






EDITOR’S LETTER

WelcometothelatesteditionofTheMagazine,whereweproudlypresentacompellingglimpse intothelivesandachievementsofthemostinfluentialleadersinthehealthcareindustry.Inthis specialissue,The10ProminentLeadersinHealthcare,2023,weuncovertheexceptionalindividualswhohave dedicatedtheirlivestotransformingthelandscapeofhealthcareandmakingaprofoundimpactonthewell-beingof millionsaroundtheworld.
GracingourcoveristheesteemedJoyAlexander,aninspiringfigureandtheCEOofRiverHillsCommunity HealthCenter.Withhervisionaryleadershipandunwaveringcommitmenttoimprovingcommunityhealth,Joyhas takenRiverHillstonewheights,settingaremarkableexampleforothersinthehealthcaresector.Herinnovative strategiesandcompassionateapproachhaveplayedapivotalroleinensuringaccesstoqualityhealthcarefor underservedpopulations.
Asyouturnthepagesofthisedition,youwillfindfourotherremarkableleaderswhohaveleftanindeliblemarkon thehealthcareindustry.FrankCorcoran'spioneeringworkinmedicalresearchhassignificantlycontributedto advancementsintreatmentmodalitiesforcomplexdiseases.ZarminaJafar,atrailblazerinthefieldofpublichealth, hasbeeninstrumentalinchampioningglobalhealthinitiativesthathavepositivelyimpactedvulnerable communitiesworldwide.JimCavan,withhisexemplaryleadershipastheheadofaleadingpharmaceutical company,hasspearheadedgroundbreakingdrugdiscoveriesthathavetransformedpatientoutcomes.KristieBaird, anadvocateformentalhealth,hastirelesslycampaignedtoreducethestigmasurroundingmentalillnessesandhas playedapivotalroleinexpandingaccesstomentalhealthservices.
Eachleadershowcasedinthiseditionhasdemonstratedauniqueblendofpassion,expertise,andadeepsenseof responsibilitytowardthebettermentofsociety.Theirstoriesinspireustostriveforexcellenceandcompassionin ourrespectiveroles,aswecollectivelyworktowardsbuildingahealthierandmoreequitableworld.
Asyouexplorethepagesofthisedition,wehopeyoufindinspirationinthededicationandachievementsofthese prominentleaders.Theirstorieshighlightthetransformativepowerofleadershipandserveasareminderthatwith perseverance,innovation,andempathy,wecanovercomethemostformidablehealthcarechallengesofourtime.
HappyReading!
Parag Ahire Project Editor
PUBLISHER
ARCHANA
EDITOR-IN-CHIEF
VIKRAM
MANAGING
PANKAJ
PROJECT
PARAG
PROJECT
PETER
KETAN
GRAPHIC
ANU
VISUALIZER AAKASH
RESEARCH
JAMES
Joy Alexander 12 C O V E R S T O R Y
JoyAlexanderistheChiefExecutive
OfficerofRiverHillsCommunity HealthCenter,withmorethanthree decadesofexperienceinhealthcare leadershipandstrategicgrowth.Sheholdsa DoctorofBusinessAdministrationwithan emphasisonruralhealthcaresystemsanda MasterofSocialWork.Joyisdually licensedinIowaasaLicensedIndependent SocialWorkerandinMissouriasaLicensed ClinicalSocialWorker.Inaddition,shehas beenaprofessoratseveraluniversities, includingtheUniversityofIowa,Buena VistaUniversity,andCulverStockton College.Shemostrecentlyworkedinthe SchoolofMedicineattheUniversityof Missouri.
Caringforboththemindandbodyhasbeen acoregoalforJoysincechildhood.Her interestinneuroscience,psychology,andthe helpingprofessionswassparkedbya friend’ssuicideattemptinsixthgrade.This eventbecameaturningpointthatsetJoyon ajourneyinleadershipfocusedonmakinga positiveimpactinhealthcare.Joyandher husband,Troy,areproudparentsofsix childrenandarecurrentlybuildingahome inOttumwa.
Living through a pandemic as a healthcare professional has only ignited my passion for promoting wellness and providing care to those in need.”
AstheChiefExecutiveOfficeratRiverHillsCommunity HealthCenter,Joyhastheresponsibilityofoverseeingthe organization’soveralloperationsandensuringthatitis meetingthehealthcareneedsofthecommunity.OneofJoy’s keyprioritiesistocreatenewopportunitiesforpeopletolearn aboutwellnessandgainaccesstoessentialhealthservices. Sheisalsoresponsibleformanagingtheorganization’s finances,strategicplanning,andensuringthatitiscomplying withallapplicablelawsandregulations.
Inaddition,Joyplaysacriticalroleinnavigatingtheeverchanginglandscapeofhealthinsurancerulesandregulations, whichcanbechallengingtomanage.Herleadershipis essentialinfindinginnovativewaystoensurethatRHCHC cancontinuetoprovidehigh-qualitycaretothecommunity, despitetheobstaclesthatcanariseinthehealthcareindustry.
WithRHCHCservingover22,000peopleforcareintheregion andprovidingmorethan82,000patientvisitsintheprevious year,Joy’sroleastheCEOiscrucialinensuringthatthereare enoughservicestomeetthecareneedsofthecommunity.She workscloselywiththestaffandhealthcareproviderstoidentify areasforimprovementandimplementnewprogramsandservices thatalignwiththeorganization’smissionandvalues.
Joybelievesthatthehealthcareindustryisconstantlyevolving andthathealthcareleadersmusthaveaninsatiablequestfor compassion,quality,andeconomicviabilitytosucceed.She recognizesthatthemigrationofcitizenstocoastaland metropolitanareashascreatedgapsincareforruralAmericans, whichisanissuethatrequiresattentionandaction.Joy’spersonal radarisfocusedonachievinghealthequity,whichsheconsidersa criticalaspectofherworkasahealthcareleader.Shebelievesthat allindividualsshouldhaveaccesstohigh-qualityhealthcare services,regardlessoftheirgeographiclocationorsocioeconomic status.
