Inanerawherebusinesslandscapesevolvewithdizzyingspeed,leadershipstandsasthedefining elementsteeringcompaniesthroughcomplexitiestowardsustainablegrowth.Theimportanceof visionaryCEOsinnavigatingtheseturbulentwaterscannotbeoverstated.In2023,thespotlightonCEOs–their strategies,innovations,andleadershipstyles–hasneverbeenmoreintense,normorecritical.Theseleadersarenot justmanagingbusinesses;theyareorchestratingasymphonyoftechnologyadoption,culturaltransformation,and marketadaptation,allwhilemaintaininganunwaveringfocusonsustainabilityandsocialresponsibility Theirrole transcendsoperationaloversight,delvingintorealmsofinspiringchange,advocatingfordiversityandinclusion, andchampioningthewell-beingoftheiremployees,communities,andtheplanetatlarge.
Amidstthisbackdrop,TheUSALeaders'edition,“The10ProminentCEOsof2023,”isacuratedcompilationthat showcasestheremarkableindividualsatthehelmofinnovationandexcellence.TheseCEOshavenotonly demonstratedexceptionalleadershipbuthavealsoreshapedtheirindustriesthroughstrategicforesightandresilient governance.
Thiseditionisanexplorationofthequalitiesthatdefineeffectiveleadershipintoday'scomplexbusiness environment.Throughtheseprofiles,wegaininsightsintostrategicthinking,adaptability,andthecommitmentto principlesthatcharacterizethemodernCEO.
LeadingourcoverstoryisJasonJiangnanZheng,CEOofSingChoiKee,avisionaryleaderwhoseinnovative approachanddynamicleadershiphavepropelledthecompanytonewheights.UnderZheng'sstewardship,Sing ChoiKeehasnotonlyexpandeditsmarketpresencebuthasalsobecomeastandard-bearerforinnovationand sustainabilitywithinitssector.Hisleadershipphilosophy,centeredonfosteringacultureofcreativity,inclusivity, andcontinuouslearning,hasmadeasignificantimpact,settingabenchmarkforotherstofollow.
Otherprofilesinthisedition,includingSeanM.Hicks,SharolWilson,RobertoCarpinteyro,andVeselinStoilov, representadiversespectrumofindustriesandleadershipphilosophies.Eachstoryisatestamenttothe transformativepowerofvisionaryleadershipinovercomingchallenges,drivinginnovation,andcreatingvaluefor stakeholders.
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IIntheaftermathoftheSecondWorldWar, Britishculturemadeasignificantimpacton theculturallandscapeofHongKong.This influenceledlocalstoaddmilktotheirteaand savorcakes,signifyingaculinary transformation.Inresponsetothesechanges, someenterprisingHongkongersestablished ChaChaanTengs,eateriesdesignedtocater tothelocalaudienceataffordableprices.This movementgaverisetoseveraliconicdishes, notablyHongKong-stylemilkteaandthe belovedpineapplebun,whichearnedtheir placeinthefirstIntangibleCulturalHeritage InventoryofHongKong.Onesuch establishmentthatcontinuesthesetraditionsis SingChoiKee,ledbythecapableJason JiangnanZheng,whichoffersavarietyof delectableHongKong-stylefoodand beverages.
JasonJiangnanZhengistheCEOatSing ChoiKee,aHongKongChaChaanTeng locatedinNewYork,actingasabridgethat connectsthecity’sdiverseculinaryscenewith theauthenticflavorsofhishometown.Heis notjustasuccessfulentrepreneurbutalsoa culturalambassadorwhoaimstosharetherich anddiverseheritageofHongKongwithhis customers.UnderZheng’sguidance,Sing ChoiKeehasexpandeditspresencewithinthe USmarketandintroducednewmenuitems thatresonatewiththeevolvingtastesof Americandiners.
TheDiverseBackgroundofJasonJiangnan Zheng
JasonJiangnanZhengpossessesdiverse talentsanddeep-rootedpassionsthatspan multiplefields.Withover15yearsof experienceinthehospitalityindustry,his
People first; build a great team. Make them happy, and lead the team to do the right thing every day
expertisecoversmergersand acquisitions,internationalbusiness betweenChinaandtheU.S.,and restaurantfranchiseoperations.
In2006,ZhengearnedanMBAin ExecutiveBusinessandCorporate CommunicationsfromtheHKUBusiness School,establishingasolidacademic foundationforhisfuturecareer.Healso holdsaBachelor’sdegreeinDramaand Dramatics/TheatreArtsfromFujian NormalUniversityinChina,showcasing hisdiverseeducationalbackground.
Zheng’sprofessionaljourneystartedasa RetailDirectoratFujianDongbaiGroup, acommercialrealestatecompanylisted ontheShanghaiStockExchange (600693.SHA).Inthisrole,heplayeda pivotalroleinsupportingrestaurant brandslikeMcDonald’sandPapaJohn’s aftertheysignedtheirleaseagreements. Thishands-onexperiencegavehim valuableinsightsintotherestaurant franchisebusiness,fuelinghispassionfor thefield.
In2021,SingChoiKeeemergedasa uniqueHongKongChaChaanTeng, expandingitspresencetotheUnited StatesandChina.With16locationsin Chinaandaglobalreach,thisChinese restaurantbrandaimedtoshareits culinaryexpertisewiththebustling streetsofNewYorkCity.SingChoiKee takesprideinitsrichculinaryheritage,a dedicationtoauthenticflavors,andan invitingatmospherereminiscentofthe livelystreetsofHongKong.
SituatedinFlushingandManhattan,Sing ChoiKeeoffersanarrayofauthentic HongKong-stylefoodandbeverages. Themenuoffersadelightfulvariety, including , HongKong-styleFrenchToast pineapplebun, , SlipperyEggsOverRice
HongKong ,andthe LemonTea renownedHongKongmilktea.This culinaryselectionincludes mouthwateringegg-over-ricedishes andtantalizingpastaoptions, meticulouslycraftedtosatisfyeven themostdiscerningpalates.
SingChoiKee’ssecrettoensuring customersatisfactionissimplebut effective:theyprioritizetheirpeople, cultivateahappyanddedicatedteam, andleadthemtoconsistentlydothe rightthingeveryday.Customershave praisedtherestaurantforitstastyfood, ampleportions,reasonableprices,and friendlyservice.
Zhengholdsacrucialrolewithinthe organization.Heunderscoresthetrend ofCEOsbecomingmorehands-on, similartoindustrygiantslikeElon Musk,whoarepracticallyalways workingonthefrontline.Inhis specificindustry,thishands-on approachisvital.Heacknowledges theimportanceofpersonallyengaging withfranchisees,gettingtoknow them,andunderstandingtheirgoals. Thisinteractionallowshimtomake well-informeddecisions,arolehe describesasbeinga“decisionmaker.”
Notably,oneofhisnotable achievementswastheacquisitionof SingChoiKeeChinain2022,a significantmilestoneinestablishing SingChoiKeeasaninternational franchisebrand.
ForJasonJiangnanZheng,theroleof adecision-makercarriesitsown pressure.Tohandlethis,heemploysa uniqueapproach-playingvideo gamestostaycalm.This unconventionalmethoddemonstrates hisabilitytobalancethedemanding responsibilitiesofleadershipwhile maintainingcomposure.
