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FASHION ISSUE AUGUST 2016

VOICE OF THE BOROUGH ï‚· JULY 2016


AUGUST 2016 THEWCPRESS.COM

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THE WC PRESS | VOICE OF THE BOROUGH


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“Fashion is what you’re offered four time a year by designers, and style is what you choose” —Lauren Hutton

Press PUBLISHER Dan Mathers dan@thewcpress.com ADVERTISING MANAGER Nick Vecchio nick@thewcpress.com GRAPHIC DESIGNER Julie Ryan jryan@mathersproductions.com COPY EDITOR Jon Roth jroth@thewcpress.com CONTRIBUTING EDITORS Jesse Piersol jpiersol@thewcpress.com Kate Chadwick kchadwick@thewcpress.com STAFF PHOTOGRAPHER Andrew Hutchins hutch@mathersproductions.com CONTRIBUTING PHOTOGRAPHER Sabina Sister photograbean.com

Worth

COLUMNISTS Becca Boyd bboyd@thewcpress.com Diane LeBold dlebold@thewcpress.com Andrea Mason amason@thewcpress.com DJ Romeo romeo@thewcpress.com Dr Geoff Winkley drwinkley@thewcpress.com Published By... Mathers Productions 13 South Church Street West Chester, PA 19382 mathersproductions.com 610-344-3463 The WC Press is a monthly magazine distributed free of charge to more than 250 businesses. For a free digital subscription, visit thewcpress.com. For more information about specific distribution locations, visit thewcpress.com/distribution.

Noting 11 13 15 17 53 55 57

Our no-nonsense table of contents

FROM THE EDITOR Dan Mathers’ take on this issue DESIGN DILEMMAS Interior design tips from a pro HOME BECCANOMICS Becca Boyd shares two fantastic recipes THE 2016 WC LOOK BOOK 17 fantastic looks for this fall from West Chester boutiques ASK YOUR DOCTOR Dr. Geoff Winkley shares his medical advice TELL ME SOMETHING GOOD Kate Chadwick spotlights citizens for doing something swell PHOTO HUNT Find five differences and earn a chance to win a prize

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HOME GROWN Diane LeBold examines local food production

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AUGUST HIT LIST DJ Romeo curates a list of the hottest songs you’ll hear this month

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From the

Editor

“I loathe narcissim, but I approve of vanity” –Diana Vreeland

Our editorial department (me) was relegated to the sidelines for most of the production of this issue. In any given month I’m usually brainstorming ideas, helping writers find contacts to develop stories, and editing and suggesting changes to their first drafts. I’m discussing layouts with our graphic designers and detailing my vision to our photographers so they can capture just the right image to accompany our features. And I’ve been known to conduct a few interviews. This month, I did none of those things. The concept was in place, the story was purely visual, and we didn’t even have room for any interviews. We’ve learned from past experience that the reason people pick up The Fashion Issue is because they want to see pictures of pretty people dressed up in trendy attire. It really shouldn’t have taken us this long to catch on. That’s not to downplay the effort required; there’s a LOT that goes into producing The Fashion Issue. Although we didn’t manage to include every clothing store in West Chester, there are still 13 shops featured in this magazine. Of those, five took advantage of the opportunity to showcase more than one look. So, that’s 17 outfits—each complete with shoes, accessories and jewelry—that needed to be assembled, collected, organized, worn, styled, reorganized and returned. And of course, someone had to actually wear those pieces, so we scoured local agencies (and Instagram) to find four women and one man, each with a unique look, to model those 17 outfits. The day of the shoot, the studio was packed. We had hair and makeup stylist Lauren Tassoni, borrowed from Avante Salon & Spa, two photography assistants—tasked with handling lights, cords, reflectors and all equipment positioning and transporting—and an editorial assistant who’s responsible for tracking all those clothes and who’s wearing them. This year we also had videographer Tom Boyd wandering around (and through) the set to shoot some amazing behind-the-scenes footage of every look, which you can find on our website at thewcpress.com/fashion. Then there’s the photographer, Andrew “Hutch” Hutchins, upon whose shoulders rests the success or failure of this entire enterprise. He first hit the town to scout out 17 equally compelling locations within quick commute of his studio. On the day of the shoot, he coached models, coordinated crew and shot a LOT of photos. Judging by the image numbers on the submitted pictures, he shot more than 8,000 images in a single day, the best of which appear on these pages. All of that production boils down to the 17-page 2016 WC Look Book you’ll find in the center of this magazine. We’re proud of the product we’ve created and excited for the chance to share our fourth iteration with you. Special thanks needs to be given to the West Chester BID, whose support made it possible for us to create such a fantastic product. We hope you enjoy the fruits of our labor — if we’ve done our job right, the images in this magazine should inspire you to shop locally this autumn, and take a risk or two when it comes to your own personal style.

