally, I love it. It’s playful, bold, and full of unexpected brilliance. Critics will say it’s the death of grammar and the collapse of linguistic structure, but see it as evolution in real time. Language, after all, has always been a mirror of its generation.
From “it’s giving” to “rizz,” “delulu” and “no wahala,” Gen Z isn’t just inventing slang—they’re reshaping how we communicate feeling, identity, and even humour. It’s fascinating to watch—and frankly, we could all use a little linguistic shake-up.
So, how are you feeling this week?
I hope this week’s issue meets you where you are—with a little fun, a little insight, and something that makes you stop and think.
Here’s to another week of curiosity, clarity, and good conversation.
Love,
WHAT DOES “COOL GIRL” STYLE LOOK LIKE
IN 2025?
Hint: She’s not trying too hard, but she’s also not pretending not to try.
Once upon a time, the “cool girl” was an elusive mix of French-girl minimalism, off-duty model vibes, and that impossible-to-bottle air of nonchalance. Think Jane Birkin’s undone bangs, Kate Moss in a leopard coat, or Zoe Kravitz in anything, really. But it’s 2025, and the cool girl has evolved. She’s grown up, maybe even healed a little. Her style still turns heads, but now it feels less curated for the algorithm and more for real life. So what does the new era of cool girl dressing actually look like? It’s complicated—but also, refreshingly easy.
1. She’s not anti-trend– she just bends them to her will. The 2025 cool girl picks what works for her and discards the rest. You won’t catch her in just anything because it’s trending, but if a red satin scarf fits her vibe, she’ll style it with a vintage tank and act like she’s been doing it for years.
One week, she’s in a boxy leather blazer; the next, she’s wearing an oversized jersey as a dress. She understands the value of fashion references but doesn’t treat them as commandments. In essence, she wears trends without letting them wear her.
2. Comfort is queen, but it has to come with an edge. Post-pandemic fashion taught everyone the magic of comfort, but the cool girl of today has mastered the balance between cosy and chic. She’s probably not in sky-high stilettos unless they’re vintage Miu Miu and she has somewhere important to be. Her accessories? Subtle flexes. Everything she wears says, “I like nice things, but I don’t need you to know the price tag.”
3. Her style is sustainable… but not in your face. Sustainability isn’t a buzzword for the 2025 cool girl—it’s just a natural part of her wardrobe. She thrifts, she swaps, she re-wears outfits (yes, on Instagram too), and she’s big on local designers with integrity. She’s probably got a favorite Nigerian label she champions religiously and isn’t afraid to mix highend with something she found at a Lagos market. She doesn’t preach about slow fashion, but she lives it. And that’s cooler than any fast-fashion haul could ever be.
4. She shops like a stylist, not an influencer. If you peeked into her wardrobe, you’d probably think she has a stylist. But no—it’s all her. Her outfits are full of unexpected pairings. She’s not afraid to clash, contrast, or repeat. In 2025, the cool girl isn’t obsessed with being aspirational; she’s more interested in being original. That means fewer “Instagram outfits” and more signature style.
5. She’s not dressing for the male gaze—or even the algorithm.
This might be the most refreshing evolution of the cool girl: she’s stopped trying to be palatable. Gone are the days of tight bodycon dresses and perfect hair unless that’s her thing. She’ll wear baggy clothes because they feel good. She’ll slick back her hair, wear a bold lip with no foundation, and skip the lashes. She’s in her confident era, and it shows. This confidence also means she doesn’t dress for “likes.” She posts when she wants, and sometimes, not at all. Her sense of style isn’t tied to approval—it’s tied to identity.
6. She’s global and local at the same time. Maybe she lives in Lagos, but her wardrobe references London, Tokyo, and Accra. She’s as likely to wear Wafflesncream as she is to pair Ankara pants with a crisp white shirt and ballet flats. She mixes cultures the way she mixes fabrics: intentionally, respectfully, and with her own twist.
Because being cool in 2025 isn’t about location—it’s about perspective. And she’s got that in spades.
OPE MAKINWA
FOLAKEMI OLAOSEBIKAN
INTERGENERATIONAL STYLE: HOW WE’RE WEARING OUR
MOTHERS’ LEGACY
By Funke Babs-Kufeji
Before style became a scrollable affair and fashion influencers ruled timelines, the true tastemakers were seated at the family compound, wrapped in Ankara, laced in George, and crowned with gele that could defy gravity. The real icons? They lived in our family albums. Our mothers, grandmothers, and stylish aunties whose wardrobes weren’t just about looking good were cultural archives stitched with elegance, status, and inherited pride. They wore their stories—every Iro and buba was intentional. Their lace blouses weren’t just trendy, they were symbolic. Whether it was a wedding, a burial, a child dedication, or a chieftaincy title ceremony, these women dressed to show up and show out. Their looks were never accidental. They were declarations. And now, a whole new generation is taking notes.
Today’s Nigerian woman is rediscovering those style codes and remixing them, giving age-old fashion a contemporary spin that still nods to its roots. The past is not just influencing the present; it’s being reinterpreted with fresh eyes and a bold spirit.
WHAT WE’RE BORROWING FROM THEM
1. Textiles With Meaning
Once tucked away in our mothers’ Ghana-Must-Go bags, fabrics like Aso Oke, Akwete, Adire, George, and vintage lace are now front and centre. No longer seen as “traditional wear,” these materials are being elevated to luxury status—worn on red carpets, at fashion weeks, and even on
international runways. Brands like Lisa Folawiyo, Emmy Kasbit, and Lady Maker are making a case for heritage as high fashion. The texture, the weight, the history— these fabrics carry more than just aesthetic appeal. They carry identity.
2. Accessories That Speak Volumes
Coral beads. Layered ivory bangles. Those chunky vintage brooches. All the things your grandmother wore with pride are back, but now they’re styled with a twist. Think coral beads paired with denim, or layered gold chains stacked over oversized blazers. Gen Z and millennials are diving into family jewelry boxes and making heirlooms hot again. Just ask Olori Atuwatse III, Ivie, who consistently brings cultural opulence into modern relevance.
3. The Silhouette Revival
The hourglass silhouettes of the ‘60s and ‘70s’—cinched waists, voluminous sleeves, dramatic wrappers—are finding their way into today’s style vocabulary. Only now, they come as two-piece coordinates, peplum tops, or even cropped Iro skirts. It’s the same
feminine power dressing, just made for a new era.
The Modern Remix
(@StyleConnaisseur), Nonye Udeogu, and Chichi are leading the charge—pairing vintage lace with denim, reworking wrappers into off-shoulder tops, and styling oldschool accessories like streetwear grails.
There’s even a trend of motherdaughter style swaps, with creators wearing their mum’s vintage outfits and turning them into editorialworthy looks. At weddings, modern brides now incorporate their mum’s coral beads or re-wear her gele as a tribute during the ceremony. It’s personal, powerful, and beautiful to
On Instagram and TikTok, you’ll find a new wave of fashion creatives blurring the lines between past and present. Influencers like Angel Obasi witness.
