November 2019
Produced for the community, by the community
Bringing Colour to The Woodpecker Update from the Editor On behalf of the Trustees of The Woodpecker, I would like to thank everyone for their support in ensuring the continuity of The Woodpecker. Circulation Increases Since December 2015 the circulation of The Woodpecker has increased from 1480 copies per month to 2500, an increase of 1,020! The Woodpecker covers four areas, namely, Pegasus, Woodend, Tuahiwi and Waikuku Beach. This increase has been due to the ongoing growth in Woodend, Ravenswood and Pegasus. Our advertisers have benefitted from the increased circulation which has enabled us to reach a far greater number of consumers than in 2015 and are sure this exposure has been beneficial to their businesses.
Community Groups The Woodpecker is primarily a community newsletter which enables us to widely share updates and information from community groups in the area. We continue to enjoy a regular stream of community information with which to share with you however, we are always on the look out for more! Digital Newsletter Available Just in case you aren’t already aware, our newsletter is also uploaded digitally via Issuu (www.issuu.com), enabling us to attract a much wider audience. This link is also shared on several Facebook groups to maximise exposure and awareness. The Woodpecker is a Charity and as such our only source of income is advertising revenue and with each increase in the print run our printing costs go up whilst our advertising revenue remains static. We would like acknowledge Canterbury Print Service who have continued to support us by providing a charitable discounted rate for which we are extremely grateful. Cont’d on Page 26
Church Notices, Classifieds & Community Contacts from Page 37
THE WOODPECKER NOVEMBER 2019 Page 1