MEDIA KIT
MORETON DAILY & THE REDCLIFFE PENINSULA
ABOUT US
Welcome to Moreton Daily and The Redcliffe Peninsula, the home of local news, lifestyle, culture, and community events for the City of Moreton Bay.
Moreton Daily is the go-to news platform for locals, visitors and businesses, offering a trusted resource for up-to-date news, insightful features, lifestyle content, and a comprehensive business directory.
Supported by The Redcliffe Peninsula monthly printed magazine, Moreton Daily offers widespread digital presence across a high traffic website and active social media pages, as well as Facebook groups which foster community engagement and offer a space for residents to connect and share.
Moreton Daily and The Redcliffe Peninsula are published by The Vine Lab.
MEET OUR EDITOR IN CHIEF
Leading our editorial team is the experienced Kylie Knight, Editor in Chief, who has been a prominent figure in local journalism for 25+ years. Kylie’s extensive background includes her work with Moreton Daily, The Redcliffe Peninsula, Moreton Life and formerly Quest Community Newspapers, including the former Redcliffe & Bayside Herald newspaper, where she honed her skills in delivering high-quality, reliable news. Her commitment to integrity and excellence ensures that Moreton Daily and The Redcliffe Peninsula remain credible and respected voices in the community. With Kylie Knight and her team at the helm, we promise to deliver content that upholds the highest standards of journalism and community service.
MEET THE TEAM
EDITORIAL
KYLIE KNIGHT NICK CROCKFORD
PARTNERSHIPS TEAM
LYNDSAY LAWLER MADY FULLER
MARKETING TEAM
TAYLAH SCHUSSIG EMMA-LOUISE HUGGINS
DESIGN TEAM & PHOTOGRAPHY
LUBICA URBANSKA NELLIE NICHOLAS
DISTRIBUTION TEAM
PERCY SIMON PERCY
LEADERSHIP TEAM
ALICE CABOCHE
SHANE NEWCOMBE
BELINDA BOYCE
DOMINIKA LIS
DEBBIE
DIGITAL PACKAGES
ROS DISPLAY BANNER ADVERTISING
Maximise your brand exposure with ROS (run of site) Display Banner Advertising on The Moreton Daily website.
Our team will collaborate with you to ensure your brand and message reach the right audiences, enjoying prominent placement across pages, and effectively engage a relevant and attentive audience.
Impressions Guaranteed In 4 Weeks
DEDICATED EDITORIAL FEATURE
• Editorial written by one of our journalists
• Editorial featured on Moreton Daily including home page and relevant pages across website, link to your website
• Editorial shared onto Moreton Daily social media platforms (where relevant)
• Editorial included in Moreton Daily EDM
1 MONTH PACKAGE
• Editorial written by one of our journalists
• Photography taken by our photographer
• Editorial featured on Moreton Daily including home page for 1 week and relevant pages across website, with link to website
• Editorial shared onto Moreton Daily social media platforms (where relevant)
• Editorial included in Moreton Daily EDM
• 4-week ROS Display Banner Advertising
• Opportunity for competition to run across digital and social platforms (Prize minimum $500 provided by advertiser) + Add photography for $250 + GST
BUSINESS DIRECTORY
PREMIUM BUSINESS LISTING | PRINT & DIGITAL
DIGITAL BENEFITS
• Premium online business listing including 300 word SEO-rich business description and overview written by our team
• Listing features important contact details, link to your website and social media accounts
• Listing features up to 10 photos (supplied by business)
• 2 x branded adverts locked on your business listing including design (up to 2 rounds of changes)
• Listing featured in 1 x subcategory
• Mention and tag in monthly welcome post across social media and Groups (Business and Community), linking back to online article
• Welcome pack with digital and social assets to promote your listing
PRINTED BENEFITS
• Business listing included in the Business Network Directory spread in The Redcliffe Peninsula magazine
• Design of printed listing (up to 2 rounds of changes) and ability to change artwork quarterly
Contract is rolling monthly – requires 30 days notice to cancel.
+ Add photography for $250 + GST
BUSINESS LISTING | DIGITAL ONLY
DIGITAL BENEFITS
• Online business listing featuring important contact and links to website and social media platforms
• Listing featured in 1 x subcategory
• Mention and tag in monthly welcome post across social media and Groups (Business and Community), linking back to online article
• Welcome pack with digital and social assets to promote your listing
Contract is rolling monthly – requires 30 days notice to cancel.