More Than Just Nostalgia
This isn’t about playing dress-up or indulging in a
retro aesthetic. It’s about cultural preservation. At a time when fashion is fast and forgettable, intergenerational style offers something deeper—timelessness, craftsmanship, and connection. These heirloom-inspired styles remind us that some things don’t expire. The needlework on that old blouse. The story behind that wrapper. The scent still lingering on grandma’s scarf. These are fashion moments that live beyond seasons.
NONYE UDEOGU
OLORI ATUWATSE III
TOMIKE ADEOYE
FASHION HACKS THAT’LL HAVE YOU LOOKING LIKE A MILLION BUCKS (ON
A BUDGET)
Being stylish in this economy should be classified as a superpower. Taste might be free, but looking like you belong on a runway? That can run your account into the ground real quick. Still, if there’s one thing Nigerian girls know how to do, it’s to serve premium looks—even when the bank balance is giving “not today, ma’am.” Whether you’re a uni student, a creative between gigs, or just deep in your soft life era without the soft account to match, here are fashion hacks that’ll keep you looking bougie without going broke.
By Funke Babs-Kufeji
1. Thrift Like a Stylist, not a Scavenger
Let’s start with the holy grail—thrifting. Forget fast fashion with its flimsy fabric and samey-same designs. The real finds? They’re hidden in Lagos thrift markets and even better, on Instagram thrift pages where people drop gems daily. The secret to thrifting like a boss? Go for quality fabric and timeless pieces. Look for oversized blazers, mom jeans, vintage silk shirts, and anything that screams old money vibes.
2. Tailoring is the Real Glow-Up
Here’s the truth: fit will always beat fashion. That thrifted jacket. It can look like Balmain if it hugs your body right. Oversized trousers? Get them cinched. Found a dress that’s cute but shapeless? Add darts. Crop the hem. Turn it into something uniquely yours.
Every stylish girl has a tailor on speed dial. The magic they can do with the right vision. Unmatched.
3. Accessories Are Your Secret Weapon
Sometimes, all you need is a pair of killer earrings, a bold ring, or a structured bag to take your outfit from “meh” to “main character.” Accessories have the power to transform even the most basic clothes.
And you don’t need to break the bank—explore local vendors, Instagram brands, arts and craft fairs, and even your mum’s old stash. Statement necklaces, chunky bracelets, beaded bags—wear them like you meant it.
4. Go Monochrome or Go Home
There’s a reason stylists love neutrals and monochrome looks. Wearing all black, white, beige, or anything in one colour family instantly looks expensive. It’s clean. It’s classy. And best of all, it’s low effort with high payoff.
5. Your Energy is the Outfit
Bougie isn’t just a look. It’s a vibe. It’s in how you walk into a room, how you flick your hair, how your skincare glows under sunlight. It’s the clean nails, the lip gloss, the effortlessness of it all—even if you planned it for hours.
When you take a photo, make it count. Think about your pose, the lighting, and the background. Even a wall in your compound can serve as your personal runway if the confidence is loud enough.
6. Borrow. Swap. Rinse. Repeat. Here’s the thing: you don’t always need more clothes; you just need different clothes. Tap into your circle—your cousin with the designer shoes, your bestie with the party dresses, your colleague who always looks put together.
Borrow a bag, swap that dress, or host a girls’ night fashion swap. You’ll all leave with “new” outfits, and no one’s account gets hurt in the process.
7. Confidence Is Your
Language is a living, breathing thing. It evolves with every generation, shaped by culture, history, and—more recently—technology. But no group has bent, twisted, and remixed the English language quite like Gen Z. Armed with smartphones, Twitter fingers, TikTok trends, and zero fear of punctuation, this generation is rewriting the rules of communication— literally.
If you’ve ever heard someone say “It’s giving,” “ate and left no crumbs,” or “I’m dead” (while laughing, not dying), you’ve already been introduced to the new lexicon. These phrases might baffle your English teacher or confuse a millennial, but to Gen Z, they’re not just words—they’re a cultural code, a badge of belonging, and a way of saying a lot by saying very little. Welcome to the age of vibe-based communication.
From Slang to Syntax
Social media has always been a breeding ground for slang, but Gen Z takes it several steps further. It’s not just the words—it’s the rhythm, the tone, the intentional misuse of grammar, and the creative (often ironic) capitalisation. They play with language the way a DJ remixes a track—sampling older styles, mixing in irony, and adding new beats for a fresh effect.
As one 22-year-old content creator put it, “We talk in memes now. Like, it’s easier to say ‘she’s so mother’ than to write a full paragraph explaining why someone is iconic.” It’s not laziness—it’s efficiency. Gen Z’s linguistic innovation reflects the pace of the digital age.
The Internet Is the New Language Lab
HOW GEN Z AND SOCIAL MEDIA ARE CHANGING THE WAY WE SPEAK
Traditionally, language evolved slowly— through literature, education, and societal norms. Now, the internet is the petri dish of modern linguistics. TikTok trends can give birth to a new phrase overnight. Twitter (or X, depending on who you ask) can flip the meaning of a word in a matter of hours. And once something goes viral? It’s in the dictionary of digital culture, even if Oxford hasn’t caught up yet. Hashtags, memes, and captions have become cultural accelerators, turning niche internet humour into everyday speech. “Main character energy,” “soft launch,” and “ratioed” all originated in specific online contexts but now pepper real-life conversations and group chats alike. Even punctuation has become a form of self-expression. A period at the end of a text? Passive-aggressive. An all-lowercase “ok”? Cold and detached. Excessive exclamation marks? Overcompensating. It may seem absurd to older generations, but to Gen Z, these nuances are
essential social signals.
Global but Hyperlocal Social media has not only birthed a new digital dialect—it has democratised it. Gen Zs from different parts of the world are borrowing from each other, creating a sort of global youth speak. A Nigerian Gen Z might drop “it’s giving” just as easily as an American teen, but they’ll pair it with “omo” or “abeg,” creating a fascinating hybrid of global and local slang.
In Nigeria, the Gen Z language remix is particularly rich. You’ll hear “Wahala be like bicycle” in the same breath as “no cap,” or someone declaring they’re “in their soft life era” right after saying “na me dey run am.” This mix of Pidgin, English, and borrowed internet phrases reflects the dynamic identity of Nigeria’s youth—culturally rooted yet globally plugged in. This kind of linguistic fluidity is powerful. It allows young people to navigate multiple spaces— digital and physical, local and global—with ease. It also means the idea of a “standard” way to speak is fading fast.
But Is It All Just Vibes?
Critics argue that this new form of communication lacks depth, precision, or seriousness. But that critique misses the point. Gen Z isn’t trying to impress your grammar teacher. They’re building a language that matches their lived reality—fast, layered, playful, and emotionally resonant. They also understand that tone and context matter more than ever in the age of digital ambiguity. That’s why phrases are layered with irony, emojis do emotional heavy lifting, and “lol” doesn’t always mean laughter—it might just be a way to soften the blow.
“It’s not that we don’t know how to write properly,” says Amarachi, a 24-year-old creative from Lagos. “We just know when to switch it on and off. There’s email grammar, and then there’s TikTok grammar. Don’t mix them up.”