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Design

Andrea Mason of Perception Interiors on how to upgrade your space

Dilemmas

The start of a new school year is just around the corner, prompting many homeowners to reorganize their homes (and lives). Whether you're in need of a place for homework, a hobby, or a quiet area to work from home, my guide below will help to build a space that is both functional and enjoyable. Organize: In order to be productive, it helps to have a desk that is free of clutter. Where will all of the chaos go? Whether your office is big, small, or a corner in your kitchen, there's a solution. For offices that allow room for growth, furniture will give the best results. An inexpensive fix is taking a functional bookcase and inserting bins or baskets that will hide all of your unsightly materials. For a small office space, I like to suggest desks that have built-in drawers, or you can purchase a small filing cabinet that rolls under your desk and out of sight. I also love the idea of installing floating bookshelves above your workspace for more storage. If your office is located in another room—such as the living room, a guest bedroom, or dining room—a hideaway computer workstation (one that folds into itself or stows away) will maximize a dual-functioning space. Include Nature: Having something from nature where you work can increase productivity and decrease stress. If you have a window, then you are in luck; that fresh air and natural beauty is a stress reducer. If there is no window, I suggest purchasing a plant to keep at your desk. No green thumb? Faux plants are just as beneficial. You can also hang a painting or photo of a beautiful landscape. Illuminate: There are three important lighting sources to consider in your work space that, when used together, make for a productive environment: 1. Task lighting, like desk lamps that act as a spotlight, is a must-have in an office. When positioning your task lighting, keep in mind that when pointed directly at your computer, it will produce glare. 2. Natural light does wonders for productivity. It’s amazing what an open window will do to clear your mind and give you a positive outlook. When positioning your desk near a window, try to place it perpendicular to the window. If placed in front of your desk it can be harsh on your eyes and when placed behind your desk you will create unwanted glare. 3. General overhead and built-in lighting will complete the room and fill in all of the nooks and crannies that can’t be lit by natural or task lighting, but if it's directly above your desk, it can contribute to monitor glare. Personalize: Cater your office to its users by adding custom flair. A white board or corkboard is a great place to write inspirational quotes, to-do lists, and post photos that motivate you. Another way to make this space yours is to pick a color palette that will make you happy. It's amazing what a sprinkling of the colors you love can do to turn your mood around. With these few changes to your office, you will be ready to embrace the new school year! amason@thewcpress.com

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Home

Becca Boyd has a passion for good food

Beccanomics

These two recipes make the most of the remaining days of summer; they're packed with fresh herbs and summer tomatoes, and they couldn’t be easier to throw together. Serve the tacos at a patio party for friends, and make the salad for your weekday lunches. Meatless yet protein-packed, it’s the sort of dish that non-cooks can proudly create. bboyd@thewcpress.com