TheCOVID-19pandemichasfurtheremphasizedtheimportance ofhealthcareandthecriticalrolethathealthcareprovidersand leadersplayinensuringthatindividualsreceivethecarethey need.Joy’sexperienceoflivingthroughthepandemicina healthcarecareerhasonlyfueledherpassionforwellnessand caregiving,highlightingtheneedforcontinuedimprovementin thehealthcareindustrytoprovideaccessible,affordable,and high-qualitycaretoall.
Joyrecognizestheimportanceofkeepingupwithtrendsinthe healthcareindustry AccordingtoJoy,thetrendtowardprevention iscrucialforhealthcaredeliverysystems,asdecadesofresearch haveshownthatpreventioncanleadtosignificantcostsavings. TheconceptofValue-BasedCare(VBC)hasalsoemergedasa trendintheindustry,whereprovidersorsystemsthatkeeppeople wellfinanciallybenefitmore.Thetrendtowardhealthcarecareers isalsogainingmomentum,asthepandemichasincreasedthepay andperformanceofhealthcareprofessionals.
However,theindustryisalsoexperiencingretirementsand resignationsatafasterratethananticipated.Joyencouragesthose interestedinacareerinhealthcaretoexplorethegrowingjob market,asby2026,33%ofalljobsareexpectedtobehealthcarerelated.AstheCEO,Joyiscommittedtostayingup-to-datewith thesetrendsandleveragingthemtoprovidethebestpossiblecare forthecommunity
We take pride in providing comprehensive care to individuals and ensuring that they receive the necessary treatment at a reasonable cost.”
Joywouldencouragefuturehealthcareleadersandaspiring entrepreneurstolookforopportunitiesthatsolvehealthcare problemsorassistwiththeuseoftechnologyinhealthcare. Withtheongoingexodusofhealthcareprovidersandthe closureofhospitalsinruralareas,thereisaunique challengeofnothavingenoughproviderstoperformwellplannedvisitswitheverypotentialpatient.Oneexample shegivesistheuseofwearabletechnologyliketheI-watch, whichcandetectcardiacmalfunctionandpreventaccidents, strokes,orheartfailure.
Joybelievesthattherewillstillbeaneedforphysicians, nursepractitioners,physicianassistants,andother healthcareprofessionalswhocanmakeinformeddecisions basedontheinformationgatheredtoachievedesiredhealth outcomes.Sheencouragesfuturehealthcareleadersand entrepreneurstokeepthesetrendsinmindandexplore innovativesolutionstoaddresshealthcarechallenges.
RiverHillsCommunityHealthCenterisaFederally QualifiedHealthClinicthatwasfoundedin2000bya communityboardinsoutheastIowa.Itsmissionisto provideexceptionalhealthcareservicestoimprovethe healthoutcomesofitspatients.Withavisiontobethe providerofchoiceforcomprehensivehealthcareinthe community,RiverHillsCHCoffersarangeofmedical services,includingpediatrics,internalmedicine,women’s health,dentalcare,andbehavioralhealthcare.The organizationbelievesintreatingthewholepersonand providingcareatthelowestresponsiblecost.With17 locations,theyalsoprovideenrollmentservicesfor insuranceanduseaslidingfeescaleforuninsuredpatients. RiverHillsCHCisdedicatedtoconnectingpatientswith communityresourcesandsupportandarranging transportationasneeded.
RiverHillsCommunityHealthCenteriskeepingpacewith therapidtechnologicaladvancementsinthehealthcare industry.ThecompanyistransitioningtoEPIC,an electronichealthcarerecordandschedulingsystemthatwill facilitatetheintegrationofthecompany’sserviceswith thoseofotherhealthcareentitiesinIowa.Theintroduction
ofthistechnologyhasenabledpatientstoschedule appointments,sendmessages,requestmedicationrefills, andasktheirproviderquestionsthroughaphoneor computerportal.Thecompanyhasalsoadoptedtelehealth appointmentsasanalternativewaytodeliverhealthcare servicestopatients.RiverHillsrecognizestheimportance oftechnologyinhealthcareandisactivelyembracingitto ensurepatientsreceivethehighestqualityofcareinthe mostefficientwaypossible.
TheteamatRiverHillsCommunityHealthCenteris describedasinnovative,progressive,andmotivatedby celebrationsofsuccessandnewgoalsforimproved healthcarevisits.Thecompanyhasanemployeerecognition programcalled“AboveandBeyond”andcelebrates birthdaysandholidayevents.Thewell-beingofeveryteam memberisapriority,andthispositivityissaidtopassfrom onepatientvisittothenextthroughouttheday.Theclinics atRiverHillshavereceivedexemplaryrecognitionfromthe HealthResourcesandServicesAdministration,placing theminthetop10%ofallclinicsintheUS.Overall,the companyseemstovalueitsemployeesandprioritizesteam buildingtoprovideexceptionalhealthcareservices.
Joyunderstandsthechallengeofmaintainingawork-life balanceasaworkingmother.Sheacknowledgesthatitis notaneasytask,butshehasdevelopedstrategiestomanage iteffectively.JoyusestheEisenhowerMatrixtodetermine theurgencyandimportanceoftasks,whichhelpsher, prioritizeherworkandfocusontasksthatarecriticaltoher roleasCEOofRiverHillsCommunityHealthCenter.
Shealsoemploysalitmustesttoassessdecisionsbyasking herselfwhethertheywillmatterinfiveyears.Thisapproach enableshertomakeinformeddecisionswhilealsokeeping thingsinperspective.Inherpersonallife,Joyenjoys spendingtimewithherchildren,friends,andfamily, participatinginactivitieslikelakeandoceanoutings.These activitiesprovideherwithopportunitiestorechargeand unwindfromthedemandsofherwork.
One of our key priorities is to create new avenues for individuals to learn about wellness and obtain vital healthcare services.” “
“We came to the realization that in order to change the situation, we needed to initiate a transformation within ourselves.” Centraltothiseffectiveselftransformationwastheneedtomodifyour perceptions.Manyindividualsareconstantlystriving forself-improvement,asourhabitsgraduallyshapeus throughoutourlives.Thesebehavioralpatternsplaya crucialroleinforminginitialimpressionswhen interactingwithothers.Ifyouareanadultseeking waystoenhanceyourpersonalgrowth,‘The7Habits ofHighlyEffectivePeople’isavaluableresourcefor you.