Language as Identity
Ultimately, Gen Z’s reimagining of language is about more than communication—it’s about identity. How they speak reflects how they see the world. This generation grew up in the aftermath of recessions, pandemics, political upheavals, and climate anxiety. They’re digital natives, emotionally aware, and constantly exposed to injustice, absurdity, and rapid change. So they developed a way of speaking that’s simultaneously detached and deeply expressive—ironic, but also sincere. They meme their trauma, joke their way through social movements, and narrate their lives with a knowing wink. They’ve taken back control of language in a way that older generations simply didn’t have the tools for. And let’s not forget: Gen Z is the most diverse, multicultural generation in history. Their way of speaking reflects that hybridity. It’s not just English—it’s a mash-up of dialects, cultures, aesthetics, and references, all colliding on one Instagram story or TikTok comment.
What Comes Next?
Language will continue to evolve, and future generations will undoubtedly take it in new directions. But Gen Z’s impact is already visible. Brands are adjusting their tone to stay relevant. Politicians are trying (and mostly failing) to speak “Gen Z.” Even dictionaries are updating faster than ever. And while some may grumble about the decline of grammar or the death of complete sentences, others see something exciting— proof that language is still alive, adaptable, and wildly creative.
Not Everything Smart Is Safe
We get it—AI is the new cool kid on the block. It writes your Instagram captions, filters your selfies, finishes your sentences, and, if you’re bold enough, even does your homework. Everywhere you turn, someone is talking about ChatGPT, Midjourney, or some app that can draw, speak, think, and probably dream too. But before we all lose ourselves in the hype, maybe it’s time we had a small, honest chat about the not-so-glamorous side of all this “intelligence.”
Because while we’re all clapping for the robots, many of us haven’t really stopped to ask: Is this helping us or slowly messing things up?
Here’s what we mean:
1. AI Might Actually Be Coming for Your Job
Let’s not sugarcoat it–if your job involves a laptop and Wi-Fi, chances are, AI is already eyeing it. From virtual assistants who never sleep to writing tools that craft emails faster than you can say “Dear Sir,” technology is learning how to do things better, faster, and cheaper. Already, some companies abroad are replacing customer service agents with bots, and local startups are experimenting with AI for social media management, writing, graphics, even voiceovers.
It’s not just tech bros in Yaba feeling the heat— journalists, designers, marketers, even teachers are wondering: What happens when the computer becomes better at my job than I am?
from the same overly helpful robot? That’s because, well, they probably did. AI is efficient, but it’s also quite… generic. It doesn’t know your slang, your childhood stories, or why you always say “chai” when you’re upset. So yes, it can help you write, but if everyone starts sounding like a mildly polite robot from Canada, where’s the fun in that?
3. Fake News is About to Get a Facelift
We’ve had enough trouble dealing with WhatsApp forwards from our uncles claiming one miracle
notes that look and sound exactly like real people. It’s fun until it’s your face in a scandal you know nothing about. Or your favourite politician “saying” things they never said. In this new world, seeing is no longer believing. And that’s a little scary.
4. Your Privacy Is Slowly Disappearing
Every time you use an AI-powered app— whether it’s a filter, a face-swap, or a quiz that tells you which jollof rice you are—it’s collecting data. Your voice, your face, your habits. And no, most of these apps aren’t
It’s giving silent panic.
2. Everything is Starting to Sound the Same
Have you noticed how captions, blog posts, and even wedding speeches are starting to feel like they came
cure or the other. Now imagine that same uncle sharing a fake video of a celebrity doing something wild—except this time, it looks real. Enter: deepfakes. AI can now create videos and voice
doing it “just for fun.” What happens when your data ends up in the wrong hands? Or when your face becomes part of a random ad somewhere in another country? Let’s just say not all terms and
You know the look—that person who walks into a room and owns it before they’ve even said a word. Maybe it’s the pair of bold, sculptural earrings catching the light. Or a bag so quirky and unexpected it feels like a conversation starter disguised as an accessory. Lately, the people doing the most are getting it just right, and it’s no coincidence: statement accessories are having a major fashion moment.
conditions are your friends.
5. It Doesn’t Understand “Us”
Yet
AI is smart, but it’s not Nigerian-smart. Try typing in “abeg” or “I just dey manage” and watch it freeze. It doesn’t fully get our humour, sarcasm, or why “na wa o” can mean twenty different things depending on tone. It doesn’t know our proverbs or the subtle art of haggling in Balogun market. And while that sounds harmless, it also means we’re relying on tools that don’t quite reflect our culture. Over time, if we’re not careful, we could lose bits of what makes our everyday communication so uniquely us.
So, What’s the Point of All This?
AI is not the enemy. It’s helpful, interesting, and, honestly, sometimes mindblowing. But like that new friend who seems too good to be true, we need to stay alert. Use it, enjoy it, but don’t hand over your common sense. Don’t stop thinking for yourself. And definitely don’t stop sounding like you.
This isn’t just another micro-trend for the algorithm to chew on. It’s a shift in the way we’re getting dressed. After years of pandemic-era loungewear and safe, minimal fashion, the pendulum is swinging back with force and flair. Fashion, like life, is cyclical. And right now? We’re in our maximalist era. There’s something about bold accessories that feels… freeing. A chunky necklace, a bright belt, oversized sunglasses, or even an architectural heel can completely transform an outfit. And that’s the point. The right accessory doesn’t just complement a look—it changes its energy entirely. It adds personality, intention, and sometimes even humour.
Part of the appeal is also about practicality. Statement accessories are the easiest way to update your wardrobe without replacing everything in it. A bold new bag can make a plain outfit pop. A pair of dramatic earrings can turn a simple black dress into a red-carpet moment. You don’t need to be a fashion insider to pull it off—you just need confidence, and maybe a little curiosity.
Social media has also played its part. From Instagram reels to TikTok fashion hauls, statement pieces are the stars of the screen. They catch the eye, draw the likes, and spark the “where did you get that?” Dainty jewelry might be timeless, but it doesn’t stop the scroll like a pearl-encrusted clutch or a neon bucket hat.
In Nigeria, the love for bold style isn’t new— it’s cultural. Fashion here has always been expressive, celebratory, and unafraid of volume, colour, and detail. Think of the gele, the beaded necklaces worn for weddings, the men’s agbadas with embroidery that could pass for fine art. Nigerian fashionistas aren’t discovering statement accessories—they’re reminding the world how it’s done. And it’s not just for women. Nigerian men are leaning in, too, pairing agbadas with beaded bracelets, rings, custom brooches, and embellished slippers. There’s a growing understanding that accessories are tools for storytelling.
What’s particularly refreshing is the variety. You don’t have to go all out if that’s not your vibe. Statement can be as simple as one exaggerated piece—a bold cuff, a sculptural shoe, or an unexpected pop of colour. The new rule? There are no rules. Wear what makes you feel interesting. Or powerful. Or a little dangerous. Whatever gets you through the day.
Designers are leaning in too. Globally and locally, we’re seeing accessories take centre stage in collections—from gravity-defying headpieces to surrealist handbags. If you’ve been waiting for a sign to start wearing the piece you once thought was “too much,” this is it. Pull out that hat, those shoes, that wildly fun bag. The moment belongs to the bold. And no, it’s not about attention-seeking. It’s about feeling like the most expressive version of yourself, even if it’s just for your own mirror.
WHY
STATEMENT ACCESSORIES
ARE HAVING A MAJOR MOMENT.
