2015 spring

Page 1

SPRING 2015

NELLES:

Alfred Eichler watercolor of the Nelles gymnasium, slated for demolition without citizen intervention.

A LANDMARK AT RISK

The City of Whittier will soon be making some important decisions about the future of the Nelles property. Canadian-based Brookfield Residential, the self-proclaimed fifth largest land developer and home builder in North America, has plans to buy the property from the State of California, although it cannot close escrow without entitlements that can only be granted by the City of Whittier. This developer sees Nelles as an opportunity to do what they do everywhere else — which is to build the most profitable, largely off-the-shelf mix of homes, condos, apartments (and, in this case, some standard cookie-cutter commercial) that geography, circumstances and the community will allow. Their plans include demolishing a majority of the historic resources on the official state historic landmark site, and turning a campus with an extraordinary 125-year history into an ordinary subdivision that could be found anywhere in America. Although Brookfield knew they were purchasing a historic site, they did not hire an expert in the adaptive reuse of historic structures for commercial or residential purposes and make them part of the team. Nor did the city hire one, despite the fact that such an expert could have shown them how historic structures would add value to the project, not by setting them aside to gather admiration and dust, but by adapting and reusing them as vital, purposeful, integrated elements in a one-ofa-kind development with a strong sense of place. We were not content to see this opportunity squandered. And so, where the developer and the city have so far failed to identify feasible alternatives that better respect the city’s heritage and meet its future needs, we sought to play a constructive role and offer three of our own proposals. A Better Way

These proposals are the result of months of discussions with many stakeholders, including the state, the prospective developer, city officials, interested citizens, and organizations throughout Whittier. They were developed in consultation with an expert in

retail architectural design and with others who understand land use and planning. A great deal of care and thought went into their creation. Our proposals call for changes that will help the project better serve the community’s economic, social, recreational and cultural needs. An exhibit of these proposals is shown on pages 4 and 5. Modified Commercial Concept

The Whittier Conservancy believes that the redevelopment of the Nelles property presents an opportunity to create a unique dining, entertainment and special event destination unlike anything in Whittier or the surrounding region. Further, we believe this can best be accomplished by retaining and adaptively reusing some of the remarkable historic structures that are already there. The market analysis in the city’s Draft Environmental Impact Report (DEIR) for the project states: “Local brokers report that Whittier is saturated with neighborhood-serving retail, while a significant number of mall and lifestyle center environments a short drive from Whittier absorb demand for destination retail. Consequently, in order that new retail supply not cannibalize existing retailers, it must be differentiated from local competition and unique enough to draw out-of-town visitors.” Our project alternative is designed to meet this requirement through a modest modification of the commercial portion of the developer’s so-called “Lincoln Specific Plan,” away from “neighborhood-serving retail” and more toward destination dining and entertainment, featuring the unique, (Landmark, continued on page 2) INSIDE: Check out our alternative Nelles concept, pgs 4 & 5 Look what we’ve been doing! pg 6 Ten Myths about the proposed development at Nelles, pg. 3 1


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