Shredded Chicken Tacos with Avocado Cream Serves 4 2 chicken breasts 1/2 tsp. kosher salt, divided 1/2 tsp. chili powder 1/4 tsp. cumin pinch cayenne, or to taste 1 tbsp. olive oil 1 ripe avocado, diced 1/3 c. light sour cream 1/4 tsp. garlic powder 2 scallions, sliced 8 small flour or corn tortillas 1 c. cherry tomatoes, sliced vertically 1. Bring a small pot of water to boil. Reduce to simmer and add chicken. Keep heat on lowest setting for 10-15 minutes or until chicken is cooked through. Let cool. 2. Shred chicken and add 1/4 tsp. of the salt, chili powder, cumin, cayenne and olive oil and toss to coat chicken evenly. 3. In a small mixing bowl, mash avocado with sour cream until smoothly combined. Add garlic powder, remaining kosher salt, and scallions and stir to combine. Set aside. 4. Toast tortillas on gas burners, lowest heat. Flip with hands or tong when starting to blacken. 5. Arrange tortillas and divide avocado mixture between then, down the middle of each. 6. Divide chicken onto tortillas, placing it atop the avocado. 7. Divide tomatoes and cilantro between tacos. Serve. Tomato, Chickpea and Feta Salad Serves 6 3 c. cherry or grape tomatoes, halved 1 (15 oz) can garbanzo beans, rinsed well 1/4 c. chopped fresh basil 1/2 c. feta cheese 2 tbsp. extra virgin olive oil 1 tbsp. white wine vinegar 2 cloves garlic, pressed or minced juice of 1/2 a lemon salt and black pepper, to taste 1. Combine tomatoes, beans, basil and feta in a mixing bowl. 2. In a small bowl whisk olive oil, vinegar, garlic and lemon juice. 3. Add oil mixture to tomato mixture and mix until combined. 4. Store in fridge, covered tightly with plastic up to two days.

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PHOTOGRAPHY ANDREW HUTCHINS HAIR & MAKEUP LAUREN TASSONI, AVANTE SALON & SPA MODELS ALYSSA ANDERSON ARIEL BURNS JESSICA CADY ABBIE DISCHERT SPONSORED BY WEST CHESTER BID

2016 West Chester

LOOK BOOK the best of the borough's fall fashions

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Excite all of your senses

at West Chester’s most alternative & unique boutique! A vast array of “one-of-a-kind” products, including...

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10% off purchase with student ID! SINCE 1992

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THE WC PRESS | VOICE OF THE BOROUGH


moonflower 130 W GAY ST HAND-DYED DRESS, GYPSY ROSE $45 KNIT SWEATER, SOUL FLOWER $36 MALA NECKLACE $28 FRINGE PURSE, GLOBAL IMPORTS $52

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| THEWCPRESS.COM/MOONFLOWER AUGUST 2016 THEWCPRESS.COM

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ne li n O r o e r to S in p o www.May23Online.com h S 117 W Gay Street * West Chester, PA 19382

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may 23 117 W GAY ST FLORAL DRESS, BLUE BUSH $42 SILVER NECKLACE, MUST HAVE $10 SNEAKERS, ROCKETDOG $50

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greenestreet.com Valid until October 31st, 2016. Limit one coupon per customer. May not be combined with any other offers. Excludes clearance items.

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THE WC PRESS | VOICE OF THE BOROUGH


greene street 106 W GAY ST CHIFFON TOP, YA LA $15 BLAZER, RACHEL ZOE $39 SCARF, GREENE STREET ACCESSORIES $15 PURSE, KATE SPADE $47 HAT, GREENE STREET ACCESSORIES $33 JEANS, J BRAND $25 SUNGLASSES, AJ MORGAN $15

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| THEWCPRESS.COM/GREENESTREET

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tish 138 E GAY ST SWEATER, SUNCOO $140 ANKLE JEANS, AG-ED DENIM $235

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Make the right move. Market Street Realty is a local, family-owned realty business residing in the heart of West Chester. We have professional agents you can trust that yield premier results whether you are buying, selling, or renting your home. Contact us today at 610.732.3818 or www.123marketrealty.com. 123 E Market St | West Chester, PA 19382

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kaly 37 W GAY ST TOP, PLUME AND THREAD $59 PENCIL SKIRT, SALAAM $59

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BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/KALY

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jane chalfant 123 N HIGH ST PATTERNED DRESS, VERONICA M $98 EARRINGS, BRIGHTON $46 BRACELET, BRIGHTON $82

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BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/JANECHALFANT 29