CHINYERE ADOGU
DERIN ODUGBESAN THOMAS
MIMI ONALAJA
ABDULLAHI ADAMU
There’s a particular kind of leadership that doesn’t announce itself. It doesn’t rely on spectacle or volume. It shows up consistently, focused, clear-eyed, and certain of what it’s building. That’s the kind of leadership Aisha Abdullahi Adamu embodies. As the Executive Director of New Age Group and the founder of Ivory Conglomerate, Aisha oversees businesses that stretch across agriculture, oil and gas, mining, and procurement. Her work sits at the intersection of economic influence and community impact. She’s built schools, funded health clinics, designed university outreach programmes, and redefined what it looks like to lead with both strategy and empathy. And yet, The Bridge may be her most personal project. Originally conceived as a leadership conference, The Bridge by Aisha has evolved into a curated, luxury society brunch for women who are navigating change— emotional, professional, and personal. It’s a space designed for reflection and renewal, where storytelling replaces speeches and vulnerability is treated as a kind of power. This year’s edition is less about visibility and more about presence. Set in Abuja, the gathering is a deliberate rejection of the loud and performative. Instead, it offers intimacy, ritual, and community, grounded in the belief that women don’t always need a podium; sometimes, all they need is a table.
Going straight in, let’s talk about The Bridge. What exactly is it beyond the visuals? What are you really trying to create?
For me, the Bridge is not just an event — it’s a sacred pause. It’s where women come to lay down their armour and pick up their truth. Beyond the aesthetics, I’m creating a home for reflection — a space that whispers, “You are seen in your becoming.” It’s a gentle rebellion against the performance culture that demands we always show up polished and perfect. At The Bridge, we trade performance for presence. It is a sanctuary for softness, for storytelling, for silence when needed. A gathering not about status, but about substance. It’s a space of witness and wonder, where every story matters, and no transition is too small to honour. It’s where the masks come off and the light gets in. It’s not about arrival; it’s about honouring the becoming.
So why the decision to shift it from a traditional conference to a sacred, luxury society brunch? Why does that format matter to you?
I wanted to create something that felt like us. Something tender, intentional, and steeped in elegance. Traditional conferences often centre intellect alone, prioritising panels and performance. But The Bridge is about the heart, the spirit, and the soul. A brunch is communal by nature — it invites warmth, ease, intimacy. It says, “You are welcome here, not as your title or résumé, but as your full, breathing self.” This format matters to me because it reflects the rhythm, want us to embody unhurried, curated, soulful. We sit across from each other at the table, not in rows facing a stage — that positioning alone shifts the dynamic. It encourages conversation, communion, and connection. This isn’t a networking event. It’s a healing one.
You’re clearly someone who cares about the details. What do you want women to feel the moment they walk into The Bridge this year?
I want her to feel like she’s arrived at a place where she can exhale. A space that says: “You can put your burdens down here, if only
for a few hours.” want her to feel safe — not just physically, but emotionally. Safe enough to let her shoulders drop, safe enough to cry if she needs to, to laugh freely, to feel without censor. The textures, the scents, the music, the flow — they’re all love letters to her journey. Nothing is accidental. The details are my quiet way of saying, “You matter. Your becoming is holy. And we see you.” want her to leave feeling fuller, not just in spirit, but in self.
So why did you choose to make storytelling the heart of this year’s brunch?
I do believe that storytelling is how we survive. It’s how we stitch together memory, meaning, and identity. Our stories are maps — they help others navigate similar terrain. Making storytelling the heart of The Bridge is my way of saying: “Your journey, in all its rawness and resilience, is sacred. And it deserves to be heard — not edited for comfort but shared in truth.”
Stories remind us that we’re not alone in our longing, not foolish in our hope. They create a thread between us. And that thread? That’s where the healing begins.
The idea of a Memory Wall is both poetic and practical. What inspired this concept, and why is archiving women’s words so important to you?
The Memory Wall is a living archive of courage. It’s a collective heartbeat etched in ink. I created it because women’s truths deserve permanence. Too often, our stories are erased, diluted, or deemed too emotional to matter. But on this wall, every word is sacred. Every memory is a monument.
We are often told to move on, to not dwell, to forget. But I believe in the power of remembrance. want us to look back — to honour, to testify, to reclaim our narratives. Archiving our words is a revolutionary act. It says: “We were here. And we mattered.”
It’s not just a wall – it’s a mirror, a map, a manifesto. It lives long after the brunch is over.
You’re hosting this year’s edition in Abuja, but your vision clearly goes beyond location. Do you see The Bridge evolving into retreats, chapters, or even global gatherings?
Without question. The Bridge is already more than a moment — it’s a movement. It’s bigger than me, bigger than a brunch. see sacred retreats in quiet corners of the world
— under trees, by the ocean, in the stillness of nature
— where women can return to themselves. I see intergenerational chapters in cities across Africa and beyond, each with its own flavour but rooted in the same ethos: reflection, ritual, and real connection.
The geography may change, but the soul of The Bridge will remain the same — intentional, intimate, and infinite.
I envision spaces where grandmothers sit beside teenagers, where laughter and learning coexist. This is legacy work — and legacy must travel.
Under your leadership, the Child Rights Foundation has expanded significantly. What motivates you to keep pushing forward?
It’s the invisible victories. The child who can now read. The girl who stays in school because someone believed in her.
The mother who sleeps easier because there’s food on the table and her child’s future is less uncertain.
This work is not always glamorous, and it rarely makes headlines. But it is sacred. It is justice and joy woven together. My motivation isn’t applause — it’s impact.
fire in my belly. But every day, lead with love. This isn’t just my mission — it’s my inheritance. am not just continuing her dream. I’m expanding it, honouring it, and making it speak in the language of now.
Aisha Cares has been quietly empowering students at universities across Nigeria. What has that grassroots connection taught you about the next generation of women?
That they are brilliant, burdened, and brave. They’re growing up in a world that both glorifies and gaslights them. They are deeply self-aware, but often undersupported. Aisha Cares has taught me that mentorship must be personal. That we can’t just offer templates — we must offer tenderness.
These women are not waiting to be saved. They’re waiting to be seen. They don’t need more noise — they need safe mirrors. Someone to say, “You are not alone in your trying.”
Mentorship today looks like showing up, not just with strategy, but with softness. It looks like listening before offering advice. It looks like presence over performance. And that’s what Aisha Cares tries to embody — presence that transforms.
“Women supporting women” can sometimes feel performative. What does real, honest support between women look like to you?
It looks like truth without ego. Like holding space without competition. It’s celebrating your sister loudly in public and holding her softly in private. It’s being generous with your resources, with your time, with your heart.
Real support is rooted in mutual elevation — where love is action, not just affirmation. It’s not performative. It’s not transactional. It’s sacred. It’s the quiet strength of saying, “I see you. honour your pace. respect your process, and I will not let you fall.”
Support looks like staying when things get messy and speaking life when the path gets dark. It looks like building together, even when no one is watching.
Let’s” talk about pressure. You lead, you give, you create. How do you take care of you?
With honesty. With tenderness. I’ve learned to give myself permission to pause. I’ve learned that rest is not laziness — it’s preservation. create margins in my life to breathe, to cry, to laugh without agenda. lean into faith. guard my joy. embrace solitude as sacred, not lonely.
