SPRING 2013
WHITTIER BOULEVARD MASTER PLAN IGNORED
When the new Sprouts market started going up in the fall of last year, it was hard for many Whittier residents to understand what was going on. Towering concrete walls blocked long time vistas of the Whittier hills and hillside homes from Whittier Boulevard. According to the Whittier Boulevard Specific Plan, this type of development clearly should not be allowed. Local shock, disbelief, and then anger has ensued when it has become known that indeed this type of development, with its looming, windowless walls facing the Boulevard and entrance in the back, was exactly the type of development that should not have been permitted under the Whittier Boulevard Specific Plan. Going back a few years, when residents heard that Sprouts market was coming to Whittier on the old STATS site, there was excitement about the prospect of new business coming into town and the potential to improve such a prominent location on Whittier Blvd. After spending close to $1 Million on plans (both origi-
nal and revised) and countless hours of public comment and study sessions, the city of Whittier adopted a new Whittier Boulevard Specific Plan and revised it two years after the car dealerships left, in order to beautify and promote enhanced quality development along Whittier’s leading thoroughfare and namesake. The issue is not Sprouts itself. The Whittier Conservancy supports having another quality market so that local residents can have more shopping options. The issue is the end result, the design of the building, which is completely counter to the goals and intent of the Whittier Boulevard Specific Plan. We want Whittier to be an attractive place to visit, spend time, and shop and to be reflective of our unique character as a distinctive destination. The Whittier Boulevard Specific Plan has standards to which developers and businesses are required to adhere that reinforce the personality and “brand” of Whittier. (Sprouts, continued on page 4)
WHITTIER BOULEVARD SPECIFIC PLAN - 5.2.2 Architectural Style
“The use of standardized “corporate” architectural styles associated with franchises is discouraged. Corporate architecture should be personalized and modified to fit within the City’s unique character.”
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