Work hard, very hard “
Zhengproudlytalksabouthis exceptionalteam,whichextends acrossbothChinaandtheU.S.They worktogethertoharnesstheresources ofbothcountries,ultimatelyboosting SingChoiKee’scompetitiveness. Thisteamembodiesablendof experience,energy,andpassion.For him,thesecrettosustaining motivationandproductivityisclear andsimple:choosingtherightpeople fortheteamandavoidingwasting timeonthewrongones.This thoughtfulrecruitmentapproach inspirestheteamandcontributesto thecompany’songoingsuccess.
Zhenghassomeexcitingplansinthe works.HeisteamingupwithAndrew J.ShermanfromBrownRudnickto developafranchiseFDDand franchisesystem.AndrewJ.Sherman, anadjunctprofessorattheUniversity ofMarylandandtheGeorgetown UniversityLawCenter,brings valuableexpertisetothe collaboration.Themostthrillingnews isthattheyareontracktointroduce theSingChoiKeefranchisebythe endof2023.Theanticipationforthis launchissignificant,promisingnew opportunitiesandgrowthforthe company
Inadditiontohisbusinessendeavors, Zhengleadsafulfillinglife.Zhengis alsoadedicatedsportscarenthusiast andenjoysexploringnew destinations.Furthermore,heoperates ausedcardealershipthatallowshim toblendhispassionforsportscars withhisbusinesspursuits.This diverserangeofinterestsbrings richnesstohislifeoutsidethe corporaterealm.
Greig Jansen www.ivealittlepura.com
Jason Jiangnan Zheng www.singchoikee.net
Lin Han www.gate.io
Masood Al Awar www.medallionuae.com
Petteri Salonen www.finrenes.com
Roberto Carpinteyro
Marty O’ Halloran www.ddb.com www.polarmultimedia.com
Sean M. Hicks www.trynewleaf.com
Sharol Wilson
www.swilsonstaffingllc
Veselin Stoilov www.stivasoft.com
Thecorporatelandscapeisundergoing
significanttransformations,propelledby technologicaladvancements,evolving customerexpectations,andtheever-expanding reachofglobaleconomies.Amidstthesechanges, onetrendstandsoutasparamount:thegrowing importanceofdigitaltransformation.Inordertostay aheadinthiscompetitivelandscape,modernleaders mustpossessahighleveloftechnological proficiencyandbewillingtoembraceemerging technologies.
Amongtheesteemedbusinessleaderswhoembody thisforward-thinkingmindsetandpossessawealth ofknowledgeandexperience,SeanHicksshinesas theCEOof NewLeafServiceContracts,Inc.His visionaryapproachanduniquestrategiesfor businessexpansionhavemadeaprofoundimpacton theindustry.Letusexplorehisremarkable contributionsandhowhehaspropelledhis organizationtonewheights.
SeanHicksisacreativeleaderdrivinginnovation andgrowthintheindustry.Heisaseasoned professionalwithover30yearsofexperienceinthe serviceandservicecontractsector.Seanrelentlessly pursuedqualityandlovedprovidingexcellentclient experiences,startingwithhishumblebeginningsas aServiceManageratSearsProductServicein Florence,Alabama.
SeanbeganhisworkatSearsandsoonmovedthrough theranks,obtainingpromotionsthatallowedhimto movetomoreprominentservicelocationsandtakeon moreresponsibility.MontgomeryWardtooknoticeof hisskillsandhiredhimasaCentralServiceManager inKansasCitybeforepromotinghimtoRegional ServiceManagerinTampa,Florida.Hemade considerableprogressduringthistime,launching ground-breakingprojectsthatchangedthefaceofthe businessenvironment.
FollowinghistenureatMontgomeryWard,Sean relocatedtoChicago,Illinois,wherehetookthecrucial DirectorofProductServicesjob.Inthisrole,he oversawateamofover1,500repairspecialistsspread throughout138servicefacilities.Amidrisingfinancial constraints,hesuccessfullytransitionedtheWards servicefleetintoA&ESignatureService,thecountry’s firstcountrywideserviceforappliancesand electronics.
Later,Seanstartedanewchapterinhisworkby joiningWarrantechHomeServicesinBedford,Texas. Hewasthecompany’sSeniorVicePresidentof Operations,overseeingthecontactcenter,service networkexpansion,andclaimpayouts.Ashe progressedupthecorporateladder,Seanfinally becamethepresidentofWarrantechConsumerProduct Services,Inc.,wherehiscreativeplansandoutstanding leadershipskillshelpedthecompanygrowfroman annualrevenueof$18milliontoanastounding$138 million.
Inordertomakealastingimpression,Seanandhis businesspartner,RickGavino,foundedNewLeafin 2011.InSeptember2020,NewLeafbecamean employee-ownedcompanytrulyaligningmanagement andworkergoals.NewLeafhashadextraordinary developmentunderSean’sskilledleadershipandhas establisheditselfasaninnovator.
SeanHicksandRickGavinofoundedNewLeaf ServiceContractswithasharedvisiontorevolutionize theservicecontractindustry Theylaunchedthe companywitha$1millioninvestment.BasedinIrving, Texas,NewLeafhasrapidlyemergedasaleading player,boastingover3,000storescoveredbyNewLeaf servicecontracts.Withadedicatedteamof approximately100professionalsspreadacrossthe Dallas-FortWorthmetroplex,theyarecommittedto deliveringexceptionalserviceexperiences.
NewLeaf’smissionrevolvesaroundbeingan empoweredorganizationthatharnessescutting-edge technologiestoprovideunmatchedservice.Anchored byitscorevaluesofService,Integrity,andCommunity, thecompanysetshighstandardsinitsday-to-day operations.Inatransformativemove,NewLeaf convertedtoa30%EmployeeStockOwnershipPlan (ESOP)inSeptember2020,fosteringacultureof sharedownership.
RedefiningServiceContractswithUnmatched Offerings
AtthehelmofNewLeaf,Seanhasrevolutionizedthe industrywithexclusiveservicesandsolutionsthat surpasscompetitors.Asathird-partyservicecontract administrator,itofferscomprehensivecoveragefor appliances,furniture,andevenshoes,coveringnearly allconsumerspendingcategoriesexceptautomobiles. Withover600clients,rangingfromsmallbusinessesto largeretailerswithhundredsofstores,theirtrusted reputationspanstheindustry
NewLeaf’sinnovationextendsbeyondtraditional contracts.Theynowcollaboratewithmarketersinthe homewarrantysector,providingconventionalhome warrantiesviaemail,directmail,andoutbound telemarketing.Theirservicesincludeproductdesign, compliance,training,andpost-salecontractservicing. Additionally,theyempoweronlinepartnerstoenterthe
servicecontractbusinessinjustoneweek,offering value-addedfeatureslikemoney-backguaranteesfor unusedcontracts.Remarkably,NewLeafisthesole third-partyadministratorcoveringshoeandouterwear brands,solidifyingtheirstatusaspioneers.
Seanisinchargeofthecompany’soverall managementasChairman,CEO,andPresidentof NewLeaf.Hemakescrucialjudgments,anticipates cutting-edgegoods,andestablishesstrategicgoals withaneyeonthecompany’sfuture.Seanguidesand mentorstheexecutiveteam,givingthemthetools theyneedtooperatetheirday-to-daybusiness effectively.Hehasestablishedhimselfasavisionary intheservicecontractsectorthroughhisexceptional administration,leadingtoseveralaccolades.Under hisleadership,NewLeafflourishesasatrailblazing force,influencingthedirectionoftheindustry
NewLeaftargetsAmerican-basedapparel, electronics,andhouseholdgoodsretailersand manufacturerslookingforservicecontractandrepair networksolutions.Servicecontractsopenaprofitable retailerchannel,boostingprofitabilityandfostering brandloyalty Theseextensiveservices,carefully constructedbyNewLeaf,enableclientstoestablish enduringrelationshipswiththeirconsumers.The contractsoftenlastuptofiveyearsandlinkclientsto theretailerforalengthyperiod,producingsignificant money.Byprovidingsuperiorcustomerservice,the merchantearnsthetrustoffuturecustomers.