Self-care for me is less about indulgence and more about alignment. It’s making choices that honour my peace. It’s saying no without guilt. It’s surrounding myself with people who remind me of who am when I forget. I protect my peace like its purpose — because it is. The more I care for myself; the more capacity I have to carry what I’m called to.
If you weren’t doing this, what’s the one thing you’d still wake up excited to chase every day? I’d still be chasing soul-stirring impact. I’d still be creating spaces that remind people of who they are. Whether through storytelling, strategy, or service, I’m built to build.
Support looks like staying when things get messy and speaking life when the path gets dark. It looks like building together, even when no one is watching.
Quiet, consistent, life-altering impact. That’s what keeps me moving.
I often remind myself that we may never fully see the fruits of this labour — but we plant anyway. Because the world we’re building demands it. And the children we serve deserve it.
You inherited the Foundation from your mother, Hajiya Khadijah Adamu. What does it feel like to carry on her legacy—and make it your own?
It feels like walking beside a giant but also daring to leave my own footprints. My mother built the Foundation with fierce compassion and unrelenting faith. She moved with grace and grit, and I carry her wisdom like an heirloom.
But I’ve also had to find my own rhythm — to build on her legacy with scale, structure, and sustainability.
Some days, I lead with tears in my eyes. Other days, with
If I wasn’t doing this, I’d be doing something else just as meaningful. Because purpose isn’t tied to position — it’s tied to presence. I’m not attached to titles. I’m attached to truth.
Whatever I do — it has to matter. It has to move people. It has to make them feel more at home in their own story. That’s what wake up for.
Finally, if we walked up to the Memory Wall at this year’s brunch, what would your note to yourself say?
You don’t need to have it all figured out. The fact that you showed up with intention is enough. Keep walking — even if your steps are trembling. You are not late. You are not lost. You are becoming. And that becoming? That’s the miracle.
AMVCA 11 NOLLYWOODS BIGGEST NIGHT
BY AYO LAWAL
T
here are award shows—and then there’s the Africa Magic Viewers’ Choice Awards. The 11th edition, held in Lagos on May 10, 2025, reaffirmed its place as Africa’s most prestigious celebration of film and television and its most anticipated fashion spectacle. What began over a decade ago as a platform to recognise excellence in African storytelling has evolved into something even grander—a cultural convergence where the art of cinema and the theatre of fashion collide in breathtaking harmony.
This year, the red carpet didn’t just precede the event—it set the tone. Before a single trophy was handed out, the cameras were already working overtime. Gowns swept, suits strutted, and the steps of the Eko Hotel transformed into something akin to the Met Gala—only warmer, louder, and more rooted in heritage. It was a feast of colour, craftsmanship, and confidence. A high-octane, fashion-forward declaration of who we are, and more importantly, who we are becoming.
There was a silent agreement among guests this year: mediocrity was not an option. Every outfit that hit the carpet came with intention. Some designers delivered architectural masterpieces in crystalstudded fabrics that hugged every curve and commanded every flash. Others leaned into femininity and structure with a blend of grace and drama. The men married sharp tailoring with modern silhouettes, proving that menswear in Africa doesn’t have to be traditional to be powerful.
But fashion wasn’t just an accessory to the evening—it was part of the storytelling. It wasn’t just about who wore what. It was how they wore it. With pride, ease, and an understanding that this red carpet isn’t just about style—it’s about visibility. In a global landscape still learning to fully embrace African aesthetics, AMVCA’s fashion moment felt like a clarion call: we are not emerging—we have arrived. And the world is watching.
Inside the venue, the evening unfolded with all the elegance and emotion expected of a night that honours the best in African cinema and television. Freedom Way clinched the Best Movie award, a well-deserved win for a film that captured both critical acclaim and audience admiration. Seven Doors was another standout, with powerhouse performances from Femi Adebayo and Chioma Chukwuka earning them Best Actor and Best Actress, respectively. The film also snagged the debut award for Best Original Score, composed by Tolu Obanro.
Lisabi: The Uprising dominated the technical categories—winning Best Makeup, Best Art Direction, and Best Indigenous Language Film (West Africa)—cementing its reputation as a visual and cultural force. Inside Life walked away with Best Scripted Series and a Supporting Actor win for Gabriel Afolayan. The industry’s digital evolution was celebrated too, with Iyo Prosper Adokiye winning Best Digital Content Creator, and Brukaci honoured as Best Short Film. It was also a night for recognising legends. Nkem Owoh and Sani Mu’azu received the Industry Merit Awards for their decades of dedication to African cinema. Meanwhile, director Kayode Kasum was named Trailblazer, a fitting nod to the new guard of filmmakers reshaping the landscape.
But even with the emotion of the speeches and the prestige of the awards, the fashion remained the night’s most viral export. Within hours, AMVCA red carpet looks flooded international fashion pages.
Style critics dissected hemlines, embellishments, and silhouettes. Celebrities were celebrated not just for their talent, but for their taste. Nigerian fashion had, once again, found itself at the centre of a global conversation—loud, proud, and impossible to ignore.
The 11th AMVCA was, in many ways, a snapshot of where the industry is now—polished, powerful, and unapologetically African. It honoured heritage while embracing innovation. It balanced elegance with edge. And in doing so, it proved that the African entertainment space is no longer borrowing from global frameworks—it is building its own.
Here are just a few of our favourite looks from AMVCA 11. Because while the awards recognised the stories that moved us, the red carpet reminded us of the ones still waiting to be told—stitched in sequins, shaped in silk, and worn like armour.
AYO
LAWAL’S TAKE:
AMVCA 11 GAVE GLAM, GAGS & GLITCHES –HERE’S WHAT I SAW
The curtains have closed on the 11th Africa Magic Viewers’ Choice Awards, but the echoes of the night still linger. From unforgettable speeches to head-turning fashion and surprise wins, this year’s edition delivered moments that will be discussed for a long time. Whether you tuned in for the glamour or the glory, AMVCA 11 gave us plenty to reflect on. Here are nine things from the unforgettable night
Now Let’s Talk About That Teleprompter –Because, Wow.
Whoever was in charge of the teleprompter this year deserves an award… for stress inducement. From start to finish, it seemed like the script operator was either on vibes or had beef with the entire hosting crew. Lines were delayed, jumbled, or just outright missing. At some point, it was clear: this wasn’t a case of “the host can’t read”
–Chimezie Imo had to disclaim it mid-show, like literally, “Guys, it’s not me, it’s the teleprompter.”
The award presenters? Bless their hearts. Improvisation became the night’s unofficial theme. People were freestyling like it was an open mic night, making up intros and award categories on the fly. It was giving “Nollywood meets improv theatre, ” and somehow… We were still entertained.
So We’re Back to the Overcrowded AMVCA? Bet.