StephenR.Covey,theauthor,profoundlyimpactedthe livesofnumerousindividualswiththisbook,which hasamassedover40millioncopiesinsales.This articleprovidesacomprehensivesummaryofthebook andhighlightsitssignificanttakeaways.
● StephenR.Covey(1932-2012)wasanAmerican educator,author,businessman,andrenowned speaker.
● Heauthoredseveralbest-sellingbooks,including “The 7 Habits of Highly Effective People,” “The 8thHabit,”and“TheLeaderinMe.”
● Covey’snotablework,“TheSevenHabitsof HighlyEffectivePeople,”standsasoneofthe mostimportantbusinessbooksofthetwentieth century.
● Headvocatedforwhathereferredtoas“The CharacterEthic,”emphasizingthealignmentof one’svalueswithso-called“universaland
timeless”ideals.Additionally,heheldthedistinctionofbeing America’sfirstprominentnonfictionauthor
Inthisbook,Coveyinformsusaboutthe7habitsthatcan transformindividualsintohighlyeffectivepeople.
Theauthorstressestheimportanceoftakingresponsibilityinour lives,especiallyaswetransitionintoadulthood,whereothers perceiveusasindependentindividuals.Therefore,wehold completeresponsibilityfortheactionsandchoiceswemake.
Theauthorfurtheremphasizesthatwecannotshifttheblamefor ourbehaviorontoexternalfactorsorcircumstances.Ultimately, ourpersonallifedecisionsreflectourownchoices.
Hence,itiscrucialtotakeownershipofyourchoicesandstand firmlybythem,regardlessofthecircumstances.
Whethertheoutcomeispositiveornegative,youshouldfind reassurancewithinyourself.Avoidlettingexternalfactors influenceyourinternalstate;concentrateonhowyourespond.
Proactivepeopletakeownershipoftheirdecisionsandfocuson theactionstheycantaketoeffectchange,whilereactive individualstendtocomplainandadoptavictimmentality.Itis essentialtostaycommittedtoone’sgoals,andperhapsthemost vitalcommitmentanindividualcanmakeistotheirownselfimprovement.
Tounderstandtheessenceofthishabit,Coveyurgesusto envisionafuneralscenario,promptingustocontemplatehowwe wouldwantourlovedonestorememberus.
Byundertakingthisthoughtexperiment;individualscanidentify theircorevalues,providingasturdyframeworkforguidingtheir actions.
Eachday,itiscrucialtoalignyourdailyactionswithyourlife’s overarchingvision,asthispracticecultivatescrucialvalues.By doingso,youequipyourselftoconfrontchallengesproactively andwithintegrity.
Toeffectivelyadoptthishabit,askyourselfthefollowing questions:1.Whatdoyouaspiretobecome?2.Whatactionsdo youintendtotake?3.Uponwhatprincipleshaveyoubuiltyour values?
Engaginginthisactivitywillhelpyoudevelopyour life’sprinciples,whichwillserveasyour guidebook.
Thisisanexceedinglycrucialundertaking,asthese principlesbecomethebedrockofyourlife,leading todailyflourishing.Regardlessoflife’schallenges, itisessentialtokeeptheseguidingprinciples steadfastandunwavering.
Inthissection,theauthorpresentstwocrucial questionstocontemplate:
1. Whatistheonethingyouareneglecting thatcouldenhanceyourlife?
2. Whatistheonethingthathasthepotential toimproveyourbusiness?
Habit3canbesetinmotionbypracticingthefirst twohabits,asitcentersaroundself-management throughone’sstrongwill.
Havinganindependentwillmeansbeingthecaptain ofyourownship,whereyourintegrityguidesyour choices.Itiscrucialtoprioritizeimportantaspects oflifeandremaincommittedtoachievingthem.
However,adoptingadetrimentalhabitofsaying “No”tocertaintasksmightundermineallthe progressmadethroughprevioushabits.
Centeryouractionsaroundprinciplesand conscience,defineyourkeygoals,achievelife balance,andensureweeklyorganization.
Thesefocalpointsemphasizeenhancing relationshipsandresultsratherthanmerely maximizingyourtime.Byadoptingthisapproach, youwillbecomeahighlypracticalandeffective individual.
CoveyemphasizesthatWin-Winisnotmerelya techniquebutratheraphilosophythatindividuals shouldincorporateintotheirlives.
Thisapproachentailsseeking mutuallybeneficialagreementsor solutionsthatleaveeveryone satisfied,regardlessofthesituation. Thegoalistoensurethatallparties involvedfindtheoutcomefavorable.
Adoptingthishabitofcultivatinga Win-Winmindsetisvitalin fosteringhealthyinterdependence, astheauthorsuggestsittobethe mostfavorableemotionalstate.
EmbraceaWin-Winapproachto provebeneficialinadaptingto interpersonalrelationships.
Toachievethis,onemustexercise traitssuchasself-awareness, imagination,conscience,and independentwill.
TobecomeaWin-Winperson, embracefiveindependent dimensionsthatconstitutethishabit. ThesedimensionsincludeCharacter, Relationships,Agreements,WinWinPerformance,andprocessesfor cultivatingWin-Winsolutions.
Theauthoremphasizesthe significanceofunderstandingothers beforeseekingtobeunderstood,as itgreatlyenhancesinterpersonal relationships.Cultivatingthishabit isoneofthemostvaluabletraitsone candevelop.
Whileweteachchildrentoread, write,andspeakfromayoungage, manyindividualsoftenoverlook listeningskills.
Coveyemphasizesthatindividuals withgoodinterpersonalskillsdonot manipulateothers.Instead,they conveytheirtruecharacter,andthis
authenticitynaturallydrawspeople towardsthem,leadingtoopenand engagingconversations.Wecallthis particularskillempatheticlistening.
Anempatheticlistenerhasthe abilitytoperceivetheworldfrom theotherperson’sperspectiveand genuinelyfeelwhattheotherperson isexperiencing.
Byunderstandingtheotherperson’s viewpoint,youcaneffectively communicateyourownthoughtsand bebetterunderstood.This heightenedlevelofunderstanding alsoenhancesthecredibilityofyour ideas.