Seanunderlinestheimportanceofproactive leadershipinahighlycompetitivecorporate environment.Seizingopportunities,managingrisks, fosteringinnovation,navigatingchange,keepinga customer-centricapproach,andinspiringand motivatingemployeesarethesixmajorareashe viewsasrequiringproactivethinking.
Furthermore,heactivelyseeksmethodstostay relevantinchangingleadershipstylesandbelievesin lifelonglearning.Heactivelyparticipatesinbusiness conferencestokeepupwithcurrentbestpractices. Attendingleadershipdevelopmentseminarsgives
himevenmoreknowledgeaboutrecentdevelopments. Seanemphasizesthevalueofdevelopinghiscompany intoacenterforcontinuingeducationbecausehe recognizestherelevanceofbuildingalearningculture. Hegiveshisstaffthetoolstoadvanceprofessionally andpersonallybyofferingthoroughtraining opportunitiesandvaluableresources.Healsospends muchtimenetworkingwithcolleaguesinthesectorto acquireessentialinsightsintotheirchangingleadership styles.
Seanenjoysafulfillingwork-lifebalanceoutsideofhis cabin.HeloveswatchingtheUniversityofAlabama footballteamplay,assportsareoneofhispassions. Travelingwithhiswifeisalsoaspecialinterest.As Seanaged,hecametoappreciatetheimportanceof familyandadvocatedforotherstoprioritizetaking well-deservedvacationswithlovedonesinsteadof workingexcessiveovertime.
mission is to be an empowered organization that leverages leading-edge technologies to deliver exceptional service experiences.
Seanoffersvaluableadviceto aspiringleaderslookingtogrowin theservicecontractindustry:
●Staycuriousandseekknowledge. Readbooks,magazines,papers,etc. tokeepthelearningcycleactive.
●Attendindustryeventsandnetwork. Buildarobustnetworkofbusiness leaders.
●Embracefailureandlearnfromit. Thenalwaysstriveforcontinuous improvement.
Haveyoueverwonderedwhatmakesyourfavorite snackssoirresistible?We’llpeelbackthewrapperand exploretheworldofsnackbrands,thosedelectabletitans oftheAmericansnackbusiness,amarketvaluedatan astonishing$110.3billion.Inthisflavorfuljourney,we’ll uncovertheirintriguingmarketstrategies,noteworthy products,andnetsalesfigures.Fromcrispychipsto sweetconfections,snackbrandshaveanenticingstoryto tell,andwe’reabouttosavoreverylastbiteofit.
1. Hershey’s
● Founder:MiltonS.Hershey
● FoundationYear:1894
● NetSales:$10.858Billion
Hershey’sisaleadingsnackbrandintheUSA,witha globalpresenceinover70countriesandaproductlineup thatincludesmorethan800items,includingchocolates, non-chocolates,andbeverages,availableinvarioussizes andshapes.Theyareknownfortheircontinuous innovation,cateringtobothchildrenandfansandeven transformingtheirflagshipHershey’smilkbarinto enticingchocolatesyrup.
Duringholidays,Hershey’soffersspecialitems, includingfavoriteslikeHershey’sKisses,Reese’sPeanut ButterCups,andKitKatbarsamongtheirchocolates, IceBreakersgumandbreathfreshenersinthenonchocolatecategory,anddelectablebeveragessuchas Hershey’sChocolateMilkandHershey’sCookies‘n’ CremeMilk.
Hershey’spositionsitselfasapremiumbrandthat appealstotheupper-middleclassandtourists.They implementvalue-basedpricingstrategiesanduse promotions,includingdiscountsandcoupons,to stimulatesales.Theirdynamicpricingadaptstomarket demand,withiconicproductscommandingpremium priceswhileallowingforoccasionalpricereductions tailoredtospecificitemsormarkets.Pricestypically rangefrom$0.75to$2.25.
Hershey’sproductsenjoywidespreaddistribution throughvariouschannels:-
● Retailers:Hershey’sproductsarereadily availableinsupermarkets,grocerystores,and conveniencestores,prominentlyfeaturedinthe confectioneryaisle.
● OnlineSales:Hershey’smaintainsanonline storeandpartnerswithnumerouse-commerce platformsforeasyaccess.
● SpecialtyStores:Inselectlocationslike Hershey,Pennsylvania,Hershey’soperates brandedstoresandvisitorcenters.
Theirpromotionaleffortsspanmultipleavenues:-
● Advertising:Hershey’sleveragesTV,radio, print,anddigitalmediatocraftnostalgic, heartwarmingcommercials,fosteringbrand identity.
● Sponsorships:Thecompanylendssupportto variousevents,sportsteams,and entertainmentproperties,effectivelybolstering brandrecognition.
● SocialMedia:Hershey’smaintainsanactive socialmediapresence,connectingwith customers,sharingproductupdates,and hostingcontestsandgiveaways.
● Collaborations:Partnershipswithotherbrands andbusinesses,includingbakingenterprises andicecreambrands,broadenHershey’s productreachandappeal,ensuringasweet spotinthemarket.
2. PepsiCo.
● Founder:CalebBradham
● FoundationYear:1898
● NetSales:$22.32Billion
PepsiCo,headquarteredinHarrison,NewYork,standsasaprominent Americanmultinationalcorporationwithinthefood,snack,and beverageindustry.IthasearnedrecognitionasAmerica’spreferred beveragebrandandextendsitsproductdistributiontoover200 countries.Withareputationbuiltonbeveragesandsnacks,PepsiCo productsenjoybroadappealamongbothadultsandchildren.
Thecompany’sproductstrategy,avitalelementwithinitsmarketing mix,encompassesadiversearrayofdistinctbrandsthatdistinguishit fromcompetitors.Someofitswell-knownbrandsincludePepsiCola, Lay’s,MountainDew,Gatorade,DietPepsi,7UP,QuakerOats,and Cheetos,totaling23brandsinall.
Pepsiemploysacompetitivepricingstrategy,strategicallyadjusting pricestoremainslightlyaboveorbelowthoseofrivalsinorderto preserveitsmarketshare.Whenventuringintonewmarkets,it initiallyofferslowerpricestoenticecustomers,graduallyraisingthem asitspresencesolidifies.Todrivesales,Pepsiemploysvarious promotionaltactics,includingdiscountsandspecialoffers.The companyalsopracticespricediscriminationbasedonfactorssuchas locationandpackagesize.Additionally,theyutilizepsychological pricing,settingpricesjustbelowwholenumbers,suchas$1.99fora beverage.
Withoperationsspanningover200countries, PepsiCoutilizesmultipledistributionchannels:-
● Retailers:Thecompanysellsits productsinsupermarkets,vending machines,restaurants,hotels,and more.
● DirectDelivery:PepsiCodeliversits productsdirectly,ensuringfreshand timelydeliveries,withoutrelyingon third-partycompanies.