Last year, I wrote about how the AMVCA finally felt like an actual “award show”—calm, curated, and classy. It had that soft-glow ambiance, like everyone in the room was meant to be there. It felt intentional. Like a love letter to the industry. But this year? The organisers must have read my piece and said, “Let’s show you pepper.” Because tell me why the hall was packed to the brim. People standing around. People sitting in corners. People who had absolutely “no business” being there were everywhere, as if someone said, “You want to snap a red carpet picture? Come in!” Honestly, I stand by it: the AMVCA should be for stakeholders in the actual movie industry—filmmakers, actors, directors, producers, press, media, critics. It’s an award show. And this year’s crowd took away from the poise, the polish, and the prestige the event should have. I ordered last year’s ambiance. What I got is a strong case of what ordered VS what got.
7 Doors Swept Best Male & Female Lead –and Deservedly So!
Let’s talk about a major win: the leads of Netflix’s 7 Doors—Femi Adebayo and Chioma Chukwuka—took home Best Male and Female Lead at AMVCA 11. If that doesn’t scream “certified hit,” don’t know what does. Now, full disclosure: hadn’t watched the show before award night. But best believe by the time you’re reading this, I’ve binge-watched all six episodes of that limited series. And let me tell you—worth it!
Femi Adebayo’s win? Emotional and earned. This is someone who started from the Yoruba side of Nollywood, carved his own lane, and rose out from under his legendary father’s shadow. You could see it
in his face—this win meant something. Man was nearly in tears on that stage. And Chioma Chukwuka?
A literal screen queen. I’ve watched her on my TV since I was a kid. Watching her finally get her flowers felt personal. The noise from the hall when her name was called? That was the sound of everyone rooting for her.
Kayode Kasum Will Be Here for a Long Time. Stamp That.
This year’s Trailblazer Award went to none other than Kayode Kasum—and honestly? About time! He’s the first non-actor to win the award in a while, and that alone speaks volumes. A director. A producer. A force.
Kayode’s name has quietly become a constant in Nollywood excellence. At this point, if something brilliant drops and it’s not his direct work, just wait–his fingerprints are somewhere on it. Whether behind the camera, in the credits, or influencing the overall storytelling vibe, he’s there. This Trailblazer win is more than a pat on the back. It’s a loud, shiny, AMVCAlevel “we see you. ” Remember the name – Kayode Kasum. Congratulations, King. This is just the beginning!
Can We Just Go Ahead and Crown Toni Tones “Miss AMVCA” Already?
Because honestly, who else wears the crown this consistently? Year after year, without fail, Toni Tones shows up and shows out. Whether she’s winning an award, nominated, or simply attending, you remember she was at the AMVCA. I still haven’t recovered from that iconic purple dress from years back. It lives rent-free in my head. And this year? Two stunning looks: a sleek, black Yemi Shoyemi number and a sculptural
masterpiece from Style Dejavuu. Couture, class, chic—Toni knows how to dress for a red carpet like it’s second nature. Her stylists also have to share the glory here! If the AMVCA ever handed out a beauty queen crown for “Miss AMVCA”? It’s Toni Tones. No debate.
Last Year Is Still My Favourite AMVCA – And Stand On That. I’ve been privileged to attend the AMVCA year after year since 2018, and nothing has topped last year’s 10th anniversary edition. The looks? Flawless. The ambience? Impeccable. The energy? Just the right balance of glam and grace. It felt curated, intentional, and elegant from start to finish—even the afterparty was a better vibe. don’t know if it was because it was the 10th one and they put extra effort, or if the team changed, but something about last year just clicked. It was giving awards night meets fashion gala meets industry celebration. You could feel the pride in the air. This year had its moments, no doubt– but last year? Last year was magic.
Younger Music Stars Got Their Shine –But Let’s Talk About It. The AMVCA isn’t just about fashion and film – it’s also known for delivering jaw-dropping, electrifying performances from some of Africa’s biggest music stars. And this year, the spotlight shifted to the next-gen: young Nigerian artists who’ve been setting TikTok and the charts on fire over the past few months. We had Kunmi serenading the crowd with Arike, Serotonin performing his viral hit Venus, and Shoday lighting up the after-party. Love that for them. It’s always refreshing to see fresh talent on a stage like this. However—and hear me out—is this sudden wave of upand-comers getting AMVCA shine because the A-listers (B-listers even) have officially priced themselves out? That said, shoutout to Johnny Drille. Always a class act, and he delivered one of the most soulful, beautifully crafted performances of the night.
Is It Time to Enforce a Strict Black Tie Dress Code at the AMVCA? Africans love to show up and show out—it’s in our blood. Especially Nigerians. We don’t do subtle, we do statement. And trust me, I’m all for drama and fashion-forward moments. But let’s be honest: the AMVCA red carpet is starting to feel more like a costume parade than an award show. And that’s the issue. This isn’t the MET Gala. It’s not a themed runway or a fashion week showcase. It’s an award show—a night to honour the best in film and television. But increasingly, the red carpet antics are overshadowing the actual reason we’re gathered: to celebrate the craft of storytelling. Let’s take the Oscars, for example. It’s a strict black tie event. No matter how bold your style is, everyone—from Wisdom Kaye to Colman Domingo—finds a way to deliver a look that’s elegant, sharp, and still respectful of the occasion. There’s a discipline to it. A standard. I think the AMVCA needs to head in that direction. Because right now, some of the looks we’re seeing feel more costumey than chic, more shock value than sophistication. And as much as we love the viral moments and the attention they bring, I can’t help but wonder… at what cost? Then again, maybe this is what the organisers want. The over the top outfits get people talking. They bring attention. They go viral. They generate buzz. But when the clothes become the main event, when the red carpet overshadows the award stage, something about the prestige starts to slip. And for an event as important as the AMVCA, that’s something worth thinking about.
Giving Veterans Their Flowers – Before It’s Too Late
This year, Nollywood legends Nkem Owoh and Sani Mu’azu were honoured with the Industry Merit Awards—and honestly, it was a deeply emotional and well-deserved moment. These are men whose faces we grew up watching. Their work helped build the very foundation of Nollywood as we know it today. It’s easy to get caught up in the glitz, the fashion, and the rising stars—but let’s not forget the pillars. The storytellers. The actors who were holding it down before streaming deals and viral clips. Nkem Owoh isn’t just a household name—he is an era. Sani Mu’azu, with his depth and presence, helped define a generation of cinematic storytelling. We’ve lost far too many legends without giving them their flowers while they were still here to smell them.
AYO LAWAL
CROWNED IN STYLE: AKIN FAMINU’S AMVCA BEST DRESSED MOMENT
For Akin Faminu, style isn’t just something he puts on – it’s who he is. Being named Best Dressed at events has become second nature, but winning the coveted title at the AMVCAs hits differently. This year, he teamed up once again with his trusted collaborators, Deji and Kola, to deliver a moment that was nothing short of iconic. We caught up with the style star for a quick chat about that unforgettable look, his big win, and what’s next for the ever-evolving Akin Faminu.
Congratulations, Akin! Best Dressed Male at the AMVCA — you’re no stranger to turning heads, but how did this one feel? Especially at such a prestigious event?
Thank you so much! And I know, right? It felt great, honestly; the AMVCA red carpet is the biggest red carpet in Africa, and so many superstars from all over the continent were in attendance this year with absolutely stunning outfits, probably the best so far in terms of fashion, so to be awarded as the Best Dressed was indeed an honour.
Once again, you teamed up with Deji & Kola for another standout fashion moment. What is it about them that keeps you coming back?