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h. rose 141 W GAY ST DRESS, SHE + SKY $48 CUFF, CASH AND CARRY $22 NECKLACE, CASH AND CARRY $26

sponsored by WEST CHESTER BID

BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/HROSE

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kaly 37 W GAY ST LUCY DRESS, SALAAM $96 LEGGINGS, SALAAM $59 LEATHER NECKLACE, TARDES OF EAST $38

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| THEWCPRESS.COM/KALY 33


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mainline custom clothiers 129 W MARKET ST HYBRID JACKET, IBIZA $495 SHIRT, WILLIAMS KENT $135 JEANS, ENZO $99

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christine's 105 WESTTOWN RD LACE DRESS, FREE PEOPLE $34 BOOTIES, COLE HAAN $89 LEATHER BAG, AIMEE KESTENBERG $69 SUNGLASSES, TORY BURCH $129 DOUBLE NECKLACE $69

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BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/CHRISTINES 37


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wcu ram shop 134 N HIGH ST SWEATSHIRT $45 JOGGER PANT $89 LEATHER BAG $169 TWILL HAT $17 SOCKS $8

sponsored by WEST CHESTER BID

BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/RAMSHOP 39


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malena's vintage 101 W GAY ST 1960s ERA DRESS $48 BAG, LUCITE $80 NECKLACE, WEISS $62

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BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/MALENAS 41


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h. rose 141 W GAY ST LACE TOP, SHE + SKY $32 NECKLACE, CASH AND CARRY $22 CUFF, CASH AND CARRY $26

sponsored by WEST CHESTER BID

BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/HROSE 43


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tish 138 E GAY ST JUMPSUIT, JACK $82 CUFF, ZACASHA $50

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BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/TISH 45


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blink 136 W GAY ST ROMPER, MINK $108 NECKLACE, KEI $60 HEELS, SPLENDID $158

sponsored by WEST CHESTER BID

BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/BLINK 47


OPENING SEPTEMBER 2016 29 South High Street phineas-gage.com | 484.266.7344

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malena's 101 W GAY ST VINTAGE 1970s DRESS $54 PURSE, LUCITE $32 NECKLACE $44 CUFF $42

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BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/MALENAS 49


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moonflower 130 W GAY ST DRESS, GYPSY ROSE $44 SHAWL, MOONFLOWER $44 EARRINGS, MOONFLOWER $29

sponsored by WEST CHESTER BID

BEHIND-THE-SCENES VIDEO

| THEWCPRESS.COM/MOONFLOWER 51


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Ask your

Doctor

Dr. Geoff Winkley is a board-certified emergency medicine physician who operates Doctor's Best Immediate Medical Care

Drug overdose is the leading cause of accidental death in the US, and after nearly two decades of prescription opioid growth, opioid addiction is a national epidemic. In 2014, 60% of overdose deaths involved an opioid. Opioids are highly-effective and commonly prescribed pain medicines, and include oxycodone, hydrocodone, codeine, morphine, fentanyl and others. The current epidemic can be traced back to the 1990s, when opioids were used more liberally for pain management. When OxyContin entered the opioid market in 1996, it was aggressively marketed for general use and chronic pain, and was positioned as a drug with a lower abuse risk compared to other opioids. Within four years, OxyContin’s sales grew more than 250%, but not without public health consequences. By 2004, OxyContin had become one of the most frequently abused drugs. Illicit use of prescription opioids exceeds heroin and cocaine use and often is a “gateway” drug to heroin. In our facilities, we witness first-hand the addictive power of opioids, and its devastating effects. On the other hand, opioids are essential in the treatment of chronic pain, but long-term use can be a pathway to addiction. If your doctor prescribes an opioid, ask for a comprehensive management plan that includes non-pharmacologic treatments, such as physical therapy, exercise and meditation. Follow the prescription directions and share any concerns about abuse or addiction with your doctor, especially personal or family history with addiction. When used properly for existing or anticipated short-term pain management (such as kidney stones, minor fractures, or wisdom teeth removal), opioids are not likely to lead to abuse or addiction. If you prefer to avoid opioids, you can always decline the prescription or request a lower “just in case” quantity, and use over-the-counter pain medications instead, such as ibuprofen and acetaminophen. Most importantly, if you use opioid pain relievers, be certain to keep them in a place that is secure from curious children, and promptly discard any unused pills. The rate of adolescent opioid prescriptions has doubled since the mid-1990s, and because adolescents are prone to peer pressure and risky behavior, be aware of the potential for abuse of prescription medications found in the home, or obtained from friends. If your doctor prescribes an opioid for your child, ensure that an adult administers the medicine. The good news is that, as I write this, the US Senate has just passed the Comprehensive Addiction and Recovery Act. This legislation will fund programs for treatment and recovery, and efforts to prevent the abuse of methamphetamines, opioids and heroin. drwinkley@thewcpress.com If you are taking opioids and believe you may be addicted, seek counseling immediately. Drug addiction is an illness and requires the expertise and support of medical professionals.