● E-commerce:Recognizingthegrowing significanceofonlineretail,PepsiCo hasexpandeditspresenceintheecommercesector
PepsiCopromotesitsproductsthroughvarious methods:-
● Advertising:Thebrandheavilyinvests inadvertisingthroughtelevision,print, anddigitalmedia.
● Sponsorships:Pepsisponsorshighprofileorganizations,particularlyinthe sportsandentertainmentindustries,as partofitsmarketingstrategy.
● SalesPromotions:Thecompanyfrequentlyrunssales incentiveslikediscounts,rebates,andbundleddealsto encourageconsumerpurchases.
● AttractiveProductDisplays:Eye-catchingretail displayscaptureconsumerattentionandstimulate impulsepurchases.
● PublicRelations:Pepsiengagesinpublicrelations activitiestomaintainapositivebrandimageand generateexcitementaroundthebrand.
3. Kellogg’s
● Founder:WillKeithKellog
● FoundationYear:1930
● NetSales:$15.873Billion
Kellogg’s,headquarteredinBattleCreek,Michigan,isa prominentAmericaninternationalfoodmanufacturing corporationandaleadingAmericansnackbrandforcereal enthusiasts.Itholdsthedistinctionofbeingtheworld’slargest cerealmanufacturer,boastingadiverseportfoliothat encompassesbreakfastoptions,snacks,andconveniencefoods.
Operatingin180countriesandterritories,Kellogg’soffersan extensiverangeofover1600products,includingwell-known brandssuchasKellogg’sCornflakes,Special-K,andFroot Loops.Inadditiontocereals,theirproductlineupincludes snackslikePringles,crackers,cookies,andgranola.Kellogg’s iscommittedtopromotinghealthandnutrition.
Insettingproductprices,Kellogg’sreliesoncomprehensive marketresearchandemployscompetitivepricingstrategiesto maintainmarketshareandboostsales.Tofurtherdrivesales, thecompanyoffersdiscountsandpromotions,adjusting pricinginresponsetomarketconditionswhilealsoaddressing socialresponsibility,particularlyintheglobalfightagainst hunger
Kellogg’semploysacomprehensivedistributionnetworkto reachglobalconsumers,withaparticularfocusonemerging markets.Channelsinclude:-
● Retailers:Utilizingconveniencestores,vending machines,mini-supermarkets,andhigh-frequency retailers.
● DirectDelivery:Employingbrokersanddistribution systemsforselectproducts.
● E-commercePlatforms:Leveraging variousonlineplatformsforsales. Kellogg'spromotesitsproductsthrough:-
● EventSponsorships:Thecompany promotesitsproductsbysponsoring variouseventsanddramaseries.
● Gifts:Itoffersprizesinitscerealboxesto attractyoungchildren.
● SocialMedia:Thecompanyhaslaunched severalcampaignsondigitalplatformsto promoteitsproducts.
● Advertisement:Thebrandadvertisesits productswidelythroughtelevisionand printmedia.
4. MondelezInternational
● Founder:ThomasH.McInnerneyand EdwardE.Rieck.
● FoundationYear:1923
● NetSales:$34.131Billion
Kellogg’sMondelezInternationaliswell-known foritshigh-qualityandflavorfulproducts.The companyinvestsheavilyinresearchtocreate innovativeproductsthatsatisfycustomerdemands.
Operatinginmorethan160countries,Mondelez Internationalboastsaportfolioof200brandsand 70,000products.Theseincludebelovedfavorites suchasOreo,ChipsAhoy!,Toblerone,SourPatch Kids,Tang,andRitzCrackers.Tocatertohealthconsciousconsumers,thecompanyalsooffersa rangeofwholesomesnacks,includingfruitsnacks, almonds,andveggiechips.
MondelezInternationalmaintainscompetitive pricing,makingitanappealingchoicefor Americanconsumers.Tocatertoadiverse customerbase,thecompanyoffersproductsat variouspricepoints.Itemploysdynamicpricing strategiesbasedonreal-timefactorslikesupplyand demand.Additionally,MondelezInternational utilizespromotionalpricing,suchasdiscountsand specialoffers,tostimulatesalesandrewardits customers.
Thecompanyensuresaccessibilitythroughmultiple channels:-
● Retailers:MondelezInternational’sproductsare availableinretailstores,supermarkets, conveniencestores,andonlineplatforms. Collaborationwithdistributorsandwholesalers furtherenhancesaccessibility
● Technology:Thecompanyleverages technologytooptimizeitssupplychain, enhancinginventorymanagementand distributionefficiency.
MondelezInternationalpromotesitsproductsthrough:-
● Advertising:Itinvestsinprintandtelevision advertisingcampaignsthathighlightproduct featuresandbenefits.
● DigitalMedia:Utilizingvariousdigital platformsforadvertisingcampaigns.
● SalesPromotions:Thecompanyemploys promotionsandloyaltyprogramstoincentivize customersandboostsales.
Insum,MondelezInternationaloffersawiderangeof qualitysnacks,accessibletoabroadaudiencethrough variouschannelsandsupportedbyeffectivepricingand marketingstrategies.
5. GeneralMills
● Founder:CadwalladerWashburn
● FoundationYear:1866
● NetSales:$20.1Billion
Iffrozendessertsandfrozenfoodsareamongyour favorites,thenGeneralMillsshouldbeyourpreferred snackbrand.GeneralMillsoffersanextensiverangeof over10,000productsavailableinmorethan100 countries.Notablecerealswithintheirproductlineup includeCheerios,LuckyCharms,CinnamonToast Crunch,Trix,Wheaties,andReese’sPuffs.
Withinthesnackscategory,theyprovideaselectionthat includesChex,Pop-Tarts,NatureValley,Yoplait,and OldElPaso.Furthermore,theirfrozenfoodofferings encompassHäagen-Dazs,GreenGiant,andPillsbury. GeneralMillstakesmeticulouscareinpackagingand
labelingtheirproductstoappealtocustomers,andthey consistentlyintroduceinnovativenewitemstothemarket.
Intermsofpricingstrategies,GeneralMillsemploysa varietyofapproaches,whicharecontingentuponfactors suchasproductioncosts,prevailingmarketconditions, andcompetitiondynamics.Thesestrategiesencompass discounts,seasonalsales,andloyaltyprograms,allaimed atmaintainingcompetitivenessanddrawinginmore customers.Thecompanyregularlyevaluatesboththe affordabilityofitsproductsandconsumerpricesensitivity, makingadjustmentsasneeded.
GeneralMillsdistributesitsproductsthrough:-
● Retailers:Theyhaveavastnetworkofretail partnersanddistributors,sellingproductsin stores,supermarkets,andconveniencestores.
● Advertising:GeneralMillsadvertisesthrough television,radio,andprintmedia.
● DigitalMedia:Thecompanyrunsadcampaigns onvariousdigitalplatforms.
Theypromotetheirproductsthrough:-
● Coupons:GeneralMillsregularlyofferscoupons forpopularitemstopromotetheirbrand.
● SponsorshipofTVandRadioShows:They sponsorvariousTVandradioshowstoexpand theiraudience.
● CollaborationwithInfluencersandBloggers: GeneralMillspartnerswithinfluencersand bloggersforproductpromotionandsponsors eventsandsalesdealstoincreasevisibility
Inconclusion,MondelezInternational’smarketing strategyexcelswhenyourbusinessplacesastrong emphasisonsales.However,ifyou’realsoconsidering otheraspectsofmarketingtoattractcustomers,youmay wanttoexplorethestrategiesemployedbyother companies.Therefore,ifyou’replanningtoestablisha newbusiness,youcanrefertothemarketingstrategiesof thesecompaniestoensurethegrowthofyourventure. Additionally,thenexttimeyou’reinsearchofaquick snack,keepthislistofsnackbrandsinmindandexplore thedeliciousoptionstheyhavetooffer.Enjoyyour snacking!