Well, first of all, I’m a huge advocate for wearing Nigerian, I’m very proud to showcase the excellence of Nigerian designers both at home and all over the world. The Deji & Kola brand, beyond fashion, is a visionary brand, and our values align perfectly. The team is creative and efficient. Our partnership spans over 5 years, and wearing an iconic Deji & Kola piece for the AMVCA this year was a nobrainer.
How long did it take you to decide on your AMVCA look, and what was the process like for both the main event and the Cultural Day?
The more elaborate process was for the main event, and we decided on the look about a month before the day. The process went from consultation to sketching, fabric sourcing, production and styling. Working with the Deji and Kola team made it very seamless. For the Cultural day look, it was a piece from the latest Ugo Monye collection called Ife Aso Anyi, however, we spiced things up by styling with a traditional cap and staff that breathed fresh life into the entire outlook.
Did your outfit hold any particular meaning or inspiration for you this time?
Oh, yes, it did. There’s always a meaning and an
inspiration behind every look, and this year was no different. I consider the AMVCA as a black tie event, it’s a Movie award night, just like the Oscars, but you’d also agree with me that this is subject to interpretation. We wanted to create something that finds the perfect balance between black tie and extravagance and between the old and the new.
We opted for a twist to the vintage collar design with a brooch as opposed to the bow tie, we also referenced the power shoulders of the 80’s - a symbol of empowerment and strength and we embroidered and hand-beaded rose details on one of the sleeves to signify the ‘’Full Bloom’’ of both our brands.
It’s been an incredible past year for my brand, and it culminated into this moment and this design.
What’s your approach to making a fashion statement without losing authenticity?
feel like when there’s a deeper meaning to the outfit, a story to be told, then it’s much easier to be authentic. It’s okay to have references from Fashion’s very rich history, as long as it’s not a blatant copy / knock off. So more often than not, I lean into that deeper meaning and build up from there.
Do you feel any pressure now that people expect you to always deliver standout looks?
Oh, not at all, fashion comes very naturally to me, in fact, I really enjoy it, so there’s no pressure at all. I’ve been in fashion for over a decade now, so I’m not new to it. I’m very intentional about the content that I put out as well, because I’m passionate about positioning Nigerian fashion in the best way possible to the world, so if anything, it’s simply an encouragement to keep it going as opposed to any feeling of pressure.
Which other looks or people caught your eye at the AMVCAs this year?
loved Osas Ighodaro’s look by Veekee James, also loved my partner, Kiky Festus’ outfit by Mide World, absolutely stunning. Shalom Obi in Eleven Sixteen was a fine look as well, and Yemi in Deji & Kola
Finally, what’s next for Akin Faminu — any exciting projects or fashion collaborations coming up?
Oh it’s been such a busy year so far, and it’s been super amazing, from Paris Fashion Week to Milan Fashion Week and everything in between, but of course, there’s so much more to do. Currently working on a project with GQ that will be out sometime next month, and quite a number of projects that are intentionally driven to promote Nigerian fashion. Also working on a new project with Deji & Kola, but can’t spill the tea on that one just yet haha. But yeah, you can expect so much more for the rest of the year.
THE FESTAC CONSPIRACY
COULD BE THE MOST IMPORTANT NIGERIAN FILM YET
On May 19, all eyes will turn to the Palais des Festivals in Cannes as 77: The Festac Conspiracy makes its world premiere — not just as another film screening, but as a cinematic moment years in the making. Directed by the acclaimed Izu Ojukwu and produced by Adonijah Owiriwa and Tonye Princewill, 77 isn’t simply revisiting history; it’s reshaping how it’s remembered, and who gets to tell it.
Set during Nigeria’s iconic FESTAC ‘77 — the Second World Black and African Festival of Arts and Culture — the film dives headfirst into the intrigue, ambition, and ideological clashes surrounding the event. For those unfamiliar, FESTAC wasn’t just a cultural festival. It was a political statement. It was a moment when Black and African voices from across the globe converged in Lagos to celebrate identity, art, and heritage, under the watchful eyes of international power structures.
What 77 does so brilliantly is take that moment and interrogate the layers beneath it. The script moves with the pulse of a thriller, pulling viewers into a suspense-filled plot that raises critical questions about power, unity, sabotage, and cultural ownership.
The stakes are high — both on screen and off — and the brilliance lies in how the film balances spectacle with substance.
Featuring powerhouse performances from Ramsey Nouah and Rita Dominic, 77 is as emotionally gripping as it is politically charged. Under Ojukwu’s direction, every scene feels deliberate, cinematic, and visually rich. The film doesn’t just show Nigeria in the 1970s — it immerses you in it. From costume to setting, the production is lush with detail, offering a time capsule that feels both grand and grounded.
But beyond the aesthetics and suspense, the film is making a statement — one about how history is remembered, and by whom.
“I’ve always believed cinema is one of the most powerful ways to reclaim narrative,” said Princewill. “With 77, we didn’t just want to tell a story — we wanted to challenge the silence around a defining moment in Africa’s post-colonial history. The result is a film that speaks across generations.”
That sentiment resonates deeply, es pecially considering the context of its Cannes debut. For the first time ever, Nigeria is officially represented with
a national pavilion at the Cannes Film Festival, and 77 is the flagship film. It’s a landmark not just for the film itself, but for an industry that has fought hard to claim its seat at the global table.
“This isn’t a coincidence,” said Kene Okwuosa, Group CEO of FilmOne Entertainment, which is handling the film’s release. “It’s a sign that our stories — when told with craft and care — are not only relevant, but deeply compelling to a global audience.”
FilmOne’s distribution strategy reflects that ambition. With plans for wide international release, the film is expected to introduce new audiences to the complexities of Nigerian history and the sophistication of contemporary African filmmaking. It’s the kind of global rollout usually reserved for Hollywood epics, and that’s precisely the point.
77 is not playing small.
It’s no secret that Nollywood — despite being the second-largest film industry in the world by volume — has long wrestled with perception.
Budget constraints, rushed productions, and distribution limitations have often kept Nigerian films boxed into local markets. But over the past decade, a new generation of filmmakers and producers have been raising the bar, investing in technical quality, deeper storytelling, and cross-border collaboration. 77 stands at the pinnacle of that evolution.
What’s perhaps most exciting is how 77 manages to be so many things at once: a gripping political thriller, a historical reimagining, and a visual homage to pan-African solidarity. It’s rare to find a film that handles complexity with this kind of confidence — unafraid to provoke, while still delivering a viewing experience that feels rich, entertaining, and emotionally resonant.
Audiences at Cannes will be the first to see it. But the ripple effects are already underway.
There’s a growing sense that 77: The Festac Conspiracy will do for Nigerian cinema what films like Tsotsi and The Last King of Scotland once did for African storytelling on the global stage — shift perception, raise expectations, and open doors.
For young filmmakers across the continent, it sets a new creative standard. For audiences, it’s an invitation to witness history through a sharper, bolder lens. And for an industry that has long had the talent but not always the platform, it’s a reminder of just how powerful our stories can be when we choose to tell them our way.