Synergyinvolvesacombinedaction whereapersonachievesmaximum synergyfromtheharmonious combinationofWin-Winhabitsand empatheticcommunication.
Embracingsynergyunleashesthe powerofprinciplesandisfounded ontheideathatthewholeisgreater thanthesumofitsparts.
Applyingsynergyinsocial interactionsisachallengeformany Coveyarguesthatsynergetic interpersonalinteractionsshouldbe apartofaperson’severydaylife.
Synergyrequiresvulnerability, openness,andcommunication.It balancesthemental,psychological, andemotionaldifferencesbetween people.
Synergyisallaboutcollaborating withotherstoaccomplishsomething thatwouldbeunattainableonyour own.
Itencompassesteamwork,teambuilding,andfosteringunitywith
otherhumanbeings.Synergy representsaninterdependentreality ofhumanlife.
Tocontinuouslyenhanceyourwellbeingandperformance,focuson sharpeningthesawthrough regularlyandconsistentlyutilizing thefourdimensionsofmotivation: Physical,Emotional,Spiritual,and Mentalhealth.
Theauthoremphasizesthatyou driveyourlife’sperformance, makingitcrucialtoembracethis essentialability.
Balancingeachdimensioniscrucial becauseoverindulginginonearea leadstoneglectingtheothers. Sharpeningoneofthesedimensions willnaturallyfosterpositivityinthat particularaspectandtheother dimensionsaswell.
Asyouexperiencepersonalgrowth, yourself-awarenessalsoincreases. This,inturn,leadstoinevitable changesinyourpersonality
Asyouprogressandmoveforward, itbecomescrucialtocontinuously learn,dedicateyourselfmore,and consistentlyadherestoprinciplesto enhanceyourefficiencyand transformyourperspectivetowards others.
Inconclusion,personaldevelopment createsatransformativeperception ofoneselfintheeyesoftheworld. Actingwithmaturityearnsrespect andapproachabilityfromthose aroundyou.Thecoremessageofthe authoristoprioritizeself-respect andrespectforothers.Wetrustthat thisarticlehasgivenaconcise summaryof“The7HabitsofHighly EffectivePeople.”
Sierra Vista Hospital
Today’s leaders are “
more of a Servant / Transformative style of the leader and less of an Authoritarian / Commanding style.”
Thehealthcareindustryhasundergonearemarkable
transformationinthepastfewdecades.Theshift frompaper-basedsystemstoelectronicplatformshas broughtunprecedentedlevelsofefficiencyandaccuracy Additionally,researchandeducationhaveseenanimpressive ten-foldincrease,makingitpossibleforhealthcare professionalstoprovidethehighestlevelofcaretotheir patients.
FrankCorcoran(CEOofSierraVistaHospital)isa standoutleaderinthisdynamicfield.Withoverthreedecades ofexperience,hehaswitnessedfirsthandtheconstant changesthathaveoccurredinhealthcare.Hefirmlybelieves inthepoweroftechnologyandinnovationandisdetermined tointegrateadvancedtechnologiesintohisorganization, therebysettingnewstandardsinthehealthcaremarket.
Frank’sjourneyinthehealthcareindustrybeganduringhis collegeyearswhenhewasstudyingPre-Medandworkingin theBloodBankingIndustry.However,theturningpointin hisjourneycameduringaSugarBowlFootballTournament attheUniversityofNewOrleanswhereheworkedasa trainerandfirstaidstationpersonnel.
Duringtheevent,Frankhadtheopportunitytocareforan injurednursingstudent,whowasimpressedbyhisbedside mannerandencouragedhimtoconsideracareerinnursing. HetookheradviceandearnedaBachelorofSciencein NursingfromLSU.Fortenyears,heworkedasanursein variousunits,includingtheICU,NICU,PICU,andPACU, beforetransitioningintoadministration.
Frankbeganhisnursingcareerworkinginvariouscritical careunitssuchastheICU,NICU,PICU,andPACUfor10 yearsbeforetransitioningintoadministration.Withhis wealthofexperienceandexpertise,heheldseveralkey leadershiprolesinhealthcare,includingtheExecutive DirectorofCriticalCareServices,AVPofPatientCare Services,ChiefNursingOfficer(CNO),andChiefOperating Officer(COO).Hispassionanddedicationeventuallyled himtothepositionofCEOasahospitaladministrator.
SierraVistaHospital:ABeaconofHopeontheHillfor theCommunity
SierraVistaHospital(SVH),establishedin1948by VirginiaAnnCraig,isacommunity-ownedresource.The hospitalwasinitiallyknownasSt.Ann’sHospitalandlater changeditsnametoSierraVistaHospitalin1981.
Thehospitalhasaclearandcompellingmission– Sierra Vista Hospital is a community-owned resource that strives to meet the healthcare needs of Sierra County through the provision of health services, leadership, and collaboration. Inaddition,SierraVistaHospitalhasapowerfulvision–Our vision is to be a trusted partner providing a modern, sustainable healthcare system that is a beacon of hope on the hill for all. Sierra Vista Hospital is committed to providing the highest quality care in the most cost-efficient manner, respecting the dignity of the individual, providing for the well-being of the community, and serving the needs of all people.
UndertheleadershipofFrank,SVHcontinuestoupholdits missionandvision,providingworld-classhealthcare servicestothecommunityitserves.Withafocuson collaborationandinnovation,thehospitalremainsa cornerstoneoftheSierraCountycommunityandabeacon ofhopeforallthoseseekingqualityhealthcareservices.
SVHprovidesawiderangeofhealthcareservicestothe primaryandsecondaryserviceareasofSierraCountyand itssurroundingregions.TheseservicesincludeEMS,Rural HealthClinic,Emergency,Cardiopulmonary,Laboratory, BehavioralHealth,FamilyPractice,Radiology,Cardiology, andRehab,Surgical,andCardiovascularservices.
WhatsetsSVHapartfromitscompetitorsisitsteamof highlyqualifiedandBoard-certifiedhealthcareproviders whoarecommittedtoprovidingpatientswiththehighest levelofcare.Thehospital’sstaffembracespatientsina family-styleatmosphere,whichcreatesahealingcenterthat patientscanrelyon.