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Tell Me something

Good

Kate Chadwick takes a moment to spotlight local citizens for doing something swell.

Who she is: Joanne Brown What she does: Joanne is a volunteer with the Chester County Marine Corps League, a nonprofit organization comprised of over 150 members of both active and non-active duty USMC and US Navy Corpsmen. The group helps area veterans and service members through a variety of services and programs. Joanne runs the twice-monthly bingo games at the CCMCL headquarters in Downingtown, as well as the kitchen that serves food to the players. Why she’s on this page: A borough resident, Joanne was nominated by a coworker, Donna Waldeyer. “I know how much time she has spent helping the League, and how hardworking she is,” says Donna, noting that Joanne recently retired as president of the CCMCL’s Women’s Auxiliary. This particular organization is a close one for Joanne. “My husband Dennis joined the Marines as soon as we graduated from high school,” she said. “After his four years and a tour of Vietnam, we got married. In 1982, he joined the Marine Corps Reserves and retired in 2000. He joined The Chester County Detachment Marine Corps League in 1984. Meeting with wives of our Detachment members, we decided to start an auxiliary, of which I became the first president in 1992, and three more times afterward.” What we like about her: She saw a need and stepped in. “We have a meeting once a month, and we have bingo on the first and third Saturdays of the month,” Joanne said. “When we started having bingo, a kitchen was needed to serve food for our players. After the first two years, I got my food handler’s license from the county, and I’ve been in charge of the kitchen ever since.” What she likes about West Chester: “West Chester is such a beautiful town—I love walking through it,” Joanne said. ”I love the Woman’s Exchange on Church Street, and the Christmas parade. Agway answers all of my pet needs. And one thing I really love is that The Riggtown Oven is only 50 yards from our house! I love their food (the pizza is YUM) and [the owners] Eric and Dana.” Fun fact: “The Marine Corps League and I were on one of the first covers of The WC Press, when it featured the Veterans parade!” Moral of the story: Choose to support causes that are close to your heart, and the work you do for them won’t feel like work. “I love feeding our bingo players, and helping to support our men and their detachment,” Joanne said. “Our veterans deserve everything possible that we can do for them.” For more information on the Chester County Marine Corps League, visit chestercountymcl.org, or call 610-518-5375. Do you know a WC resident who’s doing good things and deserves a little recognition in Tell Me Something Good? Let us know! Email details to kchadwick@thewcpress.com

AUGUST 2016 THEWCPRESS.COM

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Find the five differences between these images. Email your answer to contests@thewcpress.com for your chance to win.

AUGUST 2016 THEWCPRESS.COM

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Home

Diane LeBold and the West Chester Food Co-Op examine local food production and bring eaters closer to the source of their food.