GLYCOLIC ACID - THE SKINCARE UPGRADE YOU DIDN’T KNOW YOU NEEDED
SAY GOODBYE TO ROUGH, UNEVEN SKIN
We all have our skin struggles. For some, it’s post-acne marks that seem to have taken permanent residence. For others, it’s that uneven, bumpy texture that no amount of makeup can smooth out. Glycolic acid addresses all of this by speeding up cell turnover. It breaks down the glue that holds dead skin cells together, allowing your skin to shed them more efficiently. What you’re left with is smoother, more radiant skin that feels new, not just on the surface, but at a deeper level.
A REAL GLOW, NOT A FILTERED ONE
There’s a difference between glowing skin and shiny skin. The first looks healthy, rested, and fresh. The second usually involves blotting paper and regret. Glycolic acid gives you the real kind of glow—the one that doesn’t need foundation to back it up. By consistently exfoliating, it reveals fresh skin and helps fade hyperpigmentation over time. If your skin has ever looked like it’s clinging to its past mistakes (we’re looking at you, acne scars), glycolic acid is the clean slate you’ve been looking for.
FINE LINES? IT’S GOT THAT COVERED TOO There’s something really satisfying about skincare
There’s a special kind of frustration that comes with doing all the “right” things for your skin–cleansing, moisturising, staying hydrated–only to wake up to dullness, uneven texture, and stubborn dark spots that refuse to budge. Sometimes, it’s not about adding more steps to your routine; it’s about choosing the right ingredient. And that’s where glycolic acid steps in, with quiet, consistent results that make people start asking what you’re using. Glycolic acid is one of those ingredients that doesn’t always get the attention it deserves, yet it completely changes the game. It’s an alpha hydroxy acid (AHA), but unlike the other AHAs, glycolic acid has the smallest molecular size, which means it can penetrate your skin more deeply and work more effectively. In simpler terms? It goes beyond the surface and gets the job done.
that multitasks. While using glycolic acid to tackle dullness and texture, it also encourages collagen production underneath the surface. Collagen is what gives our skin its firmness and bounce, and as we age, our natural production slows down. Glycolic acid gives it a nudge, helping to reduce the appearance of fine lines and make the skin look plumper and more youthful. You may not notice it overnight, but stick with it, and one day you’ll catch your reflection and wonder when your skin got that fresh.
THE PORE MINIMISER YOU DIDN’T KNOW YOU NEEDED
Clogged pores have a way of announcing themselves at the worst possible moments. Glycolic acid helps keep pores clear by breaking down the debris that leads to congestion in the first place. Less buildup means fewer breakouts and smoother skin texture over time. It’s not a miracle, but it’s about as close as skincare gets.
THE RIGHT WAY TO USE IT (Because Yes, There’s a Wrong Way)
As tempting as it might be to go all in, glycolic acid is strong, and your skin needs time to adjust. Start with a low concentration (5–7%) once or twice a week. Apply it to clean,
dry skin and always follow with a moisturiser to keep your skin barrier happy. And above all, never skip sunscreen. Glycolic acid increases your skin’s sensitivity to the sun, and without SPF, you risk undoing all the progress it’s helping you make. Also, avoid using glycolic acid on the same nights as other strong actives like retinol or vitamin C. Think of it like a dinner party—too many bold guests at the table can lead to chaos. Rotate your products and listen to how your skin responds. If it’s red or stings, take a break. There’s no award for pushing your skin too far.
5 MUST-TRY SKIN TREATMENTS FOR THAT UNMISSABLE GLOW
Between stress, pollution, dehydration, breakouts, and the occasional skincare experiment gone wrong, it’s no surprise your glow sometimes takes a sabbatical. The good news? Skincare has come a long way. From hightech facials to gentle rejuvenating peels, there’s a treatment out there to revive tired skin and make it feel (and look) brand new. But with so many options, it can be overwhelming to decide where to put your time and money. So, if you’re looking for a guide to what actually works—and what’s worth the splurge— here are five must-try treatments that will leave you luminous, refreshed, and selfieready.
1. Hydrafacial: The Game-Changer Glow-Up
If you’re looking for results now, this is your best friend. The Hydrafacial is a cult favorite for good reason. In just about 45 minutes, this multistep facial cleanses, exfoliates, extracts, and infuses your skin with hydrating serums. What makes it special is its patented VortexFusion technology,
which basically vacuums out your pores (yes, it’s as satisfying as it sounds) while simultaneously pushing in nourishing ingredients like hyaluronic acid, peptides, and antioxidants.
Best for: Dull, congested, dehydrated skin
Why you’ll love it: There’s no downtime, no redness, and you walk out with visibly plumper, clearer skin. It’s the ideal pre-event or pre-vacation facial.
2. Chemical Peels: Out With the Old, In With the Glow
Don’t let the word chemical scare you— peels have come a long way from the scary red-faced photos of the early 2000s. A well-done peel gently removes the top layer of skin to reveal a smoother, more even-toned layer underneath. There are different levels depending on your needs. Glycolic or lactic acid peels are great for a beginnerfriendly glow, while salicylic acid is ideal
Different wavelengths of light target different skin concerns. Blue light kills acnecausing bacteria. Red light stimulates collagen and reduces inflammation. Green light targets pigmentation. The treatment is completely painless, non-invasive, and works best when done regularly, either at a medspa or at home with a high-quality mask.
encouraging it to produce more collagen and elastin. It might sound intense, but it’s incredibly effective, especially for improving texture, reducing acne scars, shrinking pores, and boosting overall glow. Some clinics also combine it with PRP (platelet-rich plasma) or vitamin serums to enhance results.
Best for: Scarring, large pores, wrinkles, uneven skin tone Why you’ll love it: After a few sessions, your skin will look tighter, smoother, and more youthful. Yes, there’s a bit of downtime (a few days of redness), but it’s totally worth it.
5. Oxygen Facial: Breathe Life Back Into Your Skin
Best for: Acne, inflammation, ageing skin
for acne-prone skin. If you’re dealing with deeper pigmentation or fine lines, your dermatologist may recommend a TCA or retinol-based peel.
Best for: Acne scars, hyperpigmentation, fine lines, uneven texture
Why you’ll love it: After a short recovery period (usually a few days), your skin will look clearer, smoother, and brighter. It’s like hitting the reset button.
3. LED Light Therapy: Science Meets Skincare LED light therapy looks a little futuristic— you’re basically lying under a light panel or wearing a glowing mask—but it’s backed by real science.
Why you’ll love it: It’s a zeroeffort treatment that improves skin over time. It won’t deliver overnight miracles, but with consistency, the results are undeniable.
4. Microneedling: Collagen’s Best Kept Secret
Also known as collagen induction therapy, microneedling involves using tiny needles (don’t worry, they’re very small) to create micro-injuries on the skin. This stimulates your skin’s healing response,
Think of this as your skin’s version of a deep breath. An oxygen facial delivers a concentrated stream of oxygen (and a cocktail of active ingredients) directly into your skin using a special wand. The result? Instantly plump, radiant skin. It’s a celebrity favorite for red carpet events, and with good reason—it reduces
puffiness, calms irritated skin, and adds an undeniable glow.
Best for: Tired, stressed, travel-weary skin Why you’ll love it: There’s no downtime, and the results are immediate. It’s perfect before a big day when you need your skin to be at its best.