AstheCEOofSierraVistaHospital,Frank’s primaryresponsibilitiesincludeoverseeingthe financialoperationsoftheorganizationandensuring theprovisionofhigh-qualityhealthcareservicesto thecommunity.Inthisrole,heoperatesasafinancial steward,responsibleforpreservingandgrowingthe hospital’srevenue.
WhatFranklovesmostabouthisjobistheabilityto affectpositivehealthoutcomesinthecommunity throughhisleadershipandinnovativeapproach.He firmlybelievesthattoday’sleadersmustembracea servant/transformativestyleofleadershipthat prioritizesservicetoothersoverauthoritarianor commandingstyles.
TheonethingthatFrankhatesthemostisnothaving enoughvolumetobringinadditionalhealthcare servicelinestomeettheneedsofthecommunity. However,thishasnotdampenedhisenthusiasmfor providingqualityhealthcareservicestothe community
UndertheleadershipofFrank,SierraVistaHospital hasfullyembracedthetransformativepowerof technologyinhealthcare.Inacareerspanningover 30years,Frankhaswitnessedthehealthcare industryevolvefromapaper-basedsystemtoa robustelectronicsystem.Keepingupwiththelatest technologicaladvancements,SVHincorporates cutting-edgetechnologyintoitsofferings.
Fromstate-of-the-artMRIandCTscannerstohighdefinitionultrasoundsandequipmentthatmonitors heartrhythms,SVHutilizesthelatesttechnologyto provideaccuratediagnosesandeffectivetreatments. Thehospitalisalsoleveragingthepowerof ArtificialIntelligence(AI)toimprovehealth outcomesandpredictability,enablingittowork moreefficientlyinmeetingpatientneeds.By incorporatingtechnologyintoitsofferings,the hospitalcandeliverhigh-qualitycarethatisefficient, accurate,andpersonalizedtomeettheneedsofeach patient.
Asaleader,Frankvaluescommunicationandengagementwith histeam.Heleadshisexecutiveandmanagementteamsto havedailymorninghuddlestodiscusstheorganization’sneeds andpatients.Additionally,Frankmakesaconsciouseffortto buildpersonalizedrelationshipswithhisemployees.Herounds 1-3timesadayinalldepartmentstoengagewiththefront-line staffandpatients.Thishelpshimgettoknowhisfront-linestaff onapersonallevelandunderstandtheirneedsandconcerns.
Frankanticipatesthreemainshiftsinthehealthcareindustryin thefuture.
● PayorReimbursementcontinuestodeclineacrossthe spectrum.
● Supplycostsandinflationcontinuetorise.
● Theworkforcecontinuestodecline.
AccordingtoFrank,thesetrendsareconcerningastheyaffect thefinancialstabilityofhospitalsandhealthcareorganizations. Moreover,Frankemphasizestheimportanceofthinkingoutside theboxandadoptingastrategicapproachtoimproverevenue. “Think outside the box! Hospitals cannot cut their way to profitability; they can only cut to break even,” addsFrank.
Inthepastthreeyears,SierraVistaHospital'sreserves significantlyreducedduetotheCOVID-19pandemic. However,thehospitaliswell-equippedtoleveragethesetrends byaddingprofitableservicelinesthatmeetthepatient'sneeds throughinnovation.
Frankhassomevaluableadviceforaspiringentrepreneursand businessleaderswhowanttoenterthehealthcareindustry. Accordingtohim,itisessentialtounderstandthereason behindtheirinterestinhealthcareadministration.Onemustbe motivatedbyapassionforservingthecommunityand improvingpatientoutcomesratherthanself-interest.
Heexplainsthatthehealthcareindustryoperatesundera uniquepaymentsystem,whereprovidersarepaidapercentage fortheirservicesandcannotpassoninflationcoststopayors. Thismakesitachallengingenvironmenttooperatein,andit requiresafocusondoingallthelittlethingswell,keeping everyoneaccountable,andprovidinghigh-qualitycareina highlyreliablemanner
“The best leaders are the most dedicate learners. Read great books daily,” saysRobinSharma. Readingbooksis oneofthebestpracticestofeedyourmind.Thestoryor informationinsertedinthebookrevealsthesecretsto achievingourgoals.Ifyouareoneofthoseregular readers,thenyouhaveexperiencedthemagicofreadinga book.However,inthebusyscheduleofourdailylife,it becomesdifficulttogetyourheadsintotheoceanof knowledgeandcalmness.Thus,aquicksummarycould helpyouunderstandthewholebook.
Inthisarticle,wewilltakeyouthroughoneofthefinest booksyouwishhadreadearlier Asmentionedinthetitle, welistsevenlifelessonsfromRobinSharma’s “The Monk Who Sold His Ferrari.”
InternationallyrenownedhumanistRobinSharmahas dedicatedmorethan25yearstoassistingothersin realizingtheirinnatetalents.Heconsultsorganizations, includingNASA,Nike,Microsoft,Unilever,GE,FedEx, HP,Starbucks,YaleUniversity,PwC,IBMWatson,and theYoungPresidents’Organization.Heisoneofthe world’sleadingleadershipandpersonalmastery authorities.Heisoneofthemostwidelyreadauthorsalive thankstohis#1internationalblockbusters,includingThe 5AMClub,TheMonkWhoSoldHisFerrari,The GreatnessGuide,andWhoWillCryWhenYouDie? whichhavesoldmillionsofcopiesinmorethanninetytwolanguagesanddialects.
“TheMonkWhoSoldHisFerrari”isacompellingfable thatrevolvesaroundthelifeofJulianMantle,ahighly successfullawyerwhofacesapivotalmomentwhenhe experiencesaheartattackattheageof53.Thislifealteringeventservesasaprofoundwake-upcall, promptingJuliantomakesignificantchangesinhislife.In response,hetakesamomentousdecisiontopartwayswith hisluxuriousFerrari,mansion,andmaterialpossessions. Withanewfoundsenseofpurposeandathirstfor knowledge,heembarksonatransformativejourneytothe sereneHimalayas.