CATEGORY TAKEOVER | PRINT & DIGITAL
3 MONTHS
• 3 month locked adverts on Main Category in the online Business Directory (artwork supplied)
12,000 copies 30+ pick up locations 5,000+ online readers each month
Clontarf
Woody Point
Margate
Redcliffe
Kippa-Ring
Scarborough
Newport
Rothwell
Deception Bay
North Lakes
Mango Hill
SUPPLYING ARTWORK
ADVERTISING OPPORTUNITES
Casual Rates
Supplied artwork
• Front cover strip
• Back cover
• Inside front cover Page 3 strip
ADVERTISING OPPORTUNITES
Casual Rates
Supplied artwork
• Double page spread
• Full page
• Half page
• 1/4 page strip ad
• 1/4 page
Casual Rates
Supplied artwork
• Lifestyle - lead in story
• In the Garden
• Peninsula’s Past
• Fishing Tips
• Socials
• Horoscopes
• Sport - lead in story DIGITAL BENEFITS
• Locked adverts on story for 3 months
• Tag in social media post
Home of the Month (1 of 2 pages)
• QTR page strip advert (supplied artwork)
• Editorial written by one of our journalists
• Editorial featured on Moreton Daily
• Editorial shared onto Moreton Daily social media platforms (where relevant)
• Locked adverts on story for 3 months $900 $1600
+ Add photography for $250 plus GST
Editorial & Advertising FEATURES & GUIDES
At a Glance
January 2025
• Valentine’s Day
• Australia Day Long Weekend
• Back to School
• Health & Fitness – New Years Goals
• 2025 Key Projects for Redcliffe & Moreton Bay
February 2025
• Eat & Drink Guide
• Footy Season Preview
• World Wildlife Day Preview
March 2025
• International Women’s Day
• Clean Up Australia Day
• International Day of Happiness
• Harmony Day
• School Holidays (Easter) Guide
• Bright Futures – Special Feature
If you have a story, or business that aligns with the below, let us know so we can align you with the relevant edition, guide and/or Special Feature.
April 2025
• Easter – Dining & Gift Guide
• Youth Week
• Anzac Day
• Small Business Month
• Mother’s Day – Dining & Gift Guide
• Seniors Month / Older & Bolder –Special Feature Winter Sports Sign On
May 2025
• Moreton Bay Food + Wine Festival –Tickets on Sale / Program Drop
• Pride Month
• Escape for Winter Holiday –Special Feature
June 2025
• End of Financial Year – Special Feature
• Winter School Holidays Guide
• NAIDOC Week
July 2025
• Christmas Parties 2025 – Start Planning Early
• Beautiful You – Special Feature
August 2025
• Father’s Day – Dining & Gift Guide
• R U OK Day?
• Football Finals
• Property & Renovations – Special Feature
September 2025
• September School Holiday Guide
• Spring Fashion – Special Feature
• Melbourne Cup
• Summer Sports Sign On
• Escape for Summer Holiday
October 2025
• Halloween
• World Teachers’ Day
• Healthy You – Special Feature
November 2025
• Christmas Gift Guide
• International Men’s Day
• World Teachers Day
• School Graduations
December 2025
• Christmas School Holiday Guide
• Christmas & New Year’s Eve Events & Activities
• Summer Fun
Redcliffe
Redcliffe Christmas Carols
MARKETING
MARKETING PACKAGE | PRINT & DIGITAL
1 MONTH PERIOD
Stand out in the local community with a one-month marketing package across The Redcliffe Peninsula print and Moreton Daily’s digital platforms.
This campaign combines compelling editorial with stunning photography, to tell your business story across Moreton Bay.
INCLUDES:
• Double page advertorial in The Redcliffe Peninsula
• Editorial written by one of our journalists
• Photography taken by our photographer
• Editorial featured on Moreton Daily including home page for 1 week and relevant pages across website, with link to your website
• Editorial shared onto Moreton Daily social media platforms (where relevant)
• Editorial included in Moreton Daily EDM
• 4-week ROS Display Banner Advertising $1,995
FULL PAGE ADVERTORIAL | PRINT & DIGITAL
INCLUDES:
• Half page editorial written by our journalists in The Redcliffe Peninsula
• Photography taken by our photographer
• Half page advert supplied artwork
• Editorial featured on Moreton Daily including home page for 1 week and relevant pages across website, with link to your website
• Editorial shared onto Moreton Daily social media platforms (where relevant)
START YOUR PARTNERSHIP
Moreton Bay’s home of free community news and lifestyle content
KYLIE KNIGHT
Editor in Chief
kylie.knight@moretondaily.com.au 0410 097 459
LYNDSAY LAWLER
Partnerships Manager
lyndsay.lawler@thevinelab.com.au 0448 551 069
SHANE NEWCOMBE
Chief Executive Officer
shane.newcombe@thevinelab.com.au 0407 288 200
BELINDA BOYCE
Director Partnerships & Strategy
belinda.boyce@thevinelab.com.au 0411 543 356
