TAKING A PAGE OUT OF THE AUTOMOTIVE INDUSTRY’S BOOK Progeo, the Italian manufacturer of high-spec manual wheelchairs, has launched a new online feature allowing customers to customise elements of their wheelchair in realtime before placing an order.
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he configurator enables users to select different options relating to a Progeo wheelchair, such as measurements, armrests, backrests and colours, and see how it changes the look on a three-dimensional representation of the model. After a customer has configurated the chair to their chosen specifications and dimensions, they are able to print off the configuration and visit a Progeo dealer to place their order. The ability to visually represent changes to the device online is something commonly used by car manufacturers to allow individuals to see how their vehicle will look with specific customisations and added features. Marco Nosella, Export Manager for Progeo, commented: “Having a tool that allows the customers to have a real representation of what they are going to order is a plus that a manufacturer like Progeo needs to have because our range of wheelchairs is focused on the active and made-to-measure models.” Highlighting that the program
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was created in such a way as to reduce the possibility of error for customers, Marco says it is this type of investment in innovation that is
example of this approach and really is an incredible opportunity to distinguish our company and our services from the competitors.”
“An incredible opportunity to distinguish our company and our services from the competitors” MARCO NOSELLA
helping Progeo gain a competitive edge in the market. “We have a big R&D Department that allows us to introduce always improvements and innovations in the products and services with the aim of increasing customer satisfaction,” he continued. “The new configurator is a great
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