TheMonkWhoSoldHisFerrariintroducesreaderstothe profoundteachingsofthesevenvirtues,eachholdingthe keytounlockingamoreenlightenedandfulfillinglife:
Tounlocklastinghappiness,onemustembracea straightforwardyetprofoundtruth:discoveringtheir truepassionandwholeheartedlypursuingit. Individualscanchannelboundlessenergytoward theirpursuitsbymasteringtheirmindsandfocusing onwhatgenuinelyignitestheirpassion.Thisselfawarenessanddedicationleadtogenuinefulfillment andjoyinlife.Embracingthisprincipleempowers individualstoleadpurpose-drivenliveswhere happinessbecomesanattainableandsustainable reality.
Inpursuingafulfillinglife,followingyourpurposeis aguidinglighthouse.Embraceyourtruecalling,for thereinliesthepathtogenuinehappinessand contentment.Moreover,neverunderestimatethe significanceoflivingwithunbridledexhilaration. Infuseeachmomentwithpassionandexcitement, cherishingthejourneyasmuchasthedestination.By intertwiningpurposeandexhilaration,lifebecomesa vibranttapestryofpurposefuljoy,wherefulfillmentis notjustadestinationbutanever-presentcompanion onthejourneyofself-discoveryandgrowth.
3. PracticeKaizen:ThePowerofEmbracing ContinuousImprovement
IncorporatingtheJapaneseprincipleofKaizeninto lifeopensdoorstotransformativegrowth.Kaizen representsthecommitmenttoperpetualadvancement throughcontinuousimprovement.Embracethis philosophyandcultivateamindsetofconstant learningandprogress.Small,incrementalchanges leadtosignificantresultsovertime,enhancingskills, productivity,andoverallwell-being.Embracing Kaizeninstillsresilience,adaptability,anda willingnesstoembracechallengesasopportunities. Byfosteringacultureofcontinuousimprovement, individualscanunlocktheirtruepotentialand navigatethepathofself-improvementwithpurpose anddetermination.
4. LivewithDiscipline:TheArtofSmallHabitsand LastingImpact
Incorporatingdisciplineintodailylifeunveilsa powerfulforcethatmoldsourcharacter.Embracethe
notionthatdisciplineisnotagrandgesturebuta collectionofsmall,consistenthabits.Eachday,commit tothesehabitsthatshapewhoweareandwhoweaspire tobecome.Byapproachinglifewiththislevelofselfcontrol,wecreateasolidfoundationforsuccessand personalgrowth.Embracedisciplineasatransformative tool,enablingustoovercomeobstacles,stayfocusedon ourgoals,andlivealifeofpurposeandfulfillment.
Recognizingthevalueoftimeisparamountin leadingapurposefullife.Embracethe significanceofrespectingthispreciousresource bestoweduponus.Eachmomentisatreasure waitingtobeutilizedwisely.Bemindfulof howyouinvestyourtime,makingconscious choicesthatalignwithyourgoalsand priorities.Avoidunnecessarydistractionsand investinactivitiesthatnurturepersonalgrowth andhappiness.Byhonoringtime,weunlock thepotentialtolivemorefulfilling,productive, andmeaningfullives,profoundlyimpactingour journeytowardsuccessandcontentment.
Embracingselflessservicecancreatea powerfulrippleeffect,leavingalastingimpact onbothourselvesandthosearoundus. Kindness,likeacontagiousforce,spreads positivityandcompassionineveryinteraction. Byselflesslyservingothers,wecultivate empathy,forgemeaningfulconnections,and contributetoaharmoniouscommunity.Giving withoutexpectationupliftsthespiritsofthose wetouchandbringsprofoundjoyand fulfillmenttoourhearts.Embracethebeautyof kindness,andwitnesshowthesmallestgestures canigniteachainofpositivity,shapingaworld filledwithloveandunderstanding.
RobinSharmaremindsusoftheprofound significanceofembracingthepresentmoment. Byimmersingourselvesfullyinthenow,we unlockthekeytolivingalifeofjoyand purpose.Sheddingworriesaboutthepastand anxietiesaboutthefuture,wefindtranquility andcontentmentinthepresent.Thisintentional
wayoflivingfostersadeeperappreciation forlife’sblessingsandallowsustomake consciouschoicesalignedwithourtrue desires.Embracethegiftofthepresent,and discovertheimmensepoweritholdsto enrichourjourneyandinfuseourdayswith genuinehappinessandfulfillment.
Afterexploringthisbook,readersareleftwitha profoundrealizationthattruefulfillmentliesin nurturingthevirtueswithinthemselves.Integrating thesevirtuesintodailylifefosterspersonalgrowth, happiness,andadeeperunderstandingofoneselfand theworldaroundthem.Thisenlighteningtalewill serveasaninspirationforyoutoseekamore meaningfulandpurpose-drivenexistence.
● Allofusarecapableofgreatthings.Weonly needtoidentifyourcallingandhaveastrong workethic.
● It’scrucialtobeinthenowandappreciate thejourneyasitunfolds.Avoidlingeringon thepastorbeingconcernedwiththefuture.
● Weshouldallbemorefocused,disciplined, andempathetic.Thesecharacteristicswill enableustoleadmoresatisfyinglives.
● Beinghappyisadecision.Evenunder difficultcircumstances,wehavethechoiceto bejoyful.
● Eachofusisapartofsomethingbiggerthan ourselves.Weshouldallmakeaneffortto leadspirituallives.
“TheMonkWhoSoldHisFerrari”captivatesand inspires,offeringapowerfulguidetoliveahappier andmorefulfillinglife.Ihighlyrecommenditforits profoundimpact.Thisliterarygemtransformslives withitsinsightsandmotivationalstorytelling. Embraceitswisdom,reflectonpriorities,seekinner balance,andembarkonapurpose-drivenjourney Empoweredbytheprotagonist’stransformativetale, unleashyourtruepotential,discoveryourself,and savorthejoysofacontentedexistence.Letthisbook bethecatalysttoyourlifeofhappiness,purpose,and profoundfulfillment.
Baird (Director,DripIV)
Resiliencyanddeterminationaretwoofthemost prevalentqualitiesanentrepreneurmust-have today.Challengesandsetbacksareapartand parcelofanentrepreneur’sjourney,andthosewhoarenot botheredbytheseobstaclesoftendistinguishthemselvesas thefinestentrepreneurs.
