Lights, camera, action It is said a photo is worth a thousand words, so how many is a video worth? THIIS explains why and how manufacturers and retailers should be taking advantage of video to reach out to customers and secure sales. Video marketing has been around for a while, yet many companies in our industry have yet to jump onboard and fully embrace video into their marketing strategies. Be it a lack of knowledge or a fear of the cost of using video, many retailers and manufacturers are missing out on a golden opportunity to use one of the of most powerful forms of marketing available to them today.
Danielle Rudd, Marketing Manager at Kinetic Media, a video production company that specialises in the healthcare industry, told us: “Video marketing has become one of the
What is video marketing? The term ‘video marketing’ sounds complex, but it is actually a very simple thing to implement. In essence, it is using video to promote your business, a service or a product.
“The scooter battery animation and Style is Forever video stings have been very well received with both consumers and dealers alike, and it’s a medium we plan to use more of in the future.” Melanie Scrivener, Invacare
5 NEW SCOOTERS FROM TGA. 01787 882244
The UK’s leading range of mobility products since 1985
1634TGAad.newstripJul17v2.indd 1
34 www.thiis.co.uk
sales@tgamobility.co.uk tgamobility.co.uk/trade