Thefoodserviceindustryison thebrinkofamajorboom, withaprojectedsalesfigureof astaggering$997billionin2023,as perthelatestindustryreport.This remarkablegrowthislargelyattributed totheupwardtrendinmenuprices, drivingincreasedrevenueforthe sector.Furthermore,thefoodservice industryisexpectedtowitnessasurge inemploymentopportunities,withan estimatedadditionof500,000jobs, resultinginatotalindustryworkforce of15.5millionbytheendof2023.
Despitethispromisingoutlook,the foodindustryisgrapplingwitha formidablechallenge–thedireneed forexceptionalleadershipatthesenior level.Withtherapidlychanging landscapeoftheindustryandthe growingdemandsofconsumers, businessesarefacingthedauntingtask offindingtherighttalenttonavigate throughthesecomplexitiesanddrive positivechange.
Recognizingthischallenge,industry luminarySharolWilson(Founder,and CEOofS.WilsonStaffingLLC),has emergedasabeaconofhope.Sharol's staffingfirmisdedicatedtodoingthe duediligenceandallthenecessary backgroundworktopresentthecrème delacrèmeofcandidatestocompanies
seekingthetop1%oftalentinFood& BeverageinNorthAmerica.
FromHRtoHeadhunting
Sharol’sjourneyisoneofperseverance andpassionforhercraft.Sheholdsa Master’sinBusinessAdministration fromtheUniversityofPhoenixandhas spentherentireprofessionallife workingintheHumanResourcesand Recruitingarea.
ShebeganherjourneyastheDirector ofRecruitment,HumanResourcesfor KMG Inc.,wheresherevampedthe company’srecruitmentpolicyand procedures,managedthefinancial performanceofthecompany’snew officeinRochester,NY,and successfullyledabudgetof$200K.
Sharol’snextadventuretookherto Cornell University,wheresheserved astheStationHousingManagerfor foreignstudentsandvisitingscholars thatlivedincampushousing.Shealso leveragedherexpertiseinrecruitment tosource,screen,andqualify candidatesforallskillsets,including Professors,PostDocs,andlab technicians.
However,itwasherroleasthe BrokerageOwner&Executive
Headhunter-AccountManagerfor The Staffing Exchange thattrulyignitedher passionforthefoodindustry.Sharolis nowfocusedonrecruitingtop-tier talentintheFood&Beverage ManufacturingIndustry,including PlantManagers,Maintenance Managers,SalesManagers,and Directors.
Sharol’spassionforthefoodindustry stemsfromitsrecession-proofnature, withtheassurancethatfoodwill alwaysbeneeded.Thisledherto establishS.WilsonStaffingLLC,a top-tierstaffingfirmthathelpsfood industrycompaniestapintothebest talentavailable.
S.WilsonStaffingLLC:APremier ExecutiveSearchFirmintheFood Industry
FoundedinJune2017inGeneva,New York,S.WilsonStaffingLLChas quicklybecomealeadingproviderof executivesearchservicesinthefood industry Thecompanyoffersexclusive servicesandsolutionsthatare unparalleledintheindustry.Asa premierexecutivesearchfirm,S. WilsonStaffingspecializesinhiring thetop1%inthemanagementareaof Food&BeverageinNorthAmerica.
S.WilsonStaffingiscommittedto makingabalancedfitbetweenthe candidateandthecompany.Theywork withthetop100companiesinthefood industrytoidentifythebesttalent availableandensurethattheyarea perfectfitfortheirclient’sneeds.With aproventrackrecordofsuccessanda commitmenttoexcellence,thestaffing firmhasearnedareputationasa trustedpartnerinthefoodindustry.
AsthePresidentandExecutive HeadhunterofS.WilsonStaffingLLC, Sharolwearsmanyhatsinherday-todaywork.Shetakesonavarietyof rolesandresponsibilitieswithinthe company,rangingfromspeakingwith potentialclientsandstrongcandidates tomanagingalladministrativeand financialaspectsofthebusiness withouttheaidofanadministrative assistantorateamofassociates.
Sharol’srelentlessworkethicandher passionforthejobkeephermotivated andproductive.Sheisconstantly researchingnewtalentandstayingon topofindustrytrends,alwaysstriving toprovidethehighestlevelofservice toherclients.
Thefoodindustryhasacriticalroleto playinaddressingsocietalissuessuch assustainabilityandfoodinsecurity Whilemanydefinesustainablefood systemsbyfactorssuchasgreenhouse gases,landuse,biodiversity,andwater use,Sharolunderstandsthatthe primarypurposeoffoodproductionis toprovidenutrients.
Sharolbelievesthattherelationship betweendietsandsustainabilityis crucial,andsustainabledietsshouldbe focusedonfourdomains–public
health,theenvironment,food affordability,andculturalrelevance.To supporttheseinitiatives,S.Wilson Staffingconductsresearch,engagesin socialmediaactivity,andhostsZoom meetingswithotherfoodindustry expertswhohavesimilarobjectives.
AsafemalePresidentofherown company,Sharolfacedachallengeto thriveinthefoodindustrythatis primarilydominatedbymen.However, sheovercamethisbystaying determined,focused,andconstantly researchingeverydetailofthefood industry.Ithelpedherbe knowledgeablewhenanswering clients’questions.Herresilienceand dedicationtohercrafthavenotonly helpedherovercomethechallenges shefacedbutalsopositionedherasa prominentleaderinthefoodindustry.
Sharolconsidersherbiggest accomplishmentinherprofessional careertobethesuccessfulplacement ofaSeniorLevelcandidateat$160K andassistinganothercandidatein transitioningintoanewrolewitha 25%salaryincrease.Itwasa significantmilestoneforherasaleader inthestaffingindustry
Inaddition,themostexcitingproject sheworkedonwasduringthe beginningofthepandemicin2020, whereshewasabletosecuretwonew FoodandBeverageclientsand successfullymaketwoSeniorLevel placementsbeforethecountrywent intolockdown.Despitethechallenging circumstances,Sharolwasableto adaptanddeliverresultsforherclients, whichsheconsidersagreat accomplishment.
Sharolpredictsthatthefoodindustry inthenextdecadewillsurpass everyone’sexpectationswiththe continuousdevelopmentofnewand innovativefoodresources.Sharolsees
hercompanyplayingavitalrolein shapingthefutureofthefoodindustry byactivelystayingontopofemerging trendsandbuildingstrong partnerships.Bydoingso,S.Wilson StaffingLLCwillbenefitfromthe excitingopportunitiesthatthefuture holdsforthefoodindustry.
AsanExecutiveHeadhunterinthe FoodIndustry,Sharoladvisesaspiring leaderstoprioritizeresearchandstay updatedwiththelatesttrendsand developmentstosucceed.
SherecommendstighteningQuality ControlSystems,providingproper training,increasingtheuseof AutomationandTechnology,and loweringprocessingcoststoincrease productivity.Byensuringtheoptimum utilizationofresourcesandequipment, leaderscanproducemoreunitsina shortertime,whichleadstoimproved revenue.Sharol’sproductivitytipsare rootedinherexperienceasasuccessful entrepreneurwhohasbuilther company,S.WilsonStaffingLLC, fromthegroundup.