KristieBaird(Director,DripIV)isonesuchdrivenand motivatedentrepreneurwithastrongworkethicanda disciplinedapproach.Talkingaboutthefactorsthat differentiateherfromtheotherleaders,shesays, “I don't compare myself to other business owners or entrepreneurs. I think anyone with the drive to create a concept from scratch should be given recognition.”
Kristiestruggledwithhigh-school-leveleducation.Shewas goodinacademics,however,shewantedtogetoutintothe realworldandworkfromaveryyoungage.Shestartedher ownbusinessattheageof18beforerelocatingfromNew ZealandtoAustralia.InAustralia,shestartedmaking progressinthecosmeticinjectingandskinindustry.Kristie becameamanagingpartnerinabusinessforaroundseven years.
Talkingaboutherintroductiontoentrepreneurship,Kristie
says, “I never aspired to be an entrepreneur; business and leadership just came naturally to me.” Shepersistently createsnewideasforopportunitiessheseesinthemarket. Kristiementionsthatconstantlyseekingideascanbea burdensometimes,asshestrugglestoswitchthatoff.
Currently,KristieservesastheDirectorofDripIV Establishedin2008inSydney,Australia,DripIVhasa missiontomakehealthaccessibleforeveryonebyoffering servicesinthecomfortoftheirownhomes.Holdingsucha powerfulmission,Kristiesetupthebusinessinmost Australianstateswithin6months.Afterfouryears,the companyexpandeditslocationsalloverAustraliaandNew Zealand.Currently,itfocusesonspreadingthebusinessin theUS,Bali,andtheUK.
DripIVprovidesanarrayofdistinctservicesandsolutions, mostprominently,arangeofVitaminIVservices.The medicalteamadministerstheseinthecomfortoftheclient's home,office,orhotel.Thecompanyalsohasclinic locationsnationwideandwantstohelppeoplebyoffering itsservicesmobile.Withthese,itcancatertobusy professionalsortopeoplewhocan'tleavetheirhomes
becauseofillness.Thismakesitthemostconvenientoption forclients.
Sincethecompanystarted,Kristiehasshoulderedmany responsibilitiesandmanagedmarketing,accounts,HR,and customerservicewhichhasallowedhertounderstandall divisionsofthecompany.Sheisanunderstandingbosswho alwaysassistsherteam. “I don’t fit into the mold of what some company structures may look like,” addsKristie.
Kristieconstantlyadaptsandfindsbettersolutionsforhow thecompanycanoperate.Sheprimarilyoverseestheentire operationsofthecompanyandfocusesongrowingthe businessandlaunchingnewlocations.
Currently,VitaminIVisarelativelynewconceptin
AustraliaandNewZealand.DripIVwasthefirstcompany toofferVitaminIVtherapyasamobileserviceandit dominatedthemarketquicklywiththecompany’sgrowth. Whenthecompanystarted,therewereonlyafewclinics thatusedtooffersimilarservices.Withtheinceptionofthe newindustry,newcompetitorscomeintotherace. However,DripIVhaslongestablisheditsreputationand thegrowthisexpediential.COVIDalsohasabigpartinthe growthandwherethecompanystandstoday.Peopleare becomingmoreconsciousabouttheirhealthandwellbeing.Theyarealsopreferringahomeserviceinsteadof goingintomedicalpractices.Withaninnovativeconceptof VitaminIV,DripIVassuresitsclientsthebestservices.
CustomerfeedbackplaysanimportantroleinhowDripIV operates.Kristieisthankfulforsuchclientelefeedbackand shehasadaptedtonewsystemsandprocessestomakethe experiencestreamlinedandbeneficialfortheclient.She
believesthateverycompanyneedstoconstantlyadaptand seewhereimprovementscanbemade.Withthatsaid,she briefsthatDripIVgoesaboveandbeyondtoeducateits clientsonthebenefitsofvitamintherapy.
Beingasuccessfulentrepreneur,Kristiesharesherideology aboutentrepreneurship. “It is the hardest journey, and you would be lying if you said it was easy,” addsKristie.Every daycomeswithanewchallengetoovercome,however, thereisapointwheretheindividual’shardworkpaysoff andtheprocessbecomeseasier.Kristieadmitsthatshehas beentestedmanytimesthroughoutherjourneyandgives inspirationwithherthoughts— ‘I came this far and dreamed to be in this position, why would I give up now?’
Kristiehasplansforthebrightfutureofthecompany.She iscurrentlyworkingondevelopingthecompany’sown medicaldisposalsandequipment.Shehasdiscoveredgaps inthemarketwherethecompanycannotonlyusethe productsbutalsoimproveonwhatiscurrentlyavailable.
Kristiehasvastexperienceinservingtheindustryandhas seenmanylowsandhighsduringhercareer.Shesuggests thatforsuccessfulentrepreneurship,aspiringleadersshould startsomewhere.Manypeoplearetooscaredor procrastinateinputtingtheworkin.Sheadvisesthemto focusontheirendgoalsandtakeasteptowardsthemevery day
“I would like to advise the aspiring leaders to trust their gut and don't let people they admire take advantage of them. ”
Thehealthcareindustryiscurrentlyundergoinga
significanttransformation,shiftingitsfocusfrom reactive“sickcare”toproactive“healthandwellness management.”Thisshiftisbeingdrivenbyadvancementsin technology,anincreaseintelemedicineadoptionpostpandemic,andapatientpopulationthatdemandsbetterand fastercare.Keepingtheseaspectsinmind,THBGlobalhas comeacrossasoneoftheprominentplayersinthehealthcare spacebytheforesightofthesetrendstoprovidespecific healthcareservicestoitspatients.
Establishedin2016withitsglobalheadofficelocatedinDubai, THBGlobalisaworldwidehealthcareproviderthatoffersa widerangeofhealthcareservices,including Global Health Management Memberships, Wellness, and Lifestyle Services, as wellas Clinical Services for Home Care and After Care
ZarminaJafar(GlobalHeadofStrategyandCEOofTHB GlobalPakistan)isinchargeofthecompany'sstrategyand direction,withaspecialemphasisondrivinggrowthand expansionintheMENASA(MiddleEast,NorthAfrica,and SouthAsia)region.