Grown

Mushrooms! These tasty fungi are an important part of Chester County cuisine, and whether you prefer portabella, shiitake, crimini, or any other variety, you have a lot of options for how to use them. But there’s more to know about mushrooms than whether to grill or sautée. Let’s start with what mushrooms, as an industry, add to our environment and our economy, gleaned from a conversation with Tina Ellor, who’s a mycologist and technical director at Phillips Mushroom Farms in Kennett Square; and Linda Phillips Steller, who’s one of the third-generation managers of the Phillips Mushroom Farms’ retail store, The Woodlands at Phillips. (Mycology, if you hadn’t already guessed, is the study of fungi.) Mushroom farming is a wonderful recycling operation. Tina explained that, to create the substrate in which mushrooms are grown, mushroom farmers collect agricultural by-products like corn cobs, straw and horse manure, and, in Phillips’ case, cocoa hulls (from Hershey chocolate production). The recycling value of mushroom farming continues even after the mushrooms are harvested, when the spent substrate is steam-treated and reused for things like storm water management basins, green roofs, erosion control, mine reclamation, and fertilizing agricultural crops. The mushroom industry’s contribution to our local economy is also more than you might think. According to the industry organization, Mushroom Farmers of Pennsylvania, the 68 mushroom farms in the state produce about 63% of all the mushrooms distributed in the US—and a lot of that production occurs right in Chester County. In fact, Kennett Square’s tag as “The Mushroom Capital of the World” is only slightly overstated. Pennsylvania annually ships about 584 million pounds of the fungus and about 400 million pounds of that come from the southeast corner. It might seem odd, given that mushrooms are fungi, but mushroom farming requires attention to sanitation—mushrooms are subject to disease and insects. So all mushroom substrate is pasteurized before it’s used for growing. But, Tina explained, because the Phillips operation is run according to USDA organic standards, it requires a level of sanitation that’s much more stringent than what’s required of conventional growers. She observed that conventional growers can combat disease and insects using pesticides and other chemicals. Organic growers, however, are prohibited from using most of these kinds of chemicals. The Phillips substrate is developed in covered “tunnels,” not open air, where it’s aerated and pasteurized before use, then hauled to the mushroom houses in sanitized trucks. After harvest, the house is steamed both before and after compost is removed. Judging from photos, the Phillips mushroom houses look a lot cleaner than my kitchen does sometimes. Oh, and the odor of mushroom soil that’s so well known in southern Chester County? According to Tina, that smell is the spent substrate that’s no longer aerobic and is being composted for reuse. Find out more about mushroom farming and the products offered at Phillips Mushroom Farms at phillipsmushroomfarms.com

AUGUST 2016 THEWCPRESS.COM

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August

Hit List

DJ Romeo curates a list of the hottest songs you’ll hear this month

The following is a list of songs that will take over the radio stations in the next few months. You’ll soon know them by heart and play them ‘til they’re tired. But, good news: you can download them first and look like the cool musical genius to all of your friends. djromeo@thewcpress.com

www.djromeo.fm | @DJRomeo24

Kungs vs Cookin’ on 3 Burners – “This Girl” Troye Sivan ft. Alessia Cara – “Wild” Lukas Graham – “Mama Said” Alicia Keys x Kaskade – “In Common” Major Lazer ft. Justin Bieber – “Cold Water” Dee Jay Silver ft. Austin Webb – “Just Got Paid” Bob Sinclar – “Someone Who Needs Me” Usher – “Crash” Nathan Sykes ft. G–Eazy – “Give It Up” Johan – “High in the Woods” Trace Adkins – “Lit” Snoop Dogg ft. Wiz Khalifa – “Kush Ups” Tinie Tempah ft. Zara Larsson – “Girls Like” Zoology – “Escape” DJ Snake ft. George Maple – “Talk” Ariana Grande – “Into You” Skratch Bastid ft. Shad – “Limoncello” Demi Lovato – “Body Say” Drake ft. Rihanna – “Too Good” Ryan Follese – “Float Your Boat” Alessia Cara – “Scars To Your Beautiful” Super Duper – “Angela” Jacob Whitesides – “Lovesick” The Strumbellas – “Spirits” Steve Aoki & Boehm ft. Walk The Moon – “Back 2 U” Topaz Jones – “Tropicana” People the Kangaroo – “You Would Not Believe Me” Matt Millz – “Follow You Home” (Melt & Nyg Remix) Frenship & Emily Warren – “Capsize”

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THE WC PRESS | VOICE OF THE BOROUGH

Profile for The WC Press

The WC Press Fashion Issue - August 2016  

Voice of the Borough

The WC Press Fashion Issue - August 2016  

Voice of the Borough