“Since the Food and Beverage Industry will continue to grow, I know I will be able to find those top 1% of Senior Management candidates.”
CEO & Creative Director
Intheearly90s,marketingwasnotasmuchevolved andmostofthecompaniesofferedtraditional marketingservices.Thesemarketingstrategieswere limitedtoprintmedia.However,withtheintroductionof theinternetinthemid-90s,everyindustryunderwentrapid changeandgrowth.Themarketingcompanieswere utilizingthetoolsprovidedbytheinternetandrevolutionize theirapproach.Lookingbackwewillrealizejusthowfar wehaveaccomplishedwithmodernmarketinganditmakes uswonderwhatwehavetodiscoverandlearn.Thoughwe areattheverybeginningofmodernmarketing,we’ve certainlymadeleapsandboundsofgrowthfromprint marketingtointeractivetechintegratedmarketing strategies.
Lookingatthegrowthdemographicsitissurprisingto witnessacompanythatwouldhavesurvivedallthe changesthatthemarketingindustryexperienced.This bringsourattentiontoPolarMultimediawhichwas establishedin1994—established at the same time when the internet emerged Thecreativeagencywasestablishedto heedtherequisitecreativityinMexicoandLATAM.Where othercompaniesfailtoadapttothechanges,Polar Multimediawasswifttoadoptthetransformationandhas beenembarkedonasuccessfuljourneyof27years.
RobertoCarpinteyro(CEOandCreativeDirector)has beenabigpartofthesuccessfuljourneyofthecompany
Robertoisfluentincreativepositioningandstrategy.Heis wellversedwiththeexperienceforexecutionacrossthe entiremarketingandcreativeprocess.Likewise,he leverageshisexpertisetodriveresultsforthebusiness category,brands,andbusinessobjectives.Robertoisalso wellrecognizedasastrategicproblemsolverandapositive partnerforallmanagementteams.Asaleader,he supervisesthecreativeprocesstoensureon-timeandonbudgetresults.
Hebringsthesparkofcreativity,experience,passion,and enthusiasmtobusinessesthatneedit,butarenotgettingit.
“I relish creating big ideas for businesses—not necessarily just for big established brands. Brand integration is second nature, whether starting from scratch or taking established brands to the next level or even higher,”saidRoberto.
RobertoCarpinteyroholdsanaward-winningreputationfor consistentlymaintaininghighstandardsofexecutionand attentiontodetailinallaspectsofdigitalcreation.So,we engagedinaninterestingconversationwiththestrategic problemsolvertounderstandthedynamicsoftheindustry andhowhasthepandemicaffectedthesector.Herearethe snippets,
Wasbeingoneoftheearlyestablishersofthemarketing agencybeneficialforthefirm?
Wewereestablishedatthesametimewhentheinternet emergedso,wehadtogrowandevolveonthego.Today,in
COVID-19 has changed completely the ‘future’ that we are living now, it’s unbelievable to realize that advertising and communication had not evolved as we assumed.”
Findouthowthepopularchocolatebrandsintheworld createtheirmouth-wateringproductsandgainloyalfans. Readnowtoknowmore!
Doyoulovechocolate?Ifso,youarenotalone.Chocolateisoneof themostpopularandwidelyconsumedtreatsintheworld,witha globalmarketsizeofoverUSD115billionin2024.
Buthaveyoueverwonderedhowsomechocolatebrandsmanageto standoutfromtherestandbecomehouseholdnames?
Inthisblogpost,youwilldiscoverthesecretsbehindthesuccessof themostpopularchocolatebrands.Youwilllearnabouttheir history,theirinnovation,theirmarketingstrategies,andtheirsocial impact.
Rankingthebestchocolatebrandsisunfair.Instead,wefocuson thekeymarketingstrategiesthatmakesomebrandssuccessful.We willalsonamesomeexamplesofthebrandswhichhaveexcelled byusingaparticularstrategy
Youwillalsofindouthowthechocolateindustryis evolvingandwhatchallengesitfacesinthefuture.
So,whetheryouareachocolatelover,achocolate maker,orachocolatemarketer,thisblogpostwill giveyouvaluableinsightsandinspiration.
So,let’sdiveintothesweetworldofchocolate brands!
#1. Brandsthatbecamefamouswiththeir “InnovationandTradition”
Oneofthekeyfactorsthatdistinguishsome chocolatebrandsfromothersistheirabilityto balanceinnovationandtradition.Chocolatelovers appreciateboththeclassicflavorsandthenew creationsthatsurpriseanddelightthem.
Somechocolatebrandsthatexcelinthisaspectare: ● Lindt
ThisSwisschocolatebrandwasfoundedin1845 byDavidSprüngli-Schwarzandhisson,Rudolf Sprüngli-Ammann.Lindtisknownforitssmooth andcreamychocolate,aswellasitsinnovative productssuchastheLindortrufflesandthe Excellencebars.Lindthasamarketcapof$18.9 billionanditsheadquartersareinKilchberg, Switzerland.
● FerreroRocher
● DandelionChocolate
ThisItalianchocolatebrandwascreatedin1982byMichele Ferrero,thesonofPietroFerrero,whoinventedNutella.Ferrero Rocherisfamousforitssphericalchocolatesthatconsistofa wholeroastedhazelnut,encasedinathinwafershell,filledwith hazelnutcream,andcoveredwithmilkchocolateandchopped hazelnuts.FerreroRocherhasanetworthof$36billionandits headquartersareinAlba,Italy
ThisAmericanchocolatebrandwasfoundedin2010byTodd MasonisandCameronRing,twoformersoftwareengineerswho wantedtomakechocolatefromscratch.DandelionChocolateisa bean-to-barcompanythatsourcesitscocoabeansdirectlyfrom farmersandroasts,cracks,sorts,winnows,grinds,conches,and temperssmallbatchesofbeans.DandelionChocolateoffers single-originchocolatebarsthatshowcasetheuniqueflavorsof differentregions.DandelionChocolatehasanetworthof$10 millionanditsheadquartersareinSanFrancisco,California.
#2.Chocolatebrandsthatemphasizemoreon“Qualityand Consistency”
Anotherimportantfactorthatcontributestothesuccessofsome chocolatebrandsistheirqualityandconsistency.Chocolatelovers expecttheirfavoritebrandstodeliverhigh-qualityproductsthat meettheirstandardsandpreferences.
Somechocolatebrandsthatachievethisare:
● Ghirardelli
● Cadbury
● Amul
ThisAmericanchocolatebrandwasfoundedin 1852byDomingoGhirardelli,anItalian immigrantwhomovedtoCaliforniaduringthegold rush.Ghirardelliisoneoftheoldestchocolate companiesintheUnitedStatesandisknownforits premiumchocolateproductsthatusethefinest ingredientsandproprietarymethods.Ghirardelli hasanetworthof$1.6billionanditsheadquarters areinSanLeandro,California.
ThisBritishchocolatebrandwasestablishedin 1824byJohnCadbury,aQuakerwhosoldtea, coffee,anddrinkingchocolateinBirmingham. Cadburyisoneofthemostpopularchocolate brandsintheworldandisfamousforitsDairy Milkbars,CremeEggs,andRoses.Cadburyhasa marketcapof$21.2billionanditsheadquartersare inLondon,UnitedKingdom.
ThisIndianchocolatebrandwaslaunchedin1973 bytheGujaratCooperativeMilkMarketing Federation,acooperativeofdairyfarmerswho producemilkandmilkproducts.Amulisoneofthe leadingchocolatebrandsinIndiaandisknownfor itsdarkchocolate,fruitandnutchocolate,and
sugar-freechocolate.Amulhasanetworthof$5.5 billionanditsheadquartersareinAnand,Gujarat.
#3.Companiesthatmastertheartof“Marketing andBranding”
Athirdfactorthatinfluencesthesuccessofsome chocolatebrandsistheirmarketingandbranding. Chocolateloversareattractedbythestories,values, andpersonalitiesofthebrandstheychoose.Some chocolatebrandsthatexcelinthisaspectare:
● Toblerone
ThisSwisschocolatebrandwascreatedin1908by TheodorToblerandhiscousinEmilBaumann. Tobleroneisfamousforitsdistinctivetriangular shape,whichisinspiredbytheMatterhornmountain intheSwissAlps.Tobleronealsohasahiddenimage ofabearinitslogo,whichrepresentsthecityof Bern,wherethebrandoriginated.Tobleronehasanet worthof$2.6billionanditsheadquartersareinBern, Switzerland.
● Hershey’s
ThisAmericanchocolatebrandwasfoundedin1894 byMiltonS.Hershey,whostartedasacaramelmaker andlaterdecidedtomakechocolate.Hershey’sisone ofthemosticonicchocolatebrandsintheUnited Statesandisknownforitsmilkchocolatebars, Kisses,andReese’speanutbuttercups.Hershey’shas amarketcapof$31.3billionanditsheadquartersare inHershey,Pennsylvania.
● Fabelle
ThisIndianchocolatebrandwaslaunchedin2016by ITC,aconglomeratethatoperatesinvarioussectors suchashotels,tobacco,andconsumergoods.Fabelle isaluxurychocolatebrandthatoffersexquisite chocolatecreationssuchasganache,pralines,and chocolatebars.Fabellealsohasanetworthof$1.2 billionanditsheadquartersareinKolkata,West Bengal.
#4.Brandsthatareawareoftheir“Social ResponsibilityandSustainability”
Afourthfactorthataffectsthesuccessofsome chocolatebrandsistheirsocialresponsibilityand
sustainability.Chocolateloversareincreasinglyawareofthe environmentalandsocialimpactsofchocolateproductionand consumption.Somechocolatebrandsthataddressthisare:
● Pacari
ThisEcuadorianchocolatebrandwasfoundedin2002by SantiagoPeraltaandCarlaBarboto,whowantedtomakeorganic andfair-tradechocolate.Pacariisabean-to-barcompanythat worksdirectlywithsmall-scalefarmersandcooperativesand paysthemabove-marketprices.Pacarialsousesbiodegradable packagingandsupportsbiodiversityconservation.Pacarihasa networthof$15millionanditsheadquartersareinQuito, Ecuador
ThisSouthKoreanchocolatebrandwasestablishedin1967by ShinKyuk-ho,whostartedasachewinggummanufacturerand laterdiversifiedintoconfectioneryandotherbusinesses.Lotteis oneoftheleadingchocolatebrandsinAsiaandisknownforits ChocoPie,Eclairs,andPepero.Lottealsohasanetworthof$88 billionanditsheadquartersareinSeoul,SouthKorea.Lotteis committedtosocialresponsibilityandsustainabilityandsupports variouscausessuchaseducation,culture,sports,andthe environment.
● Campo
ThisBrazilianchocolatebrandwasfoundedin2015byDiego BadaróandJulianaUzêda,whoaredescendantsofcocoafarmers andchocolatemakers.Campoisabean-to-barcompanythatuses organicandheirloomcocoabeansfromtheAtlanticForest region.Campoalsopromotessocialandenvironmentaljustice andworkswithlocalcommunitiesandorganizations.Campohas anetworthof$5millionanditsheadquartersareinSãoPaulo, Brazil.
#5.Thesechocolatebrandsvaluesits“CustomerLoyaltyand Engagement”
Afifthfactorthatbooststhesuccessofsomechocolatebrandsis theircustomerloyaltyandengagement.Chocolateloversare loyaltothebrandsthatsatisfytheirneedsandexpectationsand engagewiththemonapersonallevel.Somechocolatebrands thatachievethisare:
● See’sCandies
ThisAmericanchocolatebrandwasfoundedin1921byCharles See,hiswifeFlorence,andhismotherMary.See’sCandiesisa
family-ownedbusinessthatoffersavarietyofchocolates, candies,andnuts.See’sCandieshasanetworthof$1.35 billionanditsheadquartersareinSouthSanFrancisco, California.See’sCandieshasaloyalcustomerbasethat appreciatesitsquality,freshness,andservice.See’sCandies alsoengageswithitscustomersthroughitswebsite,social media,andevents.
● FerreroRondnoir
ThisItalianchocolatebrandwasintroducedin2008by Ferrero,thesamecompanythatproducesFerreroRocher FerreroRondnoirisapremiumchocolatethatconsistsofa darkchocolatepearl,surroundedbyacrispywafer,filledwith darkchocolatecream,andcoatedwithdarkchocolateand cocoapowder.FerreroRondnoirhasanetworthof$36billion anditsheadquartersareinAlba,Italy.FerreroRondnoirhasa loyalcustomerbasethatenjoysitssophisticatedandelegant taste.FerreroRondnoiralsoengageswithitscustomers throughitswebsite,socialmedia,andcampaigns.
● BonBonBon
ThisAmericanchocolatebrandwasfoundedin2014by AlexandraClark,whowantedtomakechocolatethat celebratesthecultureandhistoryofDetroit.BonBonBonisa woman-ownedandoperatedbusinessthatoffershandmade bonbonswithcreativeandseasonalflavors.BonBonBonhasa networthof$1millionanditsheadquartersareinHamtramck, Michigan.BonBonBonhasaloyalcustomerbasethatloves itsfunandquirkystyle.BonBonBonalsoengageswithits customersthroughitswebsite,socialmedia,andworkshops.
Asixthandfinalfactorthatpropelsthesuccessofsome chocolatebrandsistheirdiversificationandexpansion. Chocolateloversarealwayslookingfornewandexciting productsandmarketstoexplore.Somechocolatebrandsthat demonstratethisare:
ThisBelgianchocolatebrandwasfoundedin1926byJoseph Draps,whonameditafterthelegendaryLadyGodiva.Godiva isapremiumchocolatebrandthatoffersarangeofproducts suchaspralines,truffles,biscuits,andicecream.Godivahasa networthof$1.5billionanditsheadquartersareinBrussels, Belgium.Godivahasdiversifieditsproductportfolioand expandeditsglobalpresencebyopeningboutiques,cafes,and e-commerceplatformsinvariouscountriesandregions.
ThisSwisschocolatebrandwasestablishedin1866 byHenriNestlé,whostartedasababyfood manufacturerandlatermergedwithamilkchocolate company.Nestléisoneofthelargestfoodand beveragecompaniesintheworldandisknownforits chocolateproductssuchasKitKat,Smarties,and Aero.Nestléhasamarketcapof$328.8billionand itsheadquartersareinVevey,Switzerland.Nestléhas diversifieditsbusinessandexpandeditsreachby acquiringandpartneringwithothercompaniesand brandsindifferentsectorsandmarkets.
ThisIndianchocolatebrandwaslaunchedin2014by GlobalConsumerProducts,acompanyfoundedbyA. Mahendran,aformermanagingdirectorofGodrej ConsumerProducts.LuvItisayoungandvibrant chocolatebrandthatoffersavarietyofproductssuch aschocolateeclairs,chocolatewafers,andchocobars. LuvIthasanetworthof$100millionandits headquartersareinBengaluru,Karnataka.LuvIthas diversifieditstargetaudienceandexpandedits distributionbycateringtotheyouthsegmentand reachingouttoruralandsemi-urbanareas.
Inthisblogpost,youhavelearnedsomeofthesecrets tothesuccessofsomeofthebestchocolatebrandsin theworld.Byfollowingthesestrategies,theyhave managedtocreateandsustaintheirloyalcustomer baseandstandoutfromthecompetition.
Ifyouareachocolatelover,youmightwanttotry someofthesebrandsandseeforyourselfwhatmakes themsospecial.Andifyouareachocolatemaker, youmightwanttolearnfromthesebrandsandapply someoftheirtipsandtrickstoyourownbusiness. Eitherway,youcannevergowrongwithchocolate.
Chocolateisnotonlyatastytreat,butalsoabooming industry.AccordingtoChocolateMarketTrends& Segmentation-IndustryAnalysis,theglobal chocolatemarketsizeisexpectedtoreachUSD 156.74billionby2030.Ifyouwanttojointhis growingindustry,youneedtolearnfromthebest chocolatebrandsandapplytheirstrategiestoyour ownproducts.
'T e pursuit of happyness'—Shows the true meaning of persistence and is a must-watch for anyone looking to head into the business world.
Thedynamicsofleadershiparefascinating—witha plethoraofuniquecharacteristicsdeterminingthe successfulnessandgreatnessofaleader.Agreatleader prioritizesthegrowthofthecompany,whilstensuringthe overallgrowthandwell-beingoftheteam.Aninstanceof suchexemplaryleadershipisportrayedbyVeselinStoilov (CEOandFounderofStivaSoftLtd.).Veselinnotonly contributestothegrowthofthecompanybutalsoemphasizes teams'progressanddevelopment.
Veselinhasbeenatthenucleusofthecompany—playing multifacetedrolestonavigateittowardssuccess.Asa foundingfatherofthecompany,Veselinbelievesthatitis importantforpeopleventuringoutinbusinessforthefirst timetounderstandtheessentialityofbeingtheCEO/Founder. Theyshouldbeabletoundertakeandfulfilltheroleand responsibilityofanyofthestaffwhilepositioningthemselves ontopofeverything.
Establishedin2009,StivaSoftisawebdevelopment companythatcreatescomprehensiveonlinebusiness solutions.Thecompanydelivershigh-endwebappsand businesssolutionstoindividualsandcompaniesfromall cornersoftheworld.
DuringarecentconversationwithMirrorReview,Veselin divulgedtheimportantsegmentsofleadershipwhile sheddinglightonhiscompany'steammembersandits upcomingserviceslinedupforthefuture.Hereareafew snippetsfromtheinsightfulconversation.
Howhasyourleadershipjourneyevolvedwithtime?
Currently,Ihaveabetterwork-lifebalance.Previously,Iused toworkforprolongedhours,whichusedtoputtremendous pressureontheteamasIwantedeverythingtobedonethat veryday.Afterintrospectingthings,Irealizedthatneedto createmorebalanceinmylifetobringmybestselftowork. Byallowingmyselfmoretimeoutsideofwork,Iamabletobe calmer,collectedandunderstandingofmyteamandwhat theydo,resultinginbetterleadership.
Whatnichesofferedbyyourcompanymakeitexclusivein thehighlycompetitiveindustry?
Overtheyears,StivaSofthasestablishedateamofindustry expertsandlaunched VEVS.com in2015.Anall-in-one solutionforbusinesses,ithelpsstartorstreamlineecommercebusinessquickly,affordably,andeffortlessly, whilstprovidingaguidetosuccessandbrilliantclient experience.Wedoacombinationofthingswhichmakesus standoutinourhighlycompetitiveindustry.StivaSofthires andishometovariousexpertiseandtalent.Eachoneofthe teamhasbeenhiredbasedontheiruniqueunderstandingand abilitiestodotheirjobtothebestoftheirability
Beinghighlycustomer-oriented,wefocusoncreating exceptionalproductsandservices.Thepandemichasshown ourcompany'sexcellenceatadaptingtochanges—whichwas furtherhighlightedbyourconstantimprovementand innovationtostayaheadofthecurve!
T ere is no one role or responsibility of a CEO, there is just the CEO, and it is their responsibility to hold down the fort! ‘
Canyouwalkusthroughyouruniqueleadership characteristics?
Iprioritizepeopleandbelievepeoplemakebusinesses successfulsinceitisan'A-team'beingthefoundationofmost successfulcompanies.Ialwaysensuretorememberthatno matterhowimportanttheworkis,peoplealwaysvaluetheir personalthings,timeandlifemore.
Iensurethatmyteamisrelaxedandhappyintheirworking environment—astheyaremorelikelytofeelcomfortablein theirpersonalliveswhichimpactstheirperformanceatwork. Anothercharacteristicismyconstantneedforimprovement.I wantthebestfromthoseIlead,andtheyexpectthebestfrom me.Withthatprincipleinplace,ithelpsmetobeagoodrole modelformyteamandleadthemtowardsthegoalsweseekto achieve.
Withtheonsetoftheglobalcrisis,howhasyourcompany adaptedtotherecentchanges?
Severalbusinessesarerecognizingthestrongneedforan onlinepresence,whichwasfurtherelevatedbythepandemic. However,thepandemichadbothpositivesandnegativeson StivaSoft.Wewentthroughaseriesoflearningcurveswhile adaptingtonewlandscapesandworkingenvironments.
PHPJabbers—abrandestablishedbymeandpreviously managedbyStivaSoft—wassoldtonewowners,andweare hopingtheywillbeabletobringitbacktoitsprevious
positionpriortothecrisis.AtVEVS.com,mostofourclients aremicroandsmallbusinesses,fromvariousindustriesand wearestartingtoseesomeofthemcomingbackasthe situationisundercontrol.AtStivaSoft,wearealwayswilling andabletoadapt,whichisoneofthethingswecontribute greatlytooursuccessovertheyears.
Currently,Iamworkingwiththeteamonimprovingthe VEVS.comservices.Wewillbeexpandingtooffermore businessniches,betterbusinesssoftware,andmorefeatures &integrations.Thiswillmakeiteasierforbusinessownersto godigitalanddobusinessonline.OneofthegoalsatVEVSis andalwayswillbetobethefastestandbreeziestwaytoboost salesandenhancecustomerexperience.
Beingasuccessfulleader,whatwouldyouliketoconveyto theaspiringleaders?
Alwayspersistduringadversitiesandapproachevery situationwithopen-mindedness.Beingaleadermeansfacing manychallengeswhichneedtobeovercome,andhavinga persistentmindsetwillhelpgreatlyintacklingeach challenge.Additionally,beingopen-mindedhelpstoperceive situationswithaclearvision.Itisimportanttoconsiderall possibleoptionswhilemakingdecisions,solvingproblems, andworkingwellasaleader Youwillfacemanychallenges andobstaclesthroughoutyourjourney,anditisimportantto ensurekeepingyourselflevel-headed,calmand,collected.
THE USA LEADERS IS AN ILLUMINATING DIGITAL PLATFORM THAT DRIVES THE CONVERSATION ABOUT THE DISTINGUISHED AMERICAN LEADERS DISRUPTING TECHNOLOGY WITH AN UNPARALLELED APPROACH.