THBGlobalhasexpandeditsoperationstoincludeVirtualCare andHomeCareservices.IthasalsolaunchedinPakistanand Kuwaitmarketswithafocusontheregionandgrowingwithin itsexistingmarkets.Itsvisionistotransformhealthcareand improvequalityoflifebyprovidingcompletecareexperiences, poweredbytechnologyandprofessionalexpertise.The companyiscommittedtoofferingaseamlesshealthcare experiencetoitspatientsthroughouttheirjourney,from hospitalsandinsurancecompaniestospecialistcare,athome, whiletraveling,andmore.
THBGlobal’sapproachtodiseasepreventionandtreatmentis basedonthefundamentalsofprecisionmedicine,ensuring personalizedcaretailoredtoeachpatient’sneeds.Itsunique click-and-mortarmodel,withhubsservingcommunitiesand supplementedbyat-homeandremoteservicedelivery,makesit standoutintheindustry
THBGlobalofferspersonalizedandinnovativehealthcare servicesthroughacombinationofat-homeanddigitalcare services.Theyprovidehigh-qualityhospital-levelcareto patientsofallages,intendingtokeepthemhealthyintheir homes.Theirservicespromoteindependenceandabetter qualityoflife,usingthelatestindigitalhealthsolutionsand telemonitoringtooffersmart,connected,andempoweredcare. Thecompanyhastwomaindivisions:theHomeCareDivision andtheRemoteCareDivision.
“The future of health care lies in working hand-in-hand with technology, and embracing it is the only way forward.” – Zarmina Jafar
TheHomeCareDivisionprovidesbespokeandhighqualityhomecareservices,includingnursing, physiotherapy,nutritionmanagement,phlebotomy,home diagnosticsandimaging,DNAtesting,andphysician-athomeservices.Theirteamisqualifiedtomanageanarray ofpatientconditionsandrequirements,includingGeriatrics, Post-SurgicalCare,MedicationManagement,Palliative Care,PostNatal/Newbabycare,AssistedDailyLiving CaregiverTraining,andmore.
TheRemoteCareDivisionprovidesvirtualcareservices thatallowindividualstoaccesscarefromanywhereinthe world.AVirtualCareTeamcoordinatescarerequirements andprovidescustomizedprogramsforhealthconcernsand goals,withaccesstohands-onsupport,remotemonitoring, nutritionadvice,dietplanning,healthtips,progressreports, andmore.Programsincluderemotemonitoring,chronic diseasemanagement,secondmedicalopinions,DNA testingandlifestylemanagement,HealthTourism,and HealthManagement.
THBGlobal’sinnovativeapproachtohealthcareinvolvesa combinationoftechnologyandpersonalizedservices,andit aimstoprovideaconnected,patient-centricexperienceto itsclients.Byembracingtechnology,THBGlobalbelieves itispavingthewayforthefutureofhealthcare.The companyutilizesthelatesthealthdevicesandsoftwareto combinetechnologywithpersonalizedservices,enabling clientstoreceivecareremotely,securely,andatanytime.
TheuseoftechnologyalsoallowsTHBGlobaltostorehealth recordsandtrackprogresswhilefacilitatingsecure communicationtoolsbetweenpatientsandhealthcareproviders. VirtualWardmonitoringisoneexampleofhowthecompany incorporatestechnologyintoitsofferings.ItallowsTHBGlobal toremotelymonitorpatientsandprovidecontinuouscareinreal time.Thistechnology,coupledwithsecuredataandprogress tracking,providesacompletecareexperience.
THBGlobalunderstandsthevalueofhavingamotivatedand skilledteaminprovidinghigh-qualityhealthcareservices.The companytakesaholisticapproachtoteammanagementby ensuringthateachmemberunderstandstheirroleinachieving thecompany’svisionandgoals.Opencommunicationis encouraged,andthecompanyfostersacultureofcontinuous learninganddevelopment,providingstrategicopportunitiesfor teammemberstoupskillsandtakeonmoresignificant responsibilities.
THBGlobalvaluesitsteammembersandiscommittedto buildingpersonalizedrelationshipswitheachofthem.The companycreatesasupportiveandinclusiveworkenvironment thatprioritizesthewell-beingofitsteammembers.Tokeep employeesmotivated,THBGlobalofferscompetitive compensationandbenefitspackages,providesopportunitiesfor careeradvancement,andrecognizesthehardworkand dedicationofitsteammembersthroughrewardsandrecognition programs.
Thecompanyencourageswork-lifebalanceandprovidesa flexibleworkenvironment,whichallowsteammembersto balancetheirpersonalandprofessionallives.Thecompany alsoinvestsinteam-buildingactivitiesandeventstofoster asenseofcommunityandtogethernessamongitsteam members.Byprioritizingthewell-beingofitsteam members,THBGlobalcanattractandretaintoptalent, ultimatelyimprovingthequalityofitsservicesandpatient experiences.
AccordingtoTHBGlobal,thethreetrendsthatwilldrive thefutureofthehealthcareindustryarepersonalized healthcare,telemedicine,wearablemedicaldevices,andthe growthofAIandmachinelearning.Thecompanyseemsto bewell-equippedtoleveragethesetrendsastheyhave alreadyincorporatedthemintotheirserviceofferings.For instance,THBGlobalofferspersonalizedhealthcare servicesthataretailoredtoeachpatientbasedontheirage, genetics,orriskfactors.Thecompanyalsoreliesheavilyon
“Whether you require preventative care, management of chronic conditions, or home care, The Health Bank provides you with a true continuum of care.” – Salman Arif, CEO, THB Global UAE
wearablemedicaldevicestoprovideremotemonitoringof patientsandtoconnectthemwiththeirvirtualcareteam.
Inaddition,thecompanyisopentotheuseofArtificial Intelligence(AI)andmachinelearningtoanalyzepatient dataandimproveclinicaldecision-making.THBGlobal’s focusontechnology-enabled,personalizedcare,combined withitsdedicationtocontinuousdevelopmentandupskillingofitsteammembers,suggeststhatitiswellpositionedtoleadthewayinthefutureofhealthcare.
THE USA LEADERS IS AN ILLUMINATING DIGITAL PLATFORM THAT DRIVES THE CONVERSATION ABOUT THE DISTINGUISHED AMERICAN LEADERS DISRUPTING TECHNOLOGY WITH AN UNPARALLELED